[09/12/07 - 11:03 AM]
ABC Entertainment and TV Guide Announce Unique "Grey's Anatomy" Promotional Insert
Copies of the September 24 issue will be polybagged with an ABC-branded, life-size hospital gown, which will be mailed to subscribers in New York and Los Angeles to coincide with the Season Four premiere of the hit series.

[via press release from ABC]


Special "Grey's Anatomy" Hospital Gown Included in September 24 Issue Of TV Guide For Subscribers in New York and Los Angeles

ABC and TV Guide magazine are giving fans a special "Grey's Anatomy" hospital gown to remind them that all-new episodes are returning beginning Thursday, September 27, at 9:00 p.m., ET. Copies of the September 24 issue of TV Guide will be polybagged with an ABC-branded, life-size hospital gown, which will be mailed to subscribers in New York and Los Angeles to coincide with the Season Four premiere of the hit series.

"We love providing viewers with unexpected and unique marketing campaigns that are organic to our programming," said Michael Benson, executive vice president, Marketing, ABC Entertainment. "This is a great opportunity and a fun way to get viewers excited about the return of �Grey's Anatomy,' and TV Guide is the perfect place for it," added Marla Provencio, executive vice president, Marketing, ABC Entertainment.

"As �Grey's Anatomy' is one of the most popular shows on television, we are delighted that ABC chose to partner with us for this unique promotion in celebration of the new season," said Pete Haeffner, publisher, TV Guide.

About "Grey's Anatomy"

The doctors of Seattle Grace Hospital deal with life-or-death consequences on a daily basis � it's in one another that they find comfort, friendship and, at times, more than friendship. Together they're discovering that neither medicine nor relationships can be defined in black and white. Real life only comes in shades of grey.

"Grey's Anatomy" stars Ellen Pompeo as Meredith Grey, Patrick Dempsey as Derek Shepherd, Sandra Oh as Cristina Yang, Katherine Heigl as Isobel "Izzie" Stevens, Justin Chambers as Alex Karev, T.R. Knight as George O'Malley, Chandra Wilson as Miranda Bailey, James Pickens, Jr. as Richard Webber, Sara Ramirez as Callie Torres, Eric Dane as Mark Sloan and Chyler Leigh as Lexie Grey.

"Grey's Anatomy" was created and is executive produced by Shonda Rhimes ("Introducing Dorothy Dandridge"). Betsy Beers ("Casanova"), Mark Gordon ("Saving Private Ryan"), Krista Vernoff ("Law & Order") and Rob Corn ("Chicago Hope") are executive producers. "Grey's Anatomy" is an ABC Studios production.

About Gemstar-TV Guide

Gemstar-TV Guide International, Inc. (NASDAQ: GMST) is a leading global media, entertainment and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.

  [september 2007]  


[10/05/15 - 01:12 PM]
A&E Kicks Off Halloween with the Scariest Psychological Social Experiment on Live TV - "Fear: Buried Alive"
The two-hour event premieres Monday, October 26 at 8:00/7:00c.

[10/05/15 - 12:00 PM]
"Breakthrough Prize" Foundation Teams with National Geographic Channel, FOX and Acclaimed Producer Don Mischer to Celebrate Today's Leading Scientists and Mathematicians with Broadcast of the 2016 "Breakthrough Prize" Ceremony
Emmy-nominated "Cosmos" executive producer and "Family Guy" creator Seth MacFarlane is set to host the annual ceremony, to be held in Silicon Valley.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 10:57 AM]
"How to Dance in Ohio," An Intimate Portrait of Three Young Women on the Autism Spectrum, Chronicling the Challenges and Triumphs They Experience Preparing for a Spring Formal, Debuts Oct. 26, Exclusively on HBO
The film was an official selection at the 2015 Sundance Film Festival and winner of the Audience Award at 2015 Full Frame Film Festival.

[10/05/15 - 10:32 AM]
Video: "Vinyl" - Trailer (HBO)
From Martin Scorsese, Mick Jagger and Terence Winter, this new 10-episode drama series is set in 1970s New York.

[10/05/15 - 10:26 AM]
It's the Biggest 15 Minutes of Country Music's Biggest Night(TM)
Kick off Country Music's Biggest Night(TM) with a not-to-be-missed, world premiere musical collaboration and opening monologue during "The 49th Annual CMA Awards," airing live Wednesday, November 4.

[10/05/15 - 10:02 AM]
Video: "Supergirl" Soars Along to Rachel Platten's "Fight Song"
"When I first watched 'Supergirl,' I fell in love with Kara," said Platten. "She perfectly embodies the message of 'Fight Song.'"

[10/05/15 - 10:00 AM]
Oprah Winfrey and Deepak Chopra Launch Ninth "Oprah & Deepak 21-Day Meditation Experience" Titled "Become What You Believe"
This new Meditation Experience was inspired by OWN's upcoming landmark seven-part documentary series "Belief," which depicts how people with a wide range of beliefs search for deeper meaning and connection with the world around them.

[10/05/15 - 10:00 AM]
E!'s "The Soup" Goes Live from Talladega Superspeedway for a Special, Hour-Long Episode on Friday, October 23 at 10:00 PM ET/PT
Joel McHale will be delivering the latest and greatest pop culture clips from one of the most storied arenas in the sports world.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[10/05/15 - 09:36 AM]
FXM to Present "Fargo" Marathon on October 11, One Day Before Second Installment Premiere
The marathon will feature a commercial-free exhibition of the first episode, "The Crocodile's Dilemma."

[10/05/15 - 09:33 AM]
Wanda Sykes Takes Charge on "House of Lies"
In addition, three-time Emmy Award nominee Ken Marino and Nicky Whelan will also guest star.

[10/05/15 - 08:33 AM]
"Quantico" Spikes Over Its Lead-In, Holds Its Debut Rating and Boosts Its Slot by 46%
ABC spins the numbers for Sunday, October 4.

[10/05/15 - 08:32 AM]
Sunday's Broadcast Ratings: NFL Puts NBC on Top; Sparks FOX Growth
The latter's hour worth of coverage bumps up its comedies by double digits from last week's premieres.