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[03/02/09 - 09:40 AM]
CBS Brews Up Coffee Promotions to Celebrate Comedies with College Set
Central to the campaign are branded coffee cup sleeves designed to connect with students.

[via press release from CBS]

CBS BREWS UP COFFEE PROMOTIONS TO CELEBRATE COMEDIES WITH COLLEGE SET

"The Big Bang Theory" and "How I Met Your Mother" Coffee Cups to Energize Caf�s at 200 College Campuses Nationwide

Selected Caf�s in High-Traffic Locations Will Host Free Coffee Days and "How I Met Your Mother" and "The Big Bang Theory" Takeovers

To extend the buzz of its successful Monday night comedies "How I Met Your Mother" and "The Big Bang Theory," CBS is providing a caffeine jolt to younger viewers. The CBS Marketing Group is sponsoring a series of coffee-related promotions that cater to college audiences, reaching over 1 million college students on 200 college campuses nationwide with fresh messages about its Monday night comedies.

Central to the campaign are branded coffee cup sleeves designed to connect with students.

"How I Met Your Mother" sleeve features a "Bro code" tip from lothario Barney Stinson that says: "Don't touch anything hot without protection."

"The Big Bang Theory" sleeve features the show cast flying in mid-air with the slogan: "High on life: caffeine is just a bonus."

In addition, select coffee bars will host "free coffee day" and "caf� domination" events, treating consumers to complimentary cups of java while decorating the interior and exterior of the store environments with playful show branding including signage, t-shirts, floor and window graphics balloons and more.

The coffee marketing campaign began rolling out in January and runs through this month. Brite Media Group's BriteVision Media designed and executed the campaign for CBS through their exclusive Caf� Network and participating College Network partners.





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· BIG BANG THEORY, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)











[01/30/15 - 09:18 AM]
Chart Topping Fall Out Boy and Charli XCX Will Get the Party Started for Super Bowl XLIX at "VH1 + Papa John's(R) Super Bowl Blitz: A Concert for the Troops"
Joining tonight's celebration is Super Bowl XLIX's esteemed National Anthem singer Idina Menzel.

[01/30/15 - 09:06 AM]
"Rosie O'Donnell: A Heartfelt Stand Up," A Unique Hybrid of Comedy, Confession and Life-Saving Information, Debuts Feb. 14, Exclusively on HBO
Taped at the Levity Live Comedy Club inside the Palisades Center Mall in West Nyack, NY, the special showcases O'Donnell's skills as a laugh-out-loud stand-up comedian, while incorporating a vital message literally near and dear to her heart.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/30/15 - 08:16 AM]
Stephen Fry Joins BBC America This February as Host of Comedy Quiz Show "QI" and the BAFTA Film Awards
The newcomer will launch with three back-to-back episodes on Thursday, February 19 at 8:00/7:00c.

[01/30/15 - 07:30 AM]
USA Network Takes Viewers Behind-the-Scenes of the Upcoming Event Series "Dig" in an Original Half-Hour "Making-of" Special on Monday, February 23
As previously announced, the series launches on Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 07:05 AM]
Aziz Ansari Returns to Netflix with Brand New Stand-Up Comedy Special
The special will launch on Friday, March 6 at 12:01am PT in all territories where Netflix is available.

[01/30/15 - 06:01 AM]
Nominations Announced for 50th AMC Awards, Airs April 19 on CBS
The ACM Awards will be broadcast live, and as previously announced, extended by a half hour in celebration of its golden anniversary, from AT&T Stadium in Arlington, Texas.

[01/30/15 - 04:00 AM]
mun2 Re-Launches as NBC Universo on Sunday, February 1; Announces HD Carriage Plus New, Exclusive Music and Entertainment Offerings
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[01/30/15 - 03:31 AM]
NBC to Air Series Promos During Super Bowl XLIX Coverage
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[01/29/15 - 04:13 PM]
Jeffrey Dean Morgan Cast as a Series Regular on the CBS Summer Drama Series "Extant" for Season Two
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[01/29/15 - 04:07 PM]
Video: E! Unveils Super Bowl Spot for "The Royals"
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[01/29/15 - 03:45 PM]
FOX Fires Up February with All-New Episodes, Season Finales and Special Guest Stars
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[01/29/15 - 01:20 PM]
Video: First MTV Movie Awards Promo with Amy Schumer and Anna Kendrick
The 24th annual "2015 MTV Movie Awards" will air live on Sunday, April 12 at 8:00 p.m. ET/PT from Nokia Theatre L.A. Live in Los Angeles, California.

[01/29/15 - 01:00 PM]
Rachael Taylor the Latest to Join "Marvel's A.K.A. Jessica Jones"
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