[09/19/07 - 02:42 PM]
NBC and Nissan Extend Partnership with 'NBC Premiere Week Nissan Rogue Giveaway' - Five Nissan Rogues Will Be Given Away Each Night During Premiere Week Starting September 24
Said promotion will run next week during "Heroes" (Monday), "The Biggest Loser" (Tuesday), "Bionic Woman" (Wednesday), "The Office" (Thursday) and "Las Vegas" (Friday).

[via press release from NBC]


Multi-Platform Interactive Campaign to Feature Custom Snipes and Pod Buster Trivia

BURBANK, Calif. � September 19, 2007 � NBC and Nissan have expanded their partnership in launching the hit series "Heroes" with a unique multi-platform, interactive promotion that will encompass all five nights of NBC's premiere week beginning Monday, September 24. Each night (Monday-Friday, Sept. 24-28), NBC will be giving away a 2008 collector's edition Nissan Rogue SL signed by "Heroes" creator Tim Kring.

"We already have an incredible partnership with Nissan on 'Heroes' and were looking for ways to expand into premiere week," said Barbara Blangiardi, Senior Vice President, Strategic Marketing & Content Innovation. "The Rogue Giveaway is a great example of a partnership that works on multiple levels. It's an interactive promotion using an innovative pod buster format that drives audiences to our shows and the targeted commercial breaks. It also offers Nissan a showcase for their new car on both our broadcast and online platforms in a way that deepens their engagement with Heroes fans, but expands to other audiences as well."

"Giving away a car each night during premiere week also revs up the excitement for our new fall line-up," said John Miller, Chief Marketing Officer, NBC Universal Television Group. "Nissan has been a great partner, and we are thrilled that together we can offer up brand new Rogues to five lucky families."

"Nissan's partnership with NBC has been a remarkable platform that has engaged consumers by building key brand awareness on many levels," says Steve Kerho, director of interactive media, Nissan North America. "Being able to give away all-new 2008 Nissan Rogues to passionate viewers gives us yet another way to connect. The success of this program is a testament to what you can create when traditional and interactive media pull together and tear down conventional silos."

Starting in the 8 p.m. hour, NBC will air a custom snipe alerting viewers of their chance to win the car as it "drives" across the screen. During the 9 p.m. hour, viewers will watch for a pod buster promo spot which introduces a trivia question about the show they are watching � "Heroes" (Monday), "The Biggest Loser" (Tuesday), "Bionic Woman" (Wednesday), "The Office" (Thursday) and "Las Vegas" (Friday). Viewers will be instructed to go online to www.nbc.com/nissan to answer the question and enter for a chance to win the car.

The Rogue giveaway will also be promoted in TV spots and in print and radio advertising. Each pod buster trivia question will be immediately followed by a Nissan commercial. In addition, Nissan is sponsoring the season premiere of "Heroes," (Monday, September 24, 9-10 p.m. ET), with limited commercial interruption. The Rogue will be featured in the premiere episode.

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

  [september 2007]  


[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.

[11/24/15 - 12:30 PM]
"Jimmy Kimmel Live: The Star Wars Special" to Air Wednesday, November 25 on ABC
Said encore replaces the previously announced repeat of "Nashville" that night.

[11/24/15 - 12:29 PM]
TV One's Hit Scripted Comedy "Born Again Virgin" Returns with All-New Episodes Tuesday, December 8 at 9 P.M. ET/PT
The scripted comedy is back with more dating adventures of three 30-something best friends and the challenges they face while attempting to navigate a new romantic landscape and trying to avoid the pitfalls of empty relationships.

[11/24/15 - 11:30 AM]
Music Icon and Animal Activist Emmylou Harris to Be Honored on "The All-Star Dog Rescue Celebration" Thanksgiving Night, Thursday, November 26, On FOX
Eugene Bostick and Michael Schoepf also will be honored as ordinary citizens doing extraordinary things to better the lives of rescue animals.

[11/24/15 - 11:18 AM]
Showtime(R) Documentary Series "Dark Net" to Premiere Thursday, January 21st at 11 PM ET/PT
Each half-hour episode will shed light on themes such as bio-hacking, cyber-kidnapping, digital warfare, online cults, pornography addiction, the webcam sex trade and more.

[11/24/15 - 11:04 AM]
ABC Family Announces Winter Premiere Dates
New scripted drama "Recovery Road" and fan favorite "The Fosters" will now premiere on Monday, January 25.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 10:16 AM]
New Year, New You! TLC Amps Up Friday Nights with the Return of Fan-Favorite TLC Talent
Fan-favorite talent including Stacy London, Clinton Kelly, Devyn Simone, Monte Durham and Lori Allen come together to make Friday nights bigger and better than ever.

[11/24/15 - 10:00 AM]
Big Bird, Elmo and Cookie Monster Are Back as "Sesame Street" Debuts Its 46th Season Saturday, Jan. 16, 2016 on HBO
The award-winning show will include 30-minute episodes, new preschool-relevant themes, new show opening and closing songs, an updated set, a new segment called "Smart Cookies" and a new cast member, Nina.

[11/24/15 - 09:01 AM]
LL Cool J to Host the 17th Annual "A Home for the Holidays," An Entertainment Special Celebrating Families, To Be Broadcast Friday, Dec. 18 on the CBS Television Network
Special performances are dedicated to these children and their new adoptive families, whose stories are featured in pre-taped segments to help raise awareness of this important social issue.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.