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[01/19/11 - 11:57 AM]
USA and Ford Continue Marketing Partnership Around "White Collar"
The integrated offerings include in-show placement, a customized Ford on-air vignette featuring Tim DeKay and integration into USA's newest show-themed online game.

[via press release from USA]

USA NETWORK & FORD CONTINUE THEIR INDUSTRY-LEADING 360o MARKETING PARTNERSHIP AROUND HIT SERIES WHITE COLLAR

Ford Fusion Comes to Life on all WHITE COLLAR Platforms through a Socially-Driven Gaming Experience, In-Show Integration & Custom Vignettes

NEW YORK, NEW YORK - January 18, 2011 - USA Network announced today the launch of a new multimedia initiative as part of its continuing exclusive partnership with the Ford Fusion and the hit original series WHITE COLLAR The integrated offerings are set to include in-show placement, a customized Ford on-air vignette starring series co-star Tim DeKay and integration into USA's newest show-themed online game 36 Hours (36hours.usanetwork.com). Season two of WHITE COLLAR returned with all-new episodes on Tuesday, January 18 at its new time, 10/9c. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"Our team strives to find the perfect partners for all show experiences, and Ford and its brand are just that for WHITE COLLAR. We're thrilled to continue this partnership and are extremely excited to see the fan reaction to the new elements we've worked hard to bring to reality," said McCumber.

Ford's environmentally responsible Fusion Hybrid is the official car of WHITE COLLAR, driven by agent Diana Barrigan (played by Marsha Thomason), and is featured throughout the series. In conjunction with the season 2.5 premiere, USA will launch a new on-air Character Builder Vignette featuring Tim DeKay (who plays lead agent Peter Burke) in which he will analyze what motivates and defines his character. The Ford partnership extends off-channel with Ford integration into 36 Hours, an immersive online game in which players participate in a series of challenges to catch a thief while working backwards to put the pieces of their investigation together. The game was developed with WHITE COLLAR creator and executive producer Jeff Eastin to ensure the transmedia experience was authentic to the storyline and its characters. Eastin appears in an opening video on the game splash page and invites players to follow him on Twitter (@jeffeastin) for clues along the way. The game features the 2011 Ford Fusion Hybrid as a key part of each mission. Vehicle features such as SYNC, SIRIUS Travel Link and SmartGauge Hybrid Technology were organically integrated into the game-play. Building upon the success of last season's Chasing the Shadow online game, 36 Hours (36hours.usanetwork.com) takes gaming to a whole new level through social and mobile participation on Facebook, Twitter and YouTube, where fans can discover game clues as well as earn points by "liking" and sharing content with friends. The last ties into USA's newest Character Rewards affinity program, WHITE COLLAR Society, where fans get rewarded for content consumption and can redeem their points for virtual and tangible goods.

As the exclusive presenting sponsor, Ford will gain pre-promotional spots, enhanced tune-ins and in-show integration. They will also be featured in co-branded promos developed to encourage fans to log-in online, experience 36 Hours and try their hand at winning a Ford Fusion 2011.

"What we love about working with USA Network on WHITE COLLAR is that Ford gets to bring the show's enthusiastic fans some great extra content plus, through the online game, a chance to have their own White Collar inspired experience," said Ford Brand Content and Alliances Manager Jeff Eggen.

USA's hit original series, WHITE COLLAR, stars Matt Bomer, Tim DeKay, Tiffani Thiessen, Willie Garson, Sharif Atkins and Marsha Thomason. The series was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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· WHITE COLLAR (USA)









[07/28/15 - 11:15 AM]
FOX Sports Reaches Agreement with Westminster Kennel Club to Bring Annual Dog Show to FOX Sports 1 and Nat Geo WILD
Beginning in 2017, the Westminster Kennel Club Dog Show airs in primetime on FOX Sports 1 live from New York City's Madison Square Garden as the seven Best In Group selections are made on Monday and Tuesday night, leading up to Tuesday night's Best In Show announcement.

[07/28/15 - 10:55 AM]
The Lines Are Drawn in Netflix's New "Narcos" Character Posters
All 10 episodes of "Narcos" will premiere on August 28 at 12:01am PST exclusively on Netflix.

[07/28/15 - 10:54 AM]
"Income Property" Starring Scott McGillivray Premieres on DIY Network in August
"American Rehab: Charleston" and "Attic Gold" are also on tap beginning next month.

[07/28/15 - 10:33 AM]
TV Land Picks Up "The Soul Man" Starring Cedric "The Entertainer" and Niecy Nash for Fifth and Final Season
The sitcom is the network's highest-rated original series among African Americans 25-54 and African American Women 25-54.

[07/28/15 - 10:10 AM]
VH1's New Original Series "She's Got Game" Featuring Grammy Nominated Rapper Jayceon "The Game" Taylor Premieres Monday August 10th at 9 PM ET/PT
The new series "She's Got Game," follows him in his pursuit of the perfect love match as he embarks on a national tour.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 09:42 AM]
"Doctor Who" Returns to the Big Screen Nationwide to Feature Never-Before-Seen Prequel to Season Nine and Exclusive Interview with Peter Capaldi and Jenna Coleman
The event will feature "The Doctor's Meditation" - a special prequel scene to the first episode of season nine - and an exclusive interview with Doctor Who stars Peter Capaldi and Jenna Coleman, hosted by Wil Wheaton, in addition to the two-part season eight finale.

[07/28/15 - 09:29 AM]
The First Day of the Rest of Their Entrepreneurial Lives Begins Now on the Series Premiere of "Startup U," Airing Tuesday, August 11th, at 10:01PM ET/PT
It's a whole new game when ten savvy, creative and ambitious young adults get down to business and experience seven weeks of hard truths, tough lessons and plenty of drama on the series.

[07/28/15 - 09:28 AM]
ABC Family's Procedural Series "Stitchers" Brings on Damon Dayoub as Series Regular
He'll play Detective Quincy Fisher, an LAPD detective who is brought into the Stitchers program to assist with back-up and support for the team.

[07/28/15 - 09:21 AM]
Starz Presents "Amazing Animation" Double Features Every Saturday Night This August on Starz Kids & Family
Two animated feature films will air every Saturday night throughout the month of August featuring titles from Disney, Pixar, Sony Pictures Animation, Blue Sky Studios and Weinstein Company.

[07/28/15 - 09:11 AM]
USA Network Announces Pilot Pick-Up for "Brooklyn Animal Control"
The project follows the inner workings of a secret subdivision of the NYPD that functions as social services for some of the city's most unique citizens - werewolves.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.

[07/28/15 - 08:41 AM]
Netflix Announces Premiere Dates for "Longmire" and Aziz Ansari's New Series "Master of None"
Plus: animated adult comedy "BoJack Horseman" has been renewed for a third season.

[07/28/15 - 08:36 AM]
"Keith Richards: Under the Influence," the Netflix Original Documentary from Academy Award(R) Winning Director Morgan Neville, to Premiere Only on Netflix September 18, 2015
"There's no one who could bring this unprecedented look into the musical influences of Keith Richards to life as distinctively as Morgan Neville," said Lisa Nishimura.