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[09/12/07 - 11:03 AM]
ABC Entertainment and TV Guide Announce Unique "Grey's Anatomy" Promotional Insert
Copies of the September 24 issue will be polybagged with an ABC-branded, life-size hospital gown, which will be mailed to subscribers in New York and Los Angeles to coincide with the Season Four premiere of the hit series.

[via press release from ABC]

ABC ENTERTAINMENT AND TV GUIDE ANNOUNCE UNIQUE "GREY'S ANATOMY" PROMOTIONAL INSERT

Special "Grey's Anatomy" Hospital Gown Included in September 24 Issue Of TV Guide For Subscribers in New York and Los Angeles

ABC and TV Guide magazine are giving fans a special "Grey's Anatomy" hospital gown to remind them that all-new episodes are returning beginning Thursday, September 27, at 9:00 p.m., ET. Copies of the September 24 issue of TV Guide will be polybagged with an ABC-branded, life-size hospital gown, which will be mailed to subscribers in New York and Los Angeles to coincide with the Season Four premiere of the hit series.

"We love providing viewers with unexpected and unique marketing campaigns that are organic to our programming," said Michael Benson, executive vice president, Marketing, ABC Entertainment. "This is a great opportunity and a fun way to get viewers excited about the return of �Grey's Anatomy,' and TV Guide is the perfect place for it," added Marla Provencio, executive vice president, Marketing, ABC Entertainment.

"As �Grey's Anatomy' is one of the most popular shows on television, we are delighted that ABC chose to partner with us for this unique promotion in celebration of the new season," said Pete Haeffner, publisher, TV Guide.

About "Grey's Anatomy"

The doctors of Seattle Grace Hospital deal with life-or-death consequences on a daily basis � it's in one another that they find comfort, friendship and, at times, more than friendship. Together they're discovering that neither medicine nor relationships can be defined in black and white. Real life only comes in shades of grey.

"Grey's Anatomy" stars Ellen Pompeo as Meredith Grey, Patrick Dempsey as Derek Shepherd, Sandra Oh as Cristina Yang, Katherine Heigl as Isobel "Izzie" Stevens, Justin Chambers as Alex Karev, T.R. Knight as George O'Malley, Chandra Wilson as Miranda Bailey, James Pickens, Jr. as Richard Webber, Sara Ramirez as Callie Torres, Eric Dane as Mark Sloan and Chyler Leigh as Lexie Grey.

"Grey's Anatomy" was created and is executive produced by Shonda Rhimes ("Introducing Dorothy Dandridge"). Betsy Beers ("Casanova"), Mark Gordon ("Saving Private Ryan"), Krista Vernoff ("Law & Order") and Rob Corn ("Chicago Hope") are executive producers. "Grey's Anatomy" is an ABC Studios production.

About Gemstar-TV Guide

Gemstar-TV Guide International, Inc. (NASDAQ: GMST) is a leading global media, entertainment and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.





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· GREY'S ANATOMY (ABC)





[09/15/14 - 01:22 PM]
"Genesis - Sum of the Parts" to Make Its Premiere on Showtime(R)
The film reunites the multi-Platinum-selling, Grammy(R)-winning, Rock and Roll Hall of Fame-inducted band to tell personal accounts of their rise to fame and fortune.

[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.

[09/15/14 - 12:25 PM]
Galaxy's Quest: On October 11, Cat Daddy Jackson Galaxy Returns to Rescue Frantic Felines and Their Guardians
"My Cat from Hell" returns with seven all-new episodes of rescuing out-of-control cats and repairing the relationships they're ruining.

[09/15/14 - 12:16 PM]
New Episodes of CNBC's Popular Series "The Profit" Return Tuesday, October 14 at 10PM ET/PT
The 10 original hour-long episodes, including a special update episode, follow self-made millionaire and serial entrepreneur Marcus Lemonis as he saves struggling businesses while investing his own cash in the process.

[09/15/14 - 11:01 AM]
Travis Pastrana and the "Nitro Circus Live" Crew Return to MTV2 for All-New Season on Wednesday, October 8 at 11 P.M. ET/PT
Additionally, "Nitro Circus: The Movie" will make its world television premiere on MTV2 on Wednesday October 1 at 11:00 p.m. ET/PT.

[09/15/14 - 10:52 AM]
Take It Off with VH1 for Season Two of "Dating Naked"
The first season of "Dating Naked" has been averaging a .6 among Adults 18-49 and averaging 1 million total viewers (P 2+) each week, based on Live +3 ratings.

[09/15/14 - 10:28 AM]
A&E Network Premieres New Original Series "Dead Again" Thursday, October 2 at 10:00 PM ET/PT
The hour-long series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[09/15/14 - 10:11 AM]
Hallmark Channel Announces World Television Premiere of Hallmark Hall of Fame Original Movie, "One Christmas Eve", Starring Anne Heche, November 30
In "One Christmas Eve," Anne Heche stars as a recently-divorced mom who wants her two kids' first Christmas "without dad" to be perfect.

[09/15/14 - 10:04 AM]
Langley Productions and Spike TV to Honor "Cops" Audio Technician Bryce Dion
Bryce Dion was a 7-year veteran of "Cops" who was tragically killed during production on August 26 in Omaha, NE.

[09/15/14 - 09:43 AM]
"Friends Flyaway to New York" Sweepstakes Gives Fans a Chance to Win a Trip to Visit the Central Perk Pop-Up Shop Brought to You by Eight O'clock Coffee
Said contest is timed with the 20th anniversary of the premiere of "Friends."

[09/15/14 - 09:36 AM]
Syfy's New Zombie Series "Z Nation" Bites Off 1.6 Million Viewers During September 12 Premiere
Syfy spins the numbers for Friday, September 12.

[09/15/14 - 09:14 AM]
American Heroes Channel Reveals How History Got It Wrong in "America: Facts vs. Fiction"
The series returns with with back-to-back episodes on Tuesday, October 7 at 10:00/9:00c.

[09/15/14 - 09:00 AM]
"Conan" to Celebrate George Harrison the Week of Sept. 22 with Performances by Beck, Norah Jones, Dhani Harrison & Friends and More
The celebration will coincide with the release of George Harrison: The Apple Years 1968-75, a major reissue of the artists' first six solo albums.

[09/15/14 - 08:58 AM]
Nickelodeon's TV and Digital Channels to Go Dark for Eleventh Annual Worldwide Day of Play, Saturday, Sept. 20
Additionally, the network's national prosocial partners - United States Tennis Association, NFL PLAY 60, the Boys and Girls Club of America and Key Club, among others - will host several thousand local events across the country to help celebrate kids' love of play.

[09/15/14 - 08:47 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock easily wins the night in both total viewers and adults 18-49.