or


[04/01/09 - 09:10 AM]
USA Network Partners with Hoover to Create the First Ever "Clean Screen Day"
On Sunday, April 5, USA will present a "bug and snipe-free" marathon of "Monk" starring the ultimate obsessive-compulsive character, Adrian Monk.

[via press release from USA]

USA NETWORK PARTNERS WITH HOOVER TO CREATE THE FIRST EVER "CLEAN SCREEN DAY"

Partnership Pairs USA's Obsessive Compulsive Monk with Hoover's Platinum Collection

NEW YORK, NEW YORK � April 1, 2009 � USA Network and Hoover� are partnering to create the first ever "Clean Screen Day" in an unprecedented television promotional event with the help of quintessential clean freak �Adrian Monk.' Clean freaks everywhere will rejoice as the Hooover� Platinum Collection� Cordless Hand Vac cleans USA's screens on-air and online in support of Hoover's "Clean Freaks Rejoice"� advertising campaign for the new Platinum Collection. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"As the Characters Welcome network we look for the unique character in every brand. With Platinum Collection's �clean freaks' positioning, it was clear that this is a character that would want to clean up everything � including our network's bugs and snipes," said McCumber. "Showcasing Hoover's powerful cleaning system in a humorous and relevant way within the MONK franchise seemed like the perfect brand fit for Hoover and USA."

"We are very excited to be partnering with USA for "Clean Freaks" week. We all know someone that we adoringly refer to as a Clean Freak, whether it is ourselves, our brother, our sister, or a friend," said Allyson Horst, Director of Marketing for Hoover. "The USA partnership offers a unique opportunity to present our Platinum Collection, the solution for those in search of a deep clean, by tying in with MONK, the ultimate Clean Freak!"

Designated as "Clean Screen Day" on Sunday, April 5, USA will present a "bug and snipe-free" marathon of USA's hit series MONK starring the ultimate obsessive-compulsive character, Adrian Monk. A customized, co-branded twenty-second promo will feature an animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen, while driving tune-in to USA's first ever "Clean Screen MONK Marathon." The promo will leverage the phobia-driven fastidiousness of Adrian Monk to playfully educate its audience on the USA/Hoover partnership and the functional benefits of Hoover's Platinum Collection machines by actively showing the vacuum cleaning the screen of all graphics. The custom tune-ins will air March 30 through April 5.

In addition, to tie in with Hoover's "Clean Freaks" week, USA will extend its partnership to the week of April six, with a snipe and bug free sponsorship of the nightly HOUSE telecast strip appropriately titled "Clean HOUSE Week."

During both the "Clean-Screen MONK Marathon" and throughout the "Clean HOUSE Week," USA will air ten-second bumpers that feature the animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen communicating to viewers that they are watching their favorite show on a clean screen.

On usanetwork.com, the "Clean Sweep" promotion will run across the USA, MONK, HOUSE and Character Arcade homepages. The Platinum Collection Cordless Hand Vac will pop-up on the landing page and users will be able to interact with the vacuum to "clean up" the animated dirt. Additionally, Hoover is sponsoring key content areas of the MONK site.

The new Hoover Platinum Collection offers superior cleaning performance through innovative design and technology. The Platinum Collection features six new high performing vacuums that are designed for the ultimate "clean freak."

The media/buying agency for the project was The Martin Agency.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2009]  
S
M
T
W
T
F
S
   


· HOUSE (FOX)
· MONK (USA)





[03/11/25 - 04:01 PM]
Video: "Kian's Bizarre B&B" - Official Teaser - Netflix
On a remote island, Kian84 hosts a quirky B&B escape, where BTS' Jin and Ji Ye-eun lead guests through playful exploits and delightful chaos.

[03/11/25 - 03:01 PM]
Video: "Devil May Cry" - Official Trailer - Netflix
When a mysterious villain threatens to open the gates of Hell, a devilishly handsome demon hunter could be the world's best hope for salvation.

[03/11/25 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" also improved year to year in Total Viewers and Adults 18-49.

[03/11/25 - 12:01 PM]
Netflix Top 10 Week of March 3: "Running Point" Scores, "Plankton: The Movie" Makes a Splash in This Week's Top 10
With an A-list cast led by Robert De Niro, the political-themed limited series "Zero Day," about a devastating cyberattack, was a hit again this week, landing at No. 2 on the English TV list (7.5 million views).

[03/11/25 - 10:13 AM]
"NBA Saturday Primetime on ABC": Boston Celtics Victory Over Los Angeles Lakers was Most-Watched NBA Regular-Season Game Across Any Platform in Seven Years (Excluding Christmas)
The March 8 broadcast peaked with 5,342,000 viewers from 9:15-9:29 p.m. ET.

[03/11/25 - 10:02 AM]
Bravo's "The Valley" Returns for Season Two on Tuesday, April 15 at 9 P.M. ET/PT
Returning this season are Danny & Nia Booko, Luke Broderick & Kristen Doute, Jason & Janet Caperna, Brittany Cartwright, Jasmine Goode, Jesse Lally, Michelle Saniei, Jax Taylor and Zack Wickham.

[03/11/25 - 10:00 AM]
Season Four of "Hacks" Debuts April 10
The 10-episode season debuts with two episodes.

[03/11/25 - 09:00 AM]
Video: From Creator Chris Brancato, MGM+ Original Series "Godfather of Harlem" Debuts Exhilarating Season Four Trailer and Key Art Starring Fan Favorites Forest Whitaker and Rome Flynn
In season four, Bumpy Johnson (Forest Whitaker) continues his bloody war for control of Harlem against New York's Mafia families, while contending with the arrival of gangster Frank Lucas (Rome Flynn).

[03/11/25 - 09:00 AM]
We TV Answer Fans' Plea for More of "The Braxtons"
"The Braxtons" is currently in production and is slated to premiere this fall, airing exclusively on We TV and streaming exclusively on ALLBLK.

[03/11/25 - 08:16 AM]
Prime Video Adds Hall-of-Famer Carl Edwards and Dynamic Trio of Pit Reporters to Round Out Announce Team for Inaugural NASCAR Campaign
The expanded lineup brings together a host of familiar faces for racing fans, as an exclusive, five-race package of NASCAR action debuts with the Coca-Cola 600 from Charlotte Motor Speedway on May 25.

[03/11/25 - 08:08 AM]
Nickelodeon Announces All-New Animated Series "Wylde Pak," Moving in This Summer
Inspired by co-creators and executive producers Paul Watling and Kyle Marshall's family life, the 26-episode comedy series follows half siblings Lily and Jack as they learn to navigate new family dynamics under one roof for the first time.

[03/11/25 - 08:01 AM]
Video: "The Dad Quest" - Official Trailer - Netflix
"Gallo," a TV producer, faces an unexpected twist in his life when he discovers that he is not Benito's biological father.

[03/11/25 - 08:00 AM]
Video: New Trailer - U.K. Hit Series "Big Boys" Season 3
The final season of the hit British series makes its U.S. debut on March 25.

[03/11/25 - 08:00 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Since 2022
The six-episode season attracted nearly 14 million total viewers across linear and streaming since its premiere on Wednesday, January 29.

[03/11/25 - 07:50 AM]
Viewers Cast Their Votes as Rock's Biggest Bands Square Off in AXS TV's March Music Battle of the Bands, Running from March 17 Through April 7
The tournament will start with 64 iconic bands from across the rock spectrum, with a slew of dream matchups that will pare the field down until only two remain.