or


[03/28/11 - 08:05 AM]
Nickelodeon and Common Sense Media Partner on Digital Citizenship and Anti-Bullying Campaign
The campaign will include PSAs featuring the stars from Nickelodeon's hit live-action series, including "iCarly's" Miranda Cosgrove and Nathan Kress.

[via press release from Nickelodeon]

COMMON SENSE MEDIA PARTNERS WITH NICKELODEON'S THE BIG HELP ON DIGITAL CITIZENSHIP AND ANTI-BULLYING CAMPAIGN

Teen Sensation and iCarly's Miranda Cosgrove Along with Co-Star Nathan Kress Join Nick Stars from True Jackson, VP and The Troop in Multimedia Initiative for Kids Encouraging Mutual Respect and Online Safety

San Francisco, Calif. and New York - March 28, 2011 - Common Sense Media, the national organization dedicated to improving the lives of kids and families by helping them thrive in a world of media and technology, today announced a partnership with Nickelodeon on a digital citizenship and anti-bullying campaign designed to provide kids with tools to help them practice responsible digital behavior.

As part of Nickelodeon's The Big Help, a long-term effort to connect kids to issues and information important in their lives, the multiplatform, interactive initiative will include a website that will highlight Common Sense Media's digital citizenship and anti-bullying advice - Common Sense's "Rules of the Road" - to help kids practice safe and responsible online and mobile behavior.

The campaign will also include PSAs featuring the stars from Nickelodeon's hit live-action series, including iCarly's Miranda Cosgrove and Nathan Kress, who will share tips developed from Common Sense Media's groundbreaking digital citizenship curriculum for avoiding and reporting cyberbullying. True Jackson, VP's Ashley Argota and Gage Golightly from The Troop will appear in PSAs that will be featured on Nickelodeon channels and websites, including Nickelodeon, TeenNick and Nick.com. The first spot with Argota and Golightly will begin airing on March 28.

"Today's kids connect, create, and collaborate through media. But it's extremely important for them to reflect on the implications of their online actions," said James Steyer, CEO and founder, Common Sense Media. "We need to empower our kids to think critically about how they interact with others in their online and mobile lives, and help them make responsible decisions. We're thrilled to partner with Nickelodeon on this campaign. It's a wonderful opportunity for us to provide kids directly with the tools and tips they need to be smart, creative, and respectful digital citizens."

"Kids are interacting with digital media every day. It is second nature to them and an important part of their lives," said Marva Smalls, executive vice president of public affairs, Nickelodeon Kids and Family Group. "Nickelodeon provides kids with information to help them have engaging, entertaining and healthy experiences online. By partnering with Common Sense, we will help young people simplify and improve their digital communications."

Nickelodeon will be presenting the digital citizenship and anti-bullying campaign as part of The Big Help pro-social initiative, empowering kids to take positive action on issues that impact their world by giving them the tools to do it. In the PSAs, Nickelodeon's live-action stars will speak directly to kids about the importance of showing mutual respect for people when communicating on all digital platforms. They also will talk about online safety and urge kids to use "common sense" through tips on protecting their privacy and identity online.

At Nick.com, The Big Help experience will also feature Common Sense Media's "Rules of the Road" videos and lessons, including an anti-bullying quiz and other interactive content. Kids who participate in the campaign will receive digital rewards for their Nick.com avatars. Nickelodeon's ParentsConnect.com will also be a part of this initiative with a special "Rules of the Road" section and a discussion board. The interactive website is launching with the PSAs on March 28, 2011.

Common Sense Media and Nickelodeon are collaborating on all aspects of the long-term anti-bullying and digital citizenship campaign, including an additional microsite that will be developed by Common Sense later this year.

To view the PSAs and connect with the new anti-bullying and digital citizenship campaign from Common Sense Media and Nickelodeon, visit http://www.nick.com/thebighelp and click on the Digital Citizenship hub tab. For more information about Common Sense Media's parent and classroom education programs, visit www.commonsense.org/educators.

About Common Sense Media

Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to: www.commonsense.org.

About Nickelodeon

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [march 2011]  
S
M
T
W
T
F
S
  


· ICARLY (NICKELODEON)
· TROOP, THE (NICKTOONS)
· TRUE JACKSON, VP (NICKELODEON)









[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.

[04/17/15 - 08:04 AM]
TLC's "My 600-lb Life" Renewed for Season Four Following Highest Rated Season Ever
Currently in production for season four, the series will return to TLC with ten all new episodes and compelling weight loss stories in 1Q 2016.

[04/17/15 - 06:32 AM]
Early Look at BBC America's New Drama "The Last Kingdom" Coming in 2015
The project is an adaptation of Bernard Cornwell's best-selling series of novels "The Saxon Stories," by award-winning writer Stephen Butchard.

[04/16/15 - 03:20 PM]
Jennifer Lopez to Be Honored with the Hero Award at the 2015 Radio Disney Music Awards
Additionally, Rachel Platten will perform her single "Fight Song" as the RDMA Heroes for Change award is presented to two Radio Disney listeners in recognition of their efforts to make a difference in their communities.

[04/16/15 - 02:43 PM]
CMT Announces Plans to Produce Its First-Ever Music Video for an Artist
At a CMT event today in Nashville, the brand announced it will produce the music video for Chris Janson's summer anthem, "Buy Me A Boat," with plans to add the video to heavy rotation.

[04/16/15 - 01:26 PM]
Netflix's "The Get Down" - Baz Luhrmann Discovers His New Leading Lady
Herizen Guardiola will star as "Mylene Cruz," a shining, tenacious girl with a voice from God who dreams of disco stardom from the confines of her family's fiercely religious church walls.

[04/16/15 - 12:20 PM]
Pop Announces Initial Line-Up of Presenters for 42nd Annual Daytime Emmy Awards
The line-up of presenters will include Regis Philbin, Steve Harvey, Marie Osmond, Craig Ferguson, Deidre Hall, Nancy O'Dell, Shemar Moore and Alex Trebek.