WARNER BROS. INTERACTIVE ENTERTAINMENT LAUNCHES SOCIAL GAME BASED UPON POPULAR WARNER BROS. TELEVISION SERIES "GOSSIP GIRL"

GOSSIP GIRL: SOCIAL CLIMBING GAME OFFERS NEW "FREE TO PLAY" EXPERIENCES ON FACEBOOK(R)

BURBANK, Calif. - January 24, 2011 - Warner Bros. Interactive Entertainment announces the studio's expansion into social games with the launch of Gossip Girl: Social Climbing, a new game playable on Facebook. Based on the popular Warner Bros. Television series Gossip Girl � airing Mondays 9/8c on The CW Network and returning with all-new episodes on January 24 � the game is free and accessible for everyone to play.

"We recognize Facebook is a very important, growing platform for games, and for our first step in the space we have made a fun game for the hugely popular franchise Gossip Girl," said Martin Tremblay, President, Warner Bros. Interactive Entertainment. "Working with Warner Bros. Television, we are creating new categories of social games with built-in appeal to their extensive fan base."

"After four seasons, more than 80 episodes and close to eight million Facebook fans, Gossip Girl remains a pop culture phenomenon. Fans will relish the Gossip Girl: Social Climbing game play, where they earn rewards by attending virtual fashion shows, sample sales, club openings and classic events like the Assassin Party and Sweetheart Ball with their favorite characters, including Blair, Serena, Chuck and Nate," said Lisa Gregorian, Chief Marketing Officer, Warner Bros. Television Group. "I just went to my closet and picked an outfit for tonight's Club Opening at Ransom!!!"

In Gossip Girl: Social Climbing, developed by Arkadium, fans can participate in the scandalous lives of privileged young adults in New York City. Players earn points to climb the social ladder of Manhattan's elite by attending events, being spotted with the right people and dressing in fashionable attire. Gamers can accomplish social agenda missions such as attending parties with friends, flirting with a mysterious stranger, and unleashing one's wild side to get noticed by "You know who"- be careful though, push it too far and social climbers might get kicked out of the event. Players can also purchase in-game items to boost their progress and complete higher level missions.

Join the thousands of players - and growing - who are climbing the virtual social ladder and living out the scandalous lives of Manhattan's elite in Gossip Girl: Social Climbing. The game can be found at http://www.facebook.com/gossipgirlsocialclimbing. Players can also access the game on the official Gossip Girl Facebook fan at http://www.facebook.com/GossipGirl as well as on the official CWTV website for Gossip Girl at http://www.cwtv.com/shows/gossip-girl.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About Gossip Girl

High society and low blows are in style with Gossip Girl, a one-hour drama about the scandalous lives of Manhattan's elite. Based on the best-selling series of young-adult novels by Cecily von Ziegesar, the drama is fueled by an all-knowing blogger � Gossip Girl � who, via constant, avidly read text messages and online updates, is determined to uncover and share every scandal possible on Manhattan's Upper East Side. And in this world, where gossip rules and affluent young people find themselves with the money, access and appetite to explore all the temptations New York City has to offer, you can be sure that romance, scheming and secrets can't be far behind. Keeping track of the shifting friendships, jealousies and turmoil in this wealthy and complex world isn't easy; that's why there's Gossip Girl.

Starring Blake Lively, Leighton Meester, Penn Badgley, Chace Crawford, Taylor Momsen, Ed Westwick, Jessica Szohr, with Kelly Rutherford and Matthew Settle, Gossip Girl was developed for television by Josh Schwartz & Stephanie Savage, who also serve as executive producers of the series with Leslie Morgenstein, Bob Levy and Joshua Safran. The series is produced by Fake Empire, Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios.

About The CW

The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America's fifth broadcast network and the only network targeting women 18-34. The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 20 hours of programming a week over six days. The network's primetime schedule includes such popular series as The Vampire Diaries, America's Next Top Model, Gossip Girl, 90210, One Tree Hill, Supernatural and Smallville, as well as freshmen series Hellcats and Nikita.

About Arkadium

Arkadium Inc. (http://www.arkadium.com/) is the largest provider of game solutions for some of the biggest brands in the world. The company's extensive library of popular games can be found on Facebook, iPhone, Android and premium websites by clients such as MSN, Hearst MagazinesDigital Media, ESPN, ABC, Lifetime, and Discovery. Family owned and operated, the company has grown organically since 2001 without funding, to more than 100 employees in offices in New York City and Ukraine. With over 6 million unique users a month playing Arkadium game titles, the company is pioneering the movement to bring the best of casual online games to social.

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GOSSIP GIRL: THE TV SERIES: SOCIAL CLIMBING software (C) 2011 Warner Bros. Entertainment Inc. Developed by Arkadium, Inc. All other trademarks and copyrights are the property of their respective owners. All rights reserved.