HALLMARK CHANNEL ANNOUNCES THE LAUNCH OF "MARTHA BAKES," A HALLMARK CHANNEL ORIGINAL SERIES BEGINNING JANUARY 31

New Weekly Baking Series Hosted By Martha Stewart Airs Mondays at 11 a.m.

Los Angeles, January 18, 2011 - Hallmark Channel announces the January 31 launch of "Martha Bakes," a Hallmark Channel Original Series based on a lifetime of research and baking techniques perfected by Martha Stewart. In this new weekly program, the first ever to feature Martha demonstrating one specific culinary discipline, home bakers will get the tools they need to create the finest desserts and baked goods in their own kitchen. The 13-episode series for the "Hallmark Channel Home" block will air Mondays at 11:00 a.m. ET/PT, 10C.

After years of experimenting, writing recipes and perfecting them, Martha edits the best of the best for this half-hour program dedicated to the coursework for Baking 101. What distinguishes the series from other baking-related shows is that each half-hour installment, covering themes from pound cake to p�te bris�e, will begin with a recipe's basic foundation then explore how the addition of certain ingredients or the use of a new technique will help to create not one, but multiple dishes. The thoughtfully edited collection of Martha's personal favorites, from savories to sweets, demystifies everything from how to make the perfect, no-crack cheesecake to how to create the ultimate devil's food cake.

Commenting on the new series, Martha Stewart said: "I am passionate about baking, and I'm thrilled to have the opportunity to introduce this extensive and well thought out coursework to viewers at home. I have been asked to do this kind of program for years and felt the time was right to introduce it as part of our terrific block of programming on Hallmark Channel. Given all the culinary choices that consumers have access to in today's marketplace, it is hard to know which recipes will produce the best results, so this show will certainly be an important resource and will deliver the best information that viewers can find anywhere."

Bill Abbott, President and CEO, Hallmark Channels, added: "The launch of 'Martha Bakes' underscores that Hallmark Channel Home is a destination with a difference. We believe this series is a crucial ingredient to creating an entirely new lifestyle resource for our viewers - a place where they can get the kind of quality entertainment and information that isn't available anywhere else on television."

Episode descriptions are as follows:

SEASON PREMIERE

EPISODE 1: YELLOW CAKE PREMIERES MONDAY, JANUARY 31 AT 11:00AM ET Yellow cake might be thought of as the "everyman" of baked goods, but only because it's so versatile; a great yellow cake like Martha's is the foundation for many memorable desserts. In this show Martha bakes her father's favorite birthday cake, one she often made for him, filled with orange curd and coated with a delectable chocolate frosting. She makes upside-down cakes with stone fruits, and strawberry cupcakes (baked with fresh strawberries) with strawberry Swiss meringue buttercream frosting. She also teaches how to create even cake layers, and the best way to frost a cake.

EPISODE 2: PATE BRISEE PREMIERES MONDAY, FEBRUARY 7 AT 11:00AM ET Martha's p�te bris�e (also known as "shortcrust pastry") is a must for homemade pie. Martha demonstrates how easy it is to make her p�te bris�e perfectly every time: tender and flaky. Then she uses it in her Mile-High Apple Pie, a mountain of apples flavored with cinnamon and sugar. She wraps sweet poached pears in pastry and bakes them for a rustic, yet elegant dessert. She also uses p�te bris�e in a savory tomato tart with roasted tomatoes, roasted garlic and Comt� cheese.

EPISODE 3: CHEESECAKE PREMIERES MONDAY, FEBRUARY 14 AT 11:00AM ET There's nothing like good cheesecake, and there's no cheesecake like Martha's. She demonstrates how she makes creamy, no-crack cheesecake that comes out perfect every time. She makes classic New York cheesecake with a graham cracker crust; a rustic ricotta cheesecake with orange peel; and individual cheesecakes with plump Bing cherries.

EPISODE 4: POUNDCAKE PREMIERES MONDAY, FEBRUARY 21 AT 11:00AM ET For the best buttery rich pound cake, look no further than Martha's recipes. Her classic pound cakes rise to a beautiful golden-brown center, and they're perfect for an easy dessert or even with breakfast. She creates a variation on the classic pound cake by adding Meyer lemon zest to the batter and topping it with a lemon glaze, and also makes a moist pound cake with cream cheese. Finally a recipe she learned while traveling through Asia: Semolina Cake, a unique twist on pound cake made with semolina, vanilla powder, almonds, and orange zest.

EPISODE 5: PUFF PASTRY PREMIERES MONDAY, FEBRUARY 28 AT 11:00AM ET Few things intimidate the home cook more than puff pastry. In this episode, Martha de-mystifies this delicacy and demonstrates how anyone can make it with a minimum of fuss. Martha then uses the pastry in some of her favorite recipes: Pithiviers (a glorious round pie filled with almond cream), butterfly-shaped palmiers, cheese straws, and Napoleons layered with pastry cream and fresh berries.

EPISODE 6: ANGEL FOOD PREMIERES MONDAY, MARCH 7 AT 11:00AM ET Light and airy, angel food is a cake known for its delicate and sweet flavors. Martha creates a classic version served with fresh raspberries, then gets more creative with a Coconut Cloud: angel food cake filled with Swiss meringue and coconut, and frosted with the same. Finally, miniature brown sugar angel food cakes that have a hint of molasses flavor served with chocolate espresso ice cream and an easy homemade hot fudge sauce.

EPISODE 7: DEVIL'S FOOD CAKE PREMIERES MONDAY, MARCH 14 AT 11:00AM ET Martha's recipes and techniques make it easy to treat yourself to devil's food cake. She shows how to create it from scratch, moist and full of flavor. She makes the best chocolate cake even better by finishing it with the perfect topping: a delicious, creamy, homemade milk chocolate frosting. Martha uses the same batter for Hi-Hat cupcakes: chocolate cupcakes topped with a mountain of meringue that is then dipped in melted chocolate to create a hard yet delicate shell. Finally she shares her secret for the best brownies: fudgy with a crackly top.

EPISODE 8: PATE A CHOUX PREMIERES MONDAY, MARCH 21 AT 11:00AM ET P�te � Choux is a light dough used for cream puffs and �clairs. It's simple to make, using only four ingredients, and it is versatile. Martha uses it to create her version of a classic cream puff - filled with ice cream and drizzled with chocolate sauce. She also demonstrates how p�te � choux can easily be turned into �clairs, piped full of sweet pastry cream and topped with maple-espresso icing. Finally Martha adds spices and cheese to her p�te � choux to make gougeres, savory hors d'oeuvres that are quite addictive.

EPISODE 9: MERINGUE PREMIERES MONDAY, MARCH 28 AT 11:00AM ET Fluffy and sweet, meringue can be crafted many different ways from just a handful of ingredients. Martha has three meringue recipes she loves - and viewers will love them too. First, a treat from Down Under: pavlova, a cake-like meringue which has a crunchy shell and a soft, moist interior, topped with whipped cream and passion fruit. Martha demonstrates the perfect (and easy) way to make the extraordinary French treat ile flottante ("floating island"): an island of meringue drizzled with caramel and served in a pool of cr�me anglaise. Finally, she makes Huguenot Torte, a crisp meringue baked with nuts and diced apples and topped with whipped cream.

EPISODE 10: PATE SUCREE PREMIERES MONDAY, APRIL 4 AT 11:00AM ET The sweet pastry known as p�te sucr�e is what most people know as tart dough. Martha shows us it is easy to create elegant desserts by starting with a fully baked homemade tart shell. She creates the shells and uses them in two desserts: first, a lemon mousse damask tart in a fluted shell with candied lemon peel. Then, a black bottom tart made in a shell brushed with chocolate, filled with custard and whipped cream. Plus, Martha creates a chocolate tart shell layered with homemade caramel and chocolate ganache, finished with a sprinkling of sea salt.

EPISODE 11: YEAST DOUGH PREMIERES MONDAY, APRIL 11 AT 11:00AM ET Yeast dough requires a little bit of waiting, but as Martha demonstrates this doesn't mean it's difficult to work with. Martha will demonstrate her yeast dough made with butter and sour cream: it's rich and tender. With whole pecans she turns the dough into sweet and gooey sticky buns. By adding cinnamon and sugar she creates simple but fun sugar buns. And she uses a Bundt pan to turn her dough into sweet, pull-apart monkey bread.

EPISODE 12: BISCUITS AND SCONES PREMIERES MONDAY, APRIL 18 AT 11:00AM ET Biscuits and scones are the perfect start to any day, and with Martha's recipes they're easy to make anytime. There's plenty of variety to be had including flaky herb buttermilk biscuits with dill, chives, and rosemary; angel biscuits (made with yeast) which are light and airy; and tender and fluffy cream scones made with two types of flour and flavored with juicy currants soaked in orange liqueur.

EPISODE 13: MUFFINS AND POPOVERS PREMIERES MONDAY, APRIL 25 AT 11:00AM ET Muffins and popovers are comfort foods that are fun to make. Martha demonstrates why as she bakes some of her favorites: blueberry muffins studded with fresh blueberries; classic golden-brown puff popovers, perfect with butter or jam; giant cheese popovers, ideal for filling with her fried eggs, creamed spinach and bacon; plus, Martha will explain how to make the very best blueberry preserves.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn" and "Whatever with Alexis & Jennifer." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM channel 157 as part of "The Best of SIRIUS." In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of almost 88 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in providing quality family programming with an ambitious slate of original TV movies, general entertainment and home and lifestyle content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.