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[01/26/12 - 11:25 AM]
History(R) Turning the Superbowl Into the "Swamperbowl" With National Commercial "Swamp People: This Is Your Boss"
The 30-second spot, due in the fourth quarter, will tout the show's return on Thursday, February 9 at 9:00/8:00c.

[via press release from History]

HISTORY(R) TURNING THE SUPERBOWL INTO THE "SWAMPERBOWL" WITH NATIONAL COMMERCIAL "SWAMP PEOPLE: THIS IS YOUR BOSS"

New York, NY, January 26, 2012 - HISTORY is set to premiere :30 second national SWAMP PEOPLE spot in the fourth quarter of the upcoming Superbowl XLVI. The announcement was made by Nancy Dubuc, President and General Manager, HISTORY.

The Superbowl commercial will promote and showcase both HISTORY, as well as the third season of its popular series, SWAMP PEOPLE which premieres Thursday, February 9 at 9pm ET.

"This is a great moment for HISTORY," said Ms. Dubuc. "We are currently one of the top brands in the media landscape and the #2 network for men, and SWAMP PEOPLE is one of our most successful shows - Season 2 of SWAMP PEOPLE averaged 4.1 million total viewers, which was a 32% increase over Season 1. This is a great way for Americans to get back into the Swamp of things prior to the new season!"

In This is Your Boss, HISTORY takes viewers into the heart of the Atchafalaya Swamp deep in Louisiana - for a Swamp's Eye view of "just another day at the office" - It's a NO GUTS NO GATOR kind of a place where The Boss has a large set of teeth and won't take No for an answer. The spot launches in the Superbowl, and then media will continue with additional paid placements and on A+E Networks.

Continued Ms. Dubuc: "So much of the HISTORY brand is about America and Making History Every Day - with this spot we want to give viewers that sense - that we are part of the American fabric."

SWAMP PEOPLE explores and celebrates a unique culture far removed from the mainstream of contemporary America. This is a united community that fends for itself and makes a living any way they can in an unpredictable environment. The families of SWAMP PEOPLE battle Father Time, Mother Nature and the challenges of life in and around the murky waters of the Atchafalaya Swamp. They are America's forgotten pioneers.

Season Three of SWAMP PEOPLE follows these intrepid hunters and family men as they head out in pursuit of these most powerful beasts during the 30-day alligator hunting season, regulated by the state of Louisiana.

Season 2 of SWAMP PEOPLE set a record for the program, with 4.1 million Total Viewers.

SWAMP PEOPLE ranks as the #7 ad-supported cable non-fiction series in 2011 to-date among A25-54. Overall, Season 2 of SWAMP PEOPLE averaged 2.1 million Adults 25-54, 2.1 million Adults 18-49, 1.3 million Men 25-54 and 1.3 million Men 18-49. The sophomore season was up +24% among A25-54 and +31% among A18-49 vs. its freshman year. The season 2 finale captured record highs for the show, earning 2.8 million A18-49 and A25-54.

This is Your Boss was created by HISTORY's own On-Air Promotion Department, and the Production Company is The Arsenal Film & Creative.

About HISTORY and HISTORY HD

HISTORY(R) and HISTORY(R) HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.





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· SWAMP PEOPLE (HISTORY)





[11/13/18 - 01:35 PM]
TV One's Holiday Season Offers Everything from Original Movie Premieres to Cooking and Lifestyle Specials
Tamela Mann, David Mann, Kim Fields, Essence Atkins, Stephen Bishop, Towanda Braxton, TC Carson, Kelly Price and Karlie Redd are among the featured talent.

[11/13/18 - 01:14 PM]
Oxygen Media's "Homicide for the Holidays" Returns Sunday, December 9 at 8PM ET/PT
The limited series delves into three horrific cases of holidays turned upside down.

[11/13/18 - 12:02 PM]
USA Network to Reboot Classic Reality Series "Temptation Island" for January 2019 Premiere
Mark L. Walberg, who hosted the original series that premiered in 2001, is set to return as host.

[11/13/18 - 12:01 PM]
Disney Channel's Hit Series "Andi Mack" Presents a Gun Safety Storyline in Episodes Airing on Nov. 16 and 30
The storyline illustrates peer pressure and a true test of character for Cyrus (Joshua Rush) when T.J. (Luke Mullen) and his group of friends unexpectedly invite Cyrus to join their unsupervised target practice.

[11/13/18 - 12:01 PM]
"Jim Gaffigan: Noble Ape" 90 Minute Stand-Up Special Makes Comedy Central Debut on Friday, November 23 at 11:00 P.M. ET/PT
On Saturday, November 24, the full special will be available to stream in the CC App and on CC.com.

[11/13/18 - 11:03 AM]
Cardi B, Chance the Rapper, and T.I. to Search for the Next Hip-Hop Star in New Netflix Competition Series "Rhythm + Flow"
The multi-city competition will unfold over 10 hour-long episodes beginning in fall 2019.

[11/13/18 - 10:22 AM]
Velocity Rebrands to MotorTrend Network on November 23
Available in 73 million homes nationwide, MotorTrend Network, combined with the MotorTrend App and MotorTrend.com, forms an unparalleled 360-degree content offering for automotive fans and advertisers.

[11/13/18 - 10:16 AM]
"Project Runway All Stars" Goes Global for Final Season Featuring All Champion Designers from Around the World Premiering January 2 on Lifetime
The all-star designers include seven designers from the U.S. and seven designers from the international versions of "Runway" from Australia, Brazil, Netherlands, The UK and Canada.

[11/13/18 - 10:01 AM]
OWN's New Family Saga "Ambitions," From Will Packer, Jamey Giddens, Lionsgate and Debmar-Mercury, Starts Production in Atlanta
Robin Givens, Essence Atkins, Brian White, Kendrick Cross, Brely Evans and Erica Page will star in the project, due on 2019.

[11/13/18 - 09:30 AM]
"The Dick Van Dyke Show - Now in Living Color!," A New One-Hour Special Featuring Two Newly Colorized Episodes, To Be Broadcast Friday, Dec. 14 on CBS
The special features the season one episode "Where Did I Come From," written by Carl Reiner, and the season four episode "Never Bathe on Saturday," also written by Reiner.

[11/13/18 - 09:02 AM]
"Travelers" Season 3 Premieres December 14 on Netflix
The streaming service broke the news via social media this morning.

[11/13/18 - 09:01 AM]
"A Series of Unfortunate Events" Returns for Its Third, Final and Most Dreadful Season on January 1, 2019
Starring Neil Patrick Harris, "A Series of Unfortunate Events" recounts the tragic tale of the Baudelaire orphans - Violet, Klaus, and Sunny - whose evil uncle Count Olaf will stop at nothing to get his hands on their inheritance.

[11/13/18 - 09:00 AM]
"I Love Lucy Christmas Special," A New One-Hour Special Featuring Two Episodes of the Classic Series, To Be Broadcast Friday, Dec. 14 on CBS
This year's telecast features "The Christmas Episode" and the newly colorized "Pioneer Women."

[11/13/18 - 08:38 AM]
Home Reno Star Alison Victoria's New HGTV Series "Windy City Rehab" Premieres Jan. 1 at 9 p.m. ET/PT
High-risk investments, messy renos and big pay offs are the name of the game for designer and real estate developer Alison Victoria in her new series.

[11/13/18 - 08:14 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC in Front
The Peacock wins the night in both total viewers and adults 18-49.