FOX AND GORDON RAMSAY CHECK INTO "HOTEL HELL" (working title)

One Potato Two Potato Inc. to Produce New Unscripted Series

FOX and Chef Gordon Ramsay have checked into HOTEL HELL (working title), a new unscripted series from Ramsay's One Potato Two Potato Inc.

After over a decade of running restaurants in some of the top hotels around the world, traveling the globe and running an award-winning boutique hotel in London, Ramsay knows firsthand the crucial importance of surpassing guests' highest expectations. In the series, Ramsay and a team of hospitality experts will travel across the country to fix struggling hotels, mediocre motels and just plain bad bed & breakfasts.

From dirty bedrooms and mold-ridden bathrooms to incompetent staff or customer service that's not up to par, Ramsay and his team will work with the hotel employees to turn these hapless establishments around. As he tries to turn these "No"-tels into successful hotels, Ramsay - in his own inimitable style - will go head-to-head with the owners and staff, raising the tension to maximum capacity. With reputations on the line, one thing is certain: if they can't meet Ramsay's high standards, they will never check out of HOTEL HELL.

"Gordon is amazing to work with and no matter what the premise, he delivers every time," said Mike Darnell, President of Alternative Entertainment, Fox Broadcasting Company. "With an unprecedented three shows already on the air, Gordon is an incredible television success, and we're really thrilled to put him through HOTEL HELL on FOX."

"These are stories that everyone can relate to, because virtually all of us have had a bad hotel experience that's turned a holiday or business trip into a total disaster," Ramsay added. "It's time to put the hospitality industry to the test."

"We're thrilled to be working with FOX on this exciting new format, taking Gordon's expertise and applying it to one of the toughest business environments in the world," said Adeline Ramage Rooney, VP Programs & Development at One Potato Two Potato.

If you are an owner who would like to apply for HOTEL HELL (working title), please visit: www.theconlincompany.com/nowcasting/hotelhell

HOTEL HELL (working title) is produced by One Potato Two Potato Inc. (part of the All3Media group). Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

One Potato Two Potato was founded by Gordon Ramsay and Optomen Television in 2008 to create and produce worldwide programming for Ramsay ventures across all formats including television, digital media and publishing. Renowned for high-quality programming, the company has produced hit series on both sides of the Atlantic, including "Gordon's Great Escape" and "Gordon Ramsay's Shark Bait," both for the U.K.'s Channel 4; the 2009 FOX special COOKALONG LIVE, which was based on the Channel 4 series of the same name; and "My Kitchen," for UKTV's Good Food channel. HOTEL HELL (working title) is One Potato Two Potato's second series venture with FOX. The highly successful MASTERCHEF, co-produced with Reveille, has just finished its second season. The company is also currently in development on projects both within and beyond the food genre for broadcast in the U.K., U.S.A. and Australia. OPTP became part of the All3Media group in 2010. To learn more about OPTP, log onto www.onepotatotwopotato.tv.