or


[03/02/09 - 09:40 AM]
CBS Brews Up Coffee Promotions to Celebrate Comedies with College Set
Central to the campaign are branded coffee cup sleeves designed to connect with students.

[via press release from CBS]

CBS BREWS UP COFFEE PROMOTIONS TO CELEBRATE COMEDIES WITH COLLEGE SET

"The Big Bang Theory" and "How I Met Your Mother" Coffee Cups to Energize Caf�s at 200 College Campuses Nationwide

Selected Caf�s in High-Traffic Locations Will Host Free Coffee Days and "How I Met Your Mother" and "The Big Bang Theory" Takeovers

To extend the buzz of its successful Monday night comedies "How I Met Your Mother" and "The Big Bang Theory," CBS is providing a caffeine jolt to younger viewers. The CBS Marketing Group is sponsoring a series of coffee-related promotions that cater to college audiences, reaching over 1 million college students on 200 college campuses nationwide with fresh messages about its Monday night comedies.

Central to the campaign are branded coffee cup sleeves designed to connect with students.

"How I Met Your Mother" sleeve features a "Bro code" tip from lothario Barney Stinson that says: "Don't touch anything hot without protection."

"The Big Bang Theory" sleeve features the show cast flying in mid-air with the slogan: "High on life: caffeine is just a bonus."

In addition, select coffee bars will host "free coffee day" and "caf� domination" events, treating consumers to complimentary cups of java while decorating the interior and exterior of the store environments with playful show branding including signage, t-shirts, floor and window graphics balloons and more.

The coffee marketing campaign began rolling out in January and runs through this month. Brite Media Group's BriteVision Media designed and executed the campaign for CBS through their exclusive Caf� Network and participating College Network partners.





  [march 2009]  
S
M
T
W
T
F
S


· BIG BANG THEORY, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)





[05/23/17 - 04:39 PM]
A Storm is Brewing as TNT's Hit Series "The Last Ship" Returns with a Thrilling Two-Hour Premiere on Aug. 20
Through its first three seasons, the show has ranked one of basic cable's Top 10 summer dramas with adults 18-49.

[05/23/17 - 01:17 PM]
Catch the Premiere of "Big & Little," Tomorrow Night on TLC After "My 600-lb Life: Where Are They Now"
The two-part special follows two morbidly obese little people as they embark on a weight loss journey led by fitness guru and fellow little person, Allison Warrell.

[05/23/17 - 12:38 PM]
Comedy Central Announces Series Extension for "The President Show"
"I'm so grateful that Comedy Central has decided to end its tenure as a cable network by renewing 'The President Show,'" said Anthony Atamanuik.

[05/23/17 - 12:33 PM]
Starz App Now Available on Samsung Smart TVs
The app is also available on Amazon Fire TV, Xbox One, Apple TV, iPhones and iPads running iOS 8.0 or higher, Roku(R), Sony Android TV, as well as most Android phones, tablets and TV devices.

[05/23/17 - 12:14 PM]
"T.J. Miller: Meticulously Ridiculous," Featuring the "Silicon Valley" Star in His First HBO Special, Debuts June 17
The show offers his offbeat take on topics such as nightmares, the differences between marijuana and alcohol, his favorite historical figure and the challenges of talking about death.

[05/23/17 - 11:52 AM]
Nation's Leading True Crime Network Investigation Discovery Explores the Fall of 'America's Dad' in "Bill Cosby: An American Scandal"
This one-hour special takes viewers deep inside the secret life of Cosby and his family, shining a light on the drama and dysfunction behind this seemingly perfect household.

[05/23/17 - 11:25 AM]
Michael Strahan and ITV America Set Overall Deal
Under the partnership, Strahan and Constance Schwartz-Morini will develop unscripted programming for television and digital platforms.

[05/23/17 - 11:01 AM]
Discovery Family's New Original Series "Reno, Set, Go!" Rewards Individuals Facing Tough Times with the Ultimate Gift - A Covert Home Makeover in Less Than 36 Hours
In each 30-minute episode, a family and a team of expert crafters led by designer Cheryl Torrenueva and contractor Roger Morin perform a top-secret renovation for an unsuspecting homeowner while they are purposely kept out of the house.

[05/23/17 - 10:54 AM]
Nickelodeon Renews Top Hits from Top-Ranked Preschool Portfolio
The renewals of "PAW Patrol," "Shimmer and Shine," "Rusty Rivets" and "Nella the Princess Knight" are part of the network's largest preschool content pipeline ever of returning hit shows and new series for the 2017-2018 season.

[05/23/17 - 10:53 AM]
Country Stars Billy Ray Cyrus and Kelsea Ballerini Guest Star in All-New Blaze and the Monster Machines "Wild Wheels" Specials on Nickelodoen
The first special, "Animal Island," featuring Cyrus as Lazard, a greedy lizard-truck, premieres Monday, May 29.

[05/23/17 - 10:48 AM]
DIY Network Greenlights New Real Estate Investment Series "Buyers Bootcamp with Scott McGillivray"
"Anyone who owns a piece of real estate has the potential to make a great return on their investment," said Scott. "In 'Buyers Bootcamp,' I'm going to show them how."

[05/23/17 - 10:11 AM]
"Man Fire Food" Returns with a Smoking-Hot New Season with Host Roger Mooking
On the 13 half-hour long episodes, Chef Roger Mooking continues his search for the most fascinating ways to cook with flames.

[05/23/17 - 10:04 AM]
Nickelodeon Greenlights Season 12 of "SpongeBob SquarePants," Number-One Animated Series Across All TV with Kids
The pickup comes on the heels of the recent announcement for a third SpongeBob SquarePants theatrical from Paramount Pictures and Nickelodeon Movies, also slated for 2019.

[05/23/17 - 10:03 AM]
BBC America to Partner with Elisabeth Moss on Developing Mini-Series "Fever"
"Fever" tells the story of the first known healthy carrier of typhoid fever who became known as "Typhoid Mary" as she spread typhoid across the burgeoning metropolis of early twentieth century New York.

[05/23/17 - 09:10 AM]
"DC Super Hero Girls" Embark on New Adventures, With New Animated Series Coming to Cartoon Network in 2018
The new series is a global initiative with Cartoon Network and builds on the successful DC Super Hero Girls direct-to-video movies as well as digital webisodes launched in 2015.