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[01/19/11 - 11:57 AM]
USA and Ford Continue Marketing Partnership Around "White Collar"
The integrated offerings include in-show placement, a customized Ford on-air vignette featuring Tim DeKay and integration into USA's newest show-themed online game.

[via press release from USA]

USA NETWORK & FORD CONTINUE THEIR INDUSTRY-LEADING 360o MARKETING PARTNERSHIP AROUND HIT SERIES WHITE COLLAR

Ford Fusion Comes to Life on all WHITE COLLAR Platforms through a Socially-Driven Gaming Experience, In-Show Integration & Custom Vignettes

NEW YORK, NEW YORK - January 18, 2011 - USA Network announced today the launch of a new multimedia initiative as part of its continuing exclusive partnership with the Ford Fusion and the hit original series WHITE COLLAR The integrated offerings are set to include in-show placement, a customized Ford on-air vignette starring series co-star Tim DeKay and integration into USA's newest show-themed online game 36 Hours (36hours.usanetwork.com). Season two of WHITE COLLAR returned with all-new episodes on Tuesday, January 18 at its new time, 10/9c. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"Our team strives to find the perfect partners for all show experiences, and Ford and its brand are just that for WHITE COLLAR. We're thrilled to continue this partnership and are extremely excited to see the fan reaction to the new elements we've worked hard to bring to reality," said McCumber.

Ford's environmentally responsible Fusion Hybrid is the official car of WHITE COLLAR, driven by agent Diana Barrigan (played by Marsha Thomason), and is featured throughout the series. In conjunction with the season 2.5 premiere, USA will launch a new on-air Character Builder Vignette featuring Tim DeKay (who plays lead agent Peter Burke) in which he will analyze what motivates and defines his character. The Ford partnership extends off-channel with Ford integration into 36 Hours, an immersive online game in which players participate in a series of challenges to catch a thief while working backwards to put the pieces of their investigation together. The game was developed with WHITE COLLAR creator and executive producer Jeff Eastin to ensure the transmedia experience was authentic to the storyline and its characters. Eastin appears in an opening video on the game splash page and invites players to follow him on Twitter (@jeffeastin) for clues along the way. The game features the 2011 Ford Fusion Hybrid as a key part of each mission. Vehicle features such as SYNC, SIRIUS Travel Link and SmartGauge Hybrid Technology were organically integrated into the game-play. Building upon the success of last season's Chasing the Shadow online game, 36 Hours (36hours.usanetwork.com) takes gaming to a whole new level through social and mobile participation on Facebook, Twitter and YouTube, where fans can discover game clues as well as earn points by "liking" and sharing content with friends. The last ties into USA's newest Character Rewards affinity program, WHITE COLLAR Society, where fans get rewarded for content consumption and can redeem their points for virtual and tangible goods.

As the exclusive presenting sponsor, Ford will gain pre-promotional spots, enhanced tune-ins and in-show integration. They will also be featured in co-branded promos developed to encourage fans to log-in online, experience 36 Hours and try their hand at winning a Ford Fusion 2011.

"What we love about working with USA Network on WHITE COLLAR is that Ford gets to bring the show's enthusiastic fans some great extra content plus, through the online game, a chance to have their own White Collar inspired experience," said Ford Brand Content and Alliances Manager Jeff Eggen.

USA's hit original series, WHITE COLLAR, stars Matt Bomer, Tim DeKay, Tiffani Thiessen, Willie Garson, Sharif Atkins and Marsha Thomason. The series was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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· WHITE COLLAR (USA)





[01/16/18 - 02:00 PM]
FOX Renews Critically Acclaimed Hit Drama "9-1-1" for a Second Season
"With a bold concept, award-winning stars and a flawless execution, Ryan [Murphy], Brad [Falchuk] and Tim [Minear] have done it again," said Dana Walden and Gary Newman.

[01/16/18 - 01:21 PM]
Velocity's Barrett-Jackson Live Hits the Gas for a Supercharged Saturday
One of the biggest annual automotive events in America, the Barrett-Jackson Scottsdale auction, features thousands of bidders, leading athletes and celebrities and dedicated collectors all vying for their next one-of-a-kind ride.

[01/16/18 - 12:40 PM]
"Love Is ___" Series Regular Casting
They'll join the previously announced Michele Weaver as the female lead Nuri and Will Catlett as male lead Yasir.

[01/16/18 - 11:46 AM]
NBC Schedules Three-Hour "Billboard Music Awards" to Air Live Coast to Coast on Sunday, May 20 at 8 P.M. ET/5 P.M. PT
The network acquired the rights to the "Billboard Music Awards" in a new multi-year deal signed in November.

[01/16/18 - 10:52 AM]
Nickelodeon's Viral Sports Clip Series "Crashletes" Returns for an Epic Third Season, Premiering Sunday, Feb. 11, at 10 A.M. (ET/PT) in TeenNick's NickSports Block
Co-hosts Brandon Broady and Stevie Nelson will be joined by a guest athlete in each episode who will help provide in-depth analysis of viral sports bloopers, blunders and absurdities.

[01/16/18 - 10:04 AM]
PBS Kids Offers Sneak Peek of Its First Series Dedicated to the Arts and Creativity: "Pinkalicious & Peterrific"
Three full-length 11-minute stories are now available; additional stories will roll out on digital platforms every Friday until February 9, when PBS stations will broadcast a special, one-hour series premiere event.

[01/16/18 - 10:03 AM]
PBS Announces "Native America," New Four-Part Series Premiering Fall 2018
Weaving history and science with living indigenous traditions, the series brings to life a land of massive cities connected by social networks spanning two continents, with unique and sophisticated systems of science, art and writing.

[01/16/18 - 10:02 AM]
PBS Announces "#MeToo, Now What?" (w.t.) New Half-hour, Five-Part Series Premiering February 2018
Zainab Salbi, founder of Women for Women International, hosts the series, premiering Friday, February 2 at 8:30/7:30c.

[01/16/18 - 10:01 AM]
PBS Announces Key Authors, Celebrities and Notable Figures in the Entertainment, Sports, News and Literary Worlds Lending Their Voices to "The Great American Read"
The series launches with a two-hour special event on Tuesday, May 22 at 8:00/7:00c.

[01/16/18 - 09:08 AM]
Ovation Acquires US Broadcast and Digital Rights to Season Two of "Rachel Hunter's Tour of Beauty"
In season two, international supermodel Rachel Hunter embarks on a search for the secrets to lasting beauty and a complete sense of well-being through The Americas.

[01/16/18 - 09:07 AM]
Ovation Acquires U.S. Premiere Rights to Season Three of the Critically Acclaimed International Hit Drama Series "Versailles"
Since its debut on Ovation in the fall of 2016, the series has been a remarkable success for the network, both on air and across its social networks.

[01/16/18 - 09:06 AM]
Ovation Celebrates the Art of Wine with Acquisition of "The Wine Show" Season One
Starring Matthew Goode and his good friend Matthew Rhys, "The Wine Show" take viewers on a fresh, accessible and thoroughly entertaining new journey into wine.

[01/16/18 - 08:38 AM]
Raelle Tucker and Scott Winant to Collaborate with Blumhouse Television to Produce Scripted Drama Series for Facebook Watch
The series, "Sacred Lies" (working title), is based on the classic Grimms Brothers tale, "The Handless Maiden" and the novel, "The Sacred Lies of Minnow Bly" by Stephanie Oakes.

[01/16/18 - 08:37 AM]
New Action-Packed Series "Fly Guys" Set to Debut on Facebook's Watch
The non-scripted series will follow an all-star crew of Europe's most talented acrobats and professional stunt performers.

[01/16/18 - 08:36 AM]
Bear Grylls Invites the Facebook Watch Community to "Face the Wild" with New Electus/BGV-Produced Adventure Docu-Series Launching March 21
Answering thousands of requests from Facebook followers across the nation, for the first time Bear will surprise 10 of his most inspiring fans by inviting them on one-on-one adventures of a lifetime: joining him in facing the wild.