or


[01/27/11 - 07:28 AM]
BBC America Signs Embassy Row for RBS 6 Nations Rugby Championship
Coverage of the tournament, featuring the national rugby teams of England, Ireland, Scotland, Italy, Wales and France, begins Saturday, February 5.

[via press release from BBC America]

BBC AMERICA SIGNS EMBASSY ROW FOR RBS 6 NATIONS RUGBY CHAMPIONSHIP

New York - January 27, 2011 - BBC AMERICA and Embassy Row announced today a deal for Embassy Row to produce live pre- and post-game shows as well as digital content around BBC AMERICA's coverage of the RBS 6 Nations Rugby Championship, one of Europe's biggest annual sporting events. The deal was signed by Perry Simon, General Manager, Channels, BBC Worldwide America, and Michael Davies, President, Embassy Row.

BBC AMERICA starts its live coverage of the legendary tournament featuring the national rugby teams of England, Ireland, Scotland, Italy, Wales and France facing off, on Saturday, February 5, 11:30 a.m. ET. The channel will broadcast five matches live over seven weeks, each wrapped with 30-minute live pre- and post-game shows. The shows will focus on key elements of the matches and feature interviews with celebrity guests including actor and avid rugby fan Billy Campbell (The 4400, Once and Again) and experts, field pieces and weekly awards.

In the lead up to the championship, Embassy Row will create digital content including videos and podcasts to be distributed online and at BBCAmerica.com. The slate features recurring comedic and factual series such as Rugby 101 and a light-hearted comparison of American football versus rugby. BBC AMERICA is also launching an aggressive outreach program to the rugby community including youth leagues, women's leagues and BBC AMERICA-sponsored watch parties with hardcore fans at pubs across the country.

Perry Simon commented: "As part of BBC AMERICA's new commitment to original programming and in recognition of rugby's devoted and growing following in the U.S., we are pleased to take our broadcast and digital coverage of 6 Nations Rugby to the next level, and Embassy Row is the perfect partner for this initiative. Beyond their major successes across multiple programming genres and platforms, Embassy Row has specifically delivered compelling and innovative content around sports including the 2010 FIFA World Cup."

Michael Davies, president of Embassy Row, added: "I have been a lifelong fan of rugby and grew up watching the BBC's coverage of these matches. In fact, I watched every match broadcast by BBC AMERICA last year. I am passionate about bringing this compelling sport to an even larger U.S. audience in addition to ex-pats like myself. I am inspired by BBC AMERICA's recent commitment to original programming and am delighted to be a part of their plan."

Embassy Row has previously worked with ESPN, ABC, Fox Sports and Versus creating content for television and the Internet. Michael Davies, president of Embassy Row, was instrumental in bringing the Emmy´┐Ż Award-winning series Who Wants To Be A Millionaire? to U.S. television and recent credits include Watch What Happens Live, The Newlywed Game, Wife Swap and content for ESPN's 2010 FIFA World Cup coverage.

As BBC AMERICA prepares its second year of broadcasting the 6 Nations Rugby Championship, the channel is looking to expand how it engages with rugby-loving audiences. Along with the Embassy Row partnership, stay tuned for an announcement next week regarding an exciting new partnership with location-based mobile platform Foursquare as well as a marketing campaign with Bottle Rocket Marketing Group.

BBC AMERICA delivers U.S. audiences high-quality, innovative and intelligent programming. Established in 1998, it has been the launch pad for talent embraced by American mainstream pop culture, including Ricky Gervais, Gordon Ramsey, Graham Norton, and successful programming formats including ground-breaking non-scripted television like Top Gear and top-rated science-fiction like Doctor Who. Owned by BBC Worldwide, the commercial arm of the BBC, BBC AMERICA has attracted both critical acclaim and major awards including an Emmy, four Golden Globes and ten Peabody Awards. The channel attracts one of cable's most affluent and educated audiences and is available on digital cable and satellite TV in more than 68 million homes. It broadcasts in both standard and high-definition, with content available On Demand across all major digital platforms. Online, www.bbcamerica.com is the place to go to dig deeper into pop culture with a British twist.

Embassy Row, a Sony Pictures Entertainment company, is a New York City-based global format and digital production studio dedicated to developing cutting-edge original concepts and the most creative international formats for television networks, online and wireless distribution in the U.S. and around the world.





  [january 2011]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[05/27/15 - 10:59 AM]
Revised: New Hallmark Channel Original Movie World Premiere Dates For "June Weddings"
Now look for "Perfect Match" on Saturday, June 20; "A Country Wedding" on Sunday, June 21; and "Love, Again" on Saturday, June 27.

[05/27/15 - 10:11 AM]
From Bulls to Burgers and the "Men in Blazers" Esquire Network Announces Sizzling Summer Line-Up
Newcomers include "The Agent" on Tuesday, July 21 and "The Next Great Burger" on Wednesday, July 22.

[05/27/15 - 10:07 AM]
Spike TV Inks Season Seven of "Ink Master" And Creates Spin-Off Series "Ink Master: Redemption"
The network will launch the newest installment of "Ink Master" - season six - on Tuesday, June 23 at 10:00/9:00c.

[05/27/15 - 10:03 AM]
Destination America Brings More Action to the Ring Acquiring the Rights to Ring of Honor's Weekly Television Programming
The series will air Wednesdays at 8:00/7:00c, leading into "Impact Wrestling" at 9:00/8:00c, beginning June 3.

[05/27/15 - 10:00 AM]
TV One's Black Music Month Kicks Off with a New Season of "Unsung" Premiering Wednesday, June 3 at 8PM/ET
In a special episode, "Unsung Revisited," viewers will receive an update on artists, including Full Force, Zapp & Roger, Sylvester, and Miki Howard, who following their features on the series, have experienced profound changes to their lives and legacy.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
Smithsonian Channel(TM) Examines the Real Stories Behind Visionary Innovators and Their World-Changing Ideas - "My Million Dollar Invention"
The eight-part series launches Sunday, June 14 at 8:00/7:00c on the network.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:28 AM]
John Michael Higgins and Paula Marshall to Guest Star in ABC Family's Peabody Award-Winning Series "Switched at Birth"
They're set as the parents of Daphne's boyfriend, Mingo.

[05/27/15 - 08:26 AM]
Comedy Central's New Historical and Satirical Series "Another Period" Premieres June 23 at 10:30 p.m. ET/PT
Natasha Leggero and Riki Lindhome co-star in the newcomer, which they also co-created.

[05/27/15 - 07:31 AM]
Discovery Family Channel Brings Audiences Back to the Kalahari Desert with a Decidely "Downton" Twist in Two 90 Minute Specials, "Meerkat Manor: The Monarchy Begins" and "Meerkat Manor: The Monarchy Under Attack"
The specials feature entirely new narration inspired by ITV (UK) and PBS' smash-hit British period drama, packaged with reversioned footage from the series' first two seasons.

[05/27/15 - 07:28 AM]
New Additions to the Season Seven Cast of "Nick Cannon Presents Wild 'N Out" Feature Hot Comedic Talent and Social Media All-Stars
DC Young Fly, Matt Rife, Darren Brand, Aarona Lopez, TattooManPaige and Hunter Stiebel are among the new additions.

[05/27/15 - 07:09 AM]
BBC America's "Doctor Who" Set for Hall H Panel at Comic-Con
Capaldi's first season delivered BBC America its highest rated season ever and is available now on all digital platforms.

[05/27/15 - 06:57 AM]
"Over My Dead Body" with Linda Hamilton Adds Edge-of-Your-Seat Action to Investigation Discovery's June Programming Slate
Said effort is an adrenaline-fueled, 12-episode docu-series premiering Monday, June 15 at 10:00/9:00c and 10:30/9:30c.