or


[02/25/09 - 04:32 PM]
Repeats to Dot March Sweeps
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- With the digital television switch bumping winter sweeps from February to March, some of the broadcast networks are opting for a less aggressive approach to the all-important ratings period.

In short - there will be plenty of repeats next month.

"Sweeps" refers to the quarterly period - traditionally November, February, May and July - in which local stations gain demographic information from 1.6 million paper diaries processed by Nielsen.

Unlike the national sample (and its "fast national" reporting), this group - better known as the metered markets - generally doesn't receive adults 18-49 and other demographic information outside of households on a daily basis from Nielsen due to the cost involved.

Not surprisingly, networks and distributors beef up their offerings during these months to help inflate their numbers. But with the winter period already carrying an asterisk as it is (March 2009 vs. February 2008 being a debatable comparison and all), the prevailing attitude is we're going to try, but not as hard as we would if it were in February.

In any case, here's a breakdown of some notable "off" (i.e. repeat) nights during the upcoming sweeps period (March 5 - April 1).

Thursday, March 5 - "Grey's Anatomy," "Private Practice," "Smallville" and "Supernatural"

Monday, March 9 - "Gossip Girl" and "One Tree Hill"

Tuesday, March 10, 17 & 24 - "90210"

Tuesday, March 10 - "NCIS," "The Mentalist" and "Without a Trace"

Wednesday, March 11 - "Scrubs" and "Lost"

Thursday, March 12 - "My Name Is Earl"

Monday, March 16 - "Chuck," "Heroes" and "Medium"

Wednesday, April 1 - "The New Adventures of Old Christine," "Gary Unmarried," "Criminal Minds" and "CSI: NY"





  [february 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· CHUCK (NBC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· GARY UNMARRIED (CBS)
· GOSSIP GIRL (CW)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· LOST (ABC)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· MY NAME IS EARL (NBC)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· ONE TREE HILL (CW)
· PRIVATE PRACTICE (ABC)
· SCRUBS (ABC)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· WITHOUT A TRACE (CBS)











[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."