or


[09/22/08 - 10:36 AM]
The CW and Honda Partner to Present Largest Sweepstakes in Network History
The network will offer viewers a chance to win a brand new 2009 Honda Fit every night from Monday, September 29 through Friday, October 2.

[via press release from The CW]

THE CW AND HONDA PARTNER TO PRESENT LARGEST SWEEPSTAKES IN NETWORK HISTORY

The CW Will Giveaway a New 2009 Honda Fit Each Night of Primetime During Week of September 29

Branded, Short-Form "CWickies" Airing During Commercial Breaks Direct Viewers to CWTV.com to Enter to Win

Burbank, CA (September 22, 2008) - Marking the largest sweepstakes in the network's history, The CW and Honda have formed a strategic partnership to offer viewers a chance to win a brand new 2009 Honda Fit on every night of The CW's primetime from Monday, Sept. 29 through Friday, Oct. 2.

"One of our primary goals in developing these innovative promotions is to create opportunities for us and our advertisers to form strong, interactive relationships with the fans and drive viewers to The CW," said Alison Tarrant, Senior Vice President, Integrated Sales and Marketing. "We're thrilled to partner with Honda for what is easily our biggest promotion ever, and the new 2009 Fit is the perfect product for our on-air environment since the brand attitude is so relevant to The CW audience."

Beginning Monday, Sept. 29, viewers watching The CW's popular original series will see a specially produced "CWickie" featuring the 2009 Honda Fit during the commercial breaks. Viewers will then be directed to www.cwtv.com where they will answer a question about the specific Honda Fit spot that aired that same night. Viewers who answer the question correctly will be entered into the drawing to win a 2009 Honda Fit. One Honda Fit will be given away to one winner on each of the five nights of the sweepstakes.

Customized for every night of the campaign, the short-form, on-air spots showcasing the sweepstakes will each incorporate the 2009 Honda Fit into an environment specific to that night's CW programming, such as "Gossip Girl" or "One Tree Hill" on Monday night.

Unique to The CW, "CWickies" are sponsored, short-form entertainment content that airs during commercial breaks of CW programming, providing clients with an alternate to traditional 30-second commercial.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, The CW programs 30 hours a week over seven days. For more information, visit www.cwtv.com.





  [september 2008]  
S
M
T
W
T
F
S
 


· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)









[08/01/15 - 11:35 AM]
2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season
The 2015 PBS Arts Fall Festival returns October 9 at 9:00/8:00c, celebrating its fifth season, with eight new weekly programs.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 09:50 AM]
New Episodes of "Super Why!" Soar Onto PBS Kids Starting August 17
Developed for children ages 3-6, the series helps kids explore reading and the alphabet, word families, spelling, comprehension and vocabulary as they follow their favorite Storybrook Village characters on interactive adventures.

[08/01/15 - 09:49 AM]
PBS Kids Premieres All-New Movie, "Curious George 3: Back to the Jungle"
In this adventure-filled feature-length movie, Curious George takes a trip to space but crash-lands in the jungles of Africa, leading to an unforgettable journey with new animal friends.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 04:01 PM]
Raven-Symone Returns to Disney Channel to Guest Star in a Special Episode of Hit Spy Comedy "K.C. Undercover," Monday, September 7
The special one hour episode featuring a tour de force of audacious physical comedy, imagination and unexpected disguises, premieres on said Monday.

[07/31/15 - 03:50 PM]
The CW Sets New Season Premiere Date for "Crazy Ex-Girlfriend" and "Jane the Virgin"
Both series will now roll out one week earlier, on Monday, October 12.

[07/31/15 - 03:33 PM]
AMC's Martial Arts Drama Series "Into the Badlands" to Premiere Sunday, November 15th at 10:00 P.M. ET/PT
The series premiere will coincide with AMC's newest movie event, "AMC FightFest," a two-week martial arts movie marathon beginning Monday, November 2 through Friday, November 13.

[07/31/15 - 03:32 PM]
AMC Confirms 15-Episode Order for Second Season of "Fear the Walking Dead"
As previously announced, the series will debut in the U.S. Sunday, August 23 at 9:00/8:00c with an extended 90-minute episode.

[07/31/15 - 03:31 PM]
AMC Places Straight-to-Series Order for "The West" (WT) from Executive Producers Robert Redford and Stephen David Entertainment
In addition, AMC announced today that "The Making of The Mob," also executive produced by Stephen David Entertainment.

[07/31/15 - 01:37 PM]
"Shadowhunters" Star Alberto Rosende to Participate in a Live Twitter Chat with Fans on Tuesday, August 4
Starting at 12:00pm PT/3:00pm ET, fans can tweet Alberto Rosende (@arosende) using #AskAlberto in their message.

[07/31/15 - 01:01 PM]
Starz Releases All New "Blunt Talk" Key Art and Trailer, First Look Photo of Lucy Lawless in "Ash vs Evil Dead," and "Survivor's Remorse" Trailer from TCA
"Blunt Talk" and "Survivor's Remorse" both kick off on Saturday, August 22 on the pay channel.

[07/31/15 - 11:58 AM]
BBC America Announces Two New Original Scripted Series and Original Scripted Development Slate
"Undercover", a gripping political thriller from acclaimed writer Peter Moffat starring Sophie Okonedo and Adrian Lester, and "Thirteen," a compelling contemporary mystery from rising star Marnie Dickens, are both on tap for 2016.

[07/31/15 - 11:20 AM]
Starz to Offer Subscribers Online and On-Demand Bingeing Opportunities for "Flesh and Bone" Limited Series and "Da Vinci's Demons" Final Season
All episodes will be available exclusively for subscribers, timed with their respective first episode premieres on October 24 and November 8.