[09/08/08 - 01:53 PM]
Myspace and the Warner BroS. Television Group Team Up for Launch of "Sorority Forever," a New, Original Series from Mcg and the Producers of the Hit Internet Program "Prom Queen"
"Sorority Forever" will be hosted on its own custom hub on MySpaceTV, with episodes of the series premiering at 9:00 a.m. PDT every day beginning on September 8.

[via press release from The WB]


Series to Be Available Exclusively on TheWB.com and MySpaceTV for 24 Hours

Multiple MySpaceTV Branded Channels Also Launching for Major Properties The O.C., Smallville, One Tree Hill, Veronica Mars, Gilmore Girls, Jack & Bobby and Wonder Woman, Among Others

LOS ANGELES and BURBANK, Calif. (September 08, 2008) � MySpace, the world's premiere social network, and TheWB.com, today announced a content partnership to bring the new original digital series "Sorority Forever" � created by director/producer McG ("Terminator Salvation," "The O.C.," "Charlie's Angels," "We Are Marshall") and the producers of the hit Internet series "Prom Queen" � from TheWB.com (www.thewb.com) to MySpaceTV (http://www.myspacetv.com).

"Sorority Forever" will be hosted on its own custom hub on MySpaceTV (http://www.myspace.com/sororityforever), with episodes of the series premiering at 9:00 a.m. PDT every day beginning on September 8, concurrent with its launch on TheWB.com, the Warner Bros. Television Group's new ad-supported, premium, video-on-demand, and personalized network. Original episodes of "Sorority Forever" will appear exclusively on TheWB.com and MySpaceTV for 24 hours and then will become available through TheWB.com's additional broadband distribution partners. Five new episodes per week (one new episode each weekday) will be available to view on MySpaceTV in addition to character profiles, and other interactive features.

"TheWB.com is a great fit for the MySpace audience, and we couldn't be happier to be launching the original series 'Sorority Forever' on MySpaceTV at the same time it debuts on TheWB.com," said Brent Poer, GM of TheWB.com. "Packed with compelling characters, mysterious storytelling, hip fashion and cool music, 'Sorority Forever' is ready-made for the MySpaceTV audience, and we look forward to their users sharing the 'Sorority Forever' experience with their friends through the extensive interactive features found at the 'Sorority Forever' hub."

"MySpaceTV is the perfect partner for 'Sorority Forever' because the combination of this top quality production and our custom, interactive 'Sorority Forever' hub fully showcases the content this demographic is watching with the technology they are using," said Jason Kirk, VP of MySpaceTV. "We're also excited to offer the MySpace community episodes from the Warner Bros. television collection in a way that provides an entertaining and compelling experience for our users. Users will be able to 'subscribe' to the shows they love in order to get new available episodes delivered right to their MySpace pages."

In "Sorority Forever," director/producer McG, through his Wonderland Sound and Vision banner, teams up with Big Fantastic � producers of the hit digital series "Prom Queen" � on an innovative mystery/drama which peeks behind the walls of one of the most intriguing secret societies in the world: the sorority. With a mystery around every corner, "Sorority Forever" will provide viewers with a sexy and immersive experience that is simultaneously realistic and voyeuristic: Think "Prom Queen" meets "The O.C.," but set in college. McG will executive produce, along with Big Fantastic creators/executive producers Douglas Cheney, Chris Hampel, Chris McCaleb and Ryan Wise. .Producing alongside McG at Wonderland Sound and Vision are Peter Johnson, Matthew King and Jeff Grosvenor. Jessica Rose ("lonelygirl15"). Mikaela Hoover ("Sam Has 7 Friends") and Taryn Southern ("Project My World") star.

In addition to "Sorority Forever," MySpace and Warner Bros. are also announcing the launch of multiple MySpaceTV Branded Channels for additional Warner Bros. Television Group properties, including "The O.C.," "Smallville," "One Tree Hill," "Veronica Mars," "Gilmore Girls," "Jack & Bobby," "Animatrix," "Babylon 5," "V: The Series," "Witchblade," "The Adventures of Brisco County, Jr.," "Growing Pains," "Hangin' With Mr. Cooper," "Head of the Class" and "Wonder Woman." Content will be refreshed weekly, and users are able to friend individual properties and receive updates from each channel individually. Users will also be able to embed videos into personal profiles, blogs, bulletins and comments sections in addition to offsite viral capabilities via "Post to MySpace."

"Sorority Forever" is the newest addition to a number of branded channels and content partners on MySpaceTV, including TMZ, BBC Worldwide, quarterlife, Sony (Minisode Network), National Geographic, The New York Times and lifestyle outlets including 60 Frames, Atomic Wedgie, FOX's IGN Entertainment, JibJab, Kush TV, Next New Networks, Octane TV, Ripe TV, Sports Illustrated, VBS.TV (Vice Magazine) and Watch Mojo.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture*, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 20 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News).

(*) Among the top 2000 domains comScore Media Metrix, July 2008. For more information on comScore Networks, please go to http://www.comscore.com

About Warner Bros. Television Group

The Warner Bros. Television Group oversees the entire portfolio of Warner Bros. television businesses, including worldwide production, traditional and digital distribution and broadcasting. WBTVG is committed to creating, producing and distributing content across all traditional, emerging digital and future platforms in the evolving entertainment and media landscape. In the traditional television arena, WBTVG produces primetime, first-run, cable and animation series which are distributed worldwide. WBTVG is also an innovative leader in developing new business models for the evolving digital television marketplace, including ad-supported video-on-demand as well as broadband and wireless destinations featuring original content produced by WBTVG. The Group provides unmatched digital media sales opportunities tailored to clients seeking multiplatform campaigns across broadcast, cable, broadband and wireless outlets. Warner Bros. Entertainment is also a partner with CBS in The CW Television Network.

  [september 2008]  


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