or


[01/19/11 - 11:57 AM]
USA and Ford Continue Marketing Partnership Around "White Collar"
The integrated offerings include in-show placement, a customized Ford on-air vignette featuring Tim DeKay and integration into USA's newest show-themed online game.

[via press release from USA]

USA NETWORK & FORD CONTINUE THEIR INDUSTRY-LEADING 360o MARKETING PARTNERSHIP AROUND HIT SERIES WHITE COLLAR

Ford Fusion Comes to Life on all WHITE COLLAR Platforms through a Socially-Driven Gaming Experience, In-Show Integration & Custom Vignettes

NEW YORK, NEW YORK - January 18, 2011 - USA Network announced today the launch of a new multimedia initiative as part of its continuing exclusive partnership with the Ford Fusion and the hit original series WHITE COLLAR The integrated offerings are set to include in-show placement, a customized Ford on-air vignette starring series co-star Tim DeKay and integration into USA's newest show-themed online game 36 Hours (36hours.usanetwork.com). Season two of WHITE COLLAR returned with all-new episodes on Tuesday, January 18 at its new time, 10/9c. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"Our team strives to find the perfect partners for all show experiences, and Ford and its brand are just that for WHITE COLLAR. We're thrilled to continue this partnership and are extremely excited to see the fan reaction to the new elements we've worked hard to bring to reality," said McCumber.

Ford's environmentally responsible Fusion Hybrid is the official car of WHITE COLLAR, driven by agent Diana Barrigan (played by Marsha Thomason), and is featured throughout the series. In conjunction with the season 2.5 premiere, USA will launch a new on-air Character Builder Vignette featuring Tim DeKay (who plays lead agent Peter Burke) in which he will analyze what motivates and defines his character. The Ford partnership extends off-channel with Ford integration into 36 Hours, an immersive online game in which players participate in a series of challenges to catch a thief while working backwards to put the pieces of their investigation together. The game was developed with WHITE COLLAR creator and executive producer Jeff Eastin to ensure the transmedia experience was authentic to the storyline and its characters. Eastin appears in an opening video on the game splash page and invites players to follow him on Twitter (@jeffeastin) for clues along the way. The game features the 2011 Ford Fusion Hybrid as a key part of each mission. Vehicle features such as SYNC, SIRIUS Travel Link and SmartGauge Hybrid Technology were organically integrated into the game-play. Building upon the success of last season's Chasing the Shadow online game, 36 Hours (36hours.usanetwork.com) takes gaming to a whole new level through social and mobile participation on Facebook, Twitter and YouTube, where fans can discover game clues as well as earn points by "liking" and sharing content with friends. The last ties into USA's newest Character Rewards affinity program, WHITE COLLAR Society, where fans get rewarded for content consumption and can redeem their points for virtual and tangible goods.

As the exclusive presenting sponsor, Ford will gain pre-promotional spots, enhanced tune-ins and in-show integration. They will also be featured in co-branded promos developed to encourage fans to log-in online, experience 36 Hours and try their hand at winning a Ford Fusion 2011.

"What we love about working with USA Network on WHITE COLLAR is that Ford gets to bring the show's enthusiastic fans some great extra content plus, through the online game, a chance to have their own White Collar inspired experience," said Ford Brand Content and Alliances Manager Jeff Eggen.

USA's hit original series, WHITE COLLAR, stars Matt Bomer, Tim DeKay, Tiffani Thiessen, Willie Garson, Sharif Atkins and Marsha Thomason. The series was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [january 2011]  
S
M
T
W
T
F
S
      


· WHITE COLLAR (USA)





[05/22/17 - 01:45 PM]
A&E Network's Hit Series "Leah Remini: Scientology and the Aftermath" to Premiere Two-Hour Stand-Alone Special on Monday, May 29
In this two-hour special, Leah Remini and Mike Rinder explore the historical relationship between the Church of Scientology and its often vocal critics.

[05/22/17 - 01:13 PM]
HGTV Lodge Boasts Star-Studded Lineup at 2017 CMA Festival in Nashville
From Thursday, June 8 - Sunday, June 11, in Nashville, the 3,500-square-foot HGTV Lodge will offer Festival-goers the Ultimate Country Music Fan Experience(TM).

[05/22/17 - 11:31 AM]
Video: OWN Unveils Season Two Trailer of Acclaimed Drama Series "Queen Sugar"
The new season will debut with a two-night premiere on Tuesday, June 20 and Wednesday, June 21.

[05/22/17 - 11:30 AM]
Video: "Flaked" - Season 2 - Official Trailer
Season two launches globally on Netflix on Friday, June 2.

[05/22/17 - 10:33 AM]
Lifetime Greenlights "The Lost Wife of Robert Durst" Starring Katharine McPhee and Daniel Gillies
Based on the book "A Deadly Secret: The Strange Disappearance of Kathie Durst," by investigative journalist Matt Birkbeck, filming begins this month in Vancouver.

[05/22/17 - 10:27 AM]
Video: Final Trailer Released for BBC America's "Orphan Black"
Get a final look at what to expect this season on the network's award-winning clone drama before the series returns Saturday, June 10.

[05/22/17 - 10:06 AM]
Cartoon Network Expands "Ben 10" Universe with Season Two Pick Up and New Mobile and Console Games
Beginning Monday, May 29, Ben's transformation into Wildvine, the 10th alien to be featured in the current first season will be revealed in two all-new episodes.

[05/22/17 - 09:38 AM]
"Dateline NBC" Correspondent Keith Morrison Sits Down with Chris Tapp in Investigation Discovery's "Who Killed Angie Dodge? Keith Morrison Investigates"
The two-hour special premieres Monday, May 29 at 8:00/7:00c.

[05/22/17 - 09:31 AM]
"Friends from College" Premieres Friday, July 14th on Netflix
Each day this week, keep a look out for a new sneak peek from the new series starring Keegan-Michael Key, Cobie Smulders, Annie Parisse, Nat Faxon, Fred Savage and Jae Suh Park.

[05/22/17 - 09:16 AM]
Video: New Showtime Drama Series "I'm Dying Up Here" Available Now for Early Sampling
Starting today, consumers who do not subscribe to Showtime can watch the series premiere for free on YouTube and SHO.com.

[05/22/17 - 09:10 AM]
Video: First Look at "Bobcat Goldthwait's Misfits & Monsters" on truTV
In early 2018, truTV will premiere the new anthology series that features twisted morality tales.

[05/22/17 - 09:05 AM]
BET Sounds Off Black Music Month on a High Note
New original scripted series "Tales" premieres Tuesday, June 27 at 10:00/9:00c.

[05/22/17 - 09:01 AM]
The Hit Comedy Series "Baby Daddy" Goes Out With a Bang as It Celebrates Its 100th Episode and Series Finale, Airing Monday, May 22, on Freeform
"The 'Baby Daddy' cast and crew are truly remarkable, and together it has been a joy to watch our characters' lives unfold on screen over the past six seasons," said Dan Berendsen.

[05/22/17 - 08:59 AM]
History's "Alone" Returns with a Twist for Season 4 on Thursday, June 15 at 10PM ET/PT
In season four, seven teams of two will be separated and dropped miles apart with two ultimate goals: navigate the brutal, unforgiving terrain of Vancouver Island in an attempt to locate their isolated partner and, once reunited, survive as long as they can.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.