EXCLUSIVE PROPS AND MEMORABILIA FROM NBC'S HOTTEST SHOWS TO BE FEATURED IN LIVE ONLINE AUCTION

Fans Can Bid On Items From NBC Series Such as "The Tonight Show With Jay Leno," "Law & Order," "Heroes," "30 Rock," And "Friday Night Lights"

Auction Will Go Live Monday March 3rd on NBC.com; Portion Of Proceeds To Benefit United Way

BURBANK, Calif. � March 3, 2008 � NBC Universal Television DVD, Music and Consumer Products Group and Delivery Agent, in conjunction with NBC.com and the NBC Universal Online Store, will kick off another live online auction of select items from some of NBC and Universal Media Studios' top shows, including "The Tonight Show With Jay Leno," "Law & Order," "Heroes," "30 Rock," and "Friday Night Lights."

The auction will go live Monday, March 3rd (4:00 p.m. PST) through Wednesday, March 12th (4:00 p.m. PST) on NBC.com (www.nbc.com/auctions). As with the two prior auctions this season, a portion of the proceeds will benefit United Way and its various partner organizations. The online auction will be powered by Delivery Agent, the leader in shopping-enabled entertainment for television shows, motion pictures, sports and music videos.

In addition to previous auction favorites, "Heroes," "30 Rock" and "Friday Night Lights," two new shows have been added to the bidding lineup, "The Tonight Show with Jay Leno" and "Law & Order." Fans can bid on Jay Leno's t-shirt and tie along with wardrobe pieces from Jack McCoy (Sam Waterson) and Joe Fontana (Dennis Farina) from "Law & Order."

Other key items to be featured include Noah Bennet's aka H.R.G (Jack Coleman) signature horn-rimmed glasses from "Heroes," several gicl�es (canvas print reproductions) from the set of NBC's hit series "Heroes," based on original art from acclaimed graphic novel artist Tim Sale ("Heroes Graphic Novel," "Batman: The Long Halloween"), a Coach Taylor photograph autographed by Kyle Chandler from "Friday Night Lights" and Liz Lemon's (Tina Fey) TGS (The Girlie Show) Hoodie from "30 Rock." A more complete list of items follows below, and is also available at www.nbc.com/auctions.

"We are thrilled to offer our fans another opportunity to own exclusive items from some of our top programs, including, for the first time, 'Law & Order' and 'The Tonight Show With Jay Leno,'" said Stacey Ward, Director, NBC Universal Television DVD, Music and Consumer Products Group. "We are also pleased that the auction platform provides our fans with the opportunity to interact with each other and be a part of their favorite show."

"With each of the NBC auctions we have seen amazing consumer interest both in traffic and bidding activity," said Mike Fitzsimmons, CEO of Delivery Agent. "The fascination television fans have with owning an item seen on their favorite characters is staggering and only reaffirms our commitment to making entertainment shoppable."

The items to be included in the auction are as follows:

30 Rock- Liz Lemon's (Tina Fey) TGS (The Girlie Show) Hoodie (size L)

30 Rock- Official TGS Crew T-shirt (size XL) (Season 1)

Friday Night Lights- Coach Taylor (Kyle Chandler) Photograph, in the team colors, autographed by Kyle Chandler

Friday Night Lights- Matt Saracen (Zach Gilford) Panthers #7 Game Jersey

Friday Night Lights- Dillon Panther Letterman Jacket (size M)

Friday Night Lights- Landry Clarke (Jesse Plemons) "Crucifictorious" T-Shirt (size XL)

Heroes- Mr. Muggles Painting - Sandra Bennet (Ashley Crow) and her pet Pomeranian, Mr. Muggles (Season 1 and 2)

Heroes- "Vote Petrelli" (Adrian Pasdar) Flyer and 6 Campaign Buttons

Heroes- Noah Bennet's a.k.a H.R.G (Jack Coleman) Glasses and Primatech Badge (Season 1)

Heroes- Claire Bennet's (Hayden Panettiere) fake driver's license (Season 1)

Heroes- Rubber Parking Meter�used by Sylar (Zachary Quinto) telekinetically to strike Peter Petrelli (Milo Ventimiglia) (Season 1)

Heroes- Photo of Nathan (Adrian Pasdar) and Peter (Milo Ventimiglia) Petrelli

Heroes- Hiro (Masi Oka) battling a dinosaur gicl�e (Canvas print reproduction)

Heroes- Sylar (Zachary Quinto) and Peter Petrelli (Milo Ventimiglia) in Kirby Plaza gicl�e (canvas print reproduction)

Heroes- Invisible Peter (Milo Ventimiglia) in Issac's loft gicl�e (unfinished version-canvas print reproduction)

Heroes- Horned Rim Glasses, H.R.G (Jack Coleman) gicl�e (Canvas Print Reproduction)

Tonight Show w/ Jay Leno- Jay's denim t-shirt and silk tie worn during a Tonight Show taping

Tonight Show w/ Jay Leno- "You're on a Wheaties Box" Prop featured on a Tonight Show taping

Tonight Show w/ Jay Leno- "Rogaine" Hair Growth Cap Prop featured on a Tonight Show taping

Tonight Show w/ Jay Leno- Electric "Irish Spring" Soap Bar featured on a Tonight Show taping

Tonight Show w/ Jay Leno- "It's not a cold sore, Charlie Brown" DVD (mock video) used on a Tonight Show taping. Note: Actual DVD inside is the movie "Volcano''

Tonight Show w/ Jay Leno- "Girl-illas Gone Wild!" DVD Case-making fun of the "Girls Gone Wild" franchise

Law & Order- Detective Lennie Briscoe's (Jerry Orbach) Suit Jacket

Law & Order- Executive D.A. Jack McCoy's (Sam Waterson) Red-Striped Tie

Law & Order- Detective Joe Fontana's (Dennis Farina) flamboyant Ties (3) (Seasons 15 and 16)

Law & Order- Detective Joe Fontana's (Dennis Farina) Yellow Scarf (Season 16)

Law & Order- Assistant DA Serena Southerlyn's (Elisabeth Rohm) AKRIS black suit

Additional items may be added prior to the actual auction date. Please see www.nbc.com/auctions.

NBC Universal Television DVD, Music and Consumer Products Group

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music and Consumer Product Group manages all global ancillary television business endeavors for The NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special market projects and the NBC Universal Online Store.

Delivery Agent, Inc.

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and recently launched SeenON!� (www.SeenON.com), the definitive online shopping destination for products seen on screen.

United Way

United Way is a national network of nearly 1,300 local organizations that work to advance the common good by creating lasting positive changes in communities and people's lives. United Way of America is the national organization dedicated to leading the United Way movement. Local United Ways address the underlying causes of the most significant local issues, and common focus areas include helping children and youth succeed, promoting financial stability, and improving access to health care. For more information about United Way, please visit www.unitedway.org.