or


[10/28/10 - 01:13 PM]
Cartoon Network Enterprises Partners with Random House Children's Books on a Publishing Program for "Generator Rex"
Random House will launch their book program in Summer 2011 with "a Step into Reading(R) leveled reader and a deluxe 3-D storybook."

[via press release from Cartoon Network]

Cartoon Network Enterprises Partners with Random House Children's Books on a Publishing Program for "Generator Rex"

Random House Children's Books to Launch a Full Line of Storybooks, Leveled Readers and Activity Books at Retail in Summer 2011

Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the television network, announced today a partnership with Random House Children's Books to create a full line of books based on the top-rated action-adventure series, Generator Rex. The deal between the two companies builds on a long-standing partnership with Random House, Inc. that includes other popular Cartoon Network brands including Ben 10 and Bakugan (Del Ray Manga). The Random House Children's Books program will bring to market content-rich titles centered around Rex, a 15-year-old typical teenager with abnormal powers - including the ability to make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle, among other talents. Random House will launch their book program in Summer 2011 with a Step into Reading(R) leveled reader and a deluxe 3-D storybook. Additional readers, storybooks, and activity books will follow.

"Generator Rex is driven by action-packed storytelling and strong characters that excite fans and leave them wanting more," said Christina Miller, senior vice president, CNE. "Random House, and the publishing category as a whole, are key components to further expanding the Generator Rex universe into an immersive world that tells Rex's story off screen in a fun and engaging way."

Dennis Shealy, editorial director, Random House/Golden Books Young Readers Group said, "Cartoon Network is a favorite among families, and Generator Rex is a powerhouse TV show with everything kids like: fast-paced action, sarcastic humor, creepy villains and monsters�and my personal favorite: Rex's talking monkey sidekick. Combine that with some of Random House Children's Books' strongest formats, and you've got a recipe for retail success."

Random House joins other industry-leading partners for the consumer products launch of Generator Rex, that currently includes Mattel, Inc. as the brand's global master toy partner, Activision for interactive, Hallmark for party goods and social expression, Hybrid Apparel and DC Comics. Additionally, CNE will release the first title in the Generator Rex home entertainment franchise on October 19 with Warner Home Video distributing. Additional partners for the brand will continue to be announced in the coming weeks.

The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, CA. New episodes from the series' first season air on Cartoon Network on Fridays at 8:30 p.m. (ET/PT), with replays on Saturday mornings. The network has committed to at least 40 episodes of the series, and has also created an online game, Generator Rex: Nanite Master, featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March (source: Omniture SiteCatalyst data), as well as a show page (www.generator-rex.com) and a Facebook fan page.

About Cartoon Network Enterprises:

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Random House Children's Books

Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, and ebooks, the imprints of Random House Children's Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company's website, kids@random (www.randomhouse.com/kids) offers an array of activities, games and educational resources for children, teens, parents, and educators. Random House Children's Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.





  [october 2010]  
S
M
T
W
T
F
S
     


· GENERATOR REX (CARTOON)





[06/27/25 - 11:48 PM]
Development Update: Week of June 23-27
Updates include: Scott Speedman to topline ABC's "RJ Decker" pilot; Joel Kim Booster to pen latest "Pitch Perfect" spin-off at Peacock; and "Doctor Odyssey," "Grosse Pointe Garden Society" among the latest cancellations.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 12:18 PM]
ABC News Studios Announces Three Chilling New True-Crime Docuseries to Premiere in July, Streaming Exclusively on Hulu
On tap are "Her Last Broadcast: The Abduction of Jodi Huisentruit" (Tuesday, July 15); "Trophy Wife: Murder on Safari" (Monday, July 21); and "Mr. & Mrs. Murder" (Wednesday, July 30).

[06/27/25 - 10:40 AM]
Amazon MGM Studios Casts Levi Miller in the Role of Haakon in the New Original Series "Bloodaxe"
"Bloodaxe" is an epic historical drama that chronicles the rise of one of history's most famous Viking warriors, Erik Bloodaxe, and his formidable wife, Gunnhild, Mother of Kings.

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/27/25 - 10:07 AM]
Oxygen's "Buried in the Backyard" Returns for Season Six on Saturday, July 12 at 8 P.M. ET/PT with Special Two-Hour Premiere
The series unearths the tragic stories of ordinary people fallen prey to unthinkable crimes - dark deeds left hidden and concealed by the perpetrator, hoping to never to be discovered.

[06/27/25 - 10:02 AM]
ESPN Major League Baseball Schedule Update: New York Mets Visit the Baltimore Orioles on Wednesday, July 9
The Mets-Orioles matchup is in addition to the network's weekly Sunday offerings.

[06/27/25 - 10:00 AM]
FOX to Debut Powerful Three-Week Biblical Event Series "The Faithful" Sunday, March 22
The series, which begins production this summer in Rome and Matera, Italy, will air throughout the Easter and Passover season on FOX and the next day on Hulu.

[06/27/25 - 09:33 AM]
Video: "Robot Chicken: Self-Discovery Special" - Official Trailer - Adult Swim
The show's 20th anniversary special premieres July 20 on Adult Swim, next day on Max.

[06/27/25 - 09:03 AM]
Paramount+ to Debut New Groundbreaking Docuseries "Hip Hop Was Born Here" Executive Produced and Co-Created by LL Cool J and Peyton Manning
Hosted by LL Cool J, the series will chart the creation, evolution and ongoing legacy of Hip Hop not just as a genre but as a culture.

[06/27/25 - 09:00 AM]
HBO Original Comedy Series "The Comeback" Returns for a Third and Final Season
Season three will begin production this summer and will debut on HBO and HBO Max in 2026.

[06/27/25 - 08:01 AM]
Video: "Dear Ms.: A Revolution in Print" - Official Trailer - HBO
Ms. wasn't just a magazine-it was a revolution. Told through the lens of three directors and the covers that made history.

[06/27/25 - 07:31 AM]
Peacock Exclusively Streams "Drop" Beginning July 11
Directed by Christopher Landon, the action-thriller film stars Meghann Fahy, Brandon Sklenar, Violett Beane and Jeffery Self.

[06/27/25 - 07:01 AM]
Video: "Katie Taylor vs. Amanda Serrano" - Official Trailer #2 - Netflix
Katie Taylor and Amanda Serrano headline a historic all-women's boxing mega-event from Madison Square Garden. Presented by Most Valuable Promotions.

[06/27/25 - 06:01 AM]
HBO Max Celebrates Pride Month with the Release of Gay HBO Max Song - A New Track by Trixie Mattel Featuring HBO Max's Most Iconic Quotes
As part of the Pride Month celebrations, the music video is available now on YouTube.