[10/17/10 - 03:01 PM]
American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell
The FOX juggernaut demands $467,617 for each 30-second spot.

[via press release from Advertising Age]

American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell

NEW YORK, Oct. 17 -- The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television for advertisers, according to a new poll of advertising costs released today by industry authority Advertising Age. NBC's "Sunday Night Football" is the most expensive program of the first half of the new TV season, with the average cost of a 30-second ad coming in at $415,000. Ad Age compiled data from six media-buying firms and other sources to calculate its figures.

Ad Age's top 10 most expensive advertising spots include:

Program Network Average Price for A :30 Ad, As Determined By Ad Age

1) American Idol (Tuesday/Weds Encore) FOX $467,617/ $400,546

2) Sunday Night Football NBC $415,000

3) Glee (Tuesdays, Fall/ Weds, Spring) FOX $272,694/$373,014

4) Family Guy (Sundays) FOX $259,289

5)The Simpsons (Sundays) FOX $253,170

6) House (Mondays) FOX $226,180

7) Grey's Anatomy (Thursdays) ABC $222,113

8) The Office (Thursdays) NBC $213,617

9) Desperate Housewives (Sundays) ABC $210,064

10) Two and A Half Men (Mondays) CBS $206,722

The most expensive new show is CBS's Mike & Molly at $189,160 for a: 30 second spot. For the full story and Ad Age's Primetime TV Pricing Chart, see http://adage.com/article?article_id=146495.

The prices are directional indicators, not the price that every advertiser pays for a 30-second spot. The estimates are based on what advertisers paid for ad time during this year's upfront market, during which marketers commit to advertising months or weeks in advance, in exchange for locking down price guarantees.

Advertising Age is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries and targeted strategies for brand building and messaging in a complex business world.

  [october 2010]  


[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 02:01 PM]
Acclaimed Director S.J. Clarkson Brings Her Talent to "Marvel's Jessica Jones"
Clarkson also served as an executive producer on the premiere episode.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.