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[03/23/11 - 09:43 AM]
Crown Media Holdings, Inc. Unveils New Name and Branding for Media Properties Under Crown Media Networks
Crown Media Networks, the umbrella for Hallmark Channel and Hallmark Movie Channel, replaces Hallmark Channels.

[via press release from The Hallmark Channel]

CROWN MEDIA HOLDINGS, INC. UNVEILS NEW NAME AND BRANDING FOR MEDIA PROPERTIES UNDER CROWN MEDIA NETWORKS

Serves as Umbrella for Hallmark Channel and Hallmark Movie Channel

Studio City, CA - Crown Media Holdings, Inc., the corporate parent for the portfolio of cable networks and related businesses, which includes Hallmark Channel and Hallmark Movie Channel, positioned its television and online media offerings today under a new umbrella name, Crown Media Networks, replacing Hallmark Channels. "As our portfolio of television and online businesses expand, we saw a need to realign Hallmark Channel and Hallmark Movie Channel as distinct media offerings within the Crown Media family to more accurately reflect the value each of these business units contributes to our company," said Bill Abbott, President and Chief Executive Offer, Crown Media Holdings, Inc. "The new moniker, Crown Media Networks, positions these offerings as a solid business unit to the benefit of our investors, advertisers, and business partners alike."

Crown Media Networks' two main offerings include Hallmark Channel and Hallmark Movie Channel, as well as their HD complements, Hallmark Channel HD and Hallmark Movie Channel HD. In addition, Crown Media Networks also includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com. A new logo has been unveiled as part of the announcement.

Crown Media Holdings, Inc. (NASDAQ:CRWN) is the corporate parent for the portfolio of cable networks and related businesses under Crown Media Networks. The Company currently operates and distributes Hallmark Channel in both high definition (HD) and standard definition (SD) to 87.5 million subscribers in the U.S. Hallmark Channel is the nation's leading network in providing quality family programming with an ambitious slate of original TV movies and general entertainment, and is the home of The Martha Stewart Show and other home and lifestyle content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, distributed to more than 40 million homes and one of America's fastest-growing cable networks. Hallmark Movie Channel provides family friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events. In addition, Crown Media Networks also includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.





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