[04/18/11 - 12:59 PM]
FOX Greens It and Means It During Earth Week
The initiative is designed "to raise both viewer and employee awareness of environmental issues, FOX talent, shows and employees are stepping up their efforts to help preserve our planet."

[via press release from FOX]


Go green with FOX this Earth Week! As part of Fox Broadcasting Company's ongoing "Green It. Mean It." campaign, an initiative designed to raise both viewer and employee awareness of environmental issues, FOX talent, shows and employees are stepping up their efforts to help preserve our planet. In addition to the numerous eco-friendly activities that the network and its sister companies support year-round, FOX's Earth Week plans this year include:

· FOX Talent "Green Tips": During Earth Week, FOX talent, including Lisa Edelstein, Jennifer Beals, Chris Colfer, Martha Plimpton, Christian Slater and Joshua Jackson, will appear in network and affiliate on-air promos offering viewers helpful "Green Tips" on how to establish a more sustainable lifestyle. Tune in throughout the week to HOUSE, GLEE, RAISING HOPE, AMERICAN IDOL, BONES, FRINGE and other series to learn more about environmental issues and what you can do to help. In addition, these "Green It. Mean It." talent tips were provided to more than 2,000 radio stations for use in all day-parts throughout the month of April.

· www.fox.com/greenitmeanit: To better support the network's greening efforts, FOX has revamped and re-launched www.fox.com/greenitmeanit, the network's dedicated "Green It. Mean It." website. The site hosts videos, photos and information to help viewers track the network's achievements and learn how they, too, can make a difference. Additionally, in an effort to promote environmental awareness and energy efficiency, www.americanidol.com will turn its homepage black for Earth Day on Friday, April 22. The AMERICAN IDOL finalists also share their green tips exclusively at www.americanidol.com.

· Local Grocery Tote Giveaway: On Wednesday, April 20, FOX employees will take shifts distributing free reusable "Green It. Mean It" grocery tote bags outside of Ralphs supermarket at 10309 West Olympic Blvd. in Los Angeles to encourage shoppers to avoid using paper or plastic when carrying their groceries.

· Habitat For Humanity Build: FOX is a proud partner of Habitat for Humanity of Greater Los Angeles. On Thursday, April 21 in Long Beach, CA, FOX employees will join the organization in constructing affordable housing for a family in need, using recycled and sustainable materials.

FOX Talent "Green Tips" are available at www.fox.com/greenitmeanit for viewing and sharing across social networks like Facebook and Twitter. Examples include:

From HOUSE Mondays (8:00-9:00 PM ET/PT):

Lisa Edelstein - "Did you know that your home is a bigger polluter of greenhouse gases than your car? Talk to your local utility company about how you can get a free energy audit to reduce your utility bill and combat climate change."

Omar Epps - "Next time you travel, consider a permanent tag for your luggage. If travelers in the U.S. stopped using paper luggage tags during their trips, 60 million sheets of paper could be saved per year."

From THE CHICAGO CODE Mondays (9:00-10:00 ET/PT):

Jennifer Beals - "Check with your co-workers to make sure your workplace is doing its part to recycle. Just by recycling paper alone, offices across the country could reduce the waste they send to landfills by 50 percent. That's 33 million tons."

From GLEE Tuesdays (8:00-9:01 PM ET/PT):

Lea Michele - "Did you know that oceans regulate the climate, generate oxygen, provide livelihood to millions of people and are the home to some of the biggest animals that have ever lived? Yet they are threatened by climate change, pollution and unsustainable fishing practices. The less trash you produce, the less chance it has of ending up in our oceans.

From RAISING HOPE Tuesdays (9:01-9:31 PM ET/PT):

Martha Plimpton - "Do you still need a good reason to recycle? How about The Great Pacific Garbage Patch? It's 80 percent plastic, twice the size of Texas and is extremely dangerous for birds and sea life. So limit your plastic use and make sure it ends up in the recycling bin."

Garret Dillahunt - "Nowadays, some of America's favorite brands are focusing their efforts on creating earth-friendly products. Let them know that the choice is important to you by purchasing products that support a cleaner planet."

From AMERICAN IDOL Wednesdays (8:00-9:30 PM ET live/PT tape-delayed) and Thursdays (8:00-9:00 PM ET live/PT tape-delayed):

The Top 13 AMERICAN IDOL Finalists - "Green Tips" from the finalists are available at www.americanidol.com.

From BREAKING IN Wednesdays (9:30-10:00 PM ET/PT):

Christian Slater - "Did you know that 40 percent of our energy consumption and carbon emissions come from our homes, offices and schools? There are simple steps you can take to reduce your energy use, save you money and grow our economy. Speak to your local utility company about a free energy audit today."

From BONES Thursdays (8:00-9:00 PM ET/PT):

Emily Deschanel - "Don't know what to do with your old computer? You're not alone. Only half of our states make retailers take back old devices for proper recycling. If your state isn't one of them, email a local legislator to talk about a "Take-Back Law" in your area."

David Boreanaz - "Turning off the tap while you brush your teeth could save you up to five gallons a day. If each of us made this small change, the savings could add up to 1.5 million gallons: equal to what New York City consumes in 24 hours."

From KITCHEN NIGHTMARES Fridays (8:00-9:00 PM ET/PT):

Gordon Ramsay - "Did you know that buying frozen food uses 10 times more energy than producing fresh food? Live smart. Buy fresh. Eat well. Renew the future."

From FRINGE Fridays (9:00-10:00 PM ET/PT):

Joshua Jackson - "More than 1 trillion gallons of untreated sewage, storm water and industrial waste end up in U.S. waters ever year. Take a stand and ask your local government to enforce environmental protection laws."

From FAMILY GUY Sundays (9:00-9:30 PM ET/PT):

Seth MacFarlane as Peter Griffin - "A cleaner planet needs the brightest of minds. Put your gifts to use by encouraging legislators, utility companies, schools and employers (six of those words I don't know) to support green initiatives. Doing so will help curb pollution, create new jobs and change our future."

FOX's Earth Week initiatives are only a small part of FOX's ongoing "Green It. Mean It." campaign. For the past six years, FOX has hosted the FOX Fall Eco-Casino party, a benefit for various eco-friendly charities, including The Nature Conservancy, Habitat for Humanity of Greater Los Angeles, Global Green USA, among others. Last year, FOX donated two solar panels, previously used on the AMERICAN IDOL finale red carpet, to schools in Los Angeles and New York. This spring, FOX will donate the solar panel from its most recent Emmy Awards red carpet to an additional school. In addition, the Environmental Media Award-winning TEEN CHOICE AWARDS annually implements numerous "green" initiatives, including the use of solar and natural gas power, a Woolly Pocket vertical garden as a step-and-repeat and, in a red carpet first, cyclists generating power to cool talent and the media.

In March, News Corporation announced that it had achieved carbon neutrality across all of its global operations, and was the first entertainment corporation to do so. The company made a bold commitment in 2007 to embed the values of energy efficiency and environmental sustainability into all of its businesses - for the benefit of its communities and its bottom line. Today, News Corporation continues its aim to grow its business without growing its carbon footprint, to power its operations with clean electricity, to minimize solid waste to landfill from its production operations and engage its audiences on sustainability issues through partnerships and content of the highest caliber.

Fox Entertainment Group also provides a Green Production Guide at www.foxgreenguide.com, a web-based tool designed to enable television, film, sports, news and event producers to efficiently find climate- and environment-conscious guidance, as well as information on vendors who provide low-carbon and eco-friendly products and services. The Green Production Guide aims to make green solutions for productions easy to find and cost effective. In addition, the tool is open to the public and available worldwide so that the global production community can use the site and to contribute vendor suggestions and feedback.

  [april 2011]  


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