or


[08/17/11 - 10:10 AM]
"Fight With Style" Skin Cancer Prevention Initiative Launches The Style Network's Signature Beauty Bus Tour
The goal of the 10-city national tour is to encourage early detection and life-saving preventative measures.

[via press release from Style]

"FIGHT WITH STYLE" SKIN CANCER PREVENTION INITIATIVE LAUNCHES THE STYLE NETWORK'S SIGNATURE BEAUTY BUS TOUR

"FIGHT WITH STYLE" SKIN CANCER PREVENTION INITIATIVE HITS THE ROAD WITH THE STYLE NETWORK'S SIGNATURE BEAUTY BUS TOUR

10-City Tour in Collaboration with Melanoma Research Alliance and Affiliate Partners

Style Bus Visitors to Learn Life-Saving Tips while Receiving Complimentary Mini-Makeovers

Los Angeles, CA, August 17, 2011 - The Style Network launches the next phase of its "Fight with Style" campaign to promote skin cancer prevention with the network's signature Beauty Bus tour, which takes to the road once again at the end of August. In an effort to stand up against a disease that affects one in five Americans, the goal of the 10-city national tour is to encourage early detection and life-saving preventative measures. Partnering with Melanoma Research Alliance, Style's Beauty Bus tour will be sponsored in each market by a local affiliate.

"We are excited to expand the Style Beauty Bus tour this year, helping to spread the message across the country about this deadly, yet preventable, disease," said Melissa Stone Mangham, VP, Marketing & Advertising, The Style Network. "Melanoma is the number one new cancer diagnosed among young women. This is very disconcerting considering there are so many healthier, safer options available for people who want that sun-kissed look. With that in mind, we designed the 'Fight with Style' initiative to educate women - in a fun, contemporary setting - on how they can be empowered to take control of their health and improve the quality of their lives."

Beginning August 27 in Chicago, the fun, fashionable 34-foot sleek bus will travel the country for two months, providing helpful and life-changing information about skin cancers, which are among the most common and preventable forms of cancer. The deadliest of these is Melanoma with an incidence rate that is drastically rising, especially in young women. The Style Beauty Bus tour will work to educate people about ways to reduce their risk while helping to generate resources from research toward a cure. In addition, free mini-makeovers will be available to the public along with an opportunity to have their photo taken by a Reveal Imager, which is designed to show sun damage, brown spots and red areas. Trained estheticians then will review the Reveal Imager report and provide suggestions for skin care. Onboard the fully-customized Beauty Bus, visitors may receive complimentary services from the special makeup and nail stations, including makeup application and mini-manicures.

Style's year-round "Fight with Style" campaign kicked off in May, during Skin Cancer Awareness Month, with the release of its award-winning "Naked" public service announcement, featuring Tatyana Ali, Tempestt Bledsoe, Brandy, Cacee Cobb, Danielle Fishel, Ashlan Gorse, Meghan McCain and Jenn Proske, who discussed how going outside sans sunscreen is like going out naked in public. The network also issued the startling results of a nationwide poll of 1,000 women, revealing their shocking limited knowledge of skin cancer. The in-depth study examined women's reactions to the glaring statistics, their lifestyle choices and their understanding of the disease.

The following is a list of cities and dates where the Style Beauty Bus tour will stop. Additional markets will be announced at a later date.

Chicago, Ill. / August 27-28

Detroit, Mich. / September 2-4

Cleveland, Ohio / September 10-11

Washington, D.C. / September 17-18

Atlanta, Ga. / September 24-25

Tampa, Fla. / October 1-2

Dallas, Texas / October 8-9

Denver, Colo. / October 15-16

Los Angeles, Cali. / October 29-30

For more information about the "Fight with Style" skin cancer prevention campaign or to follow the Beauty Bust tour, please visit:

http://www.mystyle.com/mystyle/fightwithstyle/skincancerprevention/index.jsp

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Tia & Tamera," "Jerseylicious," "Big Rich Texas," "Clean House," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About the Melanoma Research Alliance

The Melanoma Research Alliance is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous support of Debra and Leon Black. Thanks to the ongoing support of its founders, all public donations to MRA go directly to melanoma research. Since its founding in 2007, MRA has become the largest private funder of melanoma research. MRA supports an international, cross-disciplinary group of biomedical researchers possessing clinical and scientific expertise to explore, identify and pursue innovative solutions to critical research questions, leading to better treatments and a cure for melanoma patients. For more information, visit www.curemelanoma.org.





  [august 2011]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 01:53 PM]
2015 NASCAR Schedule to Be Announced Tuesday at 5 P.M. ET on Special Edition of "NASCAR America" on NBCSN
Host Rick Allen will be joined by NBC Sports Group NASCAR analysts Jeff Burton, Kyle Petty and Frank Stoddard to present the schedule and discuss the selected dates, tracks, and overall 2015 NASCAR calendar.

[08/22/14 - 12:38 PM]
Oscar-Winner Stephen Gaghan to Direct "White City" Pilot for AMC
The project is an adventure story set in the somewhat surreal ex-pat world of near-present Afghanistan, one of the most discussed and least understood places on earth.

[08/22/14 - 11:43 AM]
"Red Band Society" Fans Banded Together to Help FOX Raise $100,000 for Charity Partners and Unlock the Debut Episode
The "Pilot" episode is available now until Tuesday, August 26 at 5:00 PM ET on multiple platforms.

[08/22/14 - 11:30 AM]
A Special "Lost"-Themed Episode of "Phineas and Ferb" to Premiere Monday, September 29 on Disney XD
The episode, titled "Lost in Danville," also guest stars Jane Kaczmarek and Rob Morrow.

[08/22/14 - 11:26 AM]
"Iyanla: Fix My Life Special Report: Healing in Ferguson" to Air Tuesday, August 26 at 9 PM ET/PT on OWN
The special episode of the award-winning series follows ordained minister and spiritual life coach Iyanla Vanzant on an emotional trip to Ferguson, Missouri.

[08/22/14 - 08:59 AM]
Talent Announced for 2014 PaleyFest Fall TV Previews September 6 - 15 at the Paley Center for Media in Beverly Hills
The annual celebration features multiple screenings at the Center's L.A. and N.Y. locations, with L.A. hosting interactive panel conversations at each event.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:39 AM]
Discovery Channel Explores the World of Automotive Auctions in All New Series "Highway to Sell"
Across America, neglected classic cars are waiting to be restored and make their way back onto the street.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/22/14 - 07:32 AM]
BBC America and BBC One Announce New Drama Series "The Living and the Dead"
"We are as excited about this show as anything since 'Life on Mars' and 'Ashes to Ashes' - we want it to be moving, tender, sensual... and very, very scary," said Ashley Pharoah and Matthew Graham.

[08/22/14 - 07:15 AM]
Teams Compete to Drive Away with the Grand Prize on New Food Network Series "Food Truck Face Off"
Jesse Palmer hosts the 13-episode series, premiering Thursday, October 2 at 8:00/7:00c.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.