[03/09/09 - 02:41 PM]
Sundance Channel to Launch Season 3 of the Green with Multiplatform Initiative Dedicated to Eco Programming
Upcoming debuts include "Eco Trip: The Real Cost of Living," "Carbon Cops," "The Lazy Environmentalist" and "Is Your House Killing You?"

[via press release from Sundance]

Sundance Channel to Launch Season 3 of The Green With Multiplatform Initiative Dedicated to Eco Programming

Green Porno Debuts Weekly on sundancechannel.com Starting April 1, 2009

New York, March 9 2009 - Sundance Channel announced today a new multiplatform initiative to raise awareness of green choices, and support the launch of the third season of THE GREEN. One of the network's cornerstone initiatives of the year, THE GREEN, presented by Robert Redford, will launch on Tuesday, April 21st at 9pm with the debut of an original series "Eco-Trip: The Real Cost of Living" featuring eco-adventurer David de Rothschild, the Australian series "Carbon Cops' at 9:30pm followed by the television premiere of the acclaimed documentary film Flow: For The Love of Water at 10pm. Isabella Rossellini's short film series "Green Porno" launches a new season on sundancechannel.com on April 1, 2009. THE GREEN is the network's weekly primetime destination devoted to environmental programming.

"The strategy behind the programming and creative campaign in the third season is to emphasize that green can be fun and to connect audiences to the new "Faces of Green" on Sundance Channel" said Sarah Barnett, Sundance Channel senior vice president, Marketing. "It is the vision and stories of these amazing hosts and eco-visionaries that will encourage consumers to engage with our content and hopefully be inspired and equipped to make positive change in their lives," Barnett commented.

The network's diverse roster of eco-minded hosts and personalities includes David de Rothschild ("Eco Trip"), Josh Dorfman ("The Lazy Environmentalist"), Isabella Rossellini (Green Porno), and Simran Sethi and Majora Carter (hosts) - all of whom are featured in the campaign on-air, in print and on-line.

Featured on THE GREEN block between April 21 and the end of the year are six new series; each week throughout the year, THE GREEN will premiere an episode of a series at 9:00pm e/p and 9:30pm e/p followed by a documentary film at 10:00pm e/p. Select programming will be offered on Sundance Channel On Demand and exclusive content will be available on sundancechannel.com.

"This is the largest multi-platform initiative for THE GREEN that Sundance Channel has ever undertaken. Our goal is to inspire positive change on this planet, and the best way to do that is with entertaining stories that show how living a greener life can be easy, thrifty, unexpected and fun" said Sarah Barnett.

Beginning March 30, Sundance Channel will roll out a robust marketing campaign to support the new season of THE GREEN, with outdoor advertising in New York and Los Angeles, national television spots, and a strong digital presence. On April 28th, Sundancechannel.com will launch the EcoTrip Sweepstakes. In support of the launch of "Eco Trip, Sundance Channel and Subaru have created a co-branded national Eco Scavenger Hunt Sweepstakes to win the ultimate ecotrip vacation. The Sweepstakes will be promoted on air and on line, consumers must log on to Sundancechannel.com/ecotrip to enter. Once there, they'll be asked to embark on a scavenger hunt on the interactive Ecommunity map to enter to win. The winner will be announced June 15.


Throughout the year six new series will debut in THE GREEN block, followed by a documentary film.

APRIL 21 at 9:00pm e/p

"Eco Trip: The Real Cost of Living." (8x30)

Hosted by environmentalist and founder of Adventure Ecology, David de Rothschild, "Eco Trip: The Real Cost of Living" traces the eco-life of an everyday item from production to disposal, revealing the environmental, social and health effects along the way. Each episode reveals a world of greener alternatives presented by de Rothschild. Episodes are: Chocolate, Cotton T-shirt, Gold Ring, Paper Napkin, Light Bulb, Bottled Water, Cell Phone and Salmon. Produced by NBC's Peacock Productions.

APRIL 21 9:30pm e/p

"Carbon Cops" (6x30)

Our Carbon Cops, Lish Fejer and Sean Fitzgerald, scientists who are passionate about the environment, show us how we can all make the necessary changes to reduce domestic carbon emissions, and the good news is that it's not that hard to achieve. In this reality-style show we follow six families who are led through a fascinating step-by-step process of auditing their current use of energy and learning that a few simple changes to their lifestyle can make a huge difference. Produced by December Films, Fremantle Media and the Australian Broadcasting Corporation.

April 21st 10:00pm e/p

FLOW: For the Love of Water (Documentary) -Television Premiere -

April 28th 10:00pm e/p

Addicted to Plastic - TV Premiere - (Documentary)

May 5th 10:00pm e/p

Ice People - TV Premiere - (Documentary)

May 12th 10:00pm e/p (Narrated by Robert Redford)

Fighting Goliath: Texas Coal Wars - TV Premiere - (Documentary)

May 12th 10:00PM e/p

The World According to Monsanto - TV Premiere - (Documentary)

May 19th 10:00PM e/p

How to Cook Your Life - TV Premiere - (Documentary)

May 26th 10:00pm e/p

Burning the Future: Coal in America - (Documentary)

June 2 at 9:00pm e/p


In this groundbreaking scientific makeover show, families are invited to take up the challenge of "detoxing" their homes. Their houses may look clean to the naked eye, but lurking in corners, carpets, mattresses and wall cavities are hidden biological and chemical dangers. Hosts Dr. Peter Dingle and Cedric Cheong lead the team of scientific experts as they work through a diverse range of homes in a CSI-style investigation. However great the challenge, the team comes up with a makeover plan to rid homes of toxic time bombs, and gives great DIY tips along the way. An Essential Viewing Production.

JUNE 16 9:00pm e/p

"The Lazy Environmentalist" (7x30)

In each episode host Josh Dorfman seeks out environmental skeptics who are experts in fields as diverse as fashion, food, architecture, business and design in order to persuade them that a green lifestyle can easily meet the demands of their professional and private lives. Operating on the theory that consumers should not settle for an expensive product or innovation of inferior design simply because it is environmentally-friendly, it is Josh's mission to bring these experts ecologically-sound options that stand up to their very high standards and show them that living a green lifestyle can not only be done with little sacrifice, it can make their lives easier. Produced by Free Range Media.

AUGUST 4 9pm e/p


This documentary series presents the forward-thinking designers, products and processes that are at the leading edge of a new green world. Each episode revolves around a different green theme as it spotlights specific innovations and innovators that have the potential to transform our everyday lives. Episodes in Season 3: Habitat, Edibles, Art, Architecture, Energy, Babies, Creatures, Music, Leisure, Companies, Communities, Games, and Design. Produced by Scout Productions which produced Seasons 1 and 2.

NOVEMBER 3 9pm e/p

e2 design (6x30)

Narrated by Brad Pitt, " e2 design" explores the pioneers and innovators in the field of sustainable architecture, and how their work is producing solutions to pressing environmental and social challenges. The series features compelling stories from around the globe. Each episode examines the built environment's effects - both ecological and social - and the design innovations that can reduce buildings' contributions to climate change. Season 1 will air in 2009 and Seasons 2 and 3 will air in 2010. Produced by kontentreal.

On Sundancechannel.com

New exclusive content posted each week, beginning April 7.

April 1

"Green Porno" (season 2)

Green Porno is Isabella Rossellini's critically acclaimed short film series about the sex life of insects and sea creatures. The series goes from land to sea with the creation of six new episodes exploring the reproductive habits of marine animals. Like the first season of "Green Porno," this batch of films is scientifically accurate yet extremely entertaining. Produced by Isabella Rossellini, Jody Shapiro and Rick Gilbert.

April 7

"Yung Yeti"

"Yung Yeti" is a series of green-themed animated shorts by Cole Gerst. Young Yeti lives in the forest and goes about his life being conscious of the environment - despite the roadblocks presented by the Evil Dr. Woofbot.

April 14


An alternative, artistic look at the importance of water. These six short animated films, each focusing on a different aspect of water, create a provocative collage of creative visions of H20. These short films will make you think. In addition to the shorts the site will also provide links out to various places to take action on water, clips and exclusive footage from the documentary FLOW and an exclusive interviews with environmental leader Bill McKibbon on water issues in Asia.

April 21


Hosted and created by environmental activist Majora Carter, each "Eco Heroes" features an interview with a person who has been an inspiration to her and her work. The subjects of "Eco-Heroes" take advanced, cutting-edge environmental thinking and break it down in a manner that makes the information accessible to the general public. "Eco Heroes" is an inspiring way to be up-to-the minute with today's green visionaries.


On Demand new content each month.


On demand in April will be Green Porno (Season 1), "EcoTrip:The Real Cost of Living" (the first 3 eps), and the documentary film Flow: For The Love of Water.


In May Green Porno (season 2) and "EcoTrip: The Real Cost of Living" (remaining 5 eps) will be on demand.


June's on demand line up features the original series "The Lazy Environmentalist."


Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold and uncompromising, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is subsidiary of Rainbow Media Holdings LLC. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression Sundance Channel's website address is www.sundancechannel.com.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multiplatform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC (The Independent Film Channel), WE tv, Sundance Channel, IFC Entertainment and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading U.S. distributor of independent and foreign film with a unique day and date distribution model, "IFC In Theaters," that makes films available to a national audience by releasing them simultaneously in theaters as well as on cable's On Demand platform; IFC Festival Direct features titles acquired from major international film festivals and initially offers them exclusively through On Demand; IFC Productions, a feature film production company; and IFC Center, a state-of-the-art cinema in the heart of NYC's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, an advertising sales company; Rainbow Network Communications, a full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.

  [march 2009]  


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