or


[07/29/10 - 03:25 PM]
The CW at TCA: Ostroff Touts Online Viewership
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- "Tapping into all the different media platforms isn't just part of our strategy, it's actually in our DNA," Dawn Ostroff said in her opening statement during The CW's executive session at the TCA Summer Press Tour.

Said aspect was the focus of several ensuing discussions, where Ostroff touted that "we were the first network to use Twitter and Facebook to connect with our audience and talk about our shows. And what's interesting is that now Facebook and Google meet with their clients and asked if they could use us as an example as to how they should be using the technology."

Also getting a lot of tubthumping: the netlet's new online sales initiative, which "could potentially be a blueprint for the entire industry... we're putting full commercial loads within our full episode streams on CWTV.com. And it's the only place you can legally get full episodes for free."

She would later add, as a result of their online efforts, "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."

The proposed digital penny-to-digital dollar conversion however wasn't the only topic of discussion:

-- The upcoming 15th cycle of "America's Next Top Model" will focus on high fashion with the winner ultimately gracing the cover of Italian Vogue.

-- With "Smallville" entering its final season, the network is open to another DC Comics property but nothing has been put into development yet. "We would love to see something on the air," she added.

-- Still no half-hours in the works aside from Canadian acquisition "18 to Life," which only came after viewing "over 80 hours" of internationally produced programs.

-- "HMS" is still being considered for midseason as decisions about additional offerings are still being made.

-- Following the session, Ostroff confirmed "Life Unexpected" has a 13-episode commitment while "One Tree Hill," even with its late pickup, is a go for a full 22 episodes.





  [july 2010]  
S
M
T
W
T
F
S
    


· 18 TO LIFE (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· HMS (CW)
· LIFE UNEXPECTED (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)





[04/04/25 - 10:48 AM]
Video: Watch A First Look - ID's "All Access PD: Grand Rapids" Premieres Tuesday, April 8 at 10/9c on ID
The new series offers unprecedented access to the inner workings of the Grand Rapids Police Department.

[04/04/25 - 10:32 AM]
New Season of "Gold Rush: White Water" Premieres Friday, April 25 at 8PM ET/PT on Discovery Channel
Last year, Dustin Hurt's crew struck a 6-ounce, $70K nugget - the biggest in Gold Rush history. This season, he's risking everything for more.

[04/04/25 - 09:01 AM]
Hit the Gas! Prime Video Releases Premiere Date and First-Look Images for Electrifying New YA Drama "Motorheads"
All 10 episodes will debut exclusively on Prime Video on Tuesday, May 20 in more than 240 countries and territories worldwide.

[04/04/25 - 08:31 AM]
Peacock Exclusively Streams Blumhouse's "Wolf Man" Beginning April 18
Directed by acclaimed horror filmmaker Leigh Whannell, the film stars Christopher Abbott, Julia Garner, Sam Jaeger, Matilda Firth, Benedict Hardie and more.

[04/04/25 - 08:01 AM]
HBO Original Film "Mountainhead," Written and Directed by Jesse Armstrong, Debuts May 31
The film finishes production this week in Park City, Utah and marks Armstrong's feature directorial debut.

[04/04/25 - 07:45 AM]
Prime Video Greenlights "Taurasi"
The three-part docuseries chronicles the extraordinary story of basketball legend Diana Taurasi, whose relentless pursuit of greatness has transcended the boundaries of sport.

[04/04/25 - 07:02 AM]
Video: "Earnhardt" - Larger Than Life Teaser - Prime Video
The new original series is coming to Prime Video on Memorial Day Weekend.

[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.

[04/04/25 - 02:26 AM]
"Rotten Legacy", Starring Jose Coronado, Premieres on Netflix May 16
In "Rotten Legacy," Federico (Jose Coronado) is forced to step away from his communication companies to recover from an illness that kept him sidelined for two years.

[04/03/25 - 02:00 PM]
Video: Trailer and Key Art for "Not Just A Goof" Available Now
Just in time for the 30th anniversary of "A Goofy Movie," this documentary follows a young creative team tackling their first Disney feature, facing disappointment upon release, only for the film to gain a passionate following decades later.

[04/03/25 - 12:06 PM]
Twelve Rebellious Chefs Are Set for Battle on NBC's Bold New Cooking Competition Series "Yes, Chef!" Hosted by Emmy-Award Winning Chefs Jose Andres and Martha Stewart
The series will premiere on Monday, April 28 at 10 p.m. ET/PT on NBC following "The Voice."

[04/03/25 - 12:01 PM]
ABC Renews "9-1-1," "Grey's Anatomy," "The Rookie," "Shifting Gears" and "Will Trent" for 2025-26 Season
The network confirmed the pickups on social media this afternoon.

[04/03/25 - 12:00 PM]
CBS to Present MTV Video Music Awards (VMAs) for the First Time, Airing Live Sunday, Sept. 7 from UBS Arena, and Streaming on Paramount+
The 2024 VMAs delivered its biggest multi-network audience in four years and ranked as the most social VMAs in show history, with 66.7 million social interactions.

[04/03/25 - 11:53 AM]
Awesomeness Aquires the Rights to "Racing Hearts," Highly Anticipated Debut Novel from Ann Adams
Set in the cinematic world of competitive rowing, "Racing Hearts" is a coming-of-age romance that follows Olympic hopeful Katherine Parker, who is sent home to Berkeley after another failed race to work with a new coach, Adrian.

[04/03/25 - 11:00 AM]
CBS Gives First Look at "The Equalizer" Spin-Off Featuring Titus Welliver and Juani Feliz
In the episode, airing April 20, McCall is contacted by Samantha Reed, whose father, ex-CIA agent Elijah Reed, is missing.