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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[04/18/25 - 11:12 AM]
Kathy Bates-Led "Matlock" Finishes Season as Television's #1 New Series
Throughout the season, an average of 17 million viewers watch "Matlock" across broadcast and streaming on Paramount+.
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[04/18/25 - 10:06 AM]
"Naked and Afraid: Last One Standing" Returns Sunday, May 18 at 8PM ET/PT on Discovery Channel
For the first time ever, 14 elite survivalists will brave the treacherous Australian Outback, combating the harsh environment, venomous snakes and slithering rivals, when the toughest and most shocking season yet.
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[04/18/25 - 09:02 AM]
MTV's "Jersey Shore Family Vacation" Makes Epic Season Eight Return on Thursday, May 29th at 8PM ET/PT
This season, the family is celebrating 15 years since their first wild summer in Seaside Heights with an epic reunion at the OG shore house.
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[04/18/25 - 09:00 AM]
Season Two of "Conan O'Brien Must Go" Debuts May 8
The three-episode season will debut new episodes weekly on Thursdays, concluding with the season finale on May 22.
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[04/18/25 - 06:01 AM]
Video: "The Quilters" - Official Trailer - Netflix
"The Quilters" follows the daily lives of several quilters inside the sewing room at South Central Correctional Center, a Level 5 maximum-security prison in a small town two hours south of St. Louis, MO.
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[04/18/25 - 12:32 AM]
"Maul - Shadow Lord," A "Star Wars" Original Series, Arrives on Disney+ in 2026
Sam Witwer will return to the galaxy as the star of the next animated series.
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[04/17/25 - 11:45 PM]
Video: "Young Jedi Adventures" - Season 3 Coming This Fall
New adventures incoming!
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[04/17/25 - 10:30 AM]
Peacock Greenlights New "Love Island" Spinoff, "Love Island: Beyond the Villa" (wt), Premiering Summer 2025
The new series follows everyone's favorite Season 6 Islanders around Los Angeles as they navigate new careers, evolving friendships, newfound fame and complex relationships outside of the Love Island villa.
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[04/17/25 - 10:06 AM]
NBC Will Premiere the Fourth Season of the Medical Drama Series "Transplant" on Thursday, May 22 as a Two-Hour Event (8-10 p.m. ET/PT)
Season 4 of "Transplant" finds Bashir "Bash" Hamed on the precipice of finishing his residency at York Memorial and officially requalifying as a doctor.
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[04/17/25 - 10:00 AM]
Two-Time Emmy-Winning HBO Original Documentary Series "100 Foot Wave" Returns for Its Third Season May 1
Season 3 features the series' signature intimate interviews, vérité photography, and dramatic visuals with stunning aerial and water footage, showcasing the death-defying beauty of big wave surfing as the athletes risk it all in a quest for the ultimate high.
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[04/17/25 - 09:42 AM]
Video: Peacock Releases Date Announcement Teaser, First Look Photos, and July 31 Premiere Date For Season 2 of "Twisted Metal"
The stakes couldn't be higher as John Doe (Anthony Mackie) and Quiet (Stephanie Beatriz) risk their lives to compete in a dangerous demolition derby tournament.
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[04/17/25 - 09:15 AM]
CBS Orders "America's Culinary Cup," A New High-Stakes Culinary Showdown from Renowned Food Expert Padma Lakshmi
Lakshmi serves as creator and host and will executive produce alongside Susan Rovner.
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[04/17/25 - 09:02 AM]
The History Channel to Premiere Epic 2-Part Documentary Event "Sitting Bull" Beginning on Tuesday May 27 at 9PM ET/PT Executive Produced by Appian Way Productions
The four-hour documentary series charts the heroic life and legacy of the renowned leader of the Lakota people from his origins as a tribal warrior, to his involvement in defending native lands, to his leadership in guiding the Lakota people through a tumultuous time in American history.
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[04/17/25 - 09:00 AM]
Starz Bolsters Season Four Ensemble of "BMF" with an Extraordinary Cast of Fan Favorites and New Faces for the Intense and Gripping Family Crime Drama
The new season premieres Friday, June 6, with all-new episodes available to stream weekly on Fridays on the Starz app and all Starz streaming and on-demand platforms.
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[04/17/25 - 09:00 AM]
Acorn TV Debuts "Murder Mystery May" Biggest Month of Mystery Premieres Ever
On May 1, AMC Networks' popular streamer, Acorn TV, will debut its first annual "Murder Mystery May," a month-long event showcasing the world's best whimsical mysteries and investigative crime dramas.
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