THE "PEOPLE'S CHOICE AWARDS" TO BE BROADCAST WEDNESDAY, JAN. 11, 2012, ON THE CBS TELEVISION NETWORK

Mark Burnett Returns as Executive Producer

New Categories Are Offered as First Phase of Voting Begins Today

The PEOPLE'S CHOICE AWARDS, in which fans honor their favorites in movies, music and television, will be broadcast Wednesday, Jan. 11, 2012 (9:00-11:00 PM, live ET/delayed PT) on the CBS Television Network.

Mark Burnett returns as executive producer of the season's first awards broadcast. "I love producing the People's Choice Awards and I am so glad to be back for the 2012 show," said Burnett. "I'm proud of the buzzworthy moments we created for this year's Emmy Awards and speak on behalf of our entire production team when I say how much we are looking forward to taking on the PCA's once again."

Fans will again have the opportunity to vote for which categories will be included on PEOPLE'S CHOICE AWARDS. Starting today, 15 categories are eligible for voting on www.PeoplesChoice.com/pca/categories, and the top vote-getters will be added to the 2012 show. Additional categories are being offered in all three genres of the awards show, including Favorite Book Adaptation, Favorite Celebreality Star and Favorite Concert Tour, among others. Also, fans have the opportunity to write in their own submissions.

"Our categories evolve each year to reflect the constantly changing popular culture," said Fred Nelson, President of People's Choice. "In 1977, for example, Carol Burnett triumphed over Donny & Marie and The Captain & Tennille for Favorite TV Variety Show. You can't get more '70s than that. While in 2008, the third installment of the 'Pirates of the Caribbean' franchise beat out 'The Bourne Ultimatum' and 'Spider-Man 3' for Favorite Movie Threequel, a category we created specifically for that year. We're letting the fans help us choose new categories for 2012; after all, their passion for entertainment is the heart and soul of the People's Choice Awards."

The PEOPLE'S CHOICE AWARDS will be broadcast live from its home at the Nokia Theater in downtown Los Angeles.

Now in its 38th year, the PEOPLE'S CHOICE AWARDS is voted on entirely by the public for fan favorites in music, movies and television. The "People's Choice" website at www.peopleschoice.com serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture, and determine the nominees and winners for the annual awards show. Fred Nelson is the President of People's Choice, and the awards show is produced by Procter & Gamble Productions, Inc., which is represented by MediaVest Worldwide, Inc., supervisors of the production.

About The Executive Producers

Mark Burnett is a producer of primetime television, cable and Internet programming, and has produced more than 1,100 hours of television programming which regularly air in more than 70 countries around the world. Burnett has revolutionized television with continuing hits such as "Survivor" (CBS), "The Apprentice" (NBC), and the now-syndicated "Are You Smarter Than a 5th Grader?" (FOX). Burnett has produced the MTV Movie Awards along with Audrey Morrissey for four years. In 2010, Mark and Audrey teamed up again when they took on the People's Choice Awards for the first time. Audrey Morrissey is another prolific producer of television, cable and Internet programming. A veteran of MTV, she and her company, "Live Animals," now produce specials and series domestically and internationally. She once produced an outdoor concert in a Mexican jungle in the middle of a hurricane and has done more than 100 specials, including the People's Choice Awards, the MTV Movie Awards, Kenny Chesney's "Back Where I Come From," CMT Crossroads, The CMT Music Awards, Latin VMA's and the upcoming CMT Artists of the Year and Independent Spirit Awards.