or


[12/20/10 - 08:02 AM]
Emmy Award-Winning Iconic Children's Series, "The Electric Company," Sheds a Light on Literacy With Its Third Season Premiering February 7, 2011 on PBS Kids Go!(R)
The modern adaptation of the daily half-hour show comes back with "new original animations, toe-tapping music videos and exciting narrative storylines."

[via press release from PBS]

EMMY AWARD-WINNING ICONIC CHILDREN'S SERIES, THE ELECTRIC COMPANY, SHEDS A LIGHT ON LITERACY WITH ITS THIRD SEASON PREMIERING FEBRUARY 7, 2011 ON PBS KIDS GO!(R)

New Episodes Targeting Kids Six-to-Nine-Years-Old Introduce New Cast Members and a Curriculum That Focuses on the Vocabulary of Mathematics

New York, December 20th, 2010 - While many children's shows have come and gone, The Electric Company is a franchise that has staying power. In a class by itself, this Emmy Award-winning series is set to launch season three February 7 with 12 new episodes airing every Monday on PBS KIDS GO! (check your local listings) just 40 short years after the show's critically-acclaimed debut. Produced by Sesame Workshop, the nonprofit educational organization behind Sesame Street, the new season of the innovative program stays relevant by continuing its focus on literacy and highlighting the vocabulary of mathematics. The modern adaptation of the daily half-hour show comes back with new original animations, toe-tapping music videos and exciting narrative storylines. Plus, two new characters and an all new celebrity line-up are sure to get kids hollering, "Hey You GUUUUUYYS!"

Extending the primary goal of literacy skills development, the theme for this season of The Electric Company is math vocabulary. Children in the United States are falling behind students in other countries in the areas of science, technology, engineering and mathematics (STEM)[1]. Additionally, a study released this month shows that American students' math scores, in particular, continue to fall below the global average[2]. By introducing words that are related to topics like probability, coin value and measurement, The Electric Company is providing children language to discuss, explore and further their understanding of these concepts. Mastering foundational literacy skills and numeracy concepts are essential for success in and beyond elementary school.

"By building a foundation of math vocabulary and concepts at an early age, The Electric Company aims to help children bolster their understanding, knowledge and motivation with these curricular concepts - something that is crucial to their future success," said Karen Fowler, Executive Producer. "As always, we work to seamlessly weave these core concepts into funny, engaging stories, memorable music and goofy animations. The addition of two young cast members to our existing talented cast as well as new animated characters has brought a freshness and playfulness to the third season that will excite our core audience and invite new kids into the experience."

Two new regular characters join the talented group of young performers: Coy Stewart (Are We There Yet?) who plays the newest member of The Electric Company, Marcus Barnes, inherits a math superpower once he joins the crew; and Carly Sonenclar (Broadway's Les Miserables), portrays Gilda Flip, a prankster-in-training. In the introductory episode of the season, Marcus has just found out he has the wordball power´┐Żkind of. The Electric Company tries to help Marcus improve his wordball throwing skills so he can join them. Meanwhile, Francine and Gilda ask Manny to build a machine that can help them prevent Marcus from becoming the newest member of The Electric Company.

"Literacy and math are among the core curricular areas that we focus on at PBS," added Linda Simensky, Vice President Children's Programming, PBS. "The Electric Company continues to give kids the opportunity to build these critical skills by engaging with fun and comical characters on television, as well as across multiple platforms."

Everything about the third season of The Electric Company is fresh! Brand new beatboxing segments with Shock, music videos and storylines feature bold-faced names such as Tony Award-winning actor Alan Cumming, rockers Benji and Joel Madden of Good Charlotte, music producer and rapper Swizz Beats, comedian and SNL alumni Jenny Slate, comedian Sherrod Small, The Daily Show's Wyatt Cenac and the original beatboxer Doug E. Fresh.

Kids are plugged into The Electric Company making it one of the top PBS KIDS shows on weekdays among children ages six-eight - and the current doesn't stop there. The show's hit website, PBSKIDSGO.org/electriccompany, has had nearly sixteen million site visits and nearly 45 million Electric Company video clips played since its launch in January 2009[3]. The Electric Company website will relaunch on Feb 7th with a new look integrating and introducing all of the new characters and a new community feed where kids can see what other kids are doing on the website. The website will also have three new interactive games to support and expand the curriculum and narrative content of the new season and will feature characters from the live action and animated cast of The Electric Company. Players can create their own stories, build words in "Manny's Word Mangler" or judge the next "Electric Company Star" in 24 unique gameplay experiences. Additionally, kids will also be able to see new and exclusive behind-the-scenes videos, interviews and bloopers that will be rolled out each week. The Electric Company will also launch its first mobile app in early 2011, to help kids continue to build key literacy skills on the go.

The Electric Company is part of PBS KIDS Raising Readers, a national literacy initiative focused on using public media to improve the reading skills for children ages two-to-eight, with an emphasis on children from low-income families. The effort is funded by the Corporation for Public Broadcasting (CPB) and a Ready To Learn grant from the U.S. Department of Education, part of a cooperative agreement with CPB and PBS.

###

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that revolutionized children's television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

About PBS KIDS

PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. More than 21 million children watch PBS KIDS on TV, and more than 21 million engage with PBS KIDS online each quarter. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom.

About the Corporation for Public Broadcasting

CPB, a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government's investment in public broadcasting. It helps support the operations of more than 1000 locally owned and operated public television and radio stations nationwide, and is the largest single source of funding for research, technology, and program development for public radio, television, and related on-line services.





  [december 2010]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/30/16 - 12:33 PM]
"Queen Sugar" to Debut with Two-Night Premiere Event Tuesday, September 6, and Wednesday, September 7 at 10 PM ET/PT on OWN
Led by acclaimed film director Ava DuVernay, who directed the first two episodes, all episodes in the series' debut season are directed by women.

[06/30/16 - 12:22 PM]
"Basketball Wives" Star Shaunie O'Neal Takes "Shaunie's Home Court" New Series Debuts on VH1 Sunday, July 17th at 10:30 PM ET/PT
The half hour comedic unscripted program follows O'Neal as she works to keep her lively family in line.

[06/30/16 - 11:47 AM]
Original Episodes of NBC Hits "Superstore" and "The Voice" Blind Auditions to Air During the Rio Summer Olympics
Look for said installments on Friday, August 19 and Sunday, August 21 at 10:30 p.m. following Olympics coverage.

[06/30/16 - 10:58 AM]
Marvel Television Returns to San Diego Comic-Con
The fun kicks off Thursday, July 21, with the first-ever San Diego Comic-Con Marvel and Netflix panel session.

[06/30/16 - 10:46 AM]
MTV Invades San Diego Comic-Con with the Return of "Teen Wolf," "MTV Fandom Fest" and "MTV Fandom Awards"
MTV will be on-the-ground with its own branded booth, giving fans an all-new interactive VR experience on the floor of the San Diego Convention Center.

[06/30/16 - 10:34 AM]
Animal Planet's "Dr. Dee: Alaska Vet" Returns with More Heartwarming Animal Rescues
The all-new season premieres Saturday, July 16 at 8:00 p.m. ET/PT on the cable channel.

[06/30/16 - 09:49 AM]
Starting Friday, Your Favorite Films Written and Directed by Albert Brooks Are Available in the U.S.
The films include: Defending Your Life, which marks its 25th anniversary this year; Looking for Comedy in the Muslim World; Lost in America; Modern Romance; Mother; The Muse; and Real Life.

[06/30/16 - 09:31 AM]
Cartoon Network Studios Connects Rising Talent with Mentors in Inaugural 3-Day Animation Jam, July 9-11
This 3-day animation jam continues the tradition of Cartoon Network's widely-recognized, artists-first approach in developing and discovering fresh and innovative content across all platforms.

[06/30/16 - 09:21 AM]
Academy Award(R) Winner and Marine Corps Veteran Gene Hackman Narrates Iwo Jima Film for Smithsonian Channel(TM)
The one-hour special provides new evidence and analysis proving that U.S. Marine Corps Pfc. and Purple Heart recipient Harold Schultz was one of the flag raisers in Joe Rosenthal's iconic Iwo Jima photo on Mount Suribachi.

[06/30/16 - 08:45 AM]
AMC's Critically Acclaimed Series "Halt and Catch Fire" Leaves Texas Behind for the Big Leagues of Silicon Valley
The series will return for season three on Tuesday, August 23 at 9:00/8:00c with two back-to-back episodes.

[06/30/16 - 08:37 AM]
Wednesday's Broadcast Ratings: CBS Tops Demo Race with "Big Brother"
The Eye leads the night among adults 18-49 while NBC is the most-watched network.

[06/30/16 - 08:36 AM]
Video: Netflix Releases Trailer #2 for "Stranger Things"
All episodes debut globally on Netflix Friday, July 15.

[06/30/16 - 08:12 AM]
Giada De Laurentiis Celebrates Her Family's Homeland and Food Traditions in New Episodes of "Giada in Italy"
Each episode celebrates Giada's beloved family, and she shares cherished stories and memories along with favorite recipes and food traditions.

[06/30/16 - 08:00 AM]
Adam Wingard's "Death Note" for Netflix Starts Principal Photography
Based on the famous Japanese manga written by Tsugumi Ohba and Takeshi Obata, the film follows a high school student who comes across a supernatural notebook, realizing it holds within it a great power.

[06/29/16 - 03:36 PM]
New Updated "Lost in Space" Series Coming Exclusively to Netflix
Reimagined by feature writing team Matt Sazama and Burk Sharpless, with Zack Estrin showrunning, the series will premiere worldwide on Netflix in 2018.