[09/13/07 - 05:09 PM]
Disney-ABC Television Group's Digital Media Team Takes Home Interactive Emmy as AbcfamilY.com Wins for "The Fallen Alternate Reality Game"
Last year ABC.com was awarded an Interactive Emmy Award for Outstanding Achievement for Enhanced or Interactive Programming: New Delivery Platforms.

[via press release from ABC]


Disney-ABC Television Group's Digital Media Team took home an Interactive Emmy with ABCFamily.com being named the winner of Outstanding Creative Achievement in Interactive Television for "The Fallen Alternate Reality Game." The announcement was made by the Academy of Television Arts & Sciences at the Creative Arts Primetime Emmy presentation at the Shrine Auditorium on September 8. Finalists were chosen by members of the Interactive Media Peer Group who voted in an online voting system. Emmy winners were selected from among the finalists by a Blue Ribbon panel.

"I would like to congratulate ABC Family and ABC Family Digital Media for this great achievement and fulfilling our differentiated multiplatform programming strategy," said Albert Cheng, executive vice president, Digital Media, Disney-ABC Television Group. "We're very honored to have been recognized by our peers at the Academy and having them drive awareness and significance of digital at the Emmys."

"To reach young adult millennials, who are the core audience of ABC Family, it is essential that our programming live on multiple platforms," added Paul Lee, president of ABC Family. "A miniseries as action-packed and dramatic as �Fallen' needed a virtual life that was just as involving, and the ARG game surpassed all our expectations. The Emmy is terrific validation."

This is the second Interactive Emmy for Disney-ABC Television Group. Last year ABC.com was awarded an Interactive Emmy Award for Outstanding Achievement for Enhanced or Interactive Programming: New Delivery Platforms. Disney Channel.com's Broadband Video Player is also nominated for an Interactive Emmy in the Service category that will be awarded this Sunday.

About The Fallen Alternate Reality Game

ABC Family takes viewers on an incredible journey into the mysterious world of angels with the launch of a thrilling interactive online gaming experience that captures the imagination as it delves into the world of good and evil. Users can log onto www.oculareffect.com to meet Faith Arella, whose miraculous journey will take place in real time and will feature both online and mobile components. As the various chapters unfold, viewers will decide the outcome and will discover that Faith herself has mystifying connections to "Fallen's" Aaron Corbett.

ABC Family partnered with top game producer Matt Wolf ("Bourne Identity," "Charlie and the Chocolate Factory," "Simpson's Hit and Run") and acclaimed game developers Xenophile Media ("Regenesis Extended Reality," "Mr. Ramsbottom Online Adventure," "Dreamflight" and "Beethoven's Hair").

Disney-ABC Television Group Digital Media

Disney-ABC Television Group Digital Media is committed to launching new digital products and working with strategic partners in the digital media space to make its high-quality, informative and entertaining content available to consumers whenever and wherever they choose.

  [september 2007]  


[10/06/15 - 03:31 PM]
E!'s Hit Series "Total Divas" Begins Production on Season Five
The Bella Twins (Nikki and Brie Bella), Natalya (Nattie), Eva Marie, Paige, Rosa Mendes and Alicia Fox are all due back in early 2016.

[10/06/15 - 03:30 PM]
Sanaa Lathan ("The Perfect Guy") to Star in New Event Series Being Developed by FOX
The project examines the dangerous aftermath of a police shooting when an African-American cop kills a white teen in Tennessee.

[10/06/15 - 01:44 PM]
National Geographic Channel and Mental Floss Celebrate the Intersection of Science and Medicine, Taking Viewers into a Cutting-Edge Operating Room to Perform "Brain Surgery Live"
The live two-hour special premieres in the U.S. on Sunday, October 25 at 9:00/8:00c.

[10/06/15 - 01:08 PM]
Thinkfactory Media Partners with Hip Hop Legend, Michel'le to Reveal Her Untold Story from the Streets of Compton
In addition to the scripted project, Thinkfactory Media and Michel'le are collaborating on a documentary detailing her life.

[10/06/15 - 11:53 AM]
Esquire Network Dives in Head First with the New Season of "Going Deep with David Rees" Beginning Wednesday November 11th
To promote the series, David will embark on an "analog" social media tour - where he drives cross-country from NYC to LA.

[10/06/15 - 11:14 AM]
Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement
"Inside Amy Schumer," "Broad City," "Finding Carter," "Teenage Mutant Ninja Turtles" and "Sanjay and Craig" are among the featured titles.

[10/06/15 - 11:00 AM]
truTV Greenlights "Super Into" Hosted by Kevin Pereira
Each half-hour asks our favorite celebrities to take us inside their private passions - from Rob Corddry and astronomy, including a ride on a zero gravity plane, to Diablo Cody and rollercoasters.

[10/06/15 - 10:33 AM]
New Art of Speedy from The CW's "Arrow"
The new season kicks off this Wednesday, October 7 at 8:00/7:00c.

[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.

[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:07 AM]
ABC Is Set to Celebrate the Milestone 20th Anniversary of "Toy Story" - The Film That Started the Computer Generated Animation Revolution - In the Original Special, "Toy Story 20th Anniversary," To Air in December
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[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 09:01 AM]
New "Rocky Horror Show" Premieres Midnight Saturday, October 18 on BBC America
"I'm still in awe at the popularity of the show," said Richard O'Brien, creator and narrator.