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[09/17/10 - 07:14 AM]
Hollywood Meets Hawaii in a CBS Promotional Campaign for "Hawaii Five-0"
The spot features the USC Trojan Marching Band performing the series' theme song on Waikiki Beach and interacting with stars Grace Park and Daniel Dae Kim. |
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| [via press release from CBS] |
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THIS JUST IN...
...from CBS Marketing Group
"HOLLYWOOD MEETS HAWAII" IN A CBS PROMOTIONAL CAMPAIGN FOR "HAWAII FIVE-0"
"Hawaii Five-0" Stars Daniel Dae Kim and Grace Park
Appear in the Spots, Which Feature the USC Trojan Marching Band
Performing the Series' Iconic Theme Song
An iconic band plays an iconic brand when "Hollywood Meets Hawaii" in CBS's promotional campaign for HAWAII FIVE-0, which features the USC Trojan Marching Band performing the series' theme song on Waikiki Beach and interacting with stars Grace Park and Daniel Dae Kim.
The music video was shot on the band's home field in Los Angeles and also on picturesque Waikiki Beach in Honolulu during the Trojan's Sept. 2 visit to Hawaii for USC's kick-off game of the 2010 college football season against the University of Hawaii Warriors. The video will be presented on-air and online.
Through the years, The Trojan Marching Band has appeared in over 100 movies and television shows and multiple times on the Academy Awards and Grammy Awards. They have visited 17 countries, marched in 16 Rose Parades and traveled to every USC Football game since 1987�a streak of 284 and counting.
HAWAII FIVE-0 is a contemporary take on the classic series about a new elite federalized task force whose mission is to wipe out the crime that washes up on the Islands' sun-drenched beaches. The series premieres Monday, Sept. 20 (10:00-11:00 PM, ET/PT) on the CBS Television Network and stars Alex O'Loughlin as Detective Steve McGarrett, Scott Caan as Detective Danny "Danno" Williams, Daniel Dae Kim as Chin Ho Kelly, and Grace Park as Kono Kalakaua. Peter Lenkov, Alex Kurtzman and Roberto Orci are executive producers for CBS Television Studios.
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