or


[10/09/08 - 12:50 PM]
NBC Universal Cable Entertainment Outperforms Market with 16 of Top 30 Most Engaging Programs
The results come from Nielsen's IAG data, which "conducts research with television viewers to measure the effectiveness of advertising and product placements."

[via press release from NBC]

NBC UNIVERSAL CABLE ENTERTAINMENT OUTPERFORMS MARKET WITH 16 OF TOP 30 MOST ENGAGING PROGRAMS

NEW YORK � October 9, 2008 � In recently released Nielsen IAG data, NBC Universal's Cable Entertainment Networks have outperformed the market in terms of program engagement, with 16 of the top 30 most engaging cable entertainment programs on television. The announcement was made today by Jeff Gaspin, President and Chief Operating Officer, Universal Television Group.

"We're excited about the results of the IAG research and believe it's important to stand out in the marketplace," said Gaspin. "This gives us another indicator which emphasizes the quality of our programming."

Together, three of NBC Universal's cable networks � USA, BRAVO and SCI FI �had five shows in the top ten and nine of the top 20 positions. The rankings include the top 30 shows among all of the cable networks that Nielsen IAG measures (note, Nielsen IAG does not measure Oxygen).

"This data highlights the power of NBC Universal's cable networks, as well as the power of each distinctive brand, and further demonstrates our ability to help drive value for our advertising partners," added Steve Mandala, Executive Vice President Cable Entertainment Ad Sales, NBC Universal.

A list of the NBC Universal Cable Entertainment programs with high engagement follows in order from Nielsen IAG:

3. "Real Housewives of Orange County" � Bravo
4. "Date My Ex: Jo & Slade" � Bravo
4. "In Plain Sight" � USA
10. "Flipping Out" � Bravo
10. "Million Dollar Listing" � Bravo
15. "Real Housewives of New York City" � Bravo
15. "Burn Notice" � USA
15. "Psych" � USA
15. "Stargate Atlantis" � SCI FI
22. "Doctor Who" � SCI FI
22. "Monk" � USA
26. "Tabatha's Salon Takeover" � Bravo
26. "Eureka" � SCI FI
26. "The Sarah Jane Adventures" �SCI FI
30. "Battlestar Galactica" � SCI FI
30. "Work Out" � Bravo

Nielsen IAG conducts research with television viewers to measure the effectiveness of advertising and product placements, as well as viewer engagement across all broadcast and major cable networks. The data that is collected falls into three categories: performance metrics that assess how well a creative execution performed against actual viewers; 50 attribute measurements that deliver a detailed creative and media profile of the ad, product placement or sponsorship; and demographic profile information. These categories offer true insight into the effectiveness of advertising, enabling advertisers to maximize the return of their ad spending and helping television networks demonstrate the value of their on-air inventory.

Source: IAG Program Engagement data, Primetime, Regular, Non-Sports Programming, Cable Only, Premiere Episodes, A18-49. Period covered: 9/24/07 to 9/14/08.

IAG Definitions: Program Engagement: Measures a media platform's ability to deliver an attentive audience to advertiser's commercials.





  [october 2008]  
S
M
T
W
T
F
S
   


· BATTLESTAR GALACTICA (SYFY)
· BURN NOTICE (USA)
· DATE MY EX: JO & SLADE (BRAVO)
· DOCTOR WHO (BBC AMERICA)
· EUREKA (SYFY)
· FLIPPING OUT (BRAVO)
· IN PLAIN SIGHT (USA)
· MILLION DOLLAR LISTING: LOS ANGELES (BRAVO)
· MONK (USA)
· PSYCH (USA)
· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· SARAH JANE ADVENTURES, THE (SYFY)
· STARGATE ATLANTIS (SYFY)
· TABATHA TAKES OVER (BRAVO)
· WORK OUT (BRAVO)





[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 02:44 PM]
VH1 to Bring Back "Hip Hop Honors" Event to Honor the Trailblazing First Ladies of Hip Hop Monday, July 11 at 9PM ET Live from NY
The show will pay homage to the female pioneers, trailblazers and trend-setters who lead a movement and infiltrated the ranks of the male-dominated genre to make their voices heard and still do today.

[05/23/16 - 02:41 PM]
Mariah Carey Partners with Hallmark Channel for a Three-Picture Development Deal
Carey is set to develop, executive produce, direct and co-star in the movies, with the first slated to debut as part of Hallmark Channel's 2017 "Countdown to Valentine's Day" programming event.

[05/23/16 - 02:27 PM]
ABC News and Time Inc.'s People Announce New Primetime Series "People's List"
The hour-long weekly program highlights the biggest stories in pop culture, entertainment, lifestyle, human interest and news features to bring viewers up to speed on what they may have missed.

[05/23/16 - 02:02 PM]
Universal Television Signs "Hamilton" Producer Jeffrey Seller and TV Producer Flody Suarez to Production Deal
"I'm so pleased to have Universal Television in business with one of the theater's leading producers, Jeffrey Seller, and his producing partner, Flody Suarez," said Robert Greenblatt.

[05/23/16 - 01:05 PM]
Bravo Media's "The Real Housewives of Orange County" Returns for a New Season on Monday, June 20 at 9 PM ET/PT
The OG of the OC, Vicki Gunvalson, returns along with Tamra Judge, Heather Dubrow, Shannon Beador and Meghan King Edmonds.

[05/23/16 - 12:03 PM]
Annie Apple Named ESPN "Sunday NFL Countdown" Contributor
Apple, burst on the national scene during the recent NFL Draft when she took to social media to offer her candid opinions about the draft, her son and anything else on her mind.

[05/23/16 - 12:01 PM]
BET Taps a New Producing Powerhouse Led by Executive Producer Will Packer and Showrunner Erica Shelton Kodish to Run the Critically Acclaimed Series "Being Mary Jane"
Production on the new season is set to begin in Atlanta, Georgia later this year.

[05/23/16 - 11:51 AM]
Six Grammy(R) Winning/Nominated Artists Lend Their Voices and Music to New Discovery Channel Series "Hello World!"
Presented in association with World Wildlife Fund (WWF), the six-part series takes a look at the wonders of the natural world through the eyes of some of today's most celebrated musicians.

[05/23/16 - 10:33 AM]
Unloved Autos Get New Life on an All New Season of Velocity's Hit Series "Wheeler Dealers"
The all new season begins Wednesday, June 29 on Velocity when the guys tackle a true piece of automotive Americana - a 1968 Chevy Corvette C3.

[05/23/16 - 09:37 AM]
Showtime(R) to Produce Feature-Length Documentary About the Life of Comic Legend John Belushi with Cooperation of His Widow Judith Belushi Pisano
Directed by R.J. Cutler and produced by John Battsek, the documentary is set to begin production in the fall, with long-time Belushi collaborator Sean Daniel serving as executive producer along with Bill Couturie.

[05/23/16 - 08:50 AM]
David Feherty to Join NBC Olympics in Rio as a Correspondent
Feherty will offer commentary on NBC's primetime coverage, as well on other shows and platforms.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/23/16 - 08:32 AM]
New National Geographic Channel Series "I Am Rebel," Executive Produced by Doug Liman, Director of "The Bourne Identity," Introduces Unfamiliar Yet Game-Changing Individuals Who Prove That Change Happens Only When You Break the Rules
The series launches Sunday, June 5 at 9:00/8:00c on the network.

[05/23/16 - 08:08 AM]
Comedy Central Renews "Another Period" for Third Season Ahead of Season 2 Premiere Airing Wednesday, June 15 at 10 p.m.
Guest stars this season include Jermaine Clement, Andrew Daly, Cedric the Entertainer, Perez Hilton, Moshe Kasher, Lauren Lapkus, Bobby Lee, Tom Lennon, Samm Levine, Aasif Mandvi, Kate Miccuci, Adam Pally, Missi Pyle, Andrew Rannells, June Diane Raphael, Will Sasso, Joss Whedon and more!