or


[05/12/08 - 10:32 AM]
The CW to Partner with Media Rights Capital for Original Primetime Programming Sunday Nights
"This is a strategic move by The CW that will give viewers more original programming on Sunday nights than we have ever had," said The CW's Dawn Ostroff.

[via press release from The CW]

THE CW TO PARTNER WITH MEDIA RIGHTS CAPITAL FOR ORIGINAL PRIMETIME PROGRAMMING SUNDAY NIGHTS

STRATEGIC PROGRAMMING ALLIANCE WILL LAUNCH SUNDAY NIGHT LINEUP FOR 2008-09 SEASON WITH FOUR NEW SHOWS FROM MRC

May 9, 2008 (Burbank, CA) � The CW is aligning with Media Rights Capital to program its Sunday night primetime programming block for the 2008-09 broadcast television season. The strategic alliance between the two companies will take effect in Fall 2008 and feature four new programs�two comedies and two dramas�from top producers and creative talent. The joint announcement was made today by Dawn Ostroff, President, Entertainment, The CW, John Maatta, Chief Operating Officer, The CW and Keith Samples, President, Television, Media Rights Capital.

"This is a strategic move by The CW that will give viewers more original programming on Sunday nights than we have ever had," said Ostroff. "As the leading independent producer of television programming, MRC will bring a slate of high-quality entertainment to our air on the most competitive night on television, while we will focus our resources and efforts on strengthening our Monday through Friday schedule."

"This kind of alliance is becoming common in our business, and it's a win for all involved�affiliates, advertisers and viewers," said Maatta. "It will also allow our sales team more opportunity to capitalize on our new Friday night schedule with the departure of wrestling, as that is such a critical night for retailers and marketers with a weekend product push."

"We are thrilled to team with The CW and bring our new shows to their air," said Samples. "Our blend of comedy and drama will be exciting, accessible and a perfect fit for the network and its affiliate constituency. We have been building momentum at MRC and will continue to drive our business with innovative partnerships like this one."

"When we decided to get into the television business we knew the ground was shifting," said Modi Wiczyk and Asif Satchu, co-CEOs of MRC. "By partnering with the best talent and a network like The CW, whose conception was based on innovation, Sunday nights have suddenly become our favorite night of the week."

"We have great confidence in the producing skills and talent at MRC," said Ed Wilson, president of Tribune Broadcasting. "We think this is a great move, and as The CW Network begins expanding its audience reach on Sunday, our local stations will certainly benefit."

Details on MRC's Sunday night programs on The CW will be announced shortly.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, The CW programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About Media Rights Capital:

MRC is a leading independent film, television and digital studio. The company specializes in the creation of premium content, custom building distribution for each of its projects and partnering directly with leading creative talent. 2008 film projects include "Shorts," written and directed by Robert Rodriguez; "The Box," written and directed by Richard Kelly and starring Cameron Diaz; "Linha de Passe," written and directed by Walter Salles; "Foxcatcher," written and directed by Bennett Miller; "Alfred Hitchcock and the Making of Psycho" and new films by Sacha Baron Cohen and Todd Field. Upcoming television projects include "The Goode Family" created by Mike Judge, John Altschuler and Dave Krinsky for ABC; "Outnumbered" by Larry Levin for Fox Television; "The Life and Times of Tim" created by Steve Dildarian, premiering in June on HBO; "Rita Rocks" and "Libertyville" for Lifetime Television; "Krod Mandoon" for Comedy Central; and a newly conceived "Name That Tune" in an unmatched cross-network arrangement between MTV, VH-1 and CMT. MRC is producing digital projects including an original series with Raven-Symone and an upcoming animated series with original characters created by Seth MacFarlane, with initial distribution through Google and YouTube.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/05/25 - 08:31 AM]
Peacock Exclusively Streams Monkeypaw Productions' "Him" Beginning December 19
The film stars Marlon Wayans, Tyriq Withers, Julia Fox, Tim Heidecker, Jim Jefferies and more.

[12/05/25 - 08:01 AM]
BET+ Original Film, "Vera's Holiday Flop," Premieres Thursday, December 18
The film stars Charity Jordan, Terri J. Vaughn, Griff, Chrissy McDaniel, Tyler Chronicles, Algebra Blessett, Jelani Akil, Scotty ATL, and Saycon Sengbloh.

[12/05/25 - 07:01 AM]
Academy Award Winner Cillian Murphy Returns as the Legendary Gypsy Gangster Tommy Shelby in "Peaky Blinders: The Immortal Man"
In select theaters March 6 and on Netflix March 20.

[12/05/25 - 07:01 AM]
Apple's Acclaimed Comedy "Platonic" Lands Season Three Renewal
"Platonic" follows a platonic pair of former best friends approaching midlife (Seth Rogen and Rose Byrne) who reconnect after a long rift.

[12/05/25 - 06:01 AM]
Video: "Time Flies" - Official Trailer - Netflix
Fresh out of prison and low on options, two women run a fumigation business - until a shady client pulls them back into the life they fought to escape.

[12/05/25 - 04:01 AM]
Netflix to Acquire Warner Bros. Following the Separation of Discovery Global for a Total Enterprise Value of $82.7 Billion (Equity Value of $72.0 Billion)
This acquisition brings together two pioneering entertainment businesses, combining Netflix's innovation, global reach and best-in-class streaming service with Warner Bros.' century-long legacy of world-class storytelling.

[12/05/25 - 12:01 AM]
Video: Netflix Unveils the First Look for "Land of Sin" - Premiering on January 2, 2026
Set in the Scanian countryside, this five-part series follows the investigation of a young teenager who is found dead on the Bjäre peninsula.

[12/04/25 - 04:01 PM]
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Action Thriller "TYGO"
Produced by Big Punch Pictures and AGBO, with co-production by Nova Film Inc and B&C Group, the film brings together powerhouse Korean and global talent in an explosive new chapter of the "Extraction" universe.

[12/04/25 - 01:31 PM]
Heroes Rise Together! Disney+ Original Series "Percy Jackson and the Olympians" Official Branded Merchandise Now Available
Inspired by the series' rich storytelling, the dedicated e-commerce store will feature a wide variety of Camp Half-Blood-themed merchandise tailored for enthusiasts of the acclaimed series.

[12/04/25 - 12:56 PM]
Video: HBO Releases Official Trailer for the Original Drama Series "A Knight of the Seven Kingdoms," Debuting January 18
From the world of Westeros comes an endearing tale centered on the adventures of an unexpected duo.

[12/04/25 - 12:07 PM]
Video: "Mo' Waffles" - Official Trailer - Tubi Original
When a hip hop legend vanishes before his waffle joint's opening, his oddball crew must crack the case, wondering if one of them could be the culprit.

[12/04/25 - 12:00 PM]
Video: A New Generation of Camp Rockers Vie to Become the Opening Act for Connect 3 in First "Camp Rock 3" Teaser
The teaser includes a first look at the Jonas Brothers' return as Connect 3 and the new generation of campers joining the iconic franchise.

[12/04/25 - 11:02 AM]
"The Masked Singer" Returns with an All-New Season of Epic Themes and Massive Unmaskings on FOX!
Season 14 takes its beloved themed episodes to new heights, celebrating some of the most recognizable and nostalgic moments in pop culture history.

[12/04/25 - 11:01 AM]
Oxygen Renews Tentpole Series "Snapped" for Two New Seasons
The series will return for seasons 37 and 38, along with the expansion of the franchise with "Snapped: Killer Moms" (wt).

[12/04/25 - 11:01 AM]
Video: AMC Networks Debuts Official Trailer for Sports Docuseries "Rise of the 49ers," Narrated by Executive Producer Tom Brady
The limited series event, exploring the dramatic and iconic run of the San Francisco 49ers during the '80s and early '90s, premieres with the first two episodes on Sunday, February 1 at 9pm ET/PT, followed by the remaining two episodes on Monday, February 2 at 9pm ET/PT on AMC and AMC+.