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[10/17/10 - 03:01 PM]
American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell
The FOX juggernaut demands $467,617 for each 30-second spot.

[via press release from Advertising Age]

American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell

NEW YORK, Oct. 17 -- The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television for advertisers, according to a new poll of advertising costs released today by industry authority Advertising Age. NBC's "Sunday Night Football" is the most expensive program of the first half of the new TV season, with the average cost of a 30-second ad coming in at $415,000. Ad Age compiled data from six media-buying firms and other sources to calculate its figures.

Ad Age's top 10 most expensive advertising spots include:

Program Network Average Price for A :30 Ad, As Determined By Ad Age

1) American Idol (Tuesday/Weds Encore) FOX $467,617/ $400,546

2) Sunday Night Football NBC $415,000

3) Glee (Tuesdays, Fall/ Weds, Spring) FOX $272,694/$373,014

4) Family Guy (Sundays) FOX $259,289

5)The Simpsons (Sundays) FOX $253,170

6) House (Mondays) FOX $226,180

7) Grey's Anatomy (Thursdays) ABC $222,113

8) The Office (Thursdays) NBC $213,617

9) Desperate Housewives (Sundays) ABC $210,064

10) Two and A Half Men (Mondays) CBS $206,722

The most expensive new show is CBS's Mike & Molly at $189,160 for a: 30 second spot. For the full story and Ad Age's Primetime TV Pricing Chart, see http://adage.com/article?article_id=146495.

The prices are directional indicators, not the price that every advertiser pays for a 30-second spot. The estimates are based on what advertisers paid for ad time during this year's upfront market, during which marketers commit to advertising months or weeks in advance, in exchange for locking down price guarantees.

Advertising Age is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries and targeted strategies for brand building and messaging in a complex business world.





  [october 2010]  
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· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· MIKE & MOLLY (CBS)
· OFFICE, THE (NBC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· TWO AND A HALF MEN (CBS)





[11/17/17 - 03:31 PM]
CBS Orders More Episodes of "S.W.A.T." & "9JKL"
The Eye has given a full season order to new drama series "S.W.A.T." and has picked up three additional episodes of new comedy "9JKL."

[11/17/17 - 02:26 PM]
Panelists Named on New Music Competition Series "The Four: Battle for Stardom," Premiering Thursday, Jan. 4 on FOX
Grammy(R) Award-winning musician, record producer and songwriter Sean "Diddy" Combs, record-producing hitmaker DJ Khaled, Grammy-winning recording artist and songwriter Meghan Trainor and record label executive Charlie Walk have joined the panel of experts.

[11/17/17 - 11:22 AM]
Jenji Kohan Inks Multi-Year Deal with Netflix
Said Kohan, "Current climate aside, it's great to be in bed with Netflix."

[11/17/17 - 09:02 AM]
Video: "Dave Chappelle: Equanimity" - New Stand-Up Special Teaser - Netflix
Dave Chappelle's brand new stand-up special premieres December 31 on Netflix.

[11/17/17 - 08:38 AM]
Video: "Easy" Season 2 Returns to Netflix December 1 - Watch the New Trailer
Aubrey Plaza, Dave Franco, Aya Cash, Judy Greer, Kate Berlant, Joe Lo Truglio, Zazie Beetz, Elizabeth Reaser, Kate Micucci, Michael Chernus, Jane Adams, Jacqueline Toboni, Evan Jonigkeit, Marz Timms, and Kiersey Clemons star in the upcoming season.

[11/17/17 - 08:15 AM]
Comedy Central Announces Talent Lineup for All-New Slate of "Comedy Central Stand-Up Presents..." Half-Hour Specials
The new season will tape on December 8 and 9 at the Civic Theatre in New Orleans and include performances by Emmy Blotnick, Tim Dillon, Devin Field, Megan Gailey, Chris Garcia, Langston Kerman, Mike Lawrence, Ryan O'Flanagan, and Sarah Tiana.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/17/17 - 08:00 AM]
Our Fourth Season Has a Third Wheel... "Grace and Frankie" Are Back January 19th!
Jane Fonda and Lily Tomlin are joined by Lisa Kudrow in the new season.

[11/17/17 - 06:58 AM]
Netflix and Red Chillies Entertainment Announce A New Original Series Based on "Bard of Blood"
Penned by the young Indian author, Bilal Siddiqi the book will be brought to life as an eight-episode high-octane political espionage thriller series for more than 109 million members around the world.

[11/16/17 - 11:28 PM]
Development Update: Thursday, November 16
Updates include: TV Land cancels "Lopez," "Throwing Shade"; Rachel Bilson, Eddie Cibrian to lead "Take Two" at ABC; and Vicki Lawrence among quartet cast in FOX's "Cool Kids."

[11/16/17 - 02:42 PM]
VH1 Celebrates the Season with "Remy & Papoose: A Merry Mackie Holiday"
The one-hour special invites viewers to kick off the holiday season with Remy Ma and Papoose from VH1's "Love & Hip Hop: New York" as they prepare the ultimate holiday party for their friends and family in North Carolina.

[11/16/17 - 02:35 PM]
NBC Sets Midseason Premiere Dates for New Dramas "Good Girls" and "Rise"
They'll follow the spring premiere of "The Voice" and the season finale of "This Is Us," respectively.

[11/16/17 - 01:27 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Returns Tuesday, December 19 at 9PM ET/PT
Erika Girardi, Dorit Kemsley, Kyle Richards, Lisa Rinna, and Lisa Vanderpump are joined by new housewife Teddi Mellencamp Arroyave and friend Camille Grammer.

[11/16/17 - 12:19 PM]
"32 Pills: My Sister's Suicide," A Searing Look at One Woman's Struggle to Cope with Her Sister's Suicide and Find Healing Through Art, Debuts Dec. 7 on HBO
Hope Litoff's directorial debut tells the powerful story of one sister struggling to know and accept the other in a way she was never able to in life, even as she learns to live with the pain of loss.

[11/16/17 - 12:01 PM]
Steve Harvey to Ring in 2018 on "FOX's New Year's Eve with Steve Harvey: Live From Times Square" Sunday, December 31, on FOX
In his first-ever New Year Eve's special with FOX, Harvey will bring his signature humor and hosting talents to this highly anticipated celebration taking place in the heart of New York City's Times Square, featuring views of the Times Square Ball as it drops to ring in 2018.