TELEVISION ICON AND SEVEN-TIME EMMY WINNER MARY TYLER MOORE GUEST-STARS IN MULTI-EPISODE ARC ON NBC'S 'LIPSTICK JUNGLE'

Moore Will Make Her Debut on Season Premiere (September 24) in Role of Wendy Healy's (Brooke Shields) Mother -- a Retired, High-powered Business Executive.

BURBANK - June 18, 2008 - Television icon and seven-time Emmy Award winner Mary Tyler Moore will guest-star on NBC's drama "Lipstick Jungle" (Wednesdays, 10-11 p.m. ET) in a multi-episode arc starting in the season premiere on Wednesday, September 24.

Moore will play Joyce, a retired high-powered exec who forces Wendy (Brooke Shields), her studio-head daughter, to re-evaluate the work vs. family dilemma. Having blazed a trail for working women back in the 1970s and 1980s, Joyce challenges Wendy's idealistic notion of "having it all" -- leaving her overachieving daughter in a tailspin.

"I'm fortunate to have had a front row seat to the evolution of working women on television," said Moore. "It's been great fun to watch the strong female characters of 'Lipstick Jungle' go at it week after week. I absolutely adore Brooke and I'm delighted to be a part of a show which is so well written."

"I am excited and extremely honored to have an actress of Mary Tyler Moore's stature and talent join our show," said Shields.

Moore has spent a majority of her life in the public eye with a 37-year career, both in television and film. Moore has a history of classic, long-running and successful television shows. She originally had her first taste of success as Laura Petrie on "The Dick Van Dyke Show" from 1961-66. During the 1970s, she starred in "The Mary Tyler Moore Show," which garnered 29 Emmys during its seven-year run, including four for its star.

Moore's film credits include "Ordinary People," for which she earned an Academy Award nomination. She also starred in "Six Weeks" opposite Dudley Moore and in the highly acclaimed comedy "Flirting with Disaster." Moore can next be seen in Peter Callahan's dark comedy, "Against the Current," opposite Joseph Fiennes and Justin Kirk.

The series is executive-produced by Oliver Goldstick ("Ugly Betty"), Timothy Busfield (NBC's "The West Wing") and Candace Bushnell. Based on the book by Bushnell, "Lipstick Jungle" is from Universal Media Studios.