or


[02/28/11 - 10:38 AM]
ABC Research Gets a Backstage Pass to Viewers' Living Rooms
A panel of over 100 viewers "created an extended virtual Oscar viewing party that offered unique insight into how the different show elements were being received."

[via press release from ABC]

ABC RESEARCH GETS A BACKSTAGE PASS TO VIEWERS' LIVING ROOMS

Panelists Find Oscar Telecast on ABC More Enjoyable with AppCast Mobile Applications

ABC, in partnership with the market research company Ipsos, and mobile technology company Lumi Mobile, conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.

"We took the idea of our digital Oscar 'backstage pass' and applied it to research. Instead of going behind the velvet rope, we went in front of the living room couch to listen and interact with viewers in real time as they responded to the show," said Charles Kennedy, SVP, ABC Research.

Using a combination of chat, polls, trivia and open-ended questions, a panel of over 100 viewers created an extended virtual Oscar viewing party that offered unique insight into how the different show elements -- including the promos for upcoming ABC series -- were being received. Some of the key findings:

· For this group, the favorite moments were the opening, Billy Crystal, the auto tune song mix, and Sandra Bullock and Jeff Bridges presenting best actor nominees.

· 88% of panelists said the AppCast mobile application made watching the Oscars more enjoyable.

· 92% of participants said that AppCast-type interactive applications would make them more likely to watch live TV events.

· Promos for several ABC series had high recall, including "Body of Proof," "Secret Millionaire" and "Modern Family."

About Ipsos

Ipsos OTX MediaCT (Media, Content & Technology) offers a complete view of today's complex and evolving media ecosystem. Working with media owners, content providers, agencies, technology and telecoms companies, Ipsos offers a wide range of research solutions to better understand the connections between consumers, content, channels and brands - as well as the role played by technology in facilitating and encouraging these connections.

Alongside Media, Content & Technology, Ipsos also has specialist practices in Advertising, Loyalty/CRM, Marketing and Public Opinion research. Ipsos has offices in 67 countries, generating revenues of 943 million Euros in 2009. For more information, please contact +1 212 524 8270.

About Lumi Mobile

Lumi Mobile is a market leader in real-time audience engagement technology. Founded in Finland with offices in London, New York and Tallinn, Estonia, Lumi Mobile enables media, market researchers and brands to engage consumers across all mobile device types. Lumi's real-time participation platform links mobile users instantly with each other and with its clients, delivering games, polls, live event services, social networking and more.





  [february 2011]  
S
M
T
W
T
F
S
  


· BODY OF PROOF (ABC)
· MODERN FAMILY (ABC)
· SECRET MILLIONAIRE (ABC)











[10/30/14 - 08:39 AM]
Wednesday's Broadcast Ratings: World Series Wraps on Top for FOX
Plus: The CW's "Arrow" and "The 100" see double-digit weekly gains despite said competition.

[10/30/14 - 08:19 AM]
October Is a Record-Breaking Month for DIY Network
DIY Network spins the numbers for the month of October to date.

[10/30/14 - 08:08 AM]
Hulu Announces Ten Episode Straight-to-Series Order for "Casual," a Comedy Series Executive-Produced and Directed by Oscar(R) Nominee Jason Reitman
The series follows the story of a dysfunctional family with a bachelor brother and his newly divorced sister.

[10/30/14 - 07:59 AM]
Video: First Look - "Portlandia" Season 5 - Goth Couple Plans Own Funeral - Premieres January 2015 on IFC
Most people avoid planning their own funeral services, but this goth duo considers it the pinnacle of their life's celebration.

[10/30/14 - 07:01 AM]
Video: New Trailer for Syfy's Upcoming Series "12 Monkeys"
Inspired by the classic blockbuster film, the series premieres Friday, January 16 at 9:00/8:00c.

[10/30/14 - 06:32 AM]
Breeders' Cup and NBC Sports Group Reach Unprecedented 10-Year Media Rights Extension
As part of the agreement, NBC and NBCSN will combine to present at least eight hours of live coverage of the Breeders' Cup.

[10/30/14 - 06:04 AM]
ESPN2 and ABC7 Present the 2014 TCS New York City Marathon
The 44th running of the race will also be available to fans in the New York area on WatchABC and beyond the city on WatchESPN.

[10/30/14 - 06:00 AM]
Christina Milian Cranks Up the Volume on Her Life and Career When "Christina Milian Turned Up," Premieres January 18 at 10PM on E!
The series follows Christina as she reinvigorates her music career with a new label, a new sound and a new look, all while raising her young daughter Violet with help from mom Carmen and sisters Danielle and Lizzy.

[10/29/14 - 05:01 PM]
Fan Favorite Chris Soules Searches for Love Again on ABC's Hit Romance Reality Series, "The Bachelor," When It Premieres Monday, January 5, 2015
Chris Soules, the stylish farmer from Iowa, was sent home by Andi Dorfman on "The Bachelorette."

[10/29/14 - 04:37 PM]
"The Great Christmas Light Fight" Returns for Its Second Season, Premiering December 8 on ABC
Each of the six one hour episodes features 4 families from across America who work harder than the elves themselves in order to out-deck the halls of their competition and possibly win the ultimate Christmas Gift: $50,000!

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 03:25 PM]
Video: "Justified" - Hat Trick
Get your first tease for the upcoming final season, due this January on FX.

[10/29/14 - 03:11 PM]
"The Taste" Returns to ABC - Season Three Premieres Thursday, December 4
Returning this season to train the cooks is "The Taste's" all-star team of mentors: Anthony Bourdain, Nigella Lawson, Ludo Lefebvre and Marcus Samuelsson.

[10/29/14 - 02:59 PM]
ABC Announces November 2014 Sweeps Programming
The Alphabet details its programming highlights for the coming month (SPOILERS!).

[10/29/14 - 02:10 PM]
NBA on ESPN Returns with Season-Opening Full Court Press
The NBA on ESPN will return for its season-opening week of coverage, highlighted by several of the league's top superstars in action, including LeBron James, Kobe Bryant, Derrick Rose and Carmelo Anthony.