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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[07/30/25 - 09:06 AM]
TNT Unveils Impressive Guest Star Lineup for Season Two of "The Librarians: The Next Chapter"
Dominic Monaghan, Jeremy Swift, Josh Gates, Stefan Kapicic, Oliver Dench and more around bound for the show's sophomore run.
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[07/30/25 - 09:06 AM]
ABC News Studios Announces Three New True Crime Docuseries to Premiere in August, Streaming Exclusively on Hulu
"Capturing Their Killer: The Girls on the High Bridge," "Stalking Samantha: 13 Years of Terror" and "Ruby Red Handed: Stealing America's Most Famous Pair of Shoes" are all on tap in the coming month.
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[07/30/25 - 09:01 AM]
Video: Trailer & Key Art Debut - Hulu's "The Twisted Tale of Amanda Knox"
A limited series inspired by the story of how Amanda Knox was wrongfully convicted for the tragic murder of her roommate, Meredith Kercher, and her 16-year odyssey to set herself free.
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[07/30/25 - 07:16 AM]
Video: Apple TV+ Debuts Trailer for Peanuts Special "Snoopy Presents: A Summer Musical"
Discover the magic of summer camp as Charlie Brown, Snoopy and the rest of the gang break out in original songs by Emmy Award nominees Jeff Morrow and Ben Folds, plus Broadway veterans Alan Zachary and Michael Weiner in the first Peanuts musical in over three decades.
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[07/30/25 - 07:01 AM]
Video: "The Dead Girls" - Official Trailer - Netflix
Based on Jorge Ibargüengoitia's novel, the series tells how the Baladro sisters built a brothel empire and became merciless killers in 1960s Mexico.
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[07/30/25 - 06:01 AM]
Video: "Her Mother's Killer" Season 2 - Sneak Peek - Netflix
With Mejía in prison, Analía and Pablo look to their future. But a relentless new enemy threatens to destroy everything they've built.
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[07/30/25 - 03:01 AM]
Video: "Fantasy Football Ruined Our Lives" - Official Trailer - Netflix
When a member of their fantasy football league vanishes on his wedding day, a motley group of friends recount the lead-up to his chaotic bachelor party.
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[07/29/25 - 04:00 PM]
Video: Teaser Trailer & Poster - Korean Hulu Original "Tempest"
The new spy thriller with an international cast, including Gianna Jun, Gang Dongwon, John Cho and more, is launching with three episodes on September 10 on Hulu in the U.S. and Disney+ internationally.
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[07/29/25 - 02:26 PM]
Discovery Channel August Programming Highlights
This August, the all-new series "Truck Dynasty" premieres alongside new seasons of "Deadliest Catch," "Contraband: Seized at the Border," "Bering Sea Gold," "Mysteries of the Abandoned," and "Expedition X."
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[07/29/25 - 12:32 PM]
"Inside the Worlds of Epic Universe" to Air Wednesday, Aug. 20 at 9 P.M. ET/PT on NBC and Next Day on Peacock
Hosted by Joe Manganiello, the one-hour special celebrates the debut of Universal Orlando Resort's Universal Epic Universe and explores the imagination, innovation and storytelling behind the groundbreaking new theme park.
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[07/29/25 - 12:07 PM]
Video: "Songs & Stories with Kelly Clarkson" - NBC
Get an exclusive first look at the new four-part behind-the-scenes series, featuring Gloria Estefan, Jonas Brothers, Lizzo and Teddy Swims.
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[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.
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[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.
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[07/29/25 - 11:30 AM]
Chilling Crime Thriller Based on the Unbelievable Real-Life Case, "Kidnapped: The Chloe Ayling Story," Set to Premiere on Thursday, August 28, Exclusively on AMC+
Additionally, a three-part Sundance Now original true crime docu-series about the ordeal, "Chloe Ayling: My Unbelievable Kidnapping," will premiere with all episodes on Thursday, September 25, exclusively on Sundance Now and AMC+.
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[07/29/25 - 11:00 AM]
ABC Announces Fall 2025 Premiere Dates on the Heels of Scoring the Top 5 Programs in Adults 18-49 for the 2024-2025 Season
New series "9-1-1: Nashville" and returning series "9-1-1" and "Grey's Anatomy" will now premiere Thursday, October 9.
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