or


[07/21/08 - 12:07 PM]
NBC Announces Plan to Continue 'Infront' Presentations for Advertisers
NBC plans to host a similar event in April 2009, over a month before the traditional upfront week.

[via press release from NBC]

NBC ANNOUNCES PLAN TO CONTINUE 'INFRONT' PRESENTATIONS FOR ADVERTISERS

52-Week Primetime Programming Schedule To Be Unveiled in April in Advance of the Traditional Upfront

BURBANK � July 21, 2008 � As a result of the overwhelmingly favorable response from advertisers to their "InFront" scheduling presentation last April, NBC today announced plans to host a similar event in April 2009, over a month before the traditional Upfront week.

"Our decision to hold a series of earlier more intimate meetings with advertisers this past spring resulted in profound new partnerships, deeper engagement with our clients and a very successful upfront for NBC," said Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios. "Our partners and us want to build on this innovative strategy and continue evolving the broadcast model."

"Giving our advertising clients an early look at a 52-week schedule is a better way for both of us to gain a competitive edge," said Marc Graboff, Co-Chairman, NBC Entertainment and Universal Media Studios. "We are going to respond to their positive feedback and set the pace again in 2009 with an even better version of the InFront that focuses on their advertising needs."

This client-centric approach to the presentation will again include the announcement of a year-round programming schedule in April followed by a series of one-on-one client meetings in New York, Los Angeles and Chicago.

The process is designed to give advertisers several key advantages, including a more comprehensive way in which to plan their marketing strategies for the year, the ability to coordinate their involvement in major events and to involve their brands more closely with the content of our shows.

"Our strategy of getting ahead of the market and involving our clients earlier in the process couldn't have been more successful," said Mike Pilot, President, NBC Universal Sales & Marketing. "Not only did our clients appreciate the approach and our desire to be more collaborative, they were also able to execute on some meaningful integrations and marketing opportunities that were the right fit for their brands."





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/24/25 - 08:01 AM]
Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer
The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.

[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.

[10/23/25 - 11:28 AM]
"High Potential" Rises to Season High as Show Nears Fall Finale
ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[10/23/25 - 11:13 AM]
USA Network Renews "The Rainmaker" for Second Season
Across the first nine premiere episodes of the season, "The Rainmaker" has averaged 1.3 million total viewers.

[10/23/25 - 11:06 AM]
Global Box Office Sensation "Wicked" Arrives Nov. 19 on NBC
The NBC telecast of "Wicked" leads up to the November 21 premiere of "Wicked: For Good," the epic finale to the global cultural phenomenon.

[10/23/25 - 11:01 AM]
Video: Paramount+ Releases Official Trailer for New Documentary "My Nightmare Stalker: The Eva LaRue Story"
The powerful two-part documentary premieres Thursday, November 13, exclusively on Paramount+.