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[06/02/08 - 01:13 PM]
CBS Interactive Launches Upgraded Video Player
The player will eventually offer "content streaming in true HD-quality, full-screen viewing capacity, a redesigned interface and embeddable video clips."
[via press release from CBS]

CBS INTERACTIVE LAUNCHES UPGRADED VIDEO PLAYER

New Features Begin This Week With More To Be Added Throughout The Summer

HD Quality, Full-Screen Viewing Capacity, Redesigned Interface, Embeddable Clips Among Enhancements

CBS Interactive announced today it is launching a new video player with next-generation features to enhance the user viewing experience. The video player's added features will be launching over the next few months and will offer content streaming in true HD-quality, full-screen viewing capacity, a redesigned interface and embeddable video clips. In line with CBS Interactive's focus on content distribution the player will be deployed across CBS.com and the CBS Audience Network, the biggest video distribution network for premium online content.

The new player will continue to bring syndicated content to its users and deliver a stunning video viewing experience without requiring a separate software download. Users can watch CBS premium content in an elegant, user-friendly interface with support for H.264 - the same standard deployed in Blu-Ray and HD-DVD.

"As the first premium content network to take an open approach to syndication, we are committed to providing our users with the best online viewing experience possible," said Anthony Soohoo, SVP and GM of Entertainment at CBS Interactive. "Our new video player platform takes advantage of the new social medium online by combining the most advanced video technology with our expertise in premium content programming to deliver new ways to discover and enjoy entertainment online."

The new video player presents users with innovative options to interact with content and other users. The slick redesign of the interface provides an intuitive way to experience video content online with new navigation and search features to make browsing and watching videos more user-friendly. Added social features include support for content sharing through embeddable video clips allowing users to embed their favorite videos and clips on blogs and social network profiles to share with their friends, creating a more interactive and social viewing experience.

About CBS Labs

CBS Labs is a site where audiences can watch their favorite CBS shows, engage with and form communities around CBS content, all the while providing real-time feedback into their overall user experience. The site is designed to heighten and enrich the user experience by providing advanced technologies in which they can sample from CBS's voluminous library of content on the most advanced streaming format on the web today - H.264, which provides high-definition quality viewing. Users will have access to thousands of hours of shows from the CBS Paramount library, as well as music from the CBS-owned Last.fm website, from which they can watch and listen, engage, and interact with other users through specially-designed applications created by CBS Labs. To experience cutting edge technology and engage with pre-launched content go to http://labs.cbs.com/.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, oversees all CBS consumer Interactive properties including CBS.com, the CBS Audience Network, CBSSports.com, CBSNews.com, CBS Mobile, CBS EyeLab, Last.fm, Wallstrip, and MobLogic.tv. Content distributed throughout CBS-owned properties and partner Web sites includes network and original programming, live shows produced exclusively for the Internet as well as clips, podcasts and mob-isodes of CBS shows, among other features.





  [june 2008]  
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