or


[09/16/10 - 08:24 AM]
Disney/ABC Television Group and Nielsen Team to Create Innovative Ipad Application for Upcoming Primetime Drama "My Generation"
The application allows mobile apps to automatically detect and synchronize with TV programming using audio watermarks.

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP AND NIELSEN TEAM TO CREATE INNOVATIVE iPAD APPLICATION FOR UPCOMING PRIMETIME DRAMA "MY GENERATION"

First App Built on Nielsen's Media-Sync Platform - Using Audio Watermarks to Synchronize Mobile Devices to TV Programming

Disney/ABC Television Group and The Nielsen Company today announced the debut of ABC's My Generation Sync iPad App on the App Store, a first-of-its-kind app that enhances the experience of watching "My Generation" on TV by providing synchronized interactive content and social media functionality on the iPad.

Released one week in advance of the September 23rd premiere of the new ABC primetime drama, "My Generation," the innovative app is built on Nielsen's Media-Sync Platform which allows mobile apps to automatically detect and synchronize with TV programming using audio watermarks. ABC's "My Generation" Sync app for iPad allows fans of the new ABC series to unlock synchronized content and features, as well as share with other viewers of the program through their social networks.

"In the ever-evolving television landscape, we are constantly looking to create immersive viewing experiences around our shows," says Albert Cheng, executive vice president, digital media, Disney/ABC Television Group. "Together with Nielsen, we've created a sync-to-broadcast app that appeals to both fans and advertisers, and holds an array of possibilities for deeper engagement with our content and our advertisers' brands."

ABC's new "My Generation" Sync App is the latest example of innovation from the Disney/ABC Television Group (DATG), and follows the recently released ABC Family Chatterbox app and The Secret Diary of Ashley Juergens enhanced eBook. DATG was the first to bring full episode video to the iTunes store and just this past April, DATG delivered ad-supported video to iPad via the acclaimed ABC Player App. The app has proven to be a tremendous success with over 900,000 downloads and more than 8 million episodes started. Additionally, DATG launched an ABC News App in July 2010 that has to date been downloaded more than 420,000 times.

iPad users who download ABC's "My Generation" Sync App will be able to automatically synchronize to any episode (live or time-shifted) of the series and access exclusive interactive content produced by ABC as a companion to that specific point in the episode. Companion content will include polls, trivia, behind-the-scenes insights, production details and social networking features. The application will also allow consumers to interact with companion messages from sponsors of "My Generation."

Nielsen's Media-Sync Platform is a complete application development and operations environment that allows TV content producers and broadcasters to deploy sync-to-broadcast mobile apps in a rapid and scalable manner. Media-Sync relies on audio watermarks that are inserted into nearly every TV program in the US to support Nielsen's industry standard TV audience ratings service. While still inaudible to the human ear, the latest generation of watermarks can be detected and decoded through the microphone of mobile devices in a normal living room setting. The Media-Sync Platform is a product of Nielsen's joint venture with Digimarc Corporation, a leading provider of media identification solutions. "The Media-Sync Platform was born out of Nielsen's continuous investment in leading-edge audience measurement technologies and we believe it paves the way to fundamentally change the way consumers interact with TV programs and TV advertisements," says Sid Gorham, Nielsen's EVP, Strategy and Business Development. "We are thrilled to collaborate with the innovative team at Disney/ABC to develop the first Media-Sync app and look forward to a broader industry wide launch in early 2011."

Premiering Thursday, September 23, (8:00-9:00 p.m. ET/PT), ABC's new scripted drama, "My Generation," follows the personal stories of nine friends. The promises they thought their futures held, as well as how far they've come and just how they got here are all told through the camera of a documentary film crew. "My Generation" stars Michael Stahl David as Steven, Jaime King as Jacqueline, Kelli Garner as Dawn, Keir O'Donnell as Kenneth, Mehcad Brooks as Rolly, Julian Morris as Anders, Daniella Alonso as Brenda, Anne Son as Caroline, Sebastian Sozzi as Falcon and Elizabeth Keener as the filmmaker. Based on a Swedish format entitled "On God's Highway," "My Generation" was created and written by Noah Hawley ("The Unusuals," "Bones"), who is also an executive producer along with Warren Littlefield, Henrik Bastin, Peter Magnusson and Martin Persson. Craig Gillespie directed the pilot. The project is from ABC Studios.

ABC's My Generation Sync App is available from the App Store on iPad or at www.itunes.com/appstore/. For a video demo of ABC's "My Generation" Sync app, visit http:// abc.go.com/shows/my-generation/ipad.

About Disney/ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company's (NYSE: DIS) global entertainment and news television properties, including the ABC Television Network, ABC Studios, Disney Channels Worldwide, ABC Family and SOAPnet, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney Network, Hyperion publishing, and the Company's equity interest in A&E Television Networks round out the Group's portfolio of media businesses.

About The Nielsen Company

The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.

About DIGIMARC

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing, and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information, please visit www.digimarc.com.





  [september 2010]  
S
M
T
W
T
F
S
   


· MY GENERATION (ABC)





[07/30/25 - 09:06 AM]
TNT Unveils Impressive Guest Star Lineup for Season Two of "The Librarians: The Next Chapter"
Dominic Monaghan, Jeremy Swift, Josh Gates, Stefan Kapicic, Oliver Dench and more around bound for the show's sophomore run.

[07/30/25 - 09:06 AM]
ABC News Studios Announces Three New True Crime Docuseries to Premiere in August, Streaming Exclusively on Hulu
"Capturing Their Killer: The Girls on the High Bridge," "Stalking Samantha: 13 Years of Terror" and "Ruby Red Handed: Stealing America's Most Famous Pair of Shoes" are all on tap in the coming month.

[07/30/25 - 09:01 AM]
Video: Trailer & Key Art Debut - Hulu's "The Twisted Tale of Amanda Knox"
A limited series inspired by the story of how Amanda Knox was wrongfully convicted for the tragic murder of her roommate, Meredith Kercher, and her 16-year odyssey to set herself free.

[07/30/25 - 07:16 AM]
Video: Apple TV+ Debuts Trailer for Peanuts Special "Snoopy Presents: A Summer Musical"
Discover the magic of summer camp as Charlie Brown, Snoopy and the rest of the gang break out in original songs by Emmy Award nominees Jeff Morrow and Ben Folds, plus Broadway veterans Alan Zachary and Michael Weiner in the first Peanuts musical in over three decades.

[07/30/25 - 07:01 AM]
Video: "The Dead Girls" - Official Trailer - Netflix
Based on Jorge Ibargüengoitia's novel, the series tells how the Baladro sisters built a brothel empire and became merciless killers in 1960s Mexico.

[07/30/25 - 06:01 AM]
Video: "Her Mother's Killer" Season 2 - Sneak Peek - Netflix
With Mejía in prison, Analía and Pablo look to their future. But a relentless new enemy threatens to destroy everything they've built.

[07/30/25 - 03:01 AM]
Video: "Fantasy Football Ruined Our Lives" - Official Trailer - Netflix
When a member of their fantasy football league vanishes on his wedding day, a motley group of friends recount the lead-up to his chaotic bachelor party.

[07/29/25 - 04:00 PM]
Video: Teaser Trailer & Poster - Korean Hulu Original "Tempest"
The new spy thriller with an international cast, including Gianna Jun, Gang Dongwon, John Cho and more, is launching with three episodes on September 10 on Hulu in the U.S. and Disney+ internationally.

[07/29/25 - 02:26 PM]
Discovery Channel August Programming Highlights
This August, the all-new series "Truck Dynasty" premieres alongside new seasons of "Deadliest Catch," "Contraband: Seized at the Border," "Bering Sea Gold," "Mysteries of the Abandoned," and "Expedition X."

[07/29/25 - 12:32 PM]
"Inside the Worlds of Epic Universe" to Air Wednesday, Aug. 20 at 9 P.M. ET/PT on NBC and Next Day on Peacock
Hosted by Joe Manganiello, the one-hour special celebrates the debut of Universal Orlando Resort's Universal Epic Universe and explores the imagination, innovation and storytelling behind the groundbreaking new theme park.

[07/29/25 - 12:07 PM]
Video: "Songs & Stories with Kelly Clarkson" - NBC
Get an exclusive first look at the new four-part behind-the-scenes series, featuring Gloria Estefan, Jonas Brothers, Lizzo and Teddy Swims.

[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/29/25 - 11:30 AM]
Chilling Crime Thriller Based on the Unbelievable Real-Life Case, "Kidnapped: The Chloe Ayling Story," Set to Premiere on Thursday, August 28, Exclusively on AMC+
Additionally, a three-part Sundance Now original true crime docu-series about the ordeal, "Chloe Ayling: My Unbelievable Kidnapping," will premiere with all episodes on Thursday, September 25, exclusively on Sundance Now and AMC+.

[07/29/25 - 11:00 AM]
ABC Announces Fall 2025 Premiere Dates on the Heels of Scoring the Top 5 Programs in Adults 18-49 for the 2024-2025 Season
New series "9-1-1: Nashville" and returning series "9-1-1" and "Grey's Anatomy" will now premiere Thursday, October 9.