[01/30/12 - 10:08 AM]
Kraft, Walgreens and M&M's Are Just a Few of the Sponsors Featured on NBC's "The Celebrity Apprentice" Premiering Sunday, February 19
In addition, The Mars Company will support the recent launch of the new M&M's character "Ms. Brown" with a season run of bumpers.

[via press release from NBC]



NEW YORK, NY - January 30, 2012 - Donald J. Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands on NBC's "The Celebrity Apprentice," airing Sunday's from 9-11 p.m. ET/PT.

Continuing to revolutionize brand integration on television, "The Celebrity Apprentice" welcomes world class brands on season 12, including: Entertainment.com, Farouk Hair Systems, General Motors, Good Sam, Ivanka Trump Collection, Kraft, O-Cedar, Five Star Fragrance and Walgreens. In addition, The Mars Company will support the recent launch of the new M&M's character "Ms. Brown" with a season run of bumpers.

"This season's sponsor line up of 'The Celebrity Apprentice' is unparalleled," said Donald J. Trump, Host and Executive Producer. "As the top television show for branded integration, 'The Celebrity Apprentice' proves that between our fantastic cast and the creative tasks they participate in, the show offers an extraordinary value for our partners."

In the past 11 seasons, many of the companies that have partnered with "The Apprentice" franchise have achieved astonishing sales results. Last season, finalists John Rich and Marlee Matlin hit it out of the park for Dr.Pepper/7UP Inc. with their 7UP 70's and 80's retro campaign.

In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase their products in the form of Apprentice tasks. Companies included are Best Buy, Burger King, Dove, Domino's Pizza, Dairy Queen, The Dial Corporation, General Motors, Home Depot, Kodak, Lexus, Microsoft, Nestle, Outback Steakhouse, Procter & Gamble, Staples, Pontiac, Pedigree, Priceline.com, Right Guard, Rockport, Snapple and Unilever.

"This season of 'The Celebrity Apprentice' we partner with some of the biggest brands in America. The show format has proven itself to be an engaging platform which continues to deliver unparalleled sales and customer outreach for our partners," stated Co-Executive Producer and Head of Business Development, Sadoux Kim.

A few sales highlights from past seasons are:

· Most successful product launch for the home care division for Dial US in 2007 with Softscrub

· Doubled sales of Kodak printers in 2008

· Chicken of the Sea was voted the most effective integration on a TV show by the New York Times in 2009

· Clock Work Home Services received a 30% lift in call volume in 2010

· 7UP experienced a significant lift in WOM and online chatter, increasing its Facebook fan base by over 330% in 2011.

Since the 2007 premiere of the Celebrity version of the franchise, the series has generated millions of dollars for charities worldwide.

This season 18 new business-savvy celebrity contestants will compete to raise money for their charity of choice and the final prize of $250,000.

The men are: late-night legend Arsenio Hall, pop star Clay Aiken, radio host Adam Carolla, the "Incredible Hulk" Lou Ferrigno, magician/comedian Penn Jillette, rock star Dee Snider, actor George Takei, IndyCar legend Michael Andretti, and star of "American Chopper," Paul Teutul, Sr.

The women are: supermodel Cheryl Tiegs, pop star Debbie Gibson, actress and multi-Grammy winner Tia Carrere, author and reality star Victoria Gotti, comedienne Lisa Lampanelli, former Miss Universe Dayana Mendoza, singer and actress Aubrey O'Day, actress and model Patricia Vel�squez, and star of "Real Housewives of New Jersey," Teresa Giudice.

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump, Page Feldman, and Nancy Gunn are Executive Producers. Sadoux Kim, Johnny Petillo, and George Sealey are Co-Executive Producers.

Please visit NBC.com's official show site: http://www.nbc.com/the-apprentice/

Please follow us on Facebook at http://www.facebook.com/celebrityapprentice and on Twitter @ApprenticeNBC

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump, Page Feldman, and Nancy Gunn are executive producers. Sadoux Kim, Johnny Petillo, and George Sealey are co-executive producers.

  [january 2012]  


[11/30/15 - 12:54 PM]
"Kobe Bryant's Muse" to Re-Air on Showtime(R) Tomorrow Night as Part of the Network's Sports Line-Up
The film includes intimate and exclusive footage in the aftermath of Bryant's shoulder injury which ended his 2014-2015 season with the Los Angeles Lakers.

[11/30/15 - 12:32 PM]
CBS Announces Winter and Spring Scheduling Plans
Highlights include the launch of "Angel from Hell" on Thursday, January 7 at 9:30/8:30c.

[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 11:33 AM]
Hulu's "Seinfeld: The Apartment" Fan Experience to Return in Los Angeles
"Seinfeld: The Apartment" will be located at 8445 Melrose Ave. and will be open to the public from December 16th - 20.

[11/30/15 - 11:32 AM]
ABC Family Announces Fourth Season Pick-up of Hit Drama Series, "The Fosters"
The critically acclaimed family drama will premiere all-new episodes from the third season on Monday, January 25.

[11/30/15 - 11:06 AM]
Bravo Media Walks Down the Aisle with Four New Couples in the Super-Sized Season Three Premiere of "Newlyweds: The First Year" January 3 at 9PM ET/PT
The series will then regularly air Wednesdays at 10:00/9:00c beginning January 6.

[11/30/15 - 11:00 AM]
Disney XD Orders a Third Season of Hit Animated Series "Star Wars Rebels"
To date, "Star Wars Rebels" ranks as Disney XD's #2 series in Total Viewers (1.3 million), Kids 6-11, Boys 6-11 and Boys 2-11.

[11/30/15 - 10:05 AM]
E! Announces Season 4 of Hit Series "#RichKids of Beverly Hills" to Debut in 2016
Morgan Stewart and Brendan Fitzpatrick are ready to tie the knot and are taking E!'s cameras along for the luxurious ride.

[11/30/15 - 09:18 AM]
Video: VH1's "Love & Hip Hop New York" Season Six Supertrailer
Season six kicks off Monday, December 14 at 8:00/7:00c on the cable channel.

[11/30/15 - 09:04 AM]
CMT to Honor the Cast of "Nashville" with First-Ever "International Impact Award" Live During "2015 CMT Artists of the Year" Special on December 2 at 8PM ET/PT
Cast members Connie Britton, Clare Bowen, Chris Carmack, Will Chase, Charles Esten, Jonathan Jackson, Sam Palladio, Maisy Stella, Lennon Stella and Audrey Peeples are slated to accept the award on behalf of the entire cast.

[11/30/15 - 09:02 AM]
All the Legends Are True in the ABC Family Series Premiere of "Shadowhunters" on Tuesday, January 12th at 9:00 - 10:00 P.M., EST/PST
Plus: "Beyond the Shadows: The Making of Shadowhunters" will give fans of The Mortal Instruments book series a behind-the-scenes glimpse of the making of the television show.

[11/30/15 - 09:01 AM]
CBS Announces Two Super Bowl Specials
"Super Bowl's Greatest Commercials 2016" and "Super Bowl's Greatest Commercials All-Star Countdown" are both on tap for February.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:21 AM]
"Dateline NBC" Correspondent Keith Morrison Joins Investigation Discovery as New Host of "Dateline on ID" and Exclusive "Front Page" Specials
"Keith will bring his distinctive newsmagazine flair and reputation as a trusted news source to tell these stories to ID's audience as only he can with his incredibly unique and arresting delivery," said Henry Schleiff.