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[02/28/11 - 10:38 AM]
ABC Research Gets a Backstage Pass to Viewers' Living Rooms
A panel of over 100 viewers "created an extended virtual Oscar viewing party that offered unique insight into how the different show elements were being received."

[via press release from ABC]

ABC RESEARCH GETS A BACKSTAGE PASS TO VIEWERS' LIVING ROOMS

Panelists Find Oscar Telecast on ABC More Enjoyable with AppCast Mobile Applications

ABC, in partnership with the market research company Ipsos, and mobile technology company Lumi Mobile, conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.

"We took the idea of our digital Oscar 'backstage pass' and applied it to research. Instead of going behind the velvet rope, we went in front of the living room couch to listen and interact with viewers in real time as they responded to the show," said Charles Kennedy, SVP, ABC Research.

Using a combination of chat, polls, trivia and open-ended questions, a panel of over 100 viewers created an extended virtual Oscar viewing party that offered unique insight into how the different show elements -- including the promos for upcoming ABC series -- were being received. Some of the key findings:

· For this group, the favorite moments were the opening, Billy Crystal, the auto tune song mix, and Sandra Bullock and Jeff Bridges presenting best actor nominees.

· 88% of panelists said the AppCast mobile application made watching the Oscars more enjoyable.

· 92% of participants said that AppCast-type interactive applications would make them more likely to watch live TV events.

· Promos for several ABC series had high recall, including "Body of Proof," "Secret Millionaire" and "Modern Family."

About Ipsos

Ipsos OTX MediaCT (Media, Content & Technology) offers a complete view of today's complex and evolving media ecosystem. Working with media owners, content providers, agencies, technology and telecoms companies, Ipsos offers a wide range of research solutions to better understand the connections between consumers, content, channels and brands - as well as the role played by technology in facilitating and encouraging these connections.

Alongside Media, Content & Technology, Ipsos also has specialist practices in Advertising, Loyalty/CRM, Marketing and Public Opinion research. Ipsos has offices in 67 countries, generating revenues of 943 million Euros in 2009. For more information, please contact +1 212 524 8270.

About Lumi Mobile

Lumi Mobile is a market leader in real-time audience engagement technology. Founded in Finland with offices in London, New York and Tallinn, Estonia, Lumi Mobile enables media, market researchers and brands to engage consumers across all mobile device types. Lumi's real-time participation platform links mobile users instantly with each other and with its clients, delivering games, polls, live event services, social networking and more.





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· BODY OF PROOF (ABC)
· MODERN FAMILY (ABC)
· SECRET MILLIONAIRE (ABC)









[12/17/14 - 12:00 PM]
"Beautiful & Twisted" Starring Rob Lowe, Paz Vega and Emmy(R) and Golden Globe(R) Winner Candice Bergen, To Premiere January 31
The film is the true story of a couple's obsession, jealousy and greed, which ends in one of the most notorious cold-blooded murders in recent history.

[12/17/14 - 11:48 AM]
NASA's Curiosity Rover Finds Organics on Mars and Discovery Channel Gets Unprecedented Access Every Step of the Way
"Red Planet Rover" premieres this Thursday, December 18 at 10:00/9:00c.

[12/17/14 - 11:44 AM]
Channing Tatum Returns to Launch "Team Oscar(R)"
Winners will deliver Oscar statuettes to celebrity presenters at the 87th Academy Awards(R) on Oscar Sunday, February 22, live on ABC.

[12/17/14 - 11:22 AM]
Decorate the Tree and Ring in the New Year with Some of Your Favorite "Ink Master" Alumni on "Merry Ink" and "New Year's Ink" Specials
Every drop of ink counts, there are no flash challenges on these episodes and after every round, one artist is eliminated from their chance at "Ink Master" redemption.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:59 AM]
Emmy(R)-Winning Comedy Series "Girls," Created By and Starring Lena Dunham, Returns for Fourth Season Jan. 11, Exclusively on HBO
New guest stars this season include Ana Gasteyer, Anthony Edwards, Natasha Lyonne, Gillian Jacobs, Marc Maron, Zachary Quinto, Jason Ritter, Maude Apatow and Spike Jonze.

[12/17/14 - 10:52 AM]
HGTV's Stars to Celebrate New Year's Day with Fans During Live All-Day Twitter Party
The viewing and Twitter party begins with Drew Scott and Jonathan Scott as they co-host HGTV's Rose Parade 2015 with Josh Temple, who will be on the ground offering unique street-side perspectives and spectator interviews.

[12/17/14 - 10:51 AM]
SEC Network Warms Up Christmas Morning with Yule Log and Fight Songs
On Christmas morning, SEC Network will warm up any living room with a fireplace featuring a burning blaze, accompanied by a playlist of Southeastern Conference college fight songs and holiday music.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 10:32 AM]
"The Biggest Loser: Glory Days" Kicks Off the New Year with 4 Must-See Episodes Leading Up to the Exciting Season 16 Live Finale January 29
In a special two-hour, live finale from 8-10 p.m. ET, all of the former athletes who made up the season 16 cast return to weigh-in one last time.

[12/17/14 - 10:17 AM]
The Battle of the Bulbs Will Continue as "The Great Christmas Light Fight" Returns for Season Three in 2015
"The Great Christmas Light Fight" first debuted on ABC in December 2013 and continued in 2014, increasing the field from 20 to 24 participating families.

[12/17/14 - 10:01 AM]
FXX Gets Animated - New One-Hour Late Night Animation Block Kicks Off on January 22 With Special Sneak Preview
The block will feature all-new episodes of "Lucas Bros. Moving Co." and "Stone Quackers."

[12/17/14 - 10:00 AM]
Six-Time Tony Winner Audra McDonald Brings Her Acclaimed Performance in "Lady Day at Emerson's Bar and Grill" to HBO
Filming before a live audience at Cafe Brasil in New Orleans this month, the special will feature McDonald in her history-making, tour de force performance as the jazz icon.

[12/17/14 - 09:37 AM]
ESPNU to Televise Inaugural "Burger King(R) State Champions Bowl Series" on December 27
Three state champions from Florida, one from Utah and two from Washington will participate in the event.

[12/17/14 - 09:16 AM]
"The People Magazine Awards" Announce Additional Celebrities for NBC's Special Two-Hour Live Telecast Set for Thursday, Dec. 18 at 9 P.M. ET/PT
Kaley Cuoco-Sweeting, Sean Hayes, Karlie Kloss, John Krasinski, Lisa Kudrow, Elisabeth Moss and Ryan Phillippe are among the latest additions.