or


[02/28/11 - 10:38 AM]
ABC Research Gets a Backstage Pass to Viewers' Living Rooms
A panel of over 100 viewers "created an extended virtual Oscar viewing party that offered unique insight into how the different show elements were being received."

[via press release from ABC]

ABC RESEARCH GETS A BACKSTAGE PASS TO VIEWERS' LIVING ROOMS

Panelists Find Oscar Telecast on ABC More Enjoyable with AppCast Mobile Applications

ABC, in partnership with the market research company Ipsos, and mobile technology company Lumi Mobile, conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.

"We took the idea of our digital Oscar 'backstage pass' and applied it to research. Instead of going behind the velvet rope, we went in front of the living room couch to listen and interact with viewers in real time as they responded to the show," said Charles Kennedy, SVP, ABC Research.

Using a combination of chat, polls, trivia and open-ended questions, a panel of over 100 viewers created an extended virtual Oscar viewing party that offered unique insight into how the different show elements -- including the promos for upcoming ABC series -- were being received. Some of the key findings:

· For this group, the favorite moments were the opening, Billy Crystal, the auto tune song mix, and Sandra Bullock and Jeff Bridges presenting best actor nominees.

· 88% of panelists said the AppCast mobile application made watching the Oscars more enjoyable.

· 92% of participants said that AppCast-type interactive applications would make them more likely to watch live TV events.

· Promos for several ABC series had high recall, including "Body of Proof," "Secret Millionaire" and "Modern Family."

About Ipsos

Ipsos OTX MediaCT (Media, Content & Technology) offers a complete view of today's complex and evolving media ecosystem. Working with media owners, content providers, agencies, technology and telecoms companies, Ipsos offers a wide range of research solutions to better understand the connections between consumers, content, channels and brands - as well as the role played by technology in facilitating and encouraging these connections.

Alongside Media, Content & Technology, Ipsos also has specialist practices in Advertising, Loyalty/CRM, Marketing and Public Opinion research. Ipsos has offices in 67 countries, generating revenues of 943 million Euros in 2009. For more information, please contact +1 212 524 8270.

About Lumi Mobile

Lumi Mobile is a market leader in real-time audience engagement technology. Founded in Finland with offices in London, New York and Tallinn, Estonia, Lumi Mobile enables media, market researchers and brands to engage consumers across all mobile device types. Lumi's real-time participation platform links mobile users instantly with each other and with its clients, delivering games, polls, live event services, social networking and more.





  [february 2011]  
S
M
T
W
T
F
S
  


· BODY OF PROOF (ABC)
· MODERN FAMILY (ABC)
· SECRET MILLIONAIRE (ABC)





[09/03/15 - 10:07 AM]
British Pop Sensation Little Mix to Perform with "America's Got Talent" Finalists Acroarmy for Sept. 9 Semifinal Results Show on NBC
Little Mix - singers Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirwall - have quickly established themselves as one of the brightest pop acts in Britain.

[09/03/15 - 10:01 AM]
Disney XD Greenlights "Lab Rats: Elite Force," a Spin-Off of Popular Series "Lab Rats: Bionic Island" and "Mighty Med"
Reprising their starring roles on their respective series are Billy Unger as Chase and Bradley Steven Perry as Kaz, Jake Short as Oliver, Paris Berelc as Skylar, and Kelli Berglund as Bree.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 09:18 AM]
SundanceTV Joins Forces with Red Arrow International, Goalpost Pictures Australia and Pukeko Pictures in New Zealand on Original Genre Series "Cleverman"
Set in the near future, the series follows a group of non-humans battling for survival in a world where humans feel increasingly inferior to them, and want to silence, exploit and kill them.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.

[09/03/15 - 07:51 AM]
Discovery's #1-Rated Show "Gold Rush" Returns for Sixth Season with Miners Facing New Challenges and Unexpected Twists of Fate
The series returns with a two-hour premiere on Friday, October 16 at 9:00/8:00c.

[09/03/15 - 07:50 AM]
TLC Aims to Make a Big Difference with the Launch of National Multiplatform Campaign, "Give a Little TLC"
The initiative kicks off on Hunger Action Day(R) - Thursday, September 3 - and in partnership with Feeding America(R), the nation's largest domestic hunger-relief organization.

[09/03/15 - 07:42 AM]
ABC Is Up for the 2nd Week in a Row in Adults 18-49 to a 2-Month High in Late-Night
ABC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 07:22 AM]
Grammy Award-Winning Musician Patti LaBelle Takes Center Stage in the Kitchen on Cooking Channel's "Patti LaBelle's Place"
The special follows Patti as she entertains off stage and puts on a show in the kitchen, cooking and entertaining celebrity guests.

[09/03/15 - 06:30 AM]
Stephen Colbert Lights Up Snapchat
Colbert will be posting a new video message exclusively for Snapchat users each day, beginning today.

[09/03/15 - 06:04 AM]
Starz Worldwide Distribution Renews and Extends Output Agreement for Starz Originals Content with Super Channel in Canada
"Ash vs Evil Dead," "The Girlfriend Experience" and "The Dresser" are among the new offerings.

[09/02/15 - 02:58 PM]
"Live with Kelly and Michael" Kicks Off Its 28th Season on September 8, 2015 with a Line-Up of Top Talent
From September 8-11, Ripa and Strahan will be challenged to "put their money where their mouth is" as they take on experiences that they've talked about on the show.

[09/02/15 - 02:57 PM]
The Official "Shark Tank" Companion Series, "Beyond the Tank," Returns for a 4-Week Event Beginning Tuesday, September 29 (10:00-11:00 p.m., ET) on ABC
The one-hour episodes of "Beyond the Tank" will feature the captivating and surprising outcomes after the Sharks strike a deal with the Entrepreneurs on "Shark Tank."

[09/02/15 - 02:04 PM]
Bill Wolff Named Executive Producer of Chelsea Handler's New Series on Netflix
The new talk show will feature an updated format that encompasses Chelsea's unfiltered opinions on topical entertainment and cultural issues, as well as her signature guest interviews.

[09/02/15 - 02:00 PM]
Disney Channel to Air a Special "Girl Meets World" Episode About Asperger's Syndrome on Friday, September 11
Three experts consulted on the episode to help deliver an authentic storyline that can spark conversation among kids and their families.