[08/12/11 - 07:27 AM]
MAX GO(R) App Launched on Apple(R) iPad(R), iPhone(R) and iPod Touch(R), Coinciding With Premiere of Cinemax's First Original Primetime Series "Strike Back"
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[via press release from Cinemax]


Mobile App Also Available for Download On Select Android(TM) Devices

New York, NY - August 12, 2011 - Home Box Office has officially launched its mobile MAX GO app, making it available for immediate download on Apple's iPad(R), iPhone(R) and iPod touch(R). Additionally, the mobile app is available on numerous smartphones using Google's Android(TM) operating system. Similar to the HBO GO(R) app which launched in May, the new MAX GO app is free of charge to Cinemax subscribers through a participating television provider and offers unlimited access to over 700 hours of programming.

Available on MAX GO as it premieres tonight, FRIDAY, AUGUST 12 (10:00-11:00 p.m. EST) will be Cinemax's first original primetime series STRIKE BACK. Along with the debut episode, MAX GO users will have access to the second episode of STRIKE BACK a week prior to its airing on the linear network.

"Now MAX GO is even more portable and flexible than ever with the MAX GO app," said Eric Kessler, co-president, HBO(R). "Consumers will be able to watch the full suite of Cinemax's offerings and catch every action-packed moment of their favorite Cinemax movies and series anywhere they go."

MAX GO offers consumers instant access to hundreds of Hollywood hit movies, indies, cult favorites, the MAX After Dark series as well as new and exclusive, primetime high-impact drama series like STRIKE BACK specifically created for the channel - any time and from any U.S. location with a high speed broadband connection.

With MAX GO, new titles are added every week so there's always something new and exciting to watch. Customers also have the ability to create a "Watchlist" that keeps track of bookmarked content for later viewing and allows users to resume viewing at any time; bonus content including behind-the-scenes extras with "MAX Uncut," interviews and recaps; customizable views showing titles in slideshow, grid or list format; and the ability to pause, rewind and view at their convenience.

The launch of the MAX GO mobile app coincides with the debut of the newly redesigned Cinemax.com, featuring in-depth information on the wide variety of original programming, blockbuster theatricals and independents available on the network. Cinemax.com also provides behind the scenes info, exclusive videos, schedules, community boards and online Cinemax sign-up.

MAX GO is currently available to Charter, Cox Advanced TV, Verizon FiOS, AT&T U-Verse, Suddenlink, DIRECTV and DISH Network customers who subscribe to the service.

The latest addition to Cinemax's digital offerings of eight multiplex channels, high definition feeds and Cinemax On Demand(R), MAX GO gives customers another way to watch and enjoy Cinemax programming whenever they want - even from outside their home. A perfect complement to Cinemax On Demand with even more viewing choices, MAX GO titles are available in True HD, with content updated continuously.

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing the two pay television services - HBO(R) and Cinemax(R) - to approximately 85 million subscribers worldwide. The services offer the most popular subscription video-on-demand products, HBO On Demand(R) and Cinemax On Demand(R) as well as HBO GO(R) and MAX GO(R), HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.

MAX GO(R) is only accessible in the U.S. where a high speed broadband connection is available. A minimum connection of 3 Mbps is required for HD viewing. Select titles not available in HD. Minimum 3G connection is required for viewing on mobile devices. Some restrictions may apply.

iPad(R) iPod(R) and iPhone(R) are trademarks of Apple Inc.

Android(TM) is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

  [august 2011]  


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