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[03/16/09 - 07:01 AM]
Syfy Is Sci Fi Channel's New Brand Identity Launching on Air and on Line July 7th
The switch will take place on Tuesday, July 7 with the premiere of "Warehouse 13" and the return of "Eureka."

[via press release from Sci Fi]

Syfy IS SCI FI CHANNEL'S NEW BRAND IDENTITY LAUNCHING ON AIR AND ON LINE JULY 7TH

BRAND EVOLUTION REFLECTS BROADER RANGE OF IMAGINATION-BASED ENTERTAINMENT

CREATES OWNABLE AND EXTENDABLE BRAND FOR THE FUTURE

IMAGINE GREATER TO BECOME NEW TAGLINE

New York, NY � March 16, 2009 � Building upon sixteen years of water cooler programming and soaring ratings growth following its most-watched year ever, SCI FI Channel is evolving into Syfy on air and on-line beginning July 7th, it was announced today by Dave Howe, President, SCI FI.

By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and non-linear digital platforms, new international channels and extend into new business ventures.

Imagine Greater will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment. Syfy more clearly captures the mainstream appeal of the world's biggest entertainment category, and reflects the network's ongoing strategy to create programming that's more accessible and relatable to new audiences. Syfy will continue to celebrate the traditional roots of the genre, while opening the brand aperture to accommodate a broader range of imagination-based entertainment.

"While continuing to embrace our legacy and our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and reflects our broader range of programming," said Mr. Howe in making the announcement. "Syfy allows us to build on our 16 year heritage of success with a new brand built on the power that fuels our genre: the Imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

Syfy -- unlike the generic entertainment category "sci-fi" � firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.

Additionally, as the Channel's footprint expands rapidly around the globe, aiming to reach more than 50 international channels by the end of next year, Syfy meets the need of a globally relevant, trademarkable brand that stands for something unique to the brand in each territory.

The new brand evolution will launch on air and on-line July 7th, in tandem with the premiere of the new scripted drama, Warehouse 13, and the return of breakout summer series Eureka. An aggressive trade marketing campaign will kick off this spring. Scifi.com will assume the URL Syfy.com at that time.

SCI FI Channel is a television network that fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 95 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





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· EUREKA (SYFY)
· WAREHOUSE 13 (SYFY)











[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 01:53 PM]
2015 NASCAR Schedule to Be Announced Tuesday at 5 P.M. ET on Special Edition of "NASCAR America" on NBCSN
Host Rick Allen will be joined by NBC Sports Group NASCAR analysts Jeff Burton, Kyle Petty and Frank Stoddard to present the schedule and discuss the selected dates, tracks, and overall 2015 NASCAR calendar.

[08/22/14 - 12:38 PM]
Oscar-Winner Stephen Gaghan to Direct "White City" Pilot for AMC
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[08/22/14 - 11:43 AM]
"Red Band Society" Fans Banded Together to Help FOX Raise $100,000 for Charity Partners and Unlock the Debut Episode
The "Pilot" episode is available now until Tuesday, August 26 at 5:00 PM ET on multiple platforms.

[08/22/14 - 11:30 AM]
A Special "Lost"-Themed Episode of "Phineas and Ferb" to Premiere Monday, September 29 on Disney XD
The episode, titled "Lost in Danville," also guest stars Jane Kaczmarek and Rob Morrow.

[08/22/14 - 11:26 AM]
"Iyanla: Fix My Life Special Report: Healing in Ferguson" to Air Tuesday, August 26 at 9 PM ET/PT on OWN
The special episode of the award-winning series follows ordained minister and spiritual life coach Iyanla Vanzant on an emotional trip to Ferguson, Missouri.

[08/22/14 - 08:59 AM]
Talent Announced for 2014 PaleyFest Fall TV Previews September 6 - 15 at the Paley Center for Media in Beverly Hills
The annual celebration features multiple screenings at the Center's L.A. and N.Y. locations, with L.A. hosting interactive panel conversations at each event.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:39 AM]
Discovery Channel Explores the World of Automotive Auctions in All New Series "Highway to Sell"
Across America, neglected classic cars are waiting to be restored and make their way back onto the street.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/22/14 - 07:32 AM]
BBC America and BBC One Announce New Drama Series "The Living and the Dead"
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[08/22/14 - 07:15 AM]
Teams Compete to Drive Away with the Grand Prize on New Food Network Series "Food Truck Face Off"
Jesse Palmer hosts the 13-episode series, premiering Thursday, October 2 at 8:00/7:00c.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.