or


[09/22/08 - 10:36 AM]
The CW and Honda Partner to Present Largest Sweepstakes in Network History
The network will offer viewers a chance to win a brand new 2009 Honda Fit every night from Monday, September 29 through Friday, October 2.

[via press release from The CW]

THE CW AND HONDA PARTNER TO PRESENT LARGEST SWEEPSTAKES IN NETWORK HISTORY

The CW Will Giveaway a New 2009 Honda Fit Each Night of Primetime During Week of September 29

Branded, Short-Form "CWickies" Airing During Commercial Breaks Direct Viewers to CWTV.com to Enter to Win

Burbank, CA (September 22, 2008) - Marking the largest sweepstakes in the network's history, The CW and Honda have formed a strategic partnership to offer viewers a chance to win a brand new 2009 Honda Fit on every night of The CW's primetime from Monday, Sept. 29 through Friday, Oct. 2.

"One of our primary goals in developing these innovative promotions is to create opportunities for us and our advertisers to form strong, interactive relationships with the fans and drive viewers to The CW," said Alison Tarrant, Senior Vice President, Integrated Sales and Marketing. "We're thrilled to partner with Honda for what is easily our biggest promotion ever, and the new 2009 Fit is the perfect product for our on-air environment since the brand attitude is so relevant to The CW audience."

Beginning Monday, Sept. 29, viewers watching The CW's popular original series will see a specially produced "CWickie" featuring the 2009 Honda Fit during the commercial breaks. Viewers will then be directed to www.cwtv.com where they will answer a question about the specific Honda Fit spot that aired that same night. Viewers who answer the question correctly will be entered into the drawing to win a 2009 Honda Fit. One Honda Fit will be given away to one winner on each of the five nights of the sweepstakes.

Customized for every night of the campaign, the short-form, on-air spots showcasing the sweepstakes will each incorporate the 2009 Honda Fit into an environment specific to that night's CW programming, such as "Gossip Girl" or "One Tree Hill" on Monday night.

Unique to The CW, "CWickies" are sponsored, short-form entertainment content that airs during commercial breaks of CW programming, providing clients with an alternate to traditional 30-second commercial.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, The CW programs 30 hours a week over seven days. For more information, visit www.cwtv.com.





  [september 2008]  
S
M
T
W
T
F
S
 


· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)





[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 03:01 PM]
Jennifer Lopez, Ray Liotta and "Shades of Blue" Back on the Beat for a Second Season on NBC
In L+3 results from Nielsen Media Research through its first three telecasts, "Shades of Blue" has averaged a 2.5 rating in adults 18-49 and 11.2 million viewers overall.

[02/05/16 - 01:19 PM]
ESPN to Televise "Monday Night Football" Game from Mexico City
The Texans-Raiders matchup will be played at famed Estadio Azteca in Mexico City on Monday, November 21 (week 11) of the 2016 NFL season.

[02/05/16 - 12:24 PM]
Investigation Discovery's World Premiere of "20/20 on ID Presents Homicide" Reveals Never-Before-Heard Details
The interview airs as part of three original hours, premiering on Wednesday, February 10 at 10:00/9:00c.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 12:10 PM]
NBA and Turner's Cartoon Network Team Up for the Kids Channel's Annual "NBA All-Star Jam"
LeBron James makes an appearance as an animated version of himself on Cartoon Network's hit series "Teen Titans Go!"; while Paul George, Kyrie Irving and Damian Lillard are featured in "We Bare Bears."

[02/05/16 - 12:09 PM]
Tony Award Winner Ben Vereen Joins the Cast of "The Rocky Horror Picture Show" as "Dr. Everett Scott"
He'll play the uber intelligent, ex-science teacher, now working for the Bureau of Investigation looking into UFOs and ends up at the castle while searching for his nephew, Eddie.

[02/05/16 - 12:00 PM]
"The Last Man on Earth" to Return Sunday, March 6, On FOX
Also on March 6, "Bordertown," the new animated series from executive producers Mark Hentemann and Seth MacFarlane, will move to its new time period, Sundays at 7:00/6:00c.

[02/05/16 - 11:20 AM]
E!'s "Hollywood Medium with Tyler Henry" Expands Season One Order
The two additional installments expand its freshman run to a total of 10 episodes.

[02/05/16 - 10:57 AM]
Fall Out Boy, Little Big Town, Ne-Yo and Pentatonix Perform on "The Wonderful World of Disney: Disneyland 60"
Derek Hough, who serves as Master of Ceremonies for the evening, sings and dances to the song "Step in Time," from Walt Disney Pictures Oscar-winning "Mary Poppins," with special guest Disney Legend Dick Van Dyke.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.