or


[04/01/09 - 09:10 AM]
USA Network Partners with Hoover to Create the First Ever "Clean Screen Day"
On Sunday, April 5, USA will present a "bug and snipe-free" marathon of "Monk" starring the ultimate obsessive-compulsive character, Adrian Monk.

[via press release from USA]

USA NETWORK PARTNERS WITH HOOVER TO CREATE THE FIRST EVER "CLEAN SCREEN DAY"

Partnership Pairs USA's Obsessive Compulsive Monk with Hoover's Platinum Collection

NEW YORK, NEW YORK � April 1, 2009 � USA Network and Hoover� are partnering to create the first ever "Clean Screen Day" in an unprecedented television promotional event with the help of quintessential clean freak �Adrian Monk.' Clean freaks everywhere will rejoice as the Hooover� Platinum Collection� Cordless Hand Vac cleans USA's screens on-air and online in support of Hoover's "Clean Freaks Rejoice"� advertising campaign for the new Platinum Collection. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"As the Characters Welcome network we look for the unique character in every brand. With Platinum Collection's �clean freaks' positioning, it was clear that this is a character that would want to clean up everything � including our network's bugs and snipes," said McCumber. "Showcasing Hoover's powerful cleaning system in a humorous and relevant way within the MONK franchise seemed like the perfect brand fit for Hoover and USA."

"We are very excited to be partnering with USA for "Clean Freaks" week. We all know someone that we adoringly refer to as a Clean Freak, whether it is ourselves, our brother, our sister, or a friend," said Allyson Horst, Director of Marketing for Hoover. "The USA partnership offers a unique opportunity to present our Platinum Collection, the solution for those in search of a deep clean, by tying in with MONK, the ultimate Clean Freak!"

Designated as "Clean Screen Day" on Sunday, April 5, USA will present a "bug and snipe-free" marathon of USA's hit series MONK starring the ultimate obsessive-compulsive character, Adrian Monk. A customized, co-branded twenty-second promo will feature an animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen, while driving tune-in to USA's first ever "Clean Screen MONK Marathon." The promo will leverage the phobia-driven fastidiousness of Adrian Monk to playfully educate its audience on the USA/Hoover partnership and the functional benefits of Hoover's Platinum Collection machines by actively showing the vacuum cleaning the screen of all graphics. The custom tune-ins will air March 30 through April 5.

In addition, to tie in with Hoover's "Clean Freaks" week, USA will extend its partnership to the week of April six, with a snipe and bug free sponsorship of the nightly HOUSE telecast strip appropriately titled "Clean HOUSE Week."

During both the "Clean-Screen MONK Marathon" and throughout the "Clean HOUSE Week," USA will air ten-second bumpers that feature the animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen communicating to viewers that they are watching their favorite show on a clean screen.

On usanetwork.com, the "Clean Sweep" promotion will run across the USA, MONK, HOUSE and Character Arcade homepages. The Platinum Collection Cordless Hand Vac will pop-up on the landing page and users will be able to interact with the vacuum to "clean up" the animated dirt. Additionally, Hoover is sponsoring key content areas of the MONK site.

The new Hoover Platinum Collection offers superior cleaning performance through innovative design and technology. The Platinum Collection features six new high performing vacuums that are designed for the ultimate "clean freak."

The media/buying agency for the project was The Martin Agency.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2009]  
S
M
T
W
T
F
S
   


· HOUSE (FOX)
· MONK (USA)





[03/20/25 - 01:15 PM]
Prime Video Returns with 21-Game Slate in 2025 WNBA Season
Coverage tips off Thursday, May 22 at 7:30 p.m. EDT with a star-studded matchup between the Indiana Fever and Atlanta Dream.

[03/20/25 - 12:52 PM]
ESPN & ABC's 2025 WNBA Regular Season Schedule
ESPN, which has aired the WNBA since the league's inception in 1997, will tip off its 29th consecutive season on Saturday, May 17, with expanded coverage across ESPN, ABC, Disney+, ESPN+, and ESPN Deportes (Spanish).

[03/20/25 - 12:00 PM]
Acorn TV Reveals Premiere Date and First Look at Season Four of Fan-Favorite Mystery Series "Harry Wild"
The popular Irish mystery series starring and executive produced by Jane Seymour will debut with a two-episode premiere on Monday, May 5 exclusively on Acorn TV in the U.S., Canada, New Zealand, Australia, and the UK.

[03/20/25 - 11:01 AM]
Video: Paramount+ Releases Official Trailer and Premiere Date for New Documentary "The Carters: Hurts to Love You"
The two-part documentary will premiere on Tuesday, April 15 exclusively on Paramount+.

[03/20/25 - 11:00 AM]
What's New on Max This April
Highlights include new seasons of the HBO original series "The Last of Us" and "The Rehearsal" plus the Max original comedy series "Hacks."

[03/20/25 - 10:30 AM]
CBS' "Elsbeth" Announces Star-Studded Lineup of Returning Guest Stars for Its Epic Season Two Finale, May 8
When Elsbeth tries to solve a murder, she comes face to face with many familiar suspects.

[03/20/25 - 10:00 AM]
Starz Picks Up Five-Part Docuseries "Magic City: An American Fantasy" to Premiere This Summer
The five-part docuseries uncovers the story behind the famed Atlanta strip club, Magic City, and its decades-long influence on hip-hop.

[03/20/25 - 10:00 AM]
"Hollywood Squares" Announces Season Finale Episode Air Dates with Celebrity Guest Lineup
New episodes will air Friday, May 2 and Friday, May 9 (8:00-9:00 PM, ET/PT).

[03/20/25 - 09:40 AM]
"America's Test Kitchen: The Next Generation" Is Back! Prime Video Announces Season Two with Host, Jeannie Mai
All 10 episodes of the food competition series will be available on April 1, exclusively on Prime Video in over 250 countries and territories.

[03/20/25 - 09:05 AM]
Heartwarming Family Drama "The Street Where I Live" Makes Exclusive US Debut Thursday, April 3, 2025 on Viaplay
The new, heartwarming six-part drama series is a story of love, neighborhood and unexpected intrigue.

[03/20/25 - 09:04 AM]
Video: AMC Networks Releases Thrilling Trailer for Season Two of "The Walking Dead: Dead City" Starring Jeffrey Dean Morgan and Lauren Cohan
Starring Jeffrey Dean Morgan and Lauren Cohan as fan-favorite characters "Negan" and "Maggie," the new season will debut Sunday, May 4 at 9:00/8:00c on AMC and AMC+.

[03/20/25 - 09:01 AM]
Video: "Women's Sports Now" - Official Trailer - The Roku Channel
They're taking sports to the next level.

[03/20/25 - 09:01 AM]
Video: "The Four Seasons" - Official Teaser - Netflix
Six old friends head for a relaxing weekend away only to learn that one couple in the group is about to split up.

[03/20/25 - 08:02 AM]
New Episodes of TLC's "Sister Wives" Begin on Sunday, April 20th at 10PM ET
The series is back with five all new episodes as the Brown family navigates evolving relationships, living situations, and heartfelt moments.

[03/20/25 - 07:36 AM]
Netflix Announces "Big Mouth" Final Season Guest Star and Date Announcement - First Look Images
Cynthia Erivo, Holly Hunter, Steve Buscemi, and many more to guest star in the eighth and final season of the beloved comedy series, due on May 23.