or


[10/09/08 - 12:50 PM]
NBC Universal Cable Entertainment Outperforms Market with 16 of Top 30 Most Engaging Programs
The results come from Nielsen's IAG data, which "conducts research with television viewers to measure the effectiveness of advertising and product placements."

[via press release from NBC]

NBC UNIVERSAL CABLE ENTERTAINMENT OUTPERFORMS MARKET WITH 16 OF TOP 30 MOST ENGAGING PROGRAMS

NEW YORK � October 9, 2008 � In recently released Nielsen IAG data, NBC Universal's Cable Entertainment Networks have outperformed the market in terms of program engagement, with 16 of the top 30 most engaging cable entertainment programs on television. The announcement was made today by Jeff Gaspin, President and Chief Operating Officer, Universal Television Group.

"We're excited about the results of the IAG research and believe it's important to stand out in the marketplace," said Gaspin. "This gives us another indicator which emphasizes the quality of our programming."

Together, three of NBC Universal's cable networks � USA, BRAVO and SCI FI �had five shows in the top ten and nine of the top 20 positions. The rankings include the top 30 shows among all of the cable networks that Nielsen IAG measures (note, Nielsen IAG does not measure Oxygen).

"This data highlights the power of NBC Universal's cable networks, as well as the power of each distinctive brand, and further demonstrates our ability to help drive value for our advertising partners," added Steve Mandala, Executive Vice President Cable Entertainment Ad Sales, NBC Universal.

A list of the NBC Universal Cable Entertainment programs with high engagement follows in order from Nielsen IAG:

3. "Real Housewives of Orange County" � Bravo
4. "Date My Ex: Jo & Slade" � Bravo
4. "In Plain Sight" � USA
10. "Flipping Out" � Bravo
10. "Million Dollar Listing" � Bravo
15. "Real Housewives of New York City" � Bravo
15. "Burn Notice" � USA
15. "Psych" � USA
15. "Stargate Atlantis" � SCI FI
22. "Doctor Who" � SCI FI
22. "Monk" � USA
26. "Tabatha's Salon Takeover" � Bravo
26. "Eureka" � SCI FI
26. "The Sarah Jane Adventures" �SCI FI
30. "Battlestar Galactica" � SCI FI
30. "Work Out" � Bravo

Nielsen IAG conducts research with television viewers to measure the effectiveness of advertising and product placements, as well as viewer engagement across all broadcast and major cable networks. The data that is collected falls into three categories: performance metrics that assess how well a creative execution performed against actual viewers; 50 attribute measurements that deliver a detailed creative and media profile of the ad, product placement or sponsorship; and demographic profile information. These categories offer true insight into the effectiveness of advertising, enabling advertisers to maximize the return of their ad spending and helping television networks demonstrate the value of their on-air inventory.

Source: IAG Program Engagement data, Primetime, Regular, Non-Sports Programming, Cable Only, Premiere Episodes, A18-49. Period covered: 9/24/07 to 9/14/08.

IAG Definitions: Program Engagement: Measures a media platform's ability to deliver an attentive audience to advertiser's commercials.





  [october 2008]  
S
M
T
W
T
F
S
   


· BATTLESTAR GALACTICA (SYFY)
· BURN NOTICE (USA)
· DATE MY EX: JO & SLADE (BRAVO)
· DOCTOR WHO (BBC AMERICA)
· EUREKA (SYFY)
· FLIPPING OUT (BRAVO)
· IN PLAIN SIGHT (USA)
· MILLION DOLLAR LISTING: LOS ANGELES (BRAVO)
· MONK (USA)
· PSYCH (USA)
· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· SARAH JANE ADVENTURES, THE (SYFY)
· STARGATE ATLANTIS (SYFY)
· TABATHA TAKES OVER (BRAVO)
· WORK OUT (BRAVO)





[02/23/17 - 12:27 PM]
E! Goes "Live from the Red Carpet" with Hosts Ryan Seacrest and Giuliana Rancic at the Oscars Sunday, February 26th Starting at 1:30P ET and 10:30A PT
The network's second screen live coverage will include a live, immersive 360 experience utilizing the latest state-of-the-art technology enabling fans to enjoy the red carpet like never before.

[02/23/17 - 12:00 PM]
Matthew Broderick Cast in "Katrina: American Crime Story"
Broderick will portray Federal Emergency Management Agency (FEMA) Director Michael D. Brown, who was in charge of the federal disaster response to Hurricane Katrina.

[02/23/17 - 11:22 AM]
WGN America's "Underground" to Feature Original Song from Executive Producer John Legend, "In America," in Season Two Premiere
By tweeting #UndergroundWGN, fans will automatically unlock a :60, extended version of the trailer that includes the song preview.

[02/23/17 - 11:10 AM]
"Saturday Night Live" Returns with Back-to-Back Shows
Look for Octavia Spencer/Father John Misty on March 4 followed by Scarlett Johansson/Lorde on March 11.

[02/23/17 - 11:03 AM]
History(R) Greenlights Navy Seal Team Six Drama Series "Six" for a Ten Episode Second Season from A+E Studios in Association with Weinstein Television
Two new episodes remain in the current season airing Wednesdays at 10:00/9:00c, with the season one finale airing on Wednesday, March 8.

[02/23/17 - 10:56 AM]
Super Plus Official Plus Delicious - "The Get Down" - New Episodes April 7
Netflix confirms the release date of Part II from the series.

[02/23/17 - 10:29 AM]
"Dateline NBC" Correspondent Keith Morrison Explores Claims of a Wrongful Conviction in Investigation Discovery's Special "Murder in Lehigh Valley"
"This is an incendiary case that continues to provoke passion on both sides," said Morrison.

[02/23/17 - 10:19 AM]
ABC's First-Ever Live Post-Oscars(R) Special, Hosted by "black-ish" Star Anthony Anderson, Airs Sunday, February 26
The Emmy-nominated actor will be joined by "Good Morning America" Co-Anchor Lara Spencer, with special contributors Joe Zee, Yahoo Style's editor-in-chief, and ABC News' Chris Connelly.

[02/23/17 - 09:46 AM]
"Essence Black Women in Hollywood Awards & Gala" Primetime Special to Air on OWN Sunday, March 5
For the past decade, the star-studded celebration has been at the forefront of spotlighting Hollywood's most creative and accomplished African-American female visionaries both in front of the camera and behind the scenes.

[02/23/17 - 09:31 AM]
Starz Announces Highly-Anticipated Original Series "American Gods" to Premiere in the U.S. on Sunday, April 30th at 9PM ET/PT
The series will debut publicly at the festival on March 11 at 11 AM CT at the Vimeo Theater in the Austin Convention Center followed by an extended Q&A moderated by KCRW's Elvis Mitchell.

[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/23/17 - 08:12 AM]
Rap Legend Rick Ross to Host and Perform at the "2017 MTV Woodies" Music Festival Live from Austin on Thursday, March 16 at 11:00 P.M. ET/PT
Said Ross: "I'm excited to attend SXSW this year. The biggest boss is hosting the 'Woodies' and my album drops March 17. MTV, get ready."

[02/23/17 - 08:04 AM]
Former Mobsters Go Suburban in Oxygen Media's New Docu-Comedy Series "Unprotected" Premiering Tuesday, April 11 at 9PM ET/PT
The series follows the Cantarellas, a boisterous, old-school family that participated in the Federal Witness Protection Program after their testimony led to the conviction of one of the most powerful crime families in the country.

[02/23/17 - 06:47 AM]
Ten Perfect Matches, One New Game on MTV's Spinoff Series "Are You the One: All-Star Challenge"
The new series premieres Wednesday, March 22 on MTV, one week after the shocking March 15 season finale of "Are You the One?".