or


[10/17/10 - 03:01 PM]
American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell
The FOX juggernaut demands $467,617 for each 30-second spot.

[via press release from Advertising Age]

American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell

NEW YORK, Oct. 17 -- The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television for advertisers, according to a new poll of advertising costs released today by industry authority Advertising Age. NBC's "Sunday Night Football" is the most expensive program of the first half of the new TV season, with the average cost of a 30-second ad coming in at $415,000. Ad Age compiled data from six media-buying firms and other sources to calculate its figures.

Ad Age's top 10 most expensive advertising spots include:

Program Network Average Price for A :30 Ad, As Determined By Ad Age

1) American Idol (Tuesday/Weds Encore) FOX $467,617/ $400,546

2) Sunday Night Football NBC $415,000

3) Glee (Tuesdays, Fall/ Weds, Spring) FOX $272,694/$373,014

4) Family Guy (Sundays) FOX $259,289

5)The Simpsons (Sundays) FOX $253,170

6) House (Mondays) FOX $226,180

7) Grey's Anatomy (Thursdays) ABC $222,113

8) The Office (Thursdays) NBC $213,617

9) Desperate Housewives (Sundays) ABC $210,064

10) Two and A Half Men (Mondays) CBS $206,722

The most expensive new show is CBS's Mike & Molly at $189,160 for a: 30 second spot. For the full story and Ad Age's Primetime TV Pricing Chart, see http://adage.com/article?article_id=146495.

The prices are directional indicators, not the price that every advertiser pays for a 30-second spot. The estimates are based on what advertisers paid for ad time during this year's upfront market, during which marketers commit to advertising months or weeks in advance, in exchange for locking down price guarantees.

Advertising Age is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries and targeted strategies for brand building and messaging in a complex business world.





  [october 2010]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (FOX)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· MIKE & MOLLY (CBS)
· OFFICE, THE (NBC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· TWO AND A HALF MEN (CBS)











[09/30/14 - 08:52 AM]
"The Voice" Maintains 100% of Its Premiere-Week Rating and Retains 98% in Total Viewers
NBC spins the numbers for Monday, September 29.

[09/30/14 - 08:49 AM]
ABC Family's "Pretty Little Liars" to Give Viewers an Inside Look at the Show in Special Episode, Airing Tuesday, October 21
Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse sit down to answer fans burning questions about the show.

[09/30/14 - 08:44 AM]
"Live with Kelly and Michael" Scores Multi-Month Highs and Beats "Ellen" in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of September 15-19.

[09/30/14 - 08:35 AM]
ABC's "Castle" Posts Its Top-Rated Premiere in 3 Years in Adults 18-49
ABC spins the numbers for Monday, September 29.

[09/30/14 - 08:31 AM]
FOX Sports' MLB Postseason Broadcast Teams Blend Experience, Versatility & Depth
Joe Buck, and analysts Harold Reynolds and Tom Verducci, are MLB on FOX's new lead broadcast team and carry the bulk of the postseason load.

[09/30/14 - 08:28 AM]
Monday's Broadcast Ratings: "The Voice" Powers NBC to Victory in Adults 18-49
The Peacock's reality franchise replicates its premiere numbers from last week.

[09/30/14 - 08:07 AM]
UEFA Champions League across ESPN Platforms
ESPN's coverage of the UEFA Champions League will continue live this Tuesday, September 30 at 12 p.m. with CSKA Moskow facing the reigning UEFA champions FC Bayern Munchen.

[09/30/14 - 07:38 AM]
IFC's "Comedy Bang! Bang!" Season 3 Returns Friday, October 17 at 11pm ET/PT - New Night & Time - New Guest Stars
Scott Aukerman and Reggie Watts return for the second half of season three of the unconventional scripted late night talk show.

[09/30/14 - 07:38 AM]
"30 for 30" Returns with "Playing for the Mob" Premiering October 7
The film, which delves into how mobster Henry Hill once helped orchestrate the fixing of Boston College basketball games, is narrated by actor Ray Liotta.

[09/30/14 - 07:37 AM]
TeenNick's "Degrassi" Returns with More Drama and Heartbreak in Season 14 Premiering Tuesday, Oct. 28, at 9 P.M. (ET)
This season addresses many issues that are relevant and relatable to today's teens including depression, social media, teen pregnancy and relationships.

[09/30/14 - 07:28 AM]
MLB on ESPN Audience Increases for Second Straight Year
ESPN spins the numbers for its MLB coverage to date this season.

[09/30/14 - 07:26 AM]
ABC's Sunday Sees Big Adjustments in the National Ratings
ABC further spins the numbers for Sunday, September 28.

[09/30/14 - 07:05 AM]
Spike Launches Its First Ever TV Everywhere App on September 30
Along with a first look at the season premiere of "Bar Rescue" (which debuts on Spike TV on October 5), the app features the new episodes from "Ink Master's" highly-compelling new season.

[09/29/14 - 06:51 PM]
"Crouching Tiger, Hidden Dragon: The Green Legend" to Premiere Simultaneously on Netflix and in Select Global IMAX(R) Theaters
Michelle Yeoh and Donnie Yen star in the Yuen Wo-Ping-directed film, due on August 28, 2015.

[09/29/14 - 01:55 PM]
"E:60's" Fall 2014 Season Premieres on ESPN this Tuesday, Sept. 30 at 8 p.m. ET Featuring Profiles of Chiefs Running Back Jamaal Charles and Seahawks Cornerback Richard Sherman
Other upcoming profiles include Cam Newton, Gerald McCoy, Jason Witten, Max Scherzer, Randy Johnson, and Rob Ryan.