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[08/10/11 - 10:03 AM] Major League Soccer and NBC Sports Group Announce Multi-Year Partnership The partnership calls for 45 MLS games and four U.S. Men's National Team contests to be televised live across both NBC and NBC Sports Network each season. |
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MAJOR LEAGUE SOCCER AND NBC SPORTS GROUP ANNOUNCE MULTI-YEAR PARTNERSHIP
NBC & NBC Sports Network to Televise 49 Games per Season, Including Four Appearances by U.S. Men's National Team
NEW YORK (August 10, 2011) - Major League Soccer (MLS) and the NBC Sports Group today announced a three-year media rights agreement, which commences at the start of the 2012 MLS season. The partnership calls for 45 MLS games and four U.S. Men's National Team contests to be televised live across both NBC and NBC Sports Network each season. This marks the first rights deal for the newly-named cable channel that will be re-branded from VERSUS on January 2, 2012. The announcement was made today by MLS Commissioner and Soccer United Marketing CEO Don Garber and Mark Lazarus, Chairman, NBC Sports Group.
"Everyone at the NBC Sports Group is thrilled to begin this partnership with Major League Soccer," said Lazarus. "MLS is a perfect fit for our new group, and we are uniquely positioned to help grow soccer in the United States with extensive coverage on NBC Sports Network, significant programming on the broadcast network and our growing digital platforms. Additionally, this agreement complements the partnerships that five of our regional sports networks have with their local MLS teams."
Each season, NBC will broadcast two regular-season MLS games, two playoff games and two appearances by the U.S. Men's National Team, marking the first time four MLS matches will be broadcast on English-language network television since 2002. The NBC Sports Network will televise 38 regular-season games, three playoff games and two U.S. Men's National Team matches. All telecasts on NBC and NBC Sports Network will consist of pre-game and post-game coverage. According to the agreement, the NBC Sports Group obtains digital rights across all platforms and devices for the games it televises.
"Our new partnership with the NBC Sports Group is a significant step forward for Major League Soccer and U.S. Soccer," said MLS Commissioner and Soccer United Marketing CEO Don Garber. "The NBC Sports Group is world-renowned for its award-winning coverage, superb broadcast quality and promotional expertise. We are excited to be part of NBC's ambitious plans for soccer, and look forward to reaching a considerable audience on multiple platforms."
Featuring an exciting mix of players, including world-class stars such as Landon Donovan, David Beckham and Thierry Henry, MLS is one of the nation's fastest growing sports properties. It has seen considerable growth across many metrics, including number of teams (10 clubs in 2004 to 19 in 2012) and new stadiums (two soccer stadiums in 2004 to having 15 of 19 clubs playing in venues built with soccer in mind, including new soccer stadiums in Houston and Montreal next year). This season, the League is enjoying the highest average attendance and largest number of corporate sponsors in its 16-year history.
Along with already-established MLS partnerships with five Comcast SportsNets (California, Chicago, Mid-Atlantic, New England and Philadelphia), this agreement provides the league with coverage across the NBC Sports Group's unique four-tier portfolio of assets: broadcast network, national cable, regional sports networks and digital platforms.
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[05/21/26 - 07:01 AM] NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.
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[05/21/26 - 07:00 AM] Presenters Announced for "The 52nd American Music Awards," Monday, May 25 on CBS Alysa Liu, Anthony Ramos, EJAE, Gabriel "Fluffy" Iglesias, Hannah Berner, Hilary Duff, Jason Derulo, John Legend, Lisa Rinna, Ludacris, Mariah the Scientist, Matt Rife, Megan Stalter and Paul W. Downs, Melanie Martinez, Nikki Glaser, Paula Abdul, REI AMI, Russell Dickerson and more will present.
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[05/21/26 - 06:30 AM] Don't Answer the Phone. "Scream 7" Slashes Its Way to Paramount+ on May 28 When a new Ghostface killer emerges in the quiet town where Sidney Prescott (Neve Campbell) has built a new life, her darkest fears are realized as her daughter (Isabel May) becomes the next target.
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[05/21/26 - 06:01 AM] Video: "Avatar: The Last Airbender" Season 2 - Official Trailer - Netflix To end the war, Aang must master earthbending - but in the Earth Kingdom, politics, secrets and hidden alliances are a battlefield of their own.
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[05/21/26 - 04:52 AM] "23 000 Lives" Celebrates Its World Premiere at the Munich Film Festival The film tells the true story of a group of young people who wanted to change things.
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[05/21/26 - 04:31 AM] iHeartMedia and Netflix Deepen Partnership with Daily Live Video Stream of Nationally Syndicated Hit Radio Show "The Breakfast Club with Charlamagne tha God, DJ Envy and Jess Hilarious" Beginning June 1, "The Breakfast Club" will air simultaneously as a live video show on Netflix each weekday, giving members nearly three hours of real-time access to the show's unfiltered conversations, headline-driving interviews, and cultural commentary as it happens.
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[05/20/26 - 10:01 PM] Video: Netflix Releases Main Trailer for Thai Legal Drama "The Evil Lawyer" The searing legal drama cracks open Thailand's justice system - and asks what it really takes to fight for the truth when the system is broken, and the odds are stacked against you.
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[05/20/26 - 03:05 PM] NBC and Peacock Deliver the Most-Watched Western Conference Finals Game 1 Ever for Monday's Spurs-Thunder Double Overtime Thriller Coverage peaked with 12.0 million viewers from 11:30-11:43 p.m. ET for the second overtime and game's conclusion.
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[05/20/26 - 03:04 PM] ESPN Aired Its Most Viewed 2026 Stanley Cup Playoffs Second Round of the Current Rights Deal Collectively all 11 Second Round games, with nine airing on ESPN and two on ABC, delivered 2.2 million viewers, up 76% year-over-year.
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[05/20/26 - 12:02 PM] "A Woman of Substance": Brenda Blethyn Limited Series Marks BritBox's Next Prestige Period Drama Other June premieres include new seasons of "Beyond Paradise" and "Trigger Point."
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[05/20/26 - 11:01 AM] Video: HBO Releases Official Trailer for Original Film "Miss You, Love You," Debuting May 29 A blunt, grieving widow, Diane Patterson (Allison Janney) is forced to plan her husband's funeral with a total stranger: her estranged son's assistant, Jamie Simms (Andrew Rannells).
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[05/20/26 - 11:01 AM] Great American Media Announces New Original, Unscripted Series, "Mark vs. The Mountain," Premiering June 11 on Great American Pure Flix Meteorologist and former New Mexico gubernatorial candidate Mark Ronchetti, alongside his wife, interior designer, Krysty Ronchetti, star in the new unscripted series.
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[05/20/26 - 11:00 AM] FOX Entertainment Studios Strikes Multi-Year, First-Look Deal with Emmy Award-Winning Comedian, Actor and Producer JB Smoove Under the partnership, Smoove will serve as executive producer and creative collaborator on an unscripted slate spanning a range of formats and genres.
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[05/20/26 - 10:50 AM] The Tampa Bay Buccaneers' Emmy-Nominated Docuseries, "Raise The Flags", Makes Its Linear Premiere on NFL Network May 25-29 The series delivers a sweeping portrait of the Buccaneers organization - chronicling its rise from humble beginnings to championship glory in the most comprehensive account of franchise history ever produced.
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[05/20/26 - 10:01 AM] Video: "Michael Jackson: The Verdict" - Official Trailer - Netflix Told by key players who were inside the courtroom, this three-part comprehensive docuseries dissects the trial of Michael Jackson and his complex legacy.
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