or


[09/19/07 - 02:42 PM]
NBC and Nissan Extend Partnership with 'NBC Premiere Week Nissan Rogue Giveaway' - Five Nissan Rogues Will Be Given Away Each Night During Premiere Week Starting September 24
Said promotion will run next week during "Heroes" (Monday), "The Biggest Loser" (Tuesday), "Bionic Woman" (Wednesday), "The Office" (Thursday) and "Las Vegas" (Friday).

[via press release from NBC]

NBC AND NISSAN EXTEND PARTNERSHIP WITH 'NBC PREMIERE WEEK NISSAN ROGUE GIVEAWAY' � FIVE NISSAN ROGUES WILL BE GIVEN AWAY EACH NIGHT DURING PREMIERE WEEK STARTING SEPTEMBER 24

Multi-Platform Interactive Campaign to Feature Custom Snipes and Pod Buster Trivia

BURBANK, Calif. � September 19, 2007 � NBC and Nissan have expanded their partnership in launching the hit series "Heroes" with a unique multi-platform, interactive promotion that will encompass all five nights of NBC's premiere week beginning Monday, September 24. Each night (Monday-Friday, Sept. 24-28), NBC will be giving away a 2008 collector's edition Nissan Rogue SL signed by "Heroes" creator Tim Kring.

"We already have an incredible partnership with Nissan on 'Heroes' and were looking for ways to expand into premiere week," said Barbara Blangiardi, Senior Vice President, Strategic Marketing & Content Innovation. "The Rogue Giveaway is a great example of a partnership that works on multiple levels. It's an interactive promotion using an innovative pod buster format that drives audiences to our shows and the targeted commercial breaks. It also offers Nissan a showcase for their new car on both our broadcast and online platforms in a way that deepens their engagement with Heroes fans, but expands to other audiences as well."

"Giving away a car each night during premiere week also revs up the excitement for our new fall line-up," said John Miller, Chief Marketing Officer, NBC Universal Television Group. "Nissan has been a great partner, and we are thrilled that together we can offer up brand new Rogues to five lucky families."

"Nissan's partnership with NBC has been a remarkable platform that has engaged consumers by building key brand awareness on many levels," says Steve Kerho, director of interactive media, Nissan North America. "Being able to give away all-new 2008 Nissan Rogues to passionate viewers gives us yet another way to connect. The success of this program is a testament to what you can create when traditional and interactive media pull together and tear down conventional silos."

Starting in the 8 p.m. hour, NBC will air a custom snipe alerting viewers of their chance to win the car as it "drives" across the screen. During the 9 p.m. hour, viewers will watch for a pod buster promo spot which introduces a trivia question about the show they are watching � "Heroes" (Monday), "The Biggest Loser" (Tuesday), "Bionic Woman" (Wednesday), "The Office" (Thursday) and "Las Vegas" (Friday). Viewers will be instructed to go online to www.nbc.com/nissan to answer the question and enter for a chance to win the car.

The Rogue giveaway will also be promoted in TV spots and in print and radio advertising. Each pod buster trivia question will be immediately followed by a Nissan commercial. In addition, Nissan is sponsoring the season premiere of "Heroes," (Monday, September 24, 9-10 p.m. ET), with limited commercial interruption. The Rogue will be featured in the premiere episode.

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [september 2007]  
S
M
T
W
T
F
S
      


· BIGGEST LOSER, THE (NBC)
· BIONIC WOMAN (NBC)
· HEROES (NBC)
· LAS VEGAS (NBC)
· OFFICE, THE (NBC)











[03/26/15 - 02:04 PM]
Nickelodeon's 28th Annual Kids' Choice Awards to Simulcast Across Nickelodeon, TeenNick, Nicktoons and TV Land, Live Stream on Nick.com and Nick App Saturday, March 28, at 8:00 P.M. (ET/PT)
The night begins with a super-sized episode of "The Thundermans" at 7:00 p.m. (ET/PT) and ends with an exclusive first-look of the all-new animated series "Harvey Beaks" immediately following the slime ceremony at 9:30 p.m. (ET/PT).

[03/26/15 - 01:03 PM]
"Living with Lincoln," The Story of One Family's Efforts to Save the Photographs of Abraham Lincoln Over the Course of Five Generations, Debuts April 13 on HBO
The film explores his family's physical and emotional connection to the president, revealing a personal side of the immortal leader through a modern-day journey of discovery, obsession, depression and despair.

[03/26/15 - 01:00 PM]
Saoirse Ronan and Cynthia Nixon Star in "Stockholm, Pennsylvania" Premiering May 2 on Lifetime(R)
The original movie centers on a young woman, kidnapped as a child, who struggles to readjust to life after being returned home.

[03/26/15 - 12:27 PM]
William Petersen Returns to Television in WGN America's Critically Acclaimed Series "Manhattan," Produced by Lionsgate, Skydance and Tribune Studios
Production will begin on its second season in New Mexico in April for a 2015 debut on WGN America.

[03/26/15 - 12:18 PM]
"Halt and Catch Fire" Dials Up Season Two on Sunday, May 31 at 10:00 P.M. ET/PT
Viewers will also be able to catch up on season one on Netflix beginning Wednesday, April 8.

[03/26/15 - 12:13 PM]
Nickelodeon and Paramount Television Set the Stage with the Cast of "School of Rock"
The series is scheduled to air fall 2015 and is currently in production at Paramount Studios in Los Angeles.

[03/26/15 - 12:01 PM]
Colin Ferguson Cast to Join Andie MacDowell and Dylan Neal in Season Three of Hallmark Channel's Highly-Rated Primetime Original Series, "Debbie Macomber's Cedar Cove"
The #1 primetime drama makes its anticipated return with a special two-hour season premiere July 2015.

[03/26/15 - 11:52 AM]
NBC Sets Aug. 5 Premiere Dates for Two New Comedies and Robust List of Reality Series as Network Looks for Fifth Straight Summer Win in 18-49
"Mr. Robinson" and "The Carmichael Show" will launch on Wednesday, August 5 at 9:00/8:00c and 9:30/9:30c, respectively.

[03/26/15 - 11:52 AM]
Kevin Hart Brings His Boys to Comedy Central(R) with the World Premiere of "Kevin Hart Presents: Plastic Cup Boyz" on Saturday, April 11 at 11:00 PM ET/PT
Three man act Plastic Cup Boyz, Joey Wells, Will "Spank" Horton and Na'im Lynn, taped their debut special at The House of Blues in San Diego.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 10:00 AM]
HBO and Vice Enter Major News Content Deal
Highlights include a four-year extension (with an increase from 14 to 35 episodes a year) of the Emmy(R)-winning documentary show.

[03/26/15 - 09:35 AM]
TLC Sings Into Spring with New Series Following "The Willis Family"
The series will follow Brenda and Toby Willis as they share the challenge of maintaining their large, fourteen-member family while keeping up with the workload required to manage their touring band.

[03/26/15 - 09:22 AM]
LMN Premieres New Original Series "I Love You... But I Lied" Wednesday, April 8 at 10PM ET
Inspired by true events, each episode of "I Love You... But I Lied" reveals two stories of personal deception.

[03/26/15 - 09:14 AM]
"Top Chef at Sea" Heats Up as Celebrity Cruises and Bravo Media Extend Partnership Through 2016
Setting sail November 14 onboard Celebrity Reflection, the one-of-a-kind Eastern Caribbean cruise vacation will give guests an up-close-and-personal culinary experience with six former "Top Chef" competitors.