[02/28/11 - 10:38 AM]
ABC Research Gets a Backstage Pass to Viewers' Living Rooms
A panel of over 100 viewers "created an extended virtual Oscar viewing party that offered unique insight into how the different show elements were being received."

[via press release from ABC]


Panelists Find Oscar Telecast on ABC More Enjoyable with AppCast Mobile Applications

ABC, in partnership with the market research company Ipsos, and mobile technology company Lumi Mobile, conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.

"We took the idea of our digital Oscar 'backstage pass' and applied it to research. Instead of going behind the velvet rope, we went in front of the living room couch to listen and interact with viewers in real time as they responded to the show," said Charles Kennedy, SVP, ABC Research.

Using a combination of chat, polls, trivia and open-ended questions, a panel of over 100 viewers created an extended virtual Oscar viewing party that offered unique insight into how the different show elements -- including the promos for upcoming ABC series -- were being received. Some of the key findings:

· For this group, the favorite moments were the opening, Billy Crystal, the auto tune song mix, and Sandra Bullock and Jeff Bridges presenting best actor nominees.

· 88% of panelists said the AppCast mobile application made watching the Oscars more enjoyable.

· 92% of participants said that AppCast-type interactive applications would make them more likely to watch live TV events.

· Promos for several ABC series had high recall, including "Body of Proof," "Secret Millionaire" and "Modern Family."

About Ipsos

Ipsos OTX MediaCT (Media, Content & Technology) offers a complete view of today's complex and evolving media ecosystem. Working with media owners, content providers, agencies, technology and telecoms companies, Ipsos offers a wide range of research solutions to better understand the connections between consumers, content, channels and brands - as well as the role played by technology in facilitating and encouraging these connections.

Alongside Media, Content & Technology, Ipsos also has specialist practices in Advertising, Loyalty/CRM, Marketing and Public Opinion research. Ipsos has offices in 67 countries, generating revenues of 943 million Euros in 2009. For more information, please contact +1 212 524 8270.

About Lumi Mobile

Lumi Mobile is a market leader in real-time audience engagement technology. Founded in Finland with offices in London, New York and Tallinn, Estonia, Lumi Mobile enables media, market researchers and brands to engage consumers across all mobile device types. Lumi's real-time participation platform links mobile users instantly with each other and with its clients, delivering games, polls, live event services, social networking and more.

  [february 2011]  


[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
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[11/27/15 - 11:00 AM]
Video: Don't Miss an Exclusive Sneak of the Upcoming Film "Batman v Superman: Dawn of Justice" During the Fall Finale of "Gotham"
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[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
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[11/27/15 - 08:21 AM]
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Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 01:22 PM]
Video: Watch the All-New Extended Trailer for New FOX Action Drama "Second Chance," Starring Rob Kazinsky
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[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
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[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
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[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
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NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
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