BRAVO MEDIA PARTNERS WITH OKCUPID FOR INTERACTIVE VIRAL CAMPAIGN TO PROMOTE NEW DOCU-SERIES "MOST ELIGIBLE DALLAS"
NEW YORK - August 10, 2011 - With another first to market opportunity, Bravo has teamed up with OkCupid to promote its new docu-series "Most Eligible Dallas" with an innovative campaign on the popular online dating site. To create a more immersive experience for viewers, cast members are integrated into users' searches where they each have their own "dating profiles." Fans can learn more about the cast by reading their profiles and watching video bios where they dish on everything from their dating style to why Dallas is the perfect city for singles. "Most Eligible Dallas" premieres on Monday, August 15th at 10PM ET/PT. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.
"OkCupid is our ideal partner for a show like 'Most Eligible Dallas' that focuses on a successful, single cast looking for love," said Ellen Stone, SVP of Marketing for Bravo. "It presents Bravo with an opportunity to personalize our messaging to reach an audience in the exact mindset when they are most receptive to find love and insight on how to do so."
Adding a unique element to the campaign, OkCupid searched their Dallas database to pull "Most Eligible" related insights and correlated them with other dating stats to create interesting facts such as "Dallas residents are younger than Miami, more adventurous than Atlanta and sexier than New Jersey." In addition, users can "like" a cast member by sharing the news on their Facebook wall and in their news feed.
Bravo turns up the heat this summer with its latest series "Most Eligible Dallas." From beauty queens to pro-football players, this group of Texas socialites proves that everything's bigger in Texas - including the drama. Some are looking for true love while others have perfected the art of the one-night stand, and somehow their love lives have all crossed paths at one time or another. Dallas serves as the sexy backdrop for this jaw-dropping series that follows a group of successful friends living it up in the lone star state. For a sneak peek of the new series, visit: http://www.bravotv.com/most-eligible-dallas/season-1/videos/if-youre-single-this-is-the-place-to-be.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
Since its launch in 2004, OkCupid has combined great features with an engaged community to become the fastest growing and largest free dating site. The site was acquired by Match.com in January 2011. OkCupid can be followed on Twitter: @okcupid.