or


[10/17/10 - 03:01 PM]
American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell
The FOX juggernaut demands $467,617 for each 30-second spot.

[via press release from Advertising Age]

American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell

NEW YORK, Oct. 17 -- The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television for advertisers, according to a new poll of advertising costs released today by industry authority Advertising Age. NBC's "Sunday Night Football" is the most expensive program of the first half of the new TV season, with the average cost of a 30-second ad coming in at $415,000. Ad Age compiled data from six media-buying firms and other sources to calculate its figures.

Ad Age's top 10 most expensive advertising spots include:

Program Network Average Price for A :30 Ad, As Determined By Ad Age

1) American Idol (Tuesday/Weds Encore) FOX $467,617/ $400,546

2) Sunday Night Football NBC $415,000

3) Glee (Tuesdays, Fall/ Weds, Spring) FOX $272,694/$373,014

4) Family Guy (Sundays) FOX $259,289

5)The Simpsons (Sundays) FOX $253,170

6) House (Mondays) FOX $226,180

7) Grey's Anatomy (Thursdays) ABC $222,113

8) The Office (Thursdays) NBC $213,617

9) Desperate Housewives (Sundays) ABC $210,064

10) Two and A Half Men (Mondays) CBS $206,722

The most expensive new show is CBS's Mike & Molly at $189,160 for a: 30 second spot. For the full story and Ad Age's Primetime TV Pricing Chart, see http://adage.com/article?article_id=146495.

The prices are directional indicators, not the price that every advertiser pays for a 30-second spot. The estimates are based on what advertisers paid for ad time during this year's upfront market, during which marketers commit to advertising months or weeks in advance, in exchange for locking down price guarantees.

Advertising Age is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries and targeted strategies for brand building and messaging in a complex business world.





  [october 2010]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (FOX)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· MIKE & MOLLY (CBS)
· OFFICE, THE (NBC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· TWO AND A HALF MEN (CBS)









[11/20/14 - 05:25 PM]
FOX Announces Additional Winter Premiere Dates, Including "Glee's" Final 13-Episode Season
Also on tap are newcomers "World's Funniest Fails," "Backstrom," "The Last Man on Earth" and "Weird Loners."

[11/20/14 - 12:47 PM]
In Honor of World AIDS Day, Showtime(R) to Present "The Last One"
The documentary chronicles the history of The NAMES Project Foundation's AIDS Memorial Quilt.

[11/20/14 - 12:29 PM]
AMC Announces Two-Night Premiere Television Event to Launch New Drama Series "Better Call Saul"
"Saul" will debut on Sunday, February 8 at 10:00 p.m. ET/PT with its second episode airing the next day, Monday, February 9 at 10:00 p.m.

[11/20/14 - 12:15 PM]
"Museum Men" - H2(TM) Premieres Brand New Series Saturday, November 29 at 10pm ET
In the series, viewers will follow highly skilled craftsmen as they use their expertise to meticulously rebuild history in museums across the nation.

[11/20/14 - 12:09 PM]
"Worst Cooks in America" Back for Sixth Season of Culinary Boot Camp with Returning Chef Anne Burrell Competing for the First Time Against Chef Tyler Florence
The latest seven-episode series premieres Sunday, January 4 at 9:00/8:00c.

[11/20/14 - 12:01 PM]
Disney-ABC Television Group and Kohl's(R) Offer the "AMAS Backstage Live" on the Watch ABC App for Desktop and Mobile Devices
The "AMAs Backstage Live" on Watch ABC is designed to be the ultimate complement to the live telecast of the "2014 American Music Awards(R)".

[11/20/14 - 11:32 AM]
Jeff Fager Announces His Decision to Return to Role As Executive Producer of "60 Minutes" Full-Time and to Step Down from Post as Chairman of CBS News
At the same time, CBS announced that Fager has extended his term as Executive Producer of "60 Minutes" to early 2019.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 11:13 AM]
Jennifer Lopez and Iggy Azalea to Perform "Booty" at the 2014 American Music Awards(R)
They join 5 Seconds of Summer, Mary J. Blige, Garth Brooks, Charli XCX, Fergie, Selena Gomez, Ariana Grande, Imagine Dragons, Jessie J, Lil Wayne, Lorde, Magic!, Nicki Minaj, One Direction, Sam Smith, and the evening's host, Pitbull.

[11/20/14 - 11:07 AM]
Eighth Annual Jimmy V Week for Cancer Research Begins December 3
Last year, Jimmy V Week raised a record $1.8 million, bringing the seven-year total of contributions to more than $8.2 million.

[11/20/14 - 11:06 AM]
Velocity and Discovery Channel to Air 36 Hours of Live Coverage of the Barrett-Jackson Scottsdale Auction in January 2015
Coverage begins Tuesday, January 13 from 6-8 PM ET/PT on Discovery Channel and continuing through Sunday, January 18 from 2-7 PM ET on Velocity.

[11/20/14 - 11:00 AM]
TBS's "Cougar Town" Celebrates 100th Episode
Co-creator and executive producer Bill Lawrence led a toast with cast members, including Courteney Cox, Busy Philipps, Dan Byrd, Christa Miller, Josh Hopkins and Ian Gomez.

[11/20/14 - 11:00 AM]
Investigation Discovery Turns the Pages of the Deadliest Stories with New Series -- "Murder Book" Premiering December 2
Stories are told in first-person interviews with the lead investigators as well as in the voice of veteran actor, Geoff Pierson.

[11/20/14 - 10:46 AM]
Video: New Promo for "Idol XIV" Returning with a Special, Two-Night, Three-Hour Premiere Event Wednesday, Jan. 7 and Thursday, Jan. 8 on FOX
Check out the latest tease for the new season of the network's flagship reality series.

[11/20/14 - 10:44 AM]
TBS Sets Table for 2014 Edition of "Thanksgiving with Friends" Marathon, Plus "Seinfeld" Festivus Celebration
The marathon will include all 10 Thanksgiving episodes of "Friends," along with four bonus episodes focusing on dating troubles.