or


[10/17/10 - 03:01 PM]
American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell
The FOX juggernaut demands $467,617 for each 30-second spot.

[via press release from Advertising Age]

American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell

NEW YORK, Oct. 17 -- The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television for advertisers, according to a new poll of advertising costs released today by industry authority Advertising Age. NBC's "Sunday Night Football" is the most expensive program of the first half of the new TV season, with the average cost of a 30-second ad coming in at $415,000. Ad Age compiled data from six media-buying firms and other sources to calculate its figures.

Ad Age's top 10 most expensive advertising spots include:

Program Network Average Price for A :30 Ad, As Determined By Ad Age

1) American Idol (Tuesday/Weds Encore) FOX $467,617/ $400,546

2) Sunday Night Football NBC $415,000

3) Glee (Tuesdays, Fall/ Weds, Spring) FOX $272,694/$373,014

4) Family Guy (Sundays) FOX $259,289

5)The Simpsons (Sundays) FOX $253,170

6) House (Mondays) FOX $226,180

7) Grey's Anatomy (Thursdays) ABC $222,113

8) The Office (Thursdays) NBC $213,617

9) Desperate Housewives (Sundays) ABC $210,064

10) Two and A Half Men (Mondays) CBS $206,722

The most expensive new show is CBS's Mike & Molly at $189,160 for a: 30 second spot. For the full story and Ad Age's Primetime TV Pricing Chart, see http://adage.com/article?article_id=146495.

The prices are directional indicators, not the price that every advertiser pays for a 30-second spot. The estimates are based on what advertisers paid for ad time during this year's upfront market, during which marketers commit to advertising months or weeks in advance, in exchange for locking down price guarantees.

Advertising Age is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries and targeted strategies for brand building and messaging in a complex business world.





  [october 2010]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (FOX)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· MIKE & MOLLY (CBS)
· OFFICE, THE (NBC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· TWO AND A HALF MEN (CBS)





[07/25/16 - 11:57 AM]
Netflix Announces Steve Aoki Doc: "I'll Sleep When I'm Dead"
In the lead-up to Aoki's biggest show of his career, this introspective doc examines the driving force behind his passion: Rocky Aoki, daredevil showman, Benihana founder, and Steve's looming father figure.

[07/25/16 - 11:11 AM]
Senior Television Executive Justin Rosenblatt to Head Original Programming and Development for Pop
Rosenblatt, who currently serves as Senior Vice President, Alternative Programming at The CW Network, will join Pop starting in September.

[07/25/16 - 11:00 AM]
Freeform Greenlights New Drama Pilot "The Deep"
"The Deep" is a one-hour drama that takes us inside Bristol Cove, a coastal town known for its legend of once being home to mermaids.

[07/25/16 - 10:44 AM]
David Spade Tapped as Roast Master for the "Comedy Central Roast of Rob Lowe"
The event (#LoweRoast) will tape at Sony Studios on Saturday, August 27 and premiere on Labor Day at 10:00 P.M. ET/PT.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:52 AM]
Video: Trailer Debut - David Cross "Making America Great Again!" on Netflix
Filmed during SXSW 2016, the one-hour special premieres Friday, August 5.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 08:45 AM]
2016 PaleyFest Fall TV Previews Dates, Venue, Initial Lineup and Talent Announced
Among the featured panelists: Sterling K. Brown, Mark Paul Gosselaar Katy Mixon, Mandy Moore, Dermot Mulroney, Piper Perabo, Milo Ventimiglia, Damon Wayans, Sr., and more!

[07/25/16 - 08:43 AM]
Video: "The Get Down" Official Trailer Release
Part One of "The Get Down," comprising six episodes, premieres Friday, August 12 on Netflix around the world.

[07/25/16 - 08:05 AM]
Don't Miss the Boat! Bravo Media Hits the High Seas with Season Four of "Below Deck" Premiering Tuesday, September 6 at 9PM ET/PT
Climb aboard the "Valor," a 154' mega yacht and sail into the sunset with a few familiar faces from seasons past.

[07/25/16 - 07:05 AM]
Destination America Launches "The Hauntist" Blog, Exploring All Things Creepy, Spooky, and Odd
The Hauntist is every paranormal fan's one-stop shop for the latest paranormal news and in-depth analysis from elite paranormal researchers and investigators.

[07/25/16 - 06:01 AM]
Netflix and 20th Century Fox Television Distribution Announce First Global Agreement
The first season of the "American Crime Story" franchise will be available globally on Netflix, excluding Canada, in 2017 with all seasons made available after their respective broadcast windows.

[07/24/16 - 02:40 PM]
Video: "The Vampire Diaries" Comic-Con(R) 2016 Villains Reel
Check out a glimpse of the new villainous threat for Season 8, as well as a brief first look at all-new, never-before-seen footage from the upcoming season premiere.

[07/24/16 - 02:39 PM]
Video: "The Originals" Comic-Con(R) 2016 Highlight Reel
Find out if there's any hope left for the king of New Orleans and his family.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."