or


[02/28/11 - 10:38 AM]
ABC Research Gets a Backstage Pass to Viewers' Living Rooms
A panel of over 100 viewers "created an extended virtual Oscar viewing party that offered unique insight into how the different show elements were being received."

[via press release from ABC]

ABC RESEARCH GETS A BACKSTAGE PASS TO VIEWERS' LIVING ROOMS

Panelists Find Oscar Telecast on ABC More Enjoyable with AppCast Mobile Applications

ABC, in partnership with the market research company Ipsos, and mobile technology company Lumi Mobile, conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.

"We took the idea of our digital Oscar 'backstage pass' and applied it to research. Instead of going behind the velvet rope, we went in front of the living room couch to listen and interact with viewers in real time as they responded to the show," said Charles Kennedy, SVP, ABC Research.

Using a combination of chat, polls, trivia and open-ended questions, a panel of over 100 viewers created an extended virtual Oscar viewing party that offered unique insight into how the different show elements -- including the promos for upcoming ABC series -- were being received. Some of the key findings:

· For this group, the favorite moments were the opening, Billy Crystal, the auto tune song mix, and Sandra Bullock and Jeff Bridges presenting best actor nominees.

· 88% of panelists said the AppCast mobile application made watching the Oscars more enjoyable.

· 92% of participants said that AppCast-type interactive applications would make them more likely to watch live TV events.

· Promos for several ABC series had high recall, including "Body of Proof," "Secret Millionaire" and "Modern Family."

About Ipsos

Ipsos OTX MediaCT (Media, Content & Technology) offers a complete view of today's complex and evolving media ecosystem. Working with media owners, content providers, agencies, technology and telecoms companies, Ipsos offers a wide range of research solutions to better understand the connections between consumers, content, channels and brands - as well as the role played by technology in facilitating and encouraging these connections.

Alongside Media, Content & Technology, Ipsos also has specialist practices in Advertising, Loyalty/CRM, Marketing and Public Opinion research. Ipsos has offices in 67 countries, generating revenues of 943 million Euros in 2009. For more information, please contact +1 212 524 8270.

About Lumi Mobile

Lumi Mobile is a market leader in real-time audience engagement technology. Founded in Finland with offices in London, New York and Tallinn, Estonia, Lumi Mobile enables media, market researchers and brands to engage consumers across all mobile device types. Lumi's real-time participation platform links mobile users instantly with each other and with its clients, delivering games, polls, live event services, social networking and more.





  [february 2011]  
S
M
T
W
T
F
S
  


· BODY OF PROOF (ABC)
· MODERN FAMILY (ABC)
· SECRET MILLIONAIRE (ABC)





[08/18/17 - 09:54 AM]
Viceland Announces Fall Line-Up with New Shows & Returning Favorites
Returning are network staples "Bong App├ętit" with Abdullah Saeed, Vanessa Lavorato and Ry Pritchard, "Weediquette" with Krishna Andavolu, "Cyberwar" with Ben Makuch, and "Hamilton's Pharmacopeia" with Hamilton Morris.

[08/18/17 - 09:01 AM]
Viola Davis and Julius Tennon to Executive-Produce One-Hour Telecast "EIF Presents: XQ Super School Live" to Inspire the Public to Rethink High School and Explore Ways to Prepare Students for Careers of the Future
The one-hour special will air across ABC, CBS, FOX and NBC on Friday, September 8 at 8:00/7:00c.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:20 AM]
Video: WE tv Releases Cast & Sneak Peek for Season 9 of Hit Series "Marriage Boot Camp Reality Stars"
The season will feature a brand new house of dysfunctional couples including Kailyn Lowry and Javi Marroquin, Bobby Panahi and Asifa Mirza, Juelia Kinney and JJ Lane, Peter Gunz and Amina Buddafly & Mehgan James and DeAndre Perry.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/18/17 - 07:49 AM]
Car Pros Make Room for the Under "Dogs" in Discovery's All-New Series "Gear Dogs (WT)"
The series, formerly known as "House of Cars," premieres Monday, September 4 at 10:00/9:00c on the cable channel.

[08/17/17 - 12:55 PM]
Buddy and His Team of Skilled Bakers Return to TLC's "Cake Boss," with Early Premieres on the Network's TV Everywhere Platform, TLC GO
Look for five new episodes becoming available on TLC GO this Friday, August 18 and an additional five episodes on Friday, August 25.

[08/17/17 - 12:45 PM]
Freeform Gets Its Wings with First Original Christmas Movie, "Angry Angel," from Sony Pictures Television
From Golden Globe-nominated director and writer Will Gluck, the two-hour special holiday feature stars Jason Biggs, Brenda Song, Ricky Mabe, Andrew Bachelor and Andy Favreau.

[08/17/17 - 12:34 PM]
TBS's "Conan" Heads to Israel for a Special Primetime Episode to Air September 19
O'Brien plans to visit Tel Aviv and Jerusalem among other locales to be announced in the coming weeks.

[08/17/17 - 12:26 PM]
National Geographic Goes Inside ISIS in Powerful New Drama, "The State"
A compelling fictional story based on extensive research, "The State" follows the experiences of four young British men and women who have left their lives behind to join ISIS in Raqqah, Syria.

[08/17/17 - 12:20 PM]
Paramount Network's "Yellowstone" Starring Kevin Costner Begins Production on Location in Utah
The 10-episode series will be shot near Park City through December.

[08/17/17 - 12:10 PM]
truTV Announces Season Two Greenlight for 2017's Fastest Growing New Comedy - "I'm Sorry"
Season two of the half-hour comedy will return to truTV in 2018.

[08/17/17 - 11:06 AM]
MTV to Premiere "Dare to Live" with World Renowned Videographer Rory Kramer
The Chainsmokers, Rae Sremmurd, Shawn Mendes, Martin Garrix, Steve Aoki, Krewella, Khalid and Iggy Azalea are among the featured artists.

[08/17/17 - 10:35 AM]
A&E Network Commissions Original Documentary Series "Cultureshock" Produced by Morgan Spurlock's Warrior Poets and Entertainment Weekly
The eight-hour original documentary series looks at the untold stories behind watershed moments in pop culture that have had a lasting impact on our culture.

[08/17/17 - 10:06 AM]
Season Four of Comedy Central's "Nathan for You" Premieres Thursday, September 28 at 10:00 P.M. ET/PT
The comedy series returns on Thursday, September 21 with an hour-long special titled "Nathan For You: A Celebration," in which Nathan checks in with former guests of the show.