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[01/26/12 - 11:25 AM]
History(R) Turning the Superbowl Into the "Swamperbowl" With National Commercial "Swamp People: This Is Your Boss"
The 30-second spot, due in the fourth quarter, will tout the show's return on Thursday, February 9 at 9:00/8:00c.

[via press release from History]

HISTORY(R) TURNING THE SUPERBOWL INTO THE "SWAMPERBOWL" WITH NATIONAL COMMERCIAL "SWAMP PEOPLE: THIS IS YOUR BOSS"

New York, NY, January 26, 2012 - HISTORY is set to premiere :30 second national SWAMP PEOPLE spot in the fourth quarter of the upcoming Superbowl XLVI. The announcement was made by Nancy Dubuc, President and General Manager, HISTORY.

The Superbowl commercial will promote and showcase both HISTORY, as well as the third season of its popular series, SWAMP PEOPLE which premieres Thursday, February 9 at 9pm ET.

"This is a great moment for HISTORY," said Ms. Dubuc. "We are currently one of the top brands in the media landscape and the #2 network for men, and SWAMP PEOPLE is one of our most successful shows - Season 2 of SWAMP PEOPLE averaged 4.1 million total viewers, which was a 32% increase over Season 1. This is a great way for Americans to get back into the Swamp of things prior to the new season!"

In This is Your Boss, HISTORY takes viewers into the heart of the Atchafalaya Swamp deep in Louisiana - for a Swamp's Eye view of "just another day at the office" - It's a NO GUTS NO GATOR kind of a place where The Boss has a large set of teeth and won't take No for an answer. The spot launches in the Superbowl, and then media will continue with additional paid placements and on A+E Networks.

Continued Ms. Dubuc: "So much of the HISTORY brand is about America and Making History Every Day - with this spot we want to give viewers that sense - that we are part of the American fabric."

SWAMP PEOPLE explores and celebrates a unique culture far removed from the mainstream of contemporary America. This is a united community that fends for itself and makes a living any way they can in an unpredictable environment. The families of SWAMP PEOPLE battle Father Time, Mother Nature and the challenges of life in and around the murky waters of the Atchafalaya Swamp. They are America's forgotten pioneers.

Season Three of SWAMP PEOPLE follows these intrepid hunters and family men as they head out in pursuit of these most powerful beasts during the 30-day alligator hunting season, regulated by the state of Louisiana.

Season 2 of SWAMP PEOPLE set a record for the program, with 4.1 million Total Viewers.

SWAMP PEOPLE ranks as the #7 ad-supported cable non-fiction series in 2011 to-date among A25-54. Overall, Season 2 of SWAMP PEOPLE averaged 2.1 million Adults 25-54, 2.1 million Adults 18-49, 1.3 million Men 25-54 and 1.3 million Men 18-49. The sophomore season was up +24% among A25-54 and +31% among A18-49 vs. its freshman year. The season 2 finale captured record highs for the show, earning 2.8 million A18-49 and A25-54.

This is Your Boss was created by HISTORY's own On-Air Promotion Department, and the Production Company is The Arsenal Film & Creative.

About HISTORY and HISTORY HD

HISTORY(R) and HISTORY(R) HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.





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[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.

[10/20/14 - 10:19 AM]
FX Networks to Unveil "Simpsons World" October 21
It will include instant and on-demand access to every single "Simpsons" episode - all 552 episodes (25 Seasons) - and each new episode from the current 26th season will be available for viewing the day after its original broadcast on FOX.

[10/20/14 - 10:01 AM]
Disney-ABC Announces ABC Owned Station Group as Launch Partner for Upcoming Syndicated Daytime Talker "The F-A-B" (Working Title) with Tyra Banks
Chrissy Teigen, Joe Zee, Lauren Makk and Leah Ashley will co-host the series, due in the fall of 2015.

[10/20/14 - 10:00 AM]
In a Straight-to-Series Order, FOX Greenlights First Comedy-Horror Anthology, "Scream Queens"
The series, produced by 20th Century Fox Television, is from Ryan Murphy, Brad Falchuk, Ian Brennan and Dante Di Loreto.

[10/20/14 - 09:55 AM]
James Denton to Star in "The Good Witch" Alongside Catherine Bell and Bailee Madison in Hallmark Channel's Newest Original Primetime Series Based on the Network's Most Successful Original Movie Franchise
Denton will play Cassie's new next-door-neighbor, a divorced doctor and single dad who stirs things up in Middleton when he discovers Cassie's signature charm is more than just a magic touch.

[10/20/14 - 09:52 AM]
Video: "The Comeback" Trailer (HBO)
The series returns with the first of eight new episodes on Sunday, November 9.

[10/20/14 - 09:51 AM]
"Getting On," An Offbeat, Comedic Look at the Dysfunctional Staff of a Beleaguered Hospital, Begins Its Second Season Nov. 9, Exclusively on HBO
Guest stars on the second season include: Betty Buckle, Jayma Mays, Carrie Preston, Alia Shawkat and Jean Smart.

[10/20/14 - 09:49 AM]
Golden Globe-Nominated Drama Series "The Newsroom," Starring Emmy(R)-Winner Jeff Daniels and Emily Mortimer, Created by Aaron Sorkin, Kicks Off Third and Final Season Nov. 9, Exclusively on HBO
New to the guest cast in season three are B.J. Novak, Kat Dennings, Mary McCormack, Joanna Gleason and Clea DuVall.

[10/20/14 - 09:35 AM]
Showtime(R) Creates Compelling New Destination for Music Documentaries on Showtime 2(TM)
This collection gives a profound and unique insider's perspective on superstar artists and bands including Billy Joel, The Rolling Stones, Bruce Springsteen, David Bowie, Genesis, The Eagles, Green Day and Bob Dylan.

[10/20/14 - 09:01 AM]
Daniel Cormier Joins "UFC Tonight" on FOX Sports 1
Cormier joins an accomplished broadcast team, including co-host and former UFC multiple title contender Kenny Florian, veteran combat sports journalist Karyn Bryant and four-time World MMA Awards Journalist of the Year Ariel Helwani.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:33 AM]
National Geographic Channel Unleashes Chef Eric Greenspan on an American Road Trip Documenting His Gastronomic Quest for the Quintessential Meat Experience
"Eric Greenspan Is Hungry" premieres Monday, November 24 at 10:00/9:00c on the network.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/20/14 - 08:19 AM]
Pack Your Survival Gear - The Weather Channel Greenlights Second Season of "Fat Guys in the Woods"
Host and survival expert Creek Stewart will take groups of three average Joes into the woods to battle Mother Nature and teach them the art and science of outdoor survival while armed with only the most basic of tools.