or


[10/14/08 - 09:09 AM]
CBS and 1-800-FlowerS.com(R) Team Up to Create "Ex Day"
The "Ex List"-inspired bouquets "give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest."

[via press release from CBS]

CBS AND 1-800-FLOWERS.COM� TEAM UP TO CREATE "EX DAY"

NEW YORK and CARLE PLACE, NY, Oct. 14 - The CBS Marketing Group and 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's largest florist and leading multi-channel retailer, today announced an initiative to create "Ex Day" ?? a brand new holiday on October 16 ?? designed to "let love bloom again" and bring new life to past relationships through a special "Ex Day" bouquet.

Inspired by the new CBS series THE EX LIST, the bouquets give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest. According to a recent study by Wakefield Research, 39% of people feel they let "the One" get away, and more than 2 in 5 Americans still have romantic feelings for an ex.. Tapping into an American impulse to reconnect with a past love, the Ex BouquetTM sends a heartfelt and understated message and can be delivered same day at the click of a mouse, thereby eliminating the stress of an awkward "ex encounter."

Crafted from fresh carnations, Gerbera daisies, Asiatic lilies, daisy poms and button poms, the aromatic arrangement says, "How have you been?" in muted green and white hues. The bouquets are available through 1-800-FLOWERS.COM and its network of professional BloomNet� florists nationwide.

"Some people may yearn to get back in touch with �the One' who got away, while others are just looking to re-establish a friendship with someone who once played a significant role in their lives," says Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "Ex Day creates the ideal platform for consumers to get in touch with a special someone from the past and in an appropriate and meaningful way."

"The Ex Bouquet is a fun way to extend an olive branch in the form of flowers to a special someone from the past," said Anne O'Grady, Executive Vice President, CBS Marketing. "This promotion is designed to help people reconnect and rekindle their relationships, while bringing added exposure to THE EX LIST."

About THE EX LIST

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she's already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Watch it Friday nights on the CBS Television Network (9:00-10:00 PM, ET/PT). For more information, please visit: http://www.cbs.com/primetime/the_ex_list/

About CBS Television Network

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total primetime network lineup was watched by nearly 100 million people a week during the 2007/2008 season. The Network has the Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; and Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS� (1-800-356-9377 or http://www.1800flowers.com/), is one of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its "Fresh From Our Growers�." collection. As always, 100% satisfaction and freshness are guaranteed. The Company's BloomNet� (file:///C:/Documents%20and%20Settings/kjorgensen/u3100/Local%20Settings/Local%20Settings/Local%20Settings/Temporary%20Internet%20Files/OLK62/www.mybloomnet.net) international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory� (1-800-541-2676 or http://www.thepopcornfactory.com/); exceptional cookies and baked gifts from Cheryl&Co.� (1-800-443-8124 or http://www.cherylandco.com/); premium chocolates and confections from Fannie May� confections brands (http://www.fanniemay.com/ and http://www.harrylondon.com/); gourmet foods from Greatfood.com� (http://www.greatfood.com/); wine gifts from Ambrosia� (http://www.ambrosia.com/); gift baskets from 1-800-BASKETS.COM� (http://www.1800baskets.com/) and DesignPac as well as Home Decor and Children's Gifts from Plow & Hearth� (1-800-627-1712 or http://www.plowandhearth.com/), Wind & Weather� (http://www.windandweather.com/), HearthSong� (http://www.hearthsong.com/) and Magic Cabin� (http://www.magiccabin.com/). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.





  [october 2008]  
S
M
T
W
T
F
S
   


· EX LIST, THE (CBS)





[07/24/25 - 09:00 AM]
Video: We TV Reveals Sneak Peek at the Highly Anticipated Sophomore Season of "The Braxtons"
Set to return are Toni, Towanda, Trina, Tamar and Ms. Evelyn as they continue to share their unfiltered and authentic selves with the world.

[07/24/25 - 08:00 AM]
NBC Sports Finalizes Game Analyst Team and Adds Final Play-by-Play Voice for NBA Coverage Beginning This Fall
The 2025-26 NBA season begins on NBC and Peacock on October 21.

[07/24/25 - 07:12 AM]
ABC News Studios and CBC Announce Premiere of "Lilith Fair: Building a Mystery" This September
The film is produced with the support of the original Lilith Fair founders: Sarah McLachlan, Terry McBride, Dan Fraser and Marty Diamond.

[07/24/25 - 07:05 AM]
Video: Apple TV+ Unveils Sneak Peek at New Thriller "The Last Frontier"
Set within the remote wilderness of Alaska, the 10-episode thriller will make its global debut on Apple TV+ with the first two episodes on Friday, October 10 followed by new episodes every Friday through December 5.

[07/24/25 - 06:10 AM]
CBS News Names Award-Winning Journalist Tanya Simon Executive Producer of "60 Minutes," America's #1 News Program
Simon, who has three decades of experience, has been with "60 Minutes" for 25 years, most recently serving as interim executive producer.

[07/24/25 - 05:36 AM]
For First Time Ever, NBC Sports to Present Kentucky Oaks in Primetime - Friday, May 1, 2026, on NBC and Peacock
The 151st Kentucky Derby on May 3, 2025, was the most-watched "Run for the Roses" since 1989, with the audience peaking at 21.8 million viewers on NBC and Peacock as Sovereignty ran to victory.

[07/23/25 - 01:52 PM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: Chicago Cubs Visit St. Louis Cardinals as Historic Rivalry Continues August 10
"Sunday Night Baseball" on ESPN is averaging 1.71 million viewers in 2025, making it the most-watched season of the franchise in eight years, since 2017, according to Nielsen.

[07/23/25 - 12:01 PM]
Brandy Norwood Joins Lifetime Holiday Family with Real Life Daughter Sy'Rai in "Christmas Everyday"
Norwood portrays Francine "Fancy" Ballantine, a devoted fashion designer juggling family obligations and career ambitions.

[07/23/25 - 11:33 AM]
Video: Trailer and Key Art Debut - "Ralph Barbosa: Planet Bosa"
The special premieres Friday, August 8 on Hulu.

[07/23/25 - 11:15 AM]
Apple's Sports Comedy "Stick" Tees Off for Season Two with Owen Wilson
"I think we all had a great time making it," said star and executive producer Owen Wilson. "It's really nice to see the show connecting with people and to know that we get a chance to continue the story!"

[07/23/25 - 11:02 AM]
Video: "Hard Knocks: Training Camp with the Buffalo Bills" - Official Trailer - HBO Max
Join NFL MVP Josh Allen and the Buffalo Bills for the new season, premiering August 5 on HBO Max.

[07/23/25 - 10:46 AM]
Paramount Global and Park County Extend Overall Deal
The deal with "South Park" co-creators Trey Parker and Matt Stone is for five years, including 50 new episodes, all 26 previous season episodes and extending "South Park" on Comedy Central and Paramount+ around the world.

[07/23/25 - 10:06 AM]
Bravo's "Top Chef" Heads to the Carolinas for Season 23
Season 23 will be centered in the emerging and diverse culinary hub of Charlotte, North Carolina, with several episodes in Greenville, South Carolina.

[07/23/25 - 10:00 AM]
The CW Network Strikes Multi-Year Agreement with Professional Bull Riders to Broadcast Saturday and Sunday Teams League Events
PBR on The CW kicks off on Saturday, August 9 (6:30-8:00pm ET) and Sunday, August 10 (2:00-4:30pm ET) live from Sunrise, Florida.

[07/23/25 - 09:06 AM]
Apple Original Films Announces New Documentary Feature "Stiller & Meara: Nothing Is Lost"
From Emmy and DGA Award-winning director, producer and son Ben Stiller, the film features the inspiring story of comedy icons Jerry Stiller and Anne Meara, and is set to premiere in select theaters October 17, and stream on Apple TV+ October 24.