or


[01/06/12 - 10:45 AM]
NBC and iTheatrics Announce Philanthropic Initiative to Bring Sustainable Musical Theater Programs to the Nation's Underserved Schools
The "Smash"-driven initiative will work with local schools across the country to stage their own productions and implement self-sustaining programs.

[via press release from NBC]

NBC AND ITHEATRICS ANNOUNCE PHILANTHROPIC INITIATIVE TO BRING SUSTAINABLE MUSICAL THEATER PROGRAMS TO THE NATION'S UNDERSERVED SCHOOLS

"NBC's 'Smash': Make a Musical" Set to Launch This Month in 20 Schools in 20 U.S. Cities

UNIVERSAL CITY, Calif. -- January 6, 2012 - NBC and iTheatrics are teaming up for the national launch of "NBC's 'Smash': Make a Musical," a philanthropic initiative that will help create sustainable musical theater programs in underserved schools nationwide.

Timed with NBC's launch of the new musical drama series "Smash," the initiative will work with local schools across the country to stage their own productions and implement self-sustaining programs. The initiative will launch in 20 schools in 20 U.S. cities (see market list below) this month.

NBC will underwrite the initial 20-market program rollout with Broadway master professionals going into the schools and mentoring students and teachers. Additionally, the network and its affiliates will provide marketing and publicity support across multiple platforms including on-air, online and print media. NBC is also cross-promoting the initiative with several of its strategic partners, including Gilt City, Music Theatre International and Broadwayworld.com. The partnership will kick off in earnest at The Junior Theater Festival in Atlanta January 13-15, where stars from "Smash" will join with iTheatrics to announce the first 20 schools selected.

The 20-market pilot launch will be the catalyst for iTheatrics' Junior Theater Project to produce 180 additional "Make a Musical" programs in the fall. In 2013, iTheatrics plans to launch an additional 200 programs and by 2014, the goal is to have 1,000 new arts programs positively impacting over one million U.S. students.

America has the opportunity to apply now for local schools to be a part of the Fall 2012 program (second cycle) at makeamusical.org.

NBC's new drama "Smash" premieres February 6 (10-11 p.m. ET) and stars Debra Messing ("Will & Grace"), Katharine McPhee ("American Idol") and Oscar winner Anjelica Huston ("Prizzi's Honor"), among others.

The nationwide partnership announcement was made by Len Fogge, President of Marketing, NBC Entertainment, and Timothy Allen McDonald, founding chairman of iTheatrics.

"'Smash' centers around a group of people working to be part of a Broadway musical," said Fogge. "It's only fitting that NBC play a role to further empower students and teachers to discover the thrill of one of America's most unique art forms through the process of creating their own musical theater programs."

"Musical theater is the ultimate team sport. It allows young people to learn important life skills and an appreciation of the arts by working together towards the common goal of presenting a show," said McDonald. "Through 'NBC's 'Smash': Make a Musical' program, NBC is literally building the future artists and arts-supporters of tomorrow by giving schools the knowledge they need to create stand-alone arts programs in their communities."

The 20 programs launching this month are in the following cities: Atlanta, Chicago, Dallas, Denver, Los Angeles, Minneapolis/St. Paul, Philadelphia, Phoenix, Portland (Ore.), Boston, Baltimore/Washington, D.C., Cleveland, Houston, Nashville, New York, Oakland, Oklahoma City, Pittsburgh, Seattle and St. Louis (participating schools will be announced on January 15).

Beginning today, local schools, educators and students are encouraged to visit makeamusical.org to apply to be part of the Fall 2012 program. Applications, complete with photos, are due by March 2, 2012, to makeamusical.org to be reviewed by iTheatrics' Junior Theater Project. On March 26, a group of finalists will be posted and the American public will have the chance to vote for its 10 favorites. On May 7, the 10 winning schools selected to have a full Make a Musical program installed in their school will be announced.

Additionally 20 schools will be awarded an MTI Broadway Junior Collection "ShowKit" of resources designed to guide cast and crew through the production process, plus licensing rights to perform a full musical. Schools may continue to apply for the remaining 170 Make a Musical program slots set to launch in the fall, and the schools will be selected in August 2012.

Administered by the Junior Theater Project in partnership with NBC's "Smash," the programs in the first 20 schools will launch this month with nationally recognized master theater teachers leading professional development workshops for the school teachers and students in each of the schools. These workshops take educators step-by-step through the process of producing a first-ever musical. The teachers select their musical, hold auditions and cast the show.

Each school is given a MTI Broadway Junior Collection "ShowKit" featuring accompaniment CDs, sheet music, choreography DVDs, scripts and more. They will be guided through the entire process by a local program advisor, offering teachers and students the support and encouragement they need in order to take ownership over their productions. At the completion of the program, each school will put on multiple public performances of its show for the entire community and will take part in a final professional development workshop specifically focused on evaluating the process and planning for the future.

While this is the first time a program of this nature has been launched nationally, iTheatrics has been involved in similar city-specific projects for Music Theatre International and other organizations in the past. The project was originally developed by Music Theatre International with the John F. Kennedy Center for the Performing Arts in Washington, D.C., and was featured in the nationally televised PBS documentary "Children Will Listen." In 2005, the New York City Department of Education launched a special program for New York City public schools in The Shubert Foundation/Music Theatre International Broadway Junior Project, which to date has built 50 musical theater self-sustaining programs in underserved New York City middle schools with a 100 percent success rate.

"Smash" is a musical drama that celebrates the beauty and heartbreak of the Broadway theater as it follows a cross-section of dreamers and schemers who all have one common desire -- to be a "Smash." The cast features Debra Messing, Anjelica Huston, Jack Davenport, Christian Borle, Megan Hilty, Katharine McPhee, Raza Jaffrey, Brian d'Arcy James and Jaime Cepero. The executive producers are Steven Spielberg, Theresa Rebeck, David Marshall Grant, Craig Zadan, Neil Meron, Darryl Frank, Justin Falvey, Marc Shaiman and Scott Wittman.

iTheatrics uses the transformative power of the arts to make the world a better place. The company adapts existing Broadway and West End musicals for students at all age levels -- including elementary, middle and high school -- to perform. In addition, iTheatrics also creates a teacher's tool chest of resources which provides educators with enhancements such as choreography DVDs, accompaniment CDs, director's guides and curriculum connections. iTheatrics' clients include The Jim Henson Company, Music Theatre International, Disney Theatrical Group, the Roald Dahl Estate and McMillan/McGraw-Hill. Likewise, iTheatrics also develops new musicals for family audiences such as "The Musical Adventures of Flat Stanley," "The Phantom Tollbooth" and "Roald Dahl's James and the Giant Peach." Junior Teaching Intensives from iTheatrics provide professional development for teachers in the area of musical theater and its Junior Theater Academy provides young artists with an innovative outlet for developing their skills as performers and artists.





  [january 2012]  
S
M
T
W
T
F
S


· SMASH (NBC)









[11/20/14 - 05:25 PM]
FOX Announces Additional Winter Premiere Dates, Including "Glee's" Final 13-Episode Season
Also on tap are newcomers "World's Funniest Fails," "Backstrom," "The Last Man on Earth" and "Weird Loners."

[11/20/14 - 12:47 PM]
In Honor of World AIDS Day, Showtime(R) to Present "The Last One"
The documentary chronicles the history of The NAMES Project Foundation's AIDS Memorial Quilt.

[11/20/14 - 12:29 PM]
AMC Announces Two-Night Premiere Television Event to Launch New Drama Series "Better Call Saul"
"Saul" will debut on Sunday, February 8 at 10:00 p.m. ET/PT with its second episode airing the next day, Monday, February 9 at 10:00 p.m.

[11/20/14 - 12:15 PM]
"Museum Men" - H2(TM) Premieres Brand New Series Saturday, November 29 at 10pm ET
In the series, viewers will follow highly skilled craftsmen as they use their expertise to meticulously rebuild history in museums across the nation.

[11/20/14 - 12:09 PM]
"Worst Cooks in America" Back for Sixth Season of Culinary Boot Camp with Returning Chef Anne Burrell Competing for the First Time Against Chef Tyler Florence
The latest seven-episode series premieres Sunday, January 4 at 9:00/8:00c.

[11/20/14 - 12:01 PM]
Disney-ABC Television Group and Kohl's(R) Offer the "AMAS Backstage Live" on the Watch ABC App for Desktop and Mobile Devices
The "AMAs Backstage Live" on Watch ABC is designed to be the ultimate complement to the live telecast of the "2014 American Music Awards(R)".

[11/20/14 - 11:32 AM]
Jeff Fager Announces His Decision to Return to Role As Executive Producer of "60 Minutes" Full-Time and to Step Down from Post as Chairman of CBS News
At the same time, CBS announced that Fager has extended his term as Executive Producer of "60 Minutes" to early 2019.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 11:13 AM]
Jennifer Lopez and Iggy Azalea to Perform "Booty" at the 2014 American Music Awards(R)
They join 5 Seconds of Summer, Mary J. Blige, Garth Brooks, Charli XCX, Fergie, Selena Gomez, Ariana Grande, Imagine Dragons, Jessie J, Lil Wayne, Lorde, Magic!, Nicki Minaj, One Direction, Sam Smith, and the evening's host, Pitbull.

[11/20/14 - 11:07 AM]
Eighth Annual Jimmy V Week for Cancer Research Begins December 3
Last year, Jimmy V Week raised a record $1.8 million, bringing the seven-year total of contributions to more than $8.2 million.

[11/20/14 - 11:06 AM]
Velocity and Discovery Channel to Air 36 Hours of Live Coverage of the Barrett-Jackson Scottsdale Auction in January 2015
Coverage begins Tuesday, January 13 from 6-8 PM ET/PT on Discovery Channel and continuing through Sunday, January 18 from 2-7 PM ET on Velocity.

[11/20/14 - 11:00 AM]
TBS's "Cougar Town" Celebrates 100th Episode
Co-creator and executive producer Bill Lawrence led a toast with cast members, including Courteney Cox, Busy Philipps, Dan Byrd, Christa Miller, Josh Hopkins and Ian Gomez.

[11/20/14 - 11:00 AM]
Investigation Discovery Turns the Pages of the Deadliest Stories with New Series -- "Murder Book" Premiering December 2
Stories are told in first-person interviews with the lead investigators as well as in the voice of veteran actor, Geoff Pierson.

[11/20/14 - 10:46 AM]
Video: New Promo for "Idol XIV" Returning with a Special, Two-Night, Three-Hour Premiere Event Wednesday, Jan. 7 and Thursday, Jan. 8 on FOX
Check out the latest tease for the new season of the network's flagship reality series.

[11/20/14 - 10:44 AM]
TBS Sets Table for 2014 Edition of "Thanksgiving with Friends" Marathon, Plus "Seinfeld" Festivus Celebration
The marathon will include all 10 Thanksgiving episodes of "Friends," along with four bonus episodes focusing on dating troubles.