or


[12/12/11 - 05:01 AM]
Budweiser Gets National Airtime on ABC with Groundbreaking Social Reality Show
The seven-episode series "Bud United presents: The Big Time" will premiere Saturday, January 21 on the Alphabet.

[via press release from Anheuser-Busch]

Budweiser Gets National Airtime on ABC with Groundbreaking Social Reality Show

"Bud United presents: The Big Time" will Debut in January 2012

BRUSSELS, Dec. 12, 2011 -- Budweiser's groundbreaking social reality show, Bud United presents: The Big Time, is set to debut in early 2012 on US network television, as part of a new agreement with ESPN/ABC to broadcast all of the episodes on ABC.

Cast via Budweiser's social media sites, Bud United presents: The Big Time is a social reality show that features young adults from across the globe fulfilling their dreams - from racing professional racecar drivers and suiting up for a global soccer powerhouse to pitching for a professional baseball team and taking center stage at a major music concert. Individuals from all over the world had the opportunity to be selected for the global show by submitting a casting application online.

The show will have its international television debut in the United States, where all seven episodes will air Saturdays on ABC starting January 21, 2012. Budweiser is working with international entertainment distribution company FreemantleMedia Enterprises to distribute the show globally.

"We are absolutely delighted to partner with ESPN/ABC to bring Bud United presents: The Big Time to network television for the first time in the United States, giving viewers the opportunity to see their friends and neighbors taking their once-in-a-lifetime shot at The Big Time," said Frank Abenante, Vice President Global Brands at Anheuser-Busch InBev. "We leveraged Budweiser's unparalleled access to international sports, entertainment and lifestyle assets to make these contestants' dreams come true. We're looking forward to giving viewers the opportunity to share in these extraordinary journeys of second chances and ambitions fulfilled."

"We are particularly proud to take Budweiser to new levels, by turning current assets into branded content, brought to life with unique and exciting storytelling," said Jason Warner, Global Vice President, Budweiser. "Bud United presents: The Big Time offers fans around the world a wealth of content designed to live online, from the episodes themselves to behind the scenes content and Big Time tips from our celebrity mentors. Our agreement with ABC offers a new dimension, bringing together traditional and digital media for a richer viewing experience."

Through casting videos submitted during the summer via Budweiser's social media sites, young adult fans showcased their own stories to demonstrate their passions in areas such as basketball, baseball, soccer, racing, music, acting and cooking. Fans were then chosen to be featured in seven different episodes - with each one focusing on a set of three fans competing for their shot at The Big Time in their dream scenario, while being coached and mentored by celebrities and professionals including racing legends Kevin Harvick and Richard Childress, soccer star Alex Morgan, baseball coach Tom House and celebrity chef Hubert Keller. "These shows offer a compelling trifecta - sports, entertainment plus viewer engagement via social media," said Jason Bernstein, senior director, ESPN programming and acquisitions. "It's a unique blend of content and we're pleased Budweiser came to us with the opportunity to present it on ABC."

John Ward from Shamokin, Pennsylvania, one of three contestants featured in the soccer episode said, "There are so many people out there who were really good and for whatever reason just never had the opportunity so, to have a competition like this that not only looks at this country, but looks at the whole world, is amazing."

A creative team led by @radical.media, an Emmy and Academy Award winning global entertainment company creating some of the world's most innovative content and Evan Weinstein, Co-Executive Producer of The Amazing Race and seven-time Emmy Award winner, have partnered with Budweiser to produce the show.

Budweiser is known for being innovative in the space. In 2010, the brand introduced Bud United, a proprietary global experiential platform connecting consumers' passion points with the brand. As official sponsor of the 2010 FIFA World Cup(TM) Budweiser connected with consumers on their number one passion point - football - through Bud United: Bud House. Earlier this year, Budweiser launched Bud United presents: The Big Time to engage consumers across multiple passion points and bringing their Big Time dreams to life. Visit our content hub at www.facebook.com/BudUnited for more.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world's top five consumer products companies. A true consumer-centric, sales driven organization, AB InBev manages a portfolio of well over 200 beer brands that includes global flagship brands Budweiser(R), Stella Artois(R) and Beck's(R), fast growing multi-country brands like Leffe(R) and Hoegaarden(R), and strong "local champions" such as Bud Light(R), Skol(R), Brahma(R), Quilmes(R), Michelob(R), Harbin(R), Sedrin(R), Klinskoye(R), Sibirskaya Korona(R), Chernigivske(R), and Jupiler(R), among others. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico's leading brewer and owner of the global Corona(R) brand. AB InBev's dedication to heritage and quality is rooted in brewing traditions that originate from the Den Hoorn brewery in Leuven, Belgium, dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, which traces its origins back to 1852 in St. Louis, USA. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 114,000 employees based in operations in 23 countries across the world. The company strives to be the Best Beer Company in a Better World. In 2010, AB InBev realized 36.3 billion US dollar revenue. For more information, please visit: www.ab-inbev.com.





  [december 2011]  
S
M
T
W
T
F
S
    


· BUD UNITED PRESENTS: THE BIG TIME (ABC)





[01/23/18 - 01:13 PM]
"Mary Kills People" Returns March 12 on Lifetime
Starring Caroline Dhavernas, Jay Ryan and Richard Short, the second season also features guest stars Rachelle Lefevre and Ian Lake.

[01/23/18 - 10:01 AM]
CBS Announces the Celebrity Judges and Mentor for "MVP: Most Valuable Performer," Airing Live, Thursday, Jan. 25
Katharine McPhee, Maz Jobrani and Brandon Marshall will judge the special with Sharon Osbourne serving as mentor.

[01/23/18 - 09:32 AM]
"The Assassination of Gianni Versace: American Crime Story" Premieres to 5.5 Million Total Viewers
FX further spins the numbers for Wednesday, January 17.

[01/23/18 - 09:16 AM]
All-New Series "Twin Turbos" Races to Discovery Channel on Wednesday, February 28th
For father-son duo Doug and Brad DeBerti, custom car building isn't just a hobby, it's their life.

[01/23/18 - 09:04 AM]
Starz to Air the #ThatsHarassment Film Campaign in Half Hour Primetime Special
The series of short films depicts cases of sexual harassment in the work place, all based on real events, beginning Friday, January 26.

[01/23/18 - 08:24 AM]
Monday's Broadcast Ratings: ABC Keeps Top Spot with "Bachelor," "Good Doctor"
The Alphabet leads the night in both total viewers and adults 18-19.

[01/23/18 - 07:59 AM]
Travel Channel Greenlights New Adventure Quest Series "Hunting Evidence"
Six one-hour episodes will begin airing in June 2018.

[01/22/18 - 03:11 PM]
"Corporate" Is Highest-Rated Basic-Cable Prime Comedy Premiere of the 2017-18 Season Among Men 18-34
Comedy Central further spins the numbers for Wednesday, January 17.

[01/22/18 - 01:46 PM]
Nat Geo WILD Kicks Off Safari Live Weeklong Event on Super Bowl Sunday
Tune in to experience thrilling nightly safaris from Africa's most remarkable wildlife destinations.

[01/22/18 - 12:01 PM]
Natalie Portman Set to Host "Saturday Night Live" on Feb. 3 with Musical Guest Dua Lipa
Pop artist Dua Lipa will join Portman as musical guest for the first time.

[01/22/18 - 10:31 AM]
"American Ninja Warrior: USA vs. The World" and "Timeless" Season Two Premiere Jumpstart Sunday Night Family Viewing Beginning March 11
"Timeless" will then regularly air on Sunday nights following "Little Big Shots" and "Genius Junior."

[01/22/18 - 09:46 AM]
Starz Acquires Unscripted Docuseries "America to Me" from Acclaimed Filmmaker Steve James and Participant Media
The series follows students, teachers and administrators in suburban Chicago's Oak Park and River Forest High School, one of the country's most exemplary and diverse public schools.

[01/22/18 - 08:38 AM]
Food Network Takes Game Day Eats Live
Food Network will go live Saturday, February 3, with a cross-platform Game Day Eats experience, offering game day recipes, tips and inspiration across the brand's linear, digital and convergent properties.

[01/22/18 - 08:32 AM]
SundanceTV Continues Its Exploration of True Crime by Partnering with Award-Winning Talent and Greenlighting Three New Docuseries
The first of these docuseries, "The Road to Jonestown" (w/t), will air timed to the 40th Anniversary of the massacre this November.

[01/22/18 - 08:31 AM]
Sunday's Broadcast Ratings: FOX Dominates with NFC Championship
The Eagles/Vikings blowout is not surprisingly down from last year's primetime championship on CBS.