or


[08/17/11 - 10:10 AM]
"Fight With Style" Skin Cancer Prevention Initiative Launches The Style Network's Signature Beauty Bus Tour
The goal of the 10-city national tour is to encourage early detection and life-saving preventative measures.

[via press release from Style]

"FIGHT WITH STYLE" SKIN CANCER PREVENTION INITIATIVE LAUNCHES THE STYLE NETWORK'S SIGNATURE BEAUTY BUS TOUR

"FIGHT WITH STYLE" SKIN CANCER PREVENTION INITIATIVE HITS THE ROAD WITH THE STYLE NETWORK'S SIGNATURE BEAUTY BUS TOUR

10-City Tour in Collaboration with Melanoma Research Alliance and Affiliate Partners

Style Bus Visitors to Learn Life-Saving Tips while Receiving Complimentary Mini-Makeovers

Los Angeles, CA, August 17, 2011 - The Style Network launches the next phase of its "Fight with Style" campaign to promote skin cancer prevention with the network's signature Beauty Bus tour, which takes to the road once again at the end of August. In an effort to stand up against a disease that affects one in five Americans, the goal of the 10-city national tour is to encourage early detection and life-saving preventative measures. Partnering with Melanoma Research Alliance, Style's Beauty Bus tour will be sponsored in each market by a local affiliate.

"We are excited to expand the Style Beauty Bus tour this year, helping to spread the message across the country about this deadly, yet preventable, disease," said Melissa Stone Mangham, VP, Marketing & Advertising, The Style Network. "Melanoma is the number one new cancer diagnosed among young women. This is very disconcerting considering there are so many healthier, safer options available for people who want that sun-kissed look. With that in mind, we designed the 'Fight with Style' initiative to educate women - in a fun, contemporary setting - on how they can be empowered to take control of their health and improve the quality of their lives."

Beginning August 27 in Chicago, the fun, fashionable 34-foot sleek bus will travel the country for two months, providing helpful and life-changing information about skin cancers, which are among the most common and preventable forms of cancer. The deadliest of these is Melanoma with an incidence rate that is drastically rising, especially in young women. The Style Beauty Bus tour will work to educate people about ways to reduce their risk while helping to generate resources from research toward a cure. In addition, free mini-makeovers will be available to the public along with an opportunity to have their photo taken by a Reveal Imager, which is designed to show sun damage, brown spots and red areas. Trained estheticians then will review the Reveal Imager report and provide suggestions for skin care. Onboard the fully-customized Beauty Bus, visitors may receive complimentary services from the special makeup and nail stations, including makeup application and mini-manicures.

Style's year-round "Fight with Style" campaign kicked off in May, during Skin Cancer Awareness Month, with the release of its award-winning "Naked" public service announcement, featuring Tatyana Ali, Tempestt Bledsoe, Brandy, Cacee Cobb, Danielle Fishel, Ashlan Gorse, Meghan McCain and Jenn Proske, who discussed how going outside sans sunscreen is like going out naked in public. The network also issued the startling results of a nationwide poll of 1,000 women, revealing their shocking limited knowledge of skin cancer. The in-depth study examined women's reactions to the glaring statistics, their lifestyle choices and their understanding of the disease.

The following is a list of cities and dates where the Style Beauty Bus tour will stop. Additional markets will be announced at a later date.

Chicago, Ill. / August 27-28

Detroit, Mich. / September 2-4

Cleveland, Ohio / September 10-11

Washington, D.C. / September 17-18

Atlanta, Ga. / September 24-25

Tampa, Fla. / October 1-2

Dallas, Texas / October 8-9

Denver, Colo. / October 15-16

Los Angeles, Cali. / October 29-30

For more information about the "Fight with Style" skin cancer prevention campaign or to follow the Beauty Bust tour, please visit:

http://www.mystyle.com/mystyle/fightwithstyle/skincancerprevention/index.jsp

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Tia & Tamera," "Jerseylicious," "Big Rich Texas," "Clean House," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About the Melanoma Research Alliance

The Melanoma Research Alliance is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous support of Debra and Leon Black. Thanks to the ongoing support of its founders, all public donations to MRA go directly to melanoma research. Since its founding in 2007, MRA has become the largest private funder of melanoma research. MRA supports an international, cross-disciplinary group of biomedical researchers possessing clinical and scientific expertise to explore, identify and pursue innovative solutions to critical research questions, leading to better treatments and a cure for melanoma patients. For more information, visit www.curemelanoma.org.





  [august 2011]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."