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[03/16/09 - 07:01 AM]
Syfy Is Sci Fi Channel's New Brand Identity Launching on Air and on Line July 7th
The switch will take place on Tuesday, July 7 with the premiere of "Warehouse 13" and the return of "Eureka."

[via press release from Sci Fi]

Syfy IS SCI FI CHANNEL'S NEW BRAND IDENTITY LAUNCHING ON AIR AND ON LINE JULY 7TH

BRAND EVOLUTION REFLECTS BROADER RANGE OF IMAGINATION-BASED ENTERTAINMENT

CREATES OWNABLE AND EXTENDABLE BRAND FOR THE FUTURE

IMAGINE GREATER TO BECOME NEW TAGLINE

New York, NY � March 16, 2009 � Building upon sixteen years of water cooler programming and soaring ratings growth following its most-watched year ever, SCI FI Channel is evolving into Syfy on air and on-line beginning July 7th, it was announced today by Dave Howe, President, SCI FI.

By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and non-linear digital platforms, new international channels and extend into new business ventures.

Imagine Greater will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment. Syfy more clearly captures the mainstream appeal of the world's biggest entertainment category, and reflects the network's ongoing strategy to create programming that's more accessible and relatable to new audiences. Syfy will continue to celebrate the traditional roots of the genre, while opening the brand aperture to accommodate a broader range of imagination-based entertainment.

"While continuing to embrace our legacy and our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and reflects our broader range of programming," said Mr. Howe in making the announcement. "Syfy allows us to build on our 16 year heritage of success with a new brand built on the power that fuels our genre: the Imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

Syfy -- unlike the generic entertainment category "sci-fi" � firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.

Additionally, as the Channel's footprint expands rapidly around the globe, aiming to reach more than 50 international channels by the end of next year, Syfy meets the need of a globally relevant, trademarkable brand that stands for something unique to the brand in each territory.

The new brand evolution will launch on air and on-line July 7th, in tandem with the premiere of the new scripted drama, Warehouse 13, and the return of breakout summer series Eureka. An aggressive trade marketing campaign will kick off this spring. Scifi.com will assume the URL Syfy.com at that time.

SCI FI Channel is a television network that fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 95 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





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· EUREKA (SYFY)
· WAREHOUSE 13 (SYFY)





[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 10:07 AM]
Pittsburgh Penguins Host San Jose Sharks in Game 1 of Stanley Cup Final Monday, May 30 - Memorial Day - at 8 P.M. ET on NBC
The Sharks advanced to their first Stanley Cup Final in franchise history with a 5-2 win in Game 6 of the Western Conference Final vs. St. Louis, while Pittsburgh advanced with a 2-1 win in Game 7 of the Eastern Conference Final against the Tampa Bay Lightning.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/27/16 - 07:11 AM]
Destination America Steps Into the Darkest Town in America in the All-New Series "Ghosts of Shepherdstown"
The six-part series launches Sunday, June 12 at 10:00/9:00c on the cable channel.

[05/27/16 - 06:00 AM]
2nd Annual Red Nose Day Raises Over $31.5 Million for Kids in Need, Over 70 Stars Join NBC for Live Charity Event "The Red Nose Day Special"
Elton John, Julia Roberts, Jack Black, Ellen DeGeneres, Tracy Morgan, Blake Shelton, Will Ferrell and Zac Efron were among the many celebrities who appeared in the live, two-hour charity television event.

[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.