or


[01/19/11 - 11:57 AM]
USA and Ford Continue Marketing Partnership Around "White Collar"
The integrated offerings include in-show placement, a customized Ford on-air vignette featuring Tim DeKay and integration into USA's newest show-themed online game.
[via press release from USA]

USA NETWORK & FORD CONTINUE THEIR INDUSTRY-LEADING 360o MARKETING PARTNERSHIP AROUND HIT SERIES WHITE COLLAR

Ford Fusion Comes to Life on all WHITE COLLAR Platforms through a Socially-Driven Gaming Experience, In-Show Integration & Custom Vignettes

NEW YORK, NEW YORK - January 18, 2011 - USA Network announced today the launch of a new multimedia initiative as part of its continuing exclusive partnership with the Ford Fusion and the hit original series WHITE COLLAR The integrated offerings are set to include in-show placement, a customized Ford on-air vignette starring series co-star Tim DeKay and integration into USA's newest show-themed online game 36 Hours (36hours.usanetwork.com). Season two of WHITE COLLAR returned with all-new episodes on Tuesday, January 18 at its new time, 10/9c. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"Our team strives to find the perfect partners for all show experiences, and Ford and its brand are just that for WHITE COLLAR. We're thrilled to continue this partnership and are extremely excited to see the fan reaction to the new elements we've worked hard to bring to reality," said McCumber.

Ford's environmentally responsible Fusion Hybrid is the official car of WHITE COLLAR, driven by agent Diana Barrigan (played by Marsha Thomason), and is featured throughout the series. In conjunction with the season 2.5 premiere, USA will launch a new on-air Character Builder Vignette featuring Tim DeKay (who plays lead agent Peter Burke) in which he will analyze what motivates and defines his character. The Ford partnership extends off-channel with Ford integration into 36 Hours, an immersive online game in which players participate in a series of challenges to catch a thief while working backwards to put the pieces of their investigation together. The game was developed with WHITE COLLAR creator and executive producer Jeff Eastin to ensure the transmedia experience was authentic to the storyline and its characters. Eastin appears in an opening video on the game splash page and invites players to follow him on Twitter (@jeffeastin) for clues along the way. The game features the 2011 Ford Fusion Hybrid as a key part of each mission. Vehicle features such as SYNC, SIRIUS Travel Link and SmartGauge Hybrid Technology were organically integrated into the game-play. Building upon the success of last season's Chasing the Shadow online game, 36 Hours (36hours.usanetwork.com) takes gaming to a whole new level through social and mobile participation on Facebook, Twitter and YouTube, where fans can discover game clues as well as earn points by "liking" and sharing content with friends. The last ties into USA's newest Character Rewards affinity program, WHITE COLLAR Society, where fans get rewarded for content consumption and can redeem their points for virtual and tangible goods.

As the exclusive presenting sponsor, Ford will gain pre-promotional spots, enhanced tune-ins and in-show integration. They will also be featured in co-branded promos developed to encourage fans to log-in online, experience 36 Hours and try their hand at winning a Ford Fusion 2011.

"What we love about working with USA Network on WHITE COLLAR is that Ford gets to bring the show's enthusiastic fans some great extra content plus, through the online game, a chance to have their own White Collar inspired experience," said Ford Brand Content and Alliances Manager Jeff Eggen.

USA's hit original series, WHITE COLLAR, stars Matt Bomer, Tim DeKay, Tiffani Thiessen, Willie Garson, Sharif Atkins and Marsha Thomason. The series was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [january 2011]  
S
M
T
W
T
F
S
      


· WHITE COLLAR (USA)




[05/18/26 - 01:05 PM]
FX's "Very Young Frankenstein" Picked Up to Series on FX and Hulu
The series, based on 20th Century Studios' "Young Frankenstein," features Zach Galifianakis, Dolly Wells and Spencer House.
[05/18/26 - 12:02 PM]
Next on Disney+, Hulu, and ESPN - June 2026
Upcoming premieres include "Doctor on the Edge," "Not Suitable for Work," "Alice and Steve," and "The Season."
[05/18/26 - 11:16 AM]
FOX Sports Races Full Throttle Into Indianapolis 500 Powered by a Stacked Roster of Elite Broadcasters
Play-by-play announcer Will Buxton is alongside nine-time Indianapolis 500 competitor James Hinchcliffe and 10-time Indy 500 racer Townsend Bell on the call for the 110th Running of the Indianapolis 500 presented by Gainbridge.
[05/18/26 - 11:00 AM]
AMC Global Media and Chris Hardwick Announce Partnership on Relaunch of "I Think You're Overthinking It" Podcast
In this vodcast series, Hardwick invites friends and fellow celebrities for deep-dive, free-flowing conversations that explore the intersection of personal hobbies, life lessons, and the obsessive side of fandom - all while attempting to navigate the beautiful, neurotic mess of overthinking everything.

[05/18/26 - 09:45 AM]
ESPN Presents the 2026 NBA Eastern Conference Finals: Cleveland Cavaliers vs. New York Knicks Exclusively on ESPN Networks
ESPN's lead NBA broadcast team - Mike Breen, analysts Richard Jefferson and Tim Legler, and reporter Lisa Salters - will provide commentary throughout the series.
[05/18/26 - 09:31 AM]
"Call My Agent! The Movie" Premieres Globally on Netflix September 10, 2026
The original cast officially reunited Friday night on the Cannes Film Festival red carpet to announce their return in a brand new feature film.
[05/18/26 - 09:30 AM]
Disney+ Joins Hulu to Livestream Bonnaroo, Lollapalooza, and Austin City Limits Music Festivals Globally
The addition of the Disney+ global livestream further enhances Hulu's historic run of streaming these Live Nation festivals by offering globally shared live events that can be watched simultaneously across continents.

[05/18/26 - 08:01 AM]
Video: HBO Max Releases New Teaser from the DC Studios Series "Lanterns," Starring Kyle Chandler, Aaron Pierre, and Kelly Macdonald
Additionally, the teaser revealed a first look at critically acclaimed actress Laura Linney, who will appear in the DC Studios and Warner Bros. Television series.

[05/18/26 - 07:01 AM]
TNT Sports Expands Roland-Garros U.S. Coverage in 2026 with All-Day, Multi-Platform Presentation Across TNT, truTV, HBO Max & Bleacher Report
For the second consecutive year, TNT Sports will present comprehensive live coverage of every day of the tournament, with main draw matches beginning on Sunday, May 24.

[05/18/26 - 07:01 AM]
Disney+ and Hulu to Stream New Series "Adventure Time: Side Quests" on June 29
The new series follows young hero Finn and his magical dog best friend Jake as they embark on adventures across the fantastical land of Ooo - partying with cloud people and punching evil in the butt along the way.
[05/18/26 - 03:01 AM]
"Oasis" Premieres on Netflix June 19
The series follows the guests and staff of an exclusive resort where appearances are deceptive and every character hides secrets that could change the course of the investigation.

[05/18/26 - 03:01 AM]
Video: "Clarkson's Farm" Series 5 - Official Trailer - Prime Video
More Jeremy Clarkson brainwaves, more sheep and certainly more chaos on Diddly Squat Farm!

[05/16/26 - 07:38 AM]
It's the Wild West! Shai Gilgeous-Alexander and Defending Champion Thunder Face Victor Wembanyama and Spurs in Western Conference Finals Beginning Monday, May 18, at 8:30 P.M. ET on NBC and Peacock
NBC Sports' Mike Tirico (play-by-play), Naismith Basketball Hall of Famer Reggie Miller and three-time NBA Sixth Man of the Year Jamal Crawford (analysts), and Zora Stephenson and Ashley ShahAhmadi (courtside reporters) will call every game of the series.
[05/15/26 - 02:03 PM]
ABC News Is #1 in Total Viewers on Sunday Morning, in Late-Night and on Friday Night
"20/20" saw week-to-week increases in Adults 25-54 and Adults 18-49, hitting 4-week highs in both measures.
[05/15/26 - 10:42 AM]
The Biggest Home Cook Competition of All-Time Heats Up Food Network This Summer with New Series "100 Cooks"
Hosted by Terry Crews, the series welcomes 100 of the country's best home cooks to run through an epic seven-week culinary gauntlet where 99 cooks will be eliminated and only one is named America's best home cook and wins as much as $250,000.