or


[01/26/12 - 11:25 AM]
History(R) Turning the Superbowl Into the "Swamperbowl" With National Commercial "Swamp People: This Is Your Boss"
The 30-second spot, due in the fourth quarter, will tout the show's return on Thursday, February 9 at 9:00/8:00c.

[via press release from History]

HISTORY(R) TURNING THE SUPERBOWL INTO THE "SWAMPERBOWL" WITH NATIONAL COMMERCIAL "SWAMP PEOPLE: THIS IS YOUR BOSS"

New York, NY, January 26, 2012 - HISTORY is set to premiere :30 second national SWAMP PEOPLE spot in the fourth quarter of the upcoming Superbowl XLVI. The announcement was made by Nancy Dubuc, President and General Manager, HISTORY.

The Superbowl commercial will promote and showcase both HISTORY, as well as the third season of its popular series, SWAMP PEOPLE which premieres Thursday, February 9 at 9pm ET.

"This is a great moment for HISTORY," said Ms. Dubuc. "We are currently one of the top brands in the media landscape and the #2 network for men, and SWAMP PEOPLE is one of our most successful shows - Season 2 of SWAMP PEOPLE averaged 4.1 million total viewers, which was a 32% increase over Season 1. This is a great way for Americans to get back into the Swamp of things prior to the new season!"

In This is Your Boss, HISTORY takes viewers into the heart of the Atchafalaya Swamp deep in Louisiana - for a Swamp's Eye view of "just another day at the office" - It's a NO GUTS NO GATOR kind of a place where The Boss has a large set of teeth and won't take No for an answer. The spot launches in the Superbowl, and then media will continue with additional paid placements and on A+E Networks.

Continued Ms. Dubuc: "So much of the HISTORY brand is about America and Making History Every Day - with this spot we want to give viewers that sense - that we are part of the American fabric."

SWAMP PEOPLE explores and celebrates a unique culture far removed from the mainstream of contemporary America. This is a united community that fends for itself and makes a living any way they can in an unpredictable environment. The families of SWAMP PEOPLE battle Father Time, Mother Nature and the challenges of life in and around the murky waters of the Atchafalaya Swamp. They are America's forgotten pioneers.

Season Three of SWAMP PEOPLE follows these intrepid hunters and family men as they head out in pursuit of these most powerful beasts during the 30-day alligator hunting season, regulated by the state of Louisiana.

Season 2 of SWAMP PEOPLE set a record for the program, with 4.1 million Total Viewers.

SWAMP PEOPLE ranks as the #7 ad-supported cable non-fiction series in 2011 to-date among A25-54. Overall, Season 2 of SWAMP PEOPLE averaged 2.1 million Adults 25-54, 2.1 million Adults 18-49, 1.3 million Men 25-54 and 1.3 million Men 18-49. The sophomore season was up +24% among A25-54 and +31% among A18-49 vs. its freshman year. The season 2 finale captured record highs for the show, earning 2.8 million A18-49 and A25-54.

This is Your Boss was created by HISTORY's own On-Air Promotion Department, and the Production Company is The Arsenal Film & Creative.

About HISTORY and HISTORY HD

HISTORY(R) and HISTORY(R) HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.





  [january 2012]  
S
M
T
W
T
F
S


· SWAMP PEOPLE (HISTORY)





[07/22/17 - 09:14 PM]
Video: Syfy's Critically-Acclaimed Original Series "The Expanse" Touches Down at San Diego Comic-Con
Plus: Elizabeth Mitchell will play a character that brings a new, spiritual perspective to the series.

[07/22/17 - 06:55 PM]
Video: "Freedom Fighters: The Ray" Comic-Con 2017 Sneak Peek
The reel was full of familiar faces, including evil alternate versions of Green Arrow, The Flash and Supergirl.

[07/22/17 - 06:54 PM]
Video: Comic-Con Confessional Videos - "The 100" & "Riverdale"
The former's Marie Avgeropoulos, Lindsey Morgan and Tasya Teles are among the latest participants.

[07/22/17 - 06:54 PM]
Video: Syfy's "The Magicians" Come Together at San Diego Comic-Con
The audience got a sneak peek into Season 3 and its highly anticipated new set - the Muntjac boat.

[07/22/17 - 06:53 PM]
Video: Doug the Pug, Special Comic-Con Corres-paw-ndent - "Riverdale," "Supergirl" & "Arrow"
Doug the Pug sniffs out some answers in exclusive interviews at Comic-Con 2017.

[07/22/17 - 06:28 PM]
New Threats Emerge in Star City for Season Six of "Arrow"
In addition to the return of fan-favorite guest star David Nykl, the series can look forward to the addition of a landmark actor from the genre series world: Michael Emerson.

[07/22/17 - 06:03 PM]
First Look at Syfy and Universal Cable Productions' "Happy!," Starring Christopher Meloni, Revealed at San Diego Comic-Con
Producers also announced that Patton Oswalt will voice the title role of the blue winged horse, "Happy."

[07/22/17 - 05:52 PM]
Team Flash Meets New Challenges (and Characters) in "The Flash" Season Four!
Danny Trejo, Neil Sandilands and Kim Engelbrecht are all on tap for the upcoming season.

[07/22/17 - 05:19 PM]
James Remar and Damon Gupton Join Electrifying Cast of "Black Lightning"
They'll play Peter Gambi and Inspector Henderson, respectively.

[07/22/17 - 04:43 PM]
Familiar Faces Return to the Timeline for Season Three of "DC's Legends of Tomorrow"
Neal McDonough, Arthur Darvill and Wentworth Miller are all due back.

[07/22/17 - 04:06 PM]
DC Characters to Visit National City for Season Three of "Supergirl"
Adrian Pasdar, Carl Lumbly, Yael Grobglas and Emma Tremblay are all slated to recur.

[07/22/17 - 03:50 PM]
Video: Watch New Footage from the Upcoming Season of "Gotham" That Just Screened at San Diego Comic-Con
Plus: Crystal Reed has been cast as Sofia Falcone, the daughter of Don Falcone.

[07/22/17 - 03:49 PM]
Video: Trailer Debut - "Stranger Things" Season 2
All nine episodes will debut globally on Netflix October 27.

[07/22/17 - 03:33 PM]
Syfy Renews "Wynonna Earp" for Third Season
The announcement was made during the show's panel at San Diego Comic-Con.

[07/22/17 - 03:30 PM]
Video: Watch New Footage from the Upcoming Season of "Lucifer" That Just Screened at San Diego Comic-Con
Season three premieres Monday, October 2 at 8:00/7:00c on FOX.