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[10/17/10 - 03:01 PM]
American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell
The FOX juggernaut demands $467,617 for each 30-second spot.

[via press release from Advertising Age]

American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell

NEW YORK, Oct. 17 -- The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television for advertisers, according to a new poll of advertising costs released today by industry authority Advertising Age. NBC's "Sunday Night Football" is the most expensive program of the first half of the new TV season, with the average cost of a 30-second ad coming in at $415,000. Ad Age compiled data from six media-buying firms and other sources to calculate its figures.

Ad Age's top 10 most expensive advertising spots include:

Program Network Average Price for A :30 Ad, As Determined By Ad Age

1) American Idol (Tuesday/Weds Encore) FOX $467,617/ $400,546

2) Sunday Night Football NBC $415,000

3) Glee (Tuesdays, Fall/ Weds, Spring) FOX $272,694/$373,014

4) Family Guy (Sundays) FOX $259,289

5)The Simpsons (Sundays) FOX $253,170

6) House (Mondays) FOX $226,180

7) Grey's Anatomy (Thursdays) ABC $222,113

8) The Office (Thursdays) NBC $213,617

9) Desperate Housewives (Sundays) ABC $210,064

10) Two and A Half Men (Mondays) CBS $206,722

The most expensive new show is CBS's Mike & Molly at $189,160 for a: 30 second spot. For the full story and Ad Age's Primetime TV Pricing Chart, see http://adage.com/article?article_id=146495.

The prices are directional indicators, not the price that every advertiser pays for a 30-second spot. The estimates are based on what advertisers paid for ad time during this year's upfront market, during which marketers commit to advertising months or weeks in advance, in exchange for locking down price guarantees.

Advertising Age is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries and targeted strategies for brand building and messaging in a complex business world.





  [october 2010]  
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· AMERICAN IDOL (FOX)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· MIKE & MOLLY (CBS)
· OFFICE, THE (NBC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· TWO AND A HALF MEN (CBS)











[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
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[03/03/15 - 08:07 AM]
Hulu Becomes the Exclusive SVOD Home to Emmy(R)-Nominated "Doc McStuffins" in Their First-Time Licensing Agreement for Content from Disney Junior
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[03/03/15 - 07:42 AM]
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[03/03/15 - 07:38 AM]
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[03/03/15 - 07:30 AM]
Bravo Media "Really Likes" Carly Rae Jepsen and Presents the Exclusive World Premiere of the Multi-Platinum Artist's New Music Video on March 6
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[03/03/15 - 06:53 AM]
Production Commences in London on the Starz and BBC Co-Production of "The Dresser"
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[03/03/15 - 06:04 AM]
Hallmark Channel Announces Dermot Mulroney Added to Cast in "Northpole: Open for Christmas" (WT) A Hallmark Channel Original Movie World Premiere Holiday 2015
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[03/02/15 - 01:05 PM]
Move Over Sharks and Make Room for the First-Ever Puppy Week on Nickelodeon with "Nick Jr.'s Puppy Preschool" Kicking Off Monday, March 2
The celebration culminates with the world premiere of the live-action preschool special, "Mutt & Stuff," created by legendary children's TV producers, Sid and Marty Krofft.

[03/02/15 - 01:04 PM]
Video: WGN America Releases the First Haunting Trailer for Highly-Anticipated Second Season of "Salem" Returning April 5th at 10 PM ET/9C
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[03/02/15 - 01:00 PM]
E!'s New Series "Good Work" Celebrates the Good, The Bad and the Just Plain Wrong of Hollywood's Plastic Surgery and Beauty Craze
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[03/02/15 - 12:47 PM]
Destination America Heads to Orlando, Florida for Brand New Episode Tapings of "Impact Wrestling"
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[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
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[03/02/15 - 12:06 PM]
ESPN to Present Record Number of Women's Championship Week Games
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[03/02/15 - 12:01 PM]
Netflix Announces Dates for Upcoming Slate
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