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[01/26/12 - 11:25 AM]
History(R) Turning the Superbowl Into the "Swamperbowl" With National Commercial "Swamp People: This Is Your Boss"
The 30-second spot, due in the fourth quarter, will tout the show's return on Thursday, February 9 at 9:00/8:00c.

[via press release from History]

HISTORY(R) TURNING THE SUPERBOWL INTO THE "SWAMPERBOWL" WITH NATIONAL COMMERCIAL "SWAMP PEOPLE: THIS IS YOUR BOSS"

New York, NY, January 26, 2012 - HISTORY is set to premiere :30 second national SWAMP PEOPLE spot in the fourth quarter of the upcoming Superbowl XLVI. The announcement was made by Nancy Dubuc, President and General Manager, HISTORY.

The Superbowl commercial will promote and showcase both HISTORY, as well as the third season of its popular series, SWAMP PEOPLE which premieres Thursday, February 9 at 9pm ET.

"This is a great moment for HISTORY," said Ms. Dubuc. "We are currently one of the top brands in the media landscape and the #2 network for men, and SWAMP PEOPLE is one of our most successful shows - Season 2 of SWAMP PEOPLE averaged 4.1 million total viewers, which was a 32% increase over Season 1. This is a great way for Americans to get back into the Swamp of things prior to the new season!"

In This is Your Boss, HISTORY takes viewers into the heart of the Atchafalaya Swamp deep in Louisiana - for a Swamp's Eye view of "just another day at the office" - It's a NO GUTS NO GATOR kind of a place where The Boss has a large set of teeth and won't take No for an answer. The spot launches in the Superbowl, and then media will continue with additional paid placements and on A+E Networks.

Continued Ms. Dubuc: "So much of the HISTORY brand is about America and Making History Every Day - with this spot we want to give viewers that sense - that we are part of the American fabric."

SWAMP PEOPLE explores and celebrates a unique culture far removed from the mainstream of contemporary America. This is a united community that fends for itself and makes a living any way they can in an unpredictable environment. The families of SWAMP PEOPLE battle Father Time, Mother Nature and the challenges of life in and around the murky waters of the Atchafalaya Swamp. They are America's forgotten pioneers.

Season Three of SWAMP PEOPLE follows these intrepid hunters and family men as they head out in pursuit of these most powerful beasts during the 30-day alligator hunting season, regulated by the state of Louisiana.

Season 2 of SWAMP PEOPLE set a record for the program, with 4.1 million Total Viewers.

SWAMP PEOPLE ranks as the #7 ad-supported cable non-fiction series in 2011 to-date among A25-54. Overall, Season 2 of SWAMP PEOPLE averaged 2.1 million Adults 25-54, 2.1 million Adults 18-49, 1.3 million Men 25-54 and 1.3 million Men 18-49. The sophomore season was up +24% among A25-54 and +31% among A18-49 vs. its freshman year. The season 2 finale captured record highs for the show, earning 2.8 million A18-49 and A25-54.

This is Your Boss was created by HISTORY's own On-Air Promotion Department, and the Production Company is The Arsenal Film & Creative.

About HISTORY and HISTORY HD

HISTORY(R) and HISTORY(R) HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.





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· SWAMP PEOPLE (HISTORY)





[11/20/17 - 01:30 PM]
"The Bachelor: Countdown to Arie" Previews the Iconic Series' 22nd Season on Monday, December 11, on ABC
For the first time ever, Bachelor Nation will get an intimate, behind-the-scenes look at Arie Luyendyk Jr.'s life, his family and his love of racing.

[11/20/17 - 12:49 PM]
Investigation Discovery Reveals the Monster Behind the Disappearance of Laci Peterson in "Scott Peterson: An American Murder Mystery"
The two-hour special premieres Wednesday, November 29 at 9:00/8:00c, exclusively on ID.

[11/20/17 - 12:33 PM]
Sports Illustrated and Time Inc. Productions Produce First National Telecast of SI's Sportsperson of the Year Awards; Event to Air on NBCSN
The awards show, which was previously only available for viewing online, will air as a one-hour special Friday, December 8 at 8:00/7:00c on NBCSN.

[11/20/17 - 12:07 PM]
Video: The Wait Is Finally Over - Here's the Official Trailer for Season 3 of "The Magicians"
Look for the new season to roll out Wednesday, January 10 on Syfy.

[11/20/17 - 10:59 AM]
Wedding Bells Ring in Boston for New Season of "Married at First Sight," Premiering January 2
In season six, Boston area singles yearning for a life-long partnership agree to a provocative proposal: getting legally married to a stranger the moment they first meet.

[11/20/17 - 10:21 AM]
"CMT Crossroads" Unites Critically-Acclaimed Pop Superstar Kesha with Grammy Award-Winning Group Old Crow Medicine Show for an All-New Episode Premiering Wednesday, December 6 at 10 PM ET/PT
The episode will tape in Nashville, home to both artists, and feature performances of each other's biggest songs including hits from Kesha's latest No. 1 album Rainbow and Old Crow Medicine Show fan-favorite "Wagon Wheel."

[11/20/17 - 10:10 AM]
Showtime(R) Names Marja-Lewis Ryan Showrunner and Executive Producer of "The L Word" Sequel
Series creator Ilene Chaiken will serve as executive producer, along with Jennifer Beals, Katherine Moennig and Leisha Hailey, who all starred in the original series.

[11/20/17 - 10:00 AM]
NBC, Hollywood Foreign Press Association and dick clark productions to Air "Golden Globes 75th Anniversary Special" on Wednesday, Dec. 13
The two-hour special will be hosted by Eric McCormack and Debra Messing, who have a combined 13 Golden Globe nominations between them.

[11/20/17 - 09:01 AM]
"Happening: A Clean Energy Revolution," Following One Man's Journey to Discover the Leading Edge of Energy Solutions, Debuts Dec. 11 on HBO
The film reveals pioneering renewable-energy solutions that are making the potential future brighter than ever before, while underscoring notions of human resilience and social justice.

[11/20/17 - 08:35 AM]
PBS Announces New Series "We'll Meet Again" - Executive Produced and Reported by Ann Curry - Will Premiere on January 23
Exploring some of history's most dramatic events through the personal stories of those who experienced them, the series brings together people whose lives intersected at pivotal moments.

[11/20/17 - 08:31 AM]
A&E Sets December 11 for the Television Premiere of A&E IndieFilms Documentary Feature "A Gray State"
Set in a dystopian near-future where civil liberties are trampled by an unrestrained federal government, the film's crowd funded trailer was enthusiastically received by the burgeoning online community of libertarians, Tea Party activists as well as members of the nascent alt-right.

[11/20/17 - 08:12 AM]
Sunday's Broadcast Ratings: Cowboys-Eagles Showdown Puts NBC on Top
The Peacock's "Sunday Night Football" franchise easily tops the night in all categories.

[11/20/17 - 07:45 AM]
Food Network to Go Live with Multi-Platform Cookie Party
This cookie extravaganza invites fans to join the celebration, bring along any questions they may have and will showcase Food Network's expertise across all things cookie and holiday alike.

[11/20/17 - 07:12 AM]
Adventure and Merriment Are on Tap When Travel Channel's "Booze Traveler" with Jack Maxwell Returns Monday, December 18 at 11 p.m. ET/PT
Throughout the 16-episode season, Jack Maxwell will visit Arizona, the Caribbean, Chile, Costa Rica, Czech Republic, France, Italy, Michigan, Taiwan, New England, New Mexico, the Pacific Northwest, the Rocky Mountains and more.

[11/20/17 - 06:05 AM]
Amazon Prime Original Anthology Series "Philip K. Dick's Electric Dreams" Debuts on January 12
Based on various writings from author Philip K. Dick, each of the ten standalone episodes are set in a different and unique world - some which lay in the far reaches of the universe, and others which are much closer to home.