or


[01/30/12 - 10:08 AM]
Kraft, Walgreens and M&M's Are Just a Few of the Sponsors Featured on NBC's "The Celebrity Apprentice" Premiering Sunday, February 19
In addition, The Mars Company will support the recent launch of the new M&M's character "Ms. Brown" with a season run of bumpers.

[via press release from NBC]

KRAFT, WALGREENS AND M&M'S ARE JUST A FEW OF THE SPONSORS FEATURED ON NBC'S "THE CELEBRITY APPRENTICE" PREMIERING SUNDAY, FEBRUARY 19

GENERAL MOTORS, GOOD SAM, and FAROUK HAIR SYSTEMS RETURN FOR ANOTHER SEASON

NEW YORK, NY - January 30, 2012 - Donald J. Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands on NBC's "The Celebrity Apprentice," airing Sunday's from 9-11 p.m. ET/PT.

Continuing to revolutionize brand integration on television, "The Celebrity Apprentice" welcomes world class brands on season 12, including: Entertainment.com, Farouk Hair Systems, General Motors, Good Sam, Ivanka Trump Collection, Kraft, O-Cedar, Five Star Fragrance and Walgreens. In addition, The Mars Company will support the recent launch of the new M&M's character "Ms. Brown" with a season run of bumpers.

"This season's sponsor line up of 'The Celebrity Apprentice' is unparalleled," said Donald J. Trump, Host and Executive Producer. "As the top television show for branded integration, 'The Celebrity Apprentice' proves that between our fantastic cast and the creative tasks they participate in, the show offers an extraordinary value for our partners."

In the past 11 seasons, many of the companies that have partnered with "The Apprentice" franchise have achieved astonishing sales results. Last season, finalists John Rich and Marlee Matlin hit it out of the park for Dr.Pepper/7UP Inc. with their 7UP 70's and 80's retro campaign.

In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase their products in the form of Apprentice tasks. Companies included are Best Buy, Burger King, Dove, Domino's Pizza, Dairy Queen, The Dial Corporation, General Motors, Home Depot, Kodak, Lexus, Microsoft, Nestle, Outback Steakhouse, Procter & Gamble, Staples, Pontiac, Pedigree, Priceline.com, Right Guard, Rockport, Snapple and Unilever.

"This season of 'The Celebrity Apprentice' we partner with some of the biggest brands in America. The show format has proven itself to be an engaging platform which continues to deliver unparalleled sales and customer outreach for our partners," stated Co-Executive Producer and Head of Business Development, Sadoux Kim.

A few sales highlights from past seasons are:

· Most successful product launch for the home care division for Dial US in 2007 with Softscrub

· Doubled sales of Kodak printers in 2008

· Chicken of the Sea was voted the most effective integration on a TV show by the New York Times in 2009

· Clock Work Home Services received a 30% lift in call volume in 2010

· 7UP experienced a significant lift in WOM and online chatter, increasing its Facebook fan base by over 330% in 2011.

Since the 2007 premiere of the Celebrity version of the franchise, the series has generated millions of dollars for charities worldwide.

This season 18 new business-savvy celebrity contestants will compete to raise money for their charity of choice and the final prize of $250,000.

The men are: late-night legend Arsenio Hall, pop star Clay Aiken, radio host Adam Carolla, the "Incredible Hulk" Lou Ferrigno, magician/comedian Penn Jillette, rock star Dee Snider, actor George Takei, IndyCar legend Michael Andretti, and star of "American Chopper," Paul Teutul, Sr.

The women are: supermodel Cheryl Tiegs, pop star Debbie Gibson, actress and multi-Grammy winner Tia Carrere, author and reality star Victoria Gotti, comedienne Lisa Lampanelli, former Miss Universe Dayana Mendoza, singer and actress Aubrey O'Day, actress and model Patricia Vel�squez, and star of "Real Housewives of New Jersey," Teresa Giudice.

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump, Page Feldman, and Nancy Gunn are Executive Producers. Sadoux Kim, Johnny Petillo, and George Sealey are Co-Executive Producers.

Please visit NBC.com's official show site: http://www.nbc.com/the-apprentice/

Please follow us on Facebook at http://www.facebook.com/celebrityapprentice and on Twitter @ApprenticeNBC

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump, Page Feldman, and Nancy Gunn are executive producers. Sadoux Kim, Johnny Petillo, and George Sealey are co-executive producers.





  [january 2012]  
S
M
T
W
T
F
S


· APPRENTICE, THE (NBC)





[09/02/15 - 10:30 AM]
ABC Family's 17th Annual "13 Nights of Halloween" Holiday Programming Event Airs October 19-31
The stunt features a special Halloween episode of procedural drama "Stitchers."

[09/02/15 - 10:26 AM]
All-New Season of "Oprah: Where Are They Now?" to Premiere Saturday, September 19 at 10:00 PM ET/PT on OWN
Award-winning actor David Oyelowo ("Selma") and former "Oprah" show guest Ashley Smith are among those featured.

[09/02/15 - 10:15 AM]
Two Girls from Brooklyn Create a Gaming Empire in Nickelodeon's Newest Live-Action Comedy Series, "Game Shakers," Premiering Sept. 12 at 8:30 P.M. (ET/PT)
The new series centers on middle-school students Babe (Cree Cicchino), a girl who dreams big, and Kenzie (Madisyn Shipman), a kid who can code.

[09/02/15 - 10:11 AM]
Hallmark Movies & Mysteries Presents Three Original World Premieres in October Featuring All New Movies from the Networks' Most Beloved Franchises
"Jesse Stone: Lost in Paradise," "Signed, Sealed, Delivered: The Impossible Dream" and "Beverly Lewis' The Reckoning" are due next month on the network.

[09/02/15 - 10:04 AM]
Women Tell All on TLC's "#WhatSheSaid" - New Episodes Return October 2
After previewing a sneak peek this past May, "#WhatSheSaid" features some of the country's funniest women venting and speaking the truth about being a woman in today's society.

[09/02/15 - 10:01 AM]
OWN Remembers Bestselling Author and Philosopher Dr. Wayne Dyer This Sunday, September 6 at 1PM ET/PT
Over four decades, Dr. Wayne Dyer encouraged people to explore their passion and turn away from negativity.

[09/02/15 - 09:23 AM]
FXX's "You're the Worst" Offers "Worst Greetings" Video Grams for Social Media Share
The short videos featuring Cash and Geere in character as "Gretchen" and "Jimmy," full of their trademark wry, sardonic humor, are now available at www.TheWorstGreetings.com.

[09/02/15 - 09:21 AM]
The Weather Channel Launches TV Everywhere
The authenticated live stream is currently available on desktop computer, phone and tablet via www.weather.com.

[09/02/15 - 09:12 AM]
Star Studded Guest Cast Join Netflix Original Comedy "Lady Dynamite" Starring Maria Bamford
Patton Oswalt, Ana Gasteyer, Jon Cryer, Mira Sorvino, Brandon Routh, June Diane Raphael, Adam Pally, Dean Cain, Sarah Silverman, Tig Notaro and Jenny Slate are all on tap.

[09/02/15 - 09:00 AM]
Cinemax Series "Banshee" and "Outcast" to Be Featured at New York Comic Con Next Month
Follow @Cinemax and @OutcastCinemax on Twitter along with the hashtags #Banshee and #Outcast for live event coverage of the panels.

[09/02/15 - 08:35 AM]
Tuesday's Broadcast Ratings: NBC Opens September on Top
"America's Got Talent" paves the way for another Peacock victory.

[09/02/15 - 08:27 AM]
DIY Network Delivers Most-Watched August Ever While Sister Net Great American Country Achieves Best August In Six Years
DIY Network and GAC spin the numbers for the month of August.

[09/02/15 - 08:02 AM]
Hulu Announces Commercial Free Viewing
Viewers now have the choice to watch Hulu commercial free for $11.99 per month or with limited commercials for $7.99 per month.

[09/02/15 - 08:01 AM]
"NFL Rush" and "NASCAR Hammer Down" Return for Second Seasons This September on the Nicktoons NickSports TV Block
Both series will air regularly every Wednesday from 9-11 p.m. (ET/PT), during Nicktoons' NickSports block.

[09/02/15 - 08:01 AM]
HGTV Number One in Cable Among W25-54 for Three Straight Months
HGTV spins the numbers for the month of August.