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[09/19/07 - 10:41 AM] NBC.com to Offer Users Free, Ad-Supported Downloads of Popular Shows The list of programs available at launch will include "Heroes," "The Office," "Life," "Bionic Woman," "30 Rock," "Friday Night Lights," "Late Night with Conan O'Brien" and "The Tonight Show with Jay Leno." |
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NBC.COM TO OFFER USERS FREE, AD-SUPPORTED DOWNLOADS OF POPULAR SHOWS
New Service - "NBC Direct" - Sends Full Episodes Directly To Consumers
Free Subscription Feature Gives Fans A Full Season of Their Favorite Programming
BURBANK, Calif. - September 19, 2007 - NBC.com today announced the launch of its new service, "NBC Direct," which will allow users to download and view NBC's popular primetime and late-night entertainment programming on their desktops for up to one week after broadcast. This new feature provides yet another platform on which fans will be able to enjoy NBC Entertainment content. The announcement was made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consumer their favorite entertainment," said Zigler. "Not only does this feature give them more control, but it also gives them a higher quality video experience."
The first version of this new feature, which will begin beta testing in October, will allow users to download full length episodes for viewing on Windows based PCs. Each original episode will be licensed to users for viewing through "NBC Direct" for one week following broadcast and will then expire. The downloaded file will provide users with an improved overall viewing experience compared to traditional streaming video. The list of programs available at launch will include "Heroes," "The Office," "Life," "Bionic Woman," "30 Rock," "Friday Night Lights," "Late Night with Conan O'Brien" and "The Tonight Show with Jay Leno."
Later in the beta launch, users will be provided the free subscription option that will allow them to pre-select their favorite NBC programs they want to watch. Those shows will be automatically delivered to their computers as soon as they are available after the original broadcast. The downloadable player will also have filtering technology, which will prevent it from playing any stolen copyrighted material.
Future versions of "NBC Direct," which will roll out over the next several months, will provide expanded platform functionality and will allow DRM ("digital rights management") protected versions of its programs to be downloaded to Macs and portable devices in addition to PCs. NBC.com plans future enhancements such as high-resolution versions of programming made available via a closed P2P ("peer to peer") distribution network. Using closed P2P will ensure that the maximum number of users will be able to view consistent, high-quality content directly from their desktops. Later in 2008, NBC.com plans to offer other business models for downloaded content in order to provide its users multiple options to consume their favorite NBC programs. These paid business models may include download-to-own, rental and subscription.
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[10/27/25 - 01:06 PM] ESPN and Sony's Beyond Sports Forge Expanded Agreement, Deepening ESPN's Commitment to Innovation and Audience Expansion with More Animated Telecasts With this new agreement, ESPN will produce animated telecasts for a NFL, NHL, NBA, and WNBA game across The Walt Disney Company and ESPN platforms during the 2025-26 season.
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[10/27/25 - 12:03 PM] Second-Most Viewed NBA Opening Week on ESPN Since 2014; "Inside the NBA" Averaged 1M Viewers in Its Opening Week Debut on ESPN Last week's NBA coverage averaged 2.2 million viewers.
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[10/27/25 - 11:53 AM] Video: Trailer and Key Art Debut - "Joy to the World" The film, starring Chad Michael Murray, Emmanuelle Chriqui, Ayesha Curry and more, premieres November 1 on Disney+ and Hulu.
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[10/27/25 - 11:18 AM] ESPN Updates NHL Exclusive Games for 2025-26 Season Five national exclusive games have been updated across ESPN, ESPN+, Disney+ and Hulu, beginning December 4 with the Detroit Red Wings and Columbus Blue Jackets (ESPN+, Disney+, Hulu) at 7:30 p.m. ET.
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[10/27/25 - 11:03 AM] Wildlife Series, "Vantara: Sanctuary Stories," Hosted by Biologist and Adventurer Forrest Galante Premieres Friday, November 7 at 9PM ET/PT on Animal Planet Hosted by Forrest Galante, the six-episode series will take audiences on a visually stunning journey into Vantara, the world's largest wildlife rescue and rehabilitation facility that offers lifelong care for some of the most magnificent animals on Earth.
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[10/27/25 - 10:01 AM] Video: "Paul McCartney: Man on the Run" - Official Teaser Trailer - Prime Video The documentary film from Morgan Neville will premiere on Prime Video in February 2026.
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[10/27/25 - 09:38 AM] Video: Tubi's "Sidelined 2: Intercepted" Reveals Trailer The sequel will focus on freshman star quarterback Drayton (Noah Beck) as he struggles with the weight of expectations after a devastating setback, while dancer Dallas (Siena Agudong) begins to question the future she thought she wanted.
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[10/27/25 - 09:34 AM] Date Announcement: Hulu Original Docuseries "Caroline Flack: Search for the Truth" The two-part docuseries will premiere in full on Monday, November 10 on Hulu, Hulu on Disney+ for bundle subscribers, and Disney+ internationally.
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[10/27/25 - 09:00 AM] Video: Watch the All-New Promo for "Fear Factor: House of Fear" Hosted by Johnny Knoxville, the iconic reality competition "Fear Factor" is coming back bigger, bolder and more daring as "Fear Factor: House of Fear!"
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[10/27/25 - 08:30 AM] High-Octane Thriller "The Assassin" to Premiere Exclusively on AMC+ Thursday, November 20 The exhilarating six-episode series sees retired assassin Julie (Keeley Hawes) and her estranged son Edward (Freddie Highmore) forced to work together in a fight for survival, testing their dysfunctional relationship to its limits.
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[10/27/25 - 07:24 AM] ID Unpacks Stranger-Than-Fiction Colorado Case in "The Rocky Mountain Mortician Murder" The three-part docuseries, due November 26, unpacks the shocking case that rocked a small, close-knit Colorado community to its core.
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[10/27/25 - 07:00 AM] Paramount+ Set to Premiere Psychological Thriller "Little Disasters" on December 11 The series focuses on a decade-long friendship among Jess (Diane Kruger), Liz (Jo Joyner), Charlotte (Shelley Conn) and Mel (Emily Taaffe), four expectant mothers who were thrown together with little in common apart from their due dates but have been there for one another throughout motherhood.
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[10/27/25 - 06:02 AM] Video: "Epic Ride: The Story of Universal Theme Parks" - Official Trailer - Peacock Original This three-part docuseries celebrates the history and legacy of Universal Destinations & Experiences.
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[10/27/25 - 04:01 AM] "City of Shadows," The New Netflix Thriller Arrives on December 12 A macabre crime has taken place at La Pedrera - Casa Milà: a burned body has been discovered on the façade of Gaudí's iconic building.
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[10/26/25 - 07:00 PM] HBO Max Announces Early Debut of "IT: Welcome to Derry" Episode Two in Celebration of Halloween The episode will also air on HBO on Sunday, November 2 at 9:00 p.m. ET/PT.
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