or


[09/01/10 - 06:09 AM]
Members Project(R) from American Express Partners with FOX's "Glee" to Mobilize Fans for Charity Call to Action
The partnership is designed to elevate common themes shared by both GLEE and Members Project.

[via press release from FOX]

MEMBERS PROJECT(R) FROM AMERICAN EXPRESS PARTNERS WITH FOX'S "GLEE" TO MOBILIZE FANS FOR CHARITY CALL TO ACTION

Campaign Featuring Cast of GLEE Kicks Off Today, Encouraging Everyone to Volunteer, Vote or Donate to Take a Small Step and Make a Big Difference

Second Season of GLEE Premieres Tuesday, September 21, on FOX

New York, September 1, 2010 - Members Project(R) from American Express and TakePart have partnered with FOX's critically acclaimed, award-winning hit series GLEE on a new, first-of-its-kind campaign that provides fans with a passion for giving back an opportunity to take small steps to make a big difference - all with the lighthearted and inspirational voice for which GLEE is known.

Kicking off today, Wednesday, Sept. 1, the collaboration will feature an innovative mix of original television, online and cinema content written, directed and produced by the GLEE creative team and featuring everyone's favorite GLEE characters. The partnership is designed to elevate common themes shared by both GLEE and Members Project, including finding inspiration by working together and harnessing the power of the collective and individual actions to do something good.

"We are very excited to be able to engage with the incredibly passionate fan base of GLEE, and we hope to inspire even more people to do something good for their community through this partnership," said Nancy Smith, Vice President, Global Media, Content and Community, American Express. "This partnership brings a new dimension to Members Project and the notion of doing good. We expect the GLEE spirit to mobilize even more people to contribute to their communities and create change."

"We collaborated with American Express to develop an initiative with GLEE to inspire people to take action and to make a difference," said Jean Rossi, President, FOX One and Executive Vice President, Sales, FOX. "The partnership is built on the spirit of GLEE's unique brand of fun to encourage people to get involved in anything from arts education to the environment."

GLEE and Members Project have created a broad spectrum of promotional video and online content in the distinctive voice of the series to spark dialogue about doing good versus doing nothing and to motivate fans to take a step toward making a difference. The on-air content directs people to log on to membersproject.com/glee and participate in an interactive quiz to find out if they are more like "Shue" (good through and through like teacher and glee club leader Will Schuester) or "Sue" (bad to the bone like scheming cheerleading coach Sue Sylvester). Participants can follow the conversation between Shue and Sue on Facebook through the Members Project community page and GLEE pages, and learn about ways to take action by volunteering, voting or donating through Members Project.

The multi-dimensional campaign is composed of the following elements:

On-Air

· Members Project Moments: Promotional vignettes featuring "Sue" (Emmy Award winner Jane Lynch), "Shue" (Emmy Award nominee Matthew Morrison), "Rachel" (Emmy Award nominee Lea Michele), "Finn" (Cory Monteith), "Mercedes" (Amber Riley), "Kurt" (Emmy Award nominee Chris Colfer), "Tina" (Jenna Ushkowitz), "Artie" (Kevin McHale), "Puck" (Mark Salling), "Brittany" (Heather Morris) and "Santana" (Naya Rivera) will air on FOX and via American Express' online promotional channels. Each piece points out, "Some people want to do good. Some don't. Which one are you? Find out at membersproject.com/glee and help make the world a better place."

In-Cinema

· In-Cinema Creative: Beginning Friday, Sept. 3, a creative video short promoting GLEE and Members Project starring "Sue Sylvester" and created by the GLEE team, including creator Ryan Murphy and the series writers, debuts in select movie theaters across the country. Moviegoers' experience will also be further enhanced by Screenvision, which will utilize an onscreen mobile platform allowing them to interact with additional content from their handheld devices.

Online

· MembersProject.com/Glee: All videos will direct fans to this site that features an interactive quiz asking visitors: "Are you a Sue or a Shue?" Visitors will have an opportunity to learn more about Members Project and how they can participate in the program.

· Facebook.com/MembersProject: On the Members Project Facebook page, visitors can get a look at the rivalry between Sue and Shue, enter for a chance to volunteer with members of the cast of GLEE as well as learn more about ways to get involved with Members Project by earning American Express Membership Rewards bonus points for volunteering, voting for charities to receive funding from American Express, donating funds and American Express Membership Rewards(R) to a favorite charity and sharing unique content with friends.

· Facebook.com/SueSylvester and Facebook.com/WillSchuester: Fans of the show can also check out the rivalry between Sue and Shue on each character's Facebook page and Twitter feed. Shue will even give fans suggestions on how to give back to their communities. Follow them on Twitter at @S_SylvesterGLEE and @W_SchuesterGLEE.

· MembersProject.com: Here, visitors can learn more about Members Project, an innovative online initiative in partnership with TakePart that empowers everyone to get involved in a variety of ways, including volunteering time at a local organization (both in-person and virtually), voting for their favorite charity to receive funding or donating to a worthy cause.

Volunteer with the Cast

· GLEE Members Project Sweepstakes: In addition to earning American Express Membership Rewards(R) bonus points for volunteering, Facebook users 18 and over can enter for a chance to volunteer with members of the cast of GLEE. FOX will fly 10 winners and their guests to Los Angeles to volunteer with a charity organization alongside members of the cast in December. More details and full official rules are available on the Members Project Facebook page at facebook.com/membersproject.

ABOUT MEMBERS PROJECT

Members Project, an innovative online initiative presented by American Express and TakePart, believes that everyone can help change the world for the better, one step at a time. Whether it's volunteering time, voting for a favorite charity to receive funding from American Express, donating or sharing stories with friends, Members Project enables people to log on and decide how they'd like to take action. Cardmember or not, anyone who is at least 18 is invited to register online at MembersProject.com in order to find out the many ways in which they can do good. Through Members Project, people can find volunteer opportunities that are right for them and get rewarded for their time by earning Membership Rewards(R) bonus points. Everyone is invited to join the conversation and share their Members Project experiences using Facebook and Twitter and #AmexMP to tag their tweets.

ABOUT AMERICAN EXPRESS

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

ABOUT "GLEE"

Premiering Tuesday, Sept. 21 (8:00-9:00 PM ET/PT) on FOX, GLEE is a biting musical comedy about a group of eager and ambitious students who strive to outshine their singing competition to win Nationals while navigating the cruel halls of McKinley High that has quickly become a pop-culture phenomenon. Last season's highest-rated new scripted series boasts critical acclaim, a loyal fan base of "GLEEks," two certified Gold albums, more than 10 million song downloads, an incredible 19 Emmy nominations - earning it the distinction of being the most-nominated series of the year - and four Emmy Awards. To top it off, the genre-defying, award-winning series has been picked up through its third season. GLEE is produced by Ryan Murphy Television in association with 20th Century Fox Television. Ryan Murphy, Brad Falchuk and Ian Brennan are co-creators of the series. Murphy, Falchuk, Dante Di Loreto and Ian Brennan serve as executive producers. Become a fan of GLEE on Facebook at facebook.com/glee and follow the series on Twitter at twitter.com/gleeonfox.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2009-2010 season at No. 1 for the sixth consecutive year - a broadcast television industry record - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. This past season, FOX ranked No. 1 in the November broadcast television sweep, winning by the largest margin of victory achieved by any network in the November sweep in five years, and garnered its first fall season win ever among Adults 18-49. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.





  [september 2010]  
S
M
T
W
T
F
S
   


· GLEE (FOX)





[03/17/26 - 12:02 PM]
Hudson Williams, Jennifer Grey, Terry Chen, Elizabeth Adams, Hannah Galway, and William Mapother Join the Cast of "The Altruists"
The Netflix series tells the story of Sam Bankman-Fried (Anthony Boyle) and Caroline Ellison (Julia Garner), two hyper-smart, ambitious young idealists who tried to remake the global financial system in the blink of an eye...before they were accused of stealing $8 billion.

[03/17/26 - 12:01 PM]
Netflix Top 10: Week of March 9 - "One Piece" Season 2 Sets Sail for No. 1 in This Week's Top 10
Proving that demand for prehistoric beasts will never go extinct, docuseries "The Dinosaurs" landed at No. 2 on the English TV list with 9.6 million views.

[03/17/26 - 12:01 PM]
Next on Disney+, Hulu, and ESPN - April 2026
New series include "Dear Killer Nannies," "Malcolm in the Middle: Life's Still Unfair," "The Testaments," and "Star Wars: Maul - Shadow Lord."

[03/17/26 - 10:05 AM]
Chloe Bennet, Max Greenfield, Charlie Hall, Kumail Nanjiani, and Jarrad Paul Join Season 4 of "The White Lotus"
More arrivals await.

[03/17/26 - 10:01 AM]
"Stranger Things: Tales from '85" Coming to Select Theaters on April 18
The screenings of the first two episodes of the new series will take place on April 18 at 12:00 PM and 3:00 PM local time, in 34 theaters in the U.S. in partnership with AMC Theatres.

[03/17/26 - 09:31 AM]
Netflix Announces New True-Crime Documentary "The Crash" Premiering May 15
Gareth Johnson directed the film, produced by RAW (an All3Media company).

[03/17/26 - 09:01 AM]
Video: Sweet Niblets! Official Trailer Drops for "Hannah Montana 20th Anniversary Special"
The special will be released on Disney+ and Hulu on Tuesday, March 24 - 20 years to the day that the original series debuted on Disney Channel.

[03/17/26 - 08:24 AM]
Hulu Renews Hit Drama Series "Paradise," from Dan Fogelman and Starring Sterling K. Brown, for a Third Season
The show continues to resonate with audiences worldwide, amassing over 30M hours for S2 and nearly 12 billion minutes streamed globally across its first two seasons.

[03/17/26 - 08:01 AM]
"The Chi" Signs Off: First Look at the Eighth and Final Season on Paramount+
Production on the new season began in January, kicking off the road to the show's highly anticipated farewell.

[03/17/26 - 07:01 AM]
BritBox Announces Additional Casting, Start of Production for Season Three of Jimmy McGovern's Award-Winning Drama Series "Time"
The three-part drama will be led by David Tennant as Prison Officer Bailey with Siobhan Finneran reprising her role as Marie-Louise, a prison chaplain.

[03/17/26 - 07:01 AM]
Apple TV Announces "My Brother the Minotaur," Premiering April 24
A thrilling mix of folklore, mystery and adventure about a young minotaur - half boy, half bull - found and raised in the human world.

[03/17/26 - 07:01 AM]
Video: "Tom Clancy's Jack Ryan: Ghost War" - Official Teaser - Prime Video
Jack Ryan returns in a major movie event. Stream "Ghost War" - May 20 on Prime Video.

[03/17/26 - 06:45 AM]
Video: Paramount+ Reveals Trailer & Key Art for Men's College Basketball Docuseries, "Made for March"
The docuseries chronicles two of college basketball's most renowned programs - Kansas Jayhawks and Michigan Wolverines--this season in their bid for a national championship.

[03/17/26 - 06:31 AM]
Video: "Love on the Spectrum U.S." - Season 4 Official Trailer - Netflix
New and familiar faces star in this heartfelt documentary series that follows singles on the autism spectrum as they search for true love.

[03/17/26 - 06:01 AM]
New Four-Part Series "Shared Planet" Premieres Wednesdays, April 29-May 20, 2026 on PBS and PBS.org
In an age of serious environmental challenges, this four-part global series offers a look at an alternative and more hopeful future.