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[03/24/08 - 11:16 AM]
NBC Universal Domestic Television Distribution Has Sold "Deal Or No Deal" in More Than 95% of U.S. for Fall Debut in National Syndication
"We're excited to launch the first-run syndicated version of 'Deal or No Deal' this fall, coming off the continued ratings dominance of the primetime series," said NBC's Barry Wallach.

[via press release from NBC Universal Domestic Television Distribution]

NBC UNIVERSAL DOMESTIC TELEVISION DISTRIBUTION HAS SOLD "DEAL OR NO DEAL" IN MORE THAN 95% OF U.S. FOR FALL DEBUT IN NATIONAL SYNDICATION

NBC UNIVERSAL DOMESTIC TELEVISION DISTRIBUTION HAS SOLD "DEAL OR NO DEAL" IN MORE THAN 95% OF U.S. FOR FALL DEBUT IN NATIONAL SYNDICATION

New Half-Hour Original Version Hosted by Howie Mandel & Produced by Same Team As NBC's Hit Primetime Series

UNIVERSAL CITY, CA�March 24, 2008 - NBC Universal Domestic Television Distribution has sold the upcoming half-hour version of hit game show "Deal or No Deal" in more than 95% of the U.S. for its fall 2008 national syndication debut, it was announced today by Barry Wallach, President, NBC Universal Domestic Television Distribution.

"Deal or No Deal" will be hosted by Howie Mandel and produced by Endemol USA, the same team behind NBC's hit primetime version. The show has been sold to NBC Local Media stations in the nation's top markets including WNBC-TV in NY, KNBC-TV in LA and WMAQ-TV in Chicago, as well as to stations from a number of leading broadcast groups including CBS, Sinclair, Gannett, Fox, Post-Newsweek, Lin, Hearst-Argyle, Dispatch, Media General, Local TV, Allbritton, Scripps Howard, Raycom and more.

The syndicated version of "Deal or No Deal" will include all the key elements that made NBC's primetime version a breakout hit, with Mandel as host, the Banker, models, contestants risking big money and the same award-winning production team.

"We're excited to launch the first-run syndicated version of 'Deal or No Deal' this fall, coming off the continued ratings dominance of the primetime series," says Wallach.

"Deal or No Deal" is NBC's most watched entertainment program of the 2007-2008 TV season, averaging more than 13 million viewers per telecast, winning its Monday night time period and continuously building on its lead in for stations across the country, according to Nielsen Media Research. Additionally, "Deal or No Deal" has delivered more than 119 million unique viewers this season�the most of any other primetime program on television.

"Deal or No Deal" is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Scott St. John. The series is distributed in the U.S. by NBC Universal Domestic Television Distribution.

About NBC Universal Domestic Television Distribution:

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Domestic Television Distribution division is responsible for the distribution of NBC Universal product to all forms of television within the U.S. and Canada. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

Current and upcoming first-run strip syndicated programming at NBC Universal Domestic Television Distribution includes Deal or No Deal, Access Hollywood, Blind Date, The Jerry Springer Show, The Martha Stewart Show, Maury and The Steve Wilkos Show. Current first-run weekly syndicated programming includes The Chris Matthews Show, The Wall Street Journal Report with Maria Bartiromo, Your Total Health, Lyons & Bailes Reel Talk and the off-network distribution of Heroes, The Office, House, Monk, Law & Order, Law & Order: Criminal Intent, Law & Order: Special Victims Unit and much more.

About Endemol USA:

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits "Deal or No Deal," "1 VS 100," "Fear Factor," "Extreme Makeover: Home Edition" and "Big Brother." Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in 21 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a subsidiary of the Consortium, a conglomerate formed by Mediacinco Cartera S.A., Cyrte Found II B.V., and GS Capital Partners VI Fund.





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· DEAL OR NO DEAL (NBC)
· DEAL OR NO DEAL (SYNDICATION)









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