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[09/17/10 - 07:14 AM] Hollywood Meets Hawaii in a CBS Promotional Campaign for "Hawaii Five-0" The spot features the USC Trojan Marching Band performing the series' theme song on Waikiki Beach and interacting with stars Grace Park and Daniel Dae Kim. |
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[via press release from CBS] |
THIS JUST IN...
...from CBS Marketing Group
"HOLLYWOOD MEETS HAWAII" IN A CBS PROMOTIONAL CAMPAIGN FOR "HAWAII FIVE-0"
"Hawaii Five-0" Stars Daniel Dae Kim and Grace Park
Appear in the Spots, Which Feature the USC Trojan Marching Band
Performing the Series' Iconic Theme Song
An iconic band plays an iconic brand when "Hollywood Meets Hawaii" in CBS's promotional campaign for HAWAII FIVE-0, which features the USC Trojan Marching Band performing the series' theme song on Waikiki Beach and interacting with stars Grace Park and Daniel Dae Kim.
The music video was shot on the band's home field in Los Angeles and also on picturesque Waikiki Beach in Honolulu during the Trojan's Sept. 2 visit to Hawaii for USC's kick-off game of the 2010 college football season against the University of Hawaii Warriors. The video will be presented on-air and online.
Through the years, The Trojan Marching Band has appeared in over 100 movies and television shows and multiple times on the Academy Awards and Grammy Awards. They have visited 17 countries, marched in 16 Rose Parades and traveled to every USC Football game since 1987�a streak of 284 and counting.
HAWAII FIVE-0 is a contemporary take on the classic series about a new elite federalized task force whose mission is to wipe out the crime that washes up on the Islands' sun-drenched beaches. The series premieres Monday, Sept. 20 (10:00-11:00 PM, ET/PT) on the CBS Television Network and stars Alex O'Loughlin as Detective Steve McGarrett, Scott Caan as Detective Danny "Danno" Williams, Daniel Dae Kim as Chin Ho Kelly, and Grace Park as Kono Kalakaua. Peter Lenkov, Alex Kurtzman and Roberto Orci are executive producers for CBS Television Studios.
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[11/21/24 - 09:08 AM] Food Network's After-Hours Culinary Poker Game "Wildcard Kitchen" Raises the Stakes with Brand-New Season of All-Star Battles In the season premiere on Tuesday, January 7, Vegas big spenders Jet Tila and siblings Michael and Bryan Voltaggio up the ante by bringing double the cash to the table, while serving up delectable dishes and lots of trash talk to determine who will be crowned king of the high-stakes kitchen.
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[11/21/24 - 08:38 AM] Video: WE tv Reveals Sneak Peek of "Toya & Reginae" Returning This January The stakes are higher and the drama deeper for Toya Johnson Rushing and daughter, Reginae Carter, this season as the duo continue to juggle life, love, family, and their ever-growing careers in the spotlight... from different coasts.
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[11/21/24 - 08:35 AM] Video: Peacock Releases Official Trailer for Twisted Romantic Comedy Series "Laid" A woman finds out her former lovers are dying in unusual ways and must go back through her sex timeline to confront her past in order to move forward.
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[11/21/24 - 08:03 AM] FOX Entertainment and Hulu Announce New Multi-Year Content Partnership Deal Today's announcement renews the major program output deal between the two companies, as well as an agreement that allows Hulu to stream out-of-season episodes of key FOX unscripted programs.
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[11/21/24 - 08:01 AM] Max Original Drama Series "The Pitt" Debuts This January The series is a realistic examination of the challenges facing healthcare workers in today's America as seen through the lens of the frontline heroes working in a modern-day hospital in Pittsburgh, Pennsylvania.
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[11/21/24 - 08:01 AM] Video: "Black Doves" - Official Trailer #2 - Netflix When a spy posing as a politician's wife learns her lover has been murdered, an old assassin friend joins her on a quest for truth - and vengeance.
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[11/21/24 - 08:00 AM] Hallmark Channel and Sixthman Celebrate the Spirit of Christmas with the Hallmark Christmas Cruise 2025 Fans, their loved ones, and friends both old and new will have a unique opportunity to create lasting traditions and unwrap unforgettable new memories.
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[11/21/24 - 08:00 AM] Rejoice in the Holiday Spirit at the "National Christmas Tree Lighting," Hosted by Four-Time Grammy Nominated Country Music Artist Mickey Guyton, Friday, Dec. 20 on CBS This beloved American tradition, presented by the National Park Service and the National Park Foundation, will feature musical performances of holiday classics by Adam Blackstone, Muni Long, Stephen Sanchez, Trombone Shorty, James Taylor, The War And Treaty and Trisha Yearwood.
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[11/21/24 - 07:01 AM] Video: "XO, Kitty" Season 2 - Date Announcement - Netflix Kitty is back! "XO, Kitty" Season 2 arrives on Netflix January 16.
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[11/21/24 - 06:31 AM] Video: "Polo" - Official Trailer - Netflix From executive producers Prince Harry and Meghan, The Duke and Duchess of Sussex, comes an exclusive, behind-the-scenes look at the fast-paced and glamorous world of Polo.
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[11/21/24 - 05:01 AM] Video: "Wallace & Gromit: Vengeance Most Fowl" - Official Trailer - Netflix In this next installment, Gromit's concern that Wallace is becoming too dependent on his inventions proves justified, when Wallace invents a "smart" gnome that seems to develop a mind of its own.
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[11/21/24 - 01:11 AM] Isak Ferriz and Veronica Echegui Star "Ciudad de Sombras," The New Netflix Thriller Series A gruesome crime has occurred in La Pedrera - Casa Milà: a burning body appears on the façade of Gaudi's emblematic building.
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[11/21/24 - 12:26 AM] Video: "Marry YOU" - Official Trailer - Netflix A civil servant skeptical of marriage on a government team tasked with promoting marriage struggles to find a partner for a rural bachelor in order to escape the team.
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[11/20/24 - 12:30 PM] Slam Dunk! Disney, ESPN and the NBA Team Up to Present "Dunk the Halls" - the First Real-Time, Animated NBA Game: San Antonio Spurs vs. New York Knicks on Christmas Day "Dunk the Halls" will be presented on ESPN2, Disney+ and ESPN+.
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[11/20/24 - 12:06 PM] Australian Hulu Original Scripted Drama Series "The Artful Dodger" Is Back for Season 2 The eight-episode Season 2 has an all-star returning cast including Thomas Brodie-Sangster as Jack Dawkins aka The Artful Dodger, David Thewlis as Fagin, and Maia Mitchell as Lady Belle Fox.
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