or


[09/08/08 - 09:57 AM]
Ion Television Unveils New Look, New Advertisers, New Distributors & Affiliates, New Website and New, Younger Audience
The netlet's new "Positively Entertaining" branding starts today.

[via press release from ION Media Networks]

ION Television Unveils New Look, New Advertisers, New Distributors & Affiliates, New Website and New, Younger Audience

"Positively Entertaining" Rebranding Campaign Launches on September 8

New Advertisers Include Honda, Walgreens, Western Union, Expedia.com, Hotels.com and Red Lobster

New Distribution Deals and Rollouts with Comcast, Verizon FiOS, AT&T U-Verse, Mediacom, Bresnan and Buckeye Solidify Reach to Over 94 Million Homes

Award Winning Off-Network Hits Invigorate Fall Lineup and Attract Desirable 25-54 Demo

(West Palm Beach, Fla. � September 8, 2008) � Today, over 94 million households will have the opportunity to tune-in to a reinvented ION Television, repositioned as a compelling new entertainment destination and galvanized by an exciting new brand, ION Television: Positively Entertaining. The new contemporary look and tag line � Positively Entertaining � complement the robust critically acclaimed off-network series � "Boston Legal," "ER" and "NCIS" � which launch as part of ION Television's strategically acquired fall programming lineup that appeals to a younger audience. The rebranding campaign coincides with the launch of ION Television's new advertisers, distribution partners, shifted viewership, and newly rebranded website, www.iontelevision.com.

"With our contemporary look and �Positively Entertaining' tagline, we are positioning ION Television as a general entertainment network, with broad appeal for consumers, advertisers and content creators," said Brandon Burgess, Chairman and CEO, ION Media Networks. "We are pleased with our early success in securing marquis off-net acquisitions, as well as our theatrical and made-for-TV movies, targeting a broad and desirable 25-54 demo."

"Our rebranding campaign essentially frames all that is new to ION Television and reinforces our brand's limitless potential," said Eleo Hensleigh, Chief Marketing Officer, ION Media Networks. "The �Positively Entertaining' tagline exudes enthusiasm, translated across multiple genres of programming. The new contemporary aesthetic purposely complements the more youthful, confident and innovative brand personality and values of the network's programming and mission."

Advertiser Growth, New Categories: The impact of ION Television's May upfront presentation is evidenced by our continued growth in advertising sales. The number of first-ever advertisers on ION Television has grown substantially and contributed to the dramatic increase in ad sales post-upfront. This fall, ION Television welcomes Walgreens, Western Union, Expedia.com, Hotels.com, Edward Jones and Red Lobster to its client roster. In addition, the network is introducing a new advertiser within the automotive category with the recent sign-on of Honda.

Multiple Distribution Deals: Straddling the unique position of both broadcaster and cable network, ION Television continues to sign cable, telecommunications and satellite distribution deals in local markets across the country. New rollouts by national distributors, such as Comcast, the nation's largest multiple service operator, continue to increase momentum and expand the network's total reach. Upcoming launches will include the continued rollout by Verizon FiOS, AT&T U-Verse, Bresnan, Mediacom and Buckeye, as well as niche cable operators like MidContinent, Broadstripe, Comporium and Sky Angel. Additionally, ION Television recently announced a station affiliation agreement with WRCX�TV in Dayton, the nation's 62nd largest TV market, which represents approximately 511,000 households.

New Website Launch -- iontelevision.com: ION Television extends its breadth beyond television and is launching a newly revamped and rebranded website, www.iontelevision.com. The site will feature numerous new features from streaming video, interactive games, video mash-ups, cast/show information, show trivia, forums and blogs.

ION Television's strategy will focus heavily on expanding its programming offerings in coming television seasons, targeting a strong mix of quality major network TV series, as well as signature originals produced specifically for ION Television. Several key content additions have already been secured, such as the successful "Ghost Whisperer" and "Criminal Minds" franchises, which will infuse the lineup in fall 2009.

About ION Television

ION Television (www.iontelevision.com) is a general entertainment network which reaches over 94 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. Launched in 2006, ION Television features popular TV series and movies from the award-winning libraries of RHI Entertainment, CBS Television, NBC Universal, Sony Pictures Television, Twentieth Television and Warner Bros. Parent company, ION Media Networks, Inc., owns and operates the nation's largest broadcast television station group. Using its digital multicasting capability, ION Media Networks has launched the digital TV brands qubo, a channel for children focusing on literacy and values, and ION Life, a channel dedicated to active living and personal growth. It also has launched Open Mobile Ventures Corporation (OMVION), a business unit focused on the research and development of portable, mobile and out-of-home transmission technology using over-the-air digital television spectrum. For more information, visit www.ionmedia.com.





  [september 2008]  
S
M
T
W
T
F
S
 


· BOSTON LEGAL (ABC)
· CRIMINAL MINDS (CBS)
· ER (NBC)
· GHOST WHISPERER (CBS)
· NCIS (CBS)





[06/24/16 - 11:08 AM]
James Earl Joins "Scream Queens" in the Series Regular Role of "Candy Striper"
Set in a hospital, where some of the most fascinating and bizarre medical cases are under observation, Earl is one of the new male leads opposite recently announced Emmy Award nominee John Stamos and Taylor Lautner.

[06/24/16 - 10:51 AM]
Hulu's Fall 2016 Slate
The streaming service confirms dates for "The Mindy Project" (October 4), "Chance" (October 19), "Shut Eye" (December 7) and more!

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.

[06/24/16 - 09:01 AM]
Thursday's Broadcast Ratings: "Big Brother" Sparks CBS Victory
The Eye claims the top spot in both total viewers and adults 18-49.

[06/24/16 - 08:32 AM]
Third Season of Emmy-Nominated Amazon Original Series "Annedroids" is Now Available on Prime Video
The series spotlights, through trial and error, how science, technology, engineering, and math (STEM) can inspire children to do great things.

[06/24/16 - 08:23 AM]
Queen Latifah and Flavor Unit Tap Actor Anthony Anderson to Reveal "The Best Place To Be" in New Travel Channel Series
The series follows Hollywood's hottest A-List celebrities as they share the best places to eat, drink, shop and sightsee at their most favorite international destinations.

[06/24/16 - 07:30 AM]
VH1's Hit Series "Basketball Wives LA" Returns Sunday July 17th at 9:00 PM ET/PT
Returning cast members include Shaunie O'Neal, Tami Roman, Jackie Christie, Malaysia Pargo, Brandi Maxiell and Angel Brinks.

[06/24/16 - 07:19 AM]
NBA Superstar LeBron James and Business Partner Maverick Carter Draft a Winning Lineup for New CNBC Series "Cleveland Hustles"
The series teams four successful Cleveland business leaders with local entrepreneurs looking for an investment to launch their own brick-and-mortar stores.

[06/23/16 - 05:44 PM]
CBS to Encore "American Gothic" Series Premiere This Sunday
Said rebroadcast will replace the previously announced repeat of "Elementary" at 10:00/9:00c.

[06/23/16 - 05:31 PM]
YouTube Orders Lionsgate Television's Dance Drama Series "Step Up," Inspired by Global Movie Phenomenon
Adam Shankman, Jennifer Gibgot and Meredith Milton, all producers of the original films, will executive produce the series, along with Channing Tatum and Jenna Dewan Tatum.

[06/23/16 - 04:50 PM]
Video: Watch Now - The Full Series Premiere of "Any Given Wednesday with Bill Simmons"
The pay channel has released the entire debut episode online.

[06/23/16 - 02:11 PM]
Aimee Garcia Joins "Lucifer" in Series Regular Role of "Ella"
She's set as the department's new forensic scientist... and she sure does love her job.

[06/23/16 - 02:01 PM]
Hulu's "Casual" Renewed for Third Season
In addition, Jason Reitman has signed a first look deal with Hulu for all television related projects.

[06/23/16 - 01:24 PM]
IFC's "Documentary Now!" Makes Sense with Maya Rudolph
In "Test Pattern," Rudolph joins series' regulars Fred Armisen and Bill Hader on the stage as they perform one of the greatest concerts that never really happened.

[06/23/16 - 01:17 PM]
Bravo Media Announces Inaugural Awards Special "The Bravos" Premiering on Wednesday, July 20 at 10PM ET/PT
The inaugural celebration will feature a show-stopping performance of "Pretty Mess" by Erika Jayne and appearances from both celebrity and Bravolebrity guests.