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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[02/22/25 - 08:09 AM]
"Portobello," from Marco Bellocchio, Debuts on Max in 2026
Max has announced its first Italian scripted original production.
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[02/21/25 - 02:45 PM]
4 Nations Face-Off: Canada-USA Championship Game Delivers 9.3 Million Viewers; ESPN's Largest Hockey Audience Ever
The telecast peaked with 10.4 million viewers and was the most-viewed non-NFL event ever on ESPN+.
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[02/21/25 - 11:22 AM]
New Vice Series "The Grudge" Premieres on March 26
Taking viewers inside sports' fiercest rivalries, where every game is more than a contest - it's a battle for pride, redemption, and legacy.
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[02/21/25 - 10:15 AM]
"High Potential" Finishes Spectacular First Season Hitting Series Highs
In addition, "High Potential" achieved a remarkable benchmark for the finale episode, earning a series high on streaming and becoming ABC's best drama episode ever, based on seven-day views on Hulu and Hulu on Disney+.
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[02/21/25 - 10:00 AM]
FOX's "The Quiz with Balls" Hosted by Jay Pharoah Rolls Into Season Two with Renewal of Hit Game Show
The popular game show pits brains against balls, combining a high stakes quiz show and a large-scale physical competition with each episode featuring two families competing for $100,000 in an epic "battle of the balls."
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[02/21/25 - 09:01 AM]
Video: "CHAOS: The Manson Murders" - Official Trailer - Netflix
Directed by Errol Morris, the film untangles a web of conspiracy involving the CIA, LSD, Jack Ruby, the Manson Family, and Vincent Bugliosi, casting doubt on the official story of the 1960s' most infamous killing spree.
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[02/21/25 - 08:00 AM]
"The Lord of the Rings: The War of the Rohirrim" Begins Streaming Exclusively on Max February 28
Set 183 years before the events chronicled in the original trilogy of films, "The Lord of the Rings: The War of the Rohirrim" tells the fate of the House of Helm Hammerhand, the legendary King of Rohan.
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[02/21/25 - 12:01 AM]
Video: Netflix Unveils the Premiere Date and First Look of Dome Karukoski's "Little Siberia"
A pastor's faith turns upside down when a meteorite lands in his small Finnish town, its impact stirring up chaos and criminal intentions.
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[02/20/25 - 04:01 PM]
Video: "When Life Gives You Tangerines" - Official Trailer - Netflix
In Jeju, a spirited girl and a steadfast boy's island story blossoms into a lifelong tale of setbacks and triumphs - proving love endures across time.
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[02/20/25 - 04:01 PM]
Fremantle Announces "Neighbours" Will Be Resting from December 2025
"As this chapter closes, we appreciate and thank Amazon MGM Studios for all that they have done for 'Neighbours' - bringing this iconic and much-loved series to new audiences globally," said Jason Herbison.
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[02/20/25 - 04:01 PM]
ESPN Statement on Decision to Opt Out of Major League Baseball Deal
"We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN's coverage super-serves fans," said the company.
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[02/20/25 - 01:22 PM]
Lifetime Announces Two New Original Movies for This Spring
Look for "Taken at a Basketball Game," starring D.B. Woodside and Claire Qute, on March 15; followed by "Wife Stalker," starring Keshia Knight Pulliam, on March 29.
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[02/20/25 - 01:01 PM]
Leighton Meester to Guest Star in "Nobody Wants This" Season 2
She'll be playing Kristen Bell's middle school nemesis who Joanne crosses paths with as an adult.
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[02/20/25 - 12:30 PM]
Hulu Renews Hit Drama Series "Paradise," from Dan Fogelman and Starring Sterling K. Brown, for a Second Season
Following the season one finale on Hulu on March 4, "Paradise" will air a full first season run on ABC beginning Monday, April 7 at 10:00 p.m. ET/PT.
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[02/20/25 - 12:00 PM]
Feature Documentary on Popular Dutch Actor Rutger Hauer "Like Tears in Rain" Makes Exclusive US Debut Thursday, March 13, 2025 on Viaplay
Through private, never-before-seen footage and candid interviews with family, friends and colleagues, his goddaughter Sanna Fabery de Jonge uncovers his intimate world in the revealing, acclaimed documentary.
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