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[02/03/12 - 12:11 PM]
ABC's "The River" Presents a New and Unique Interactive Experience Through XBox Live Before the Series Premiere on Tuesday, February 7
The experience on Xbox Live allows viewers to go behind the scenes and uncover clues related to the disappearance of Dr. Emmet Cole.

[via press release from ABC]

QUICK TAKE

ABC'S "THE RIVER" PRESENTS A NEW AND UNIQUE INTERACTIVE EXPERIENCE THROUGH XBOX LIVE BEFORE THE SERIES PREMIERE ON TUESDAY, FEBRUARY 7

Uncovering Clues Will Let People Go Behind the Scenes of the Upcoming Series Using Kinect for Xbox 360

In the pursuit to connect with viewers on a variety of different platforms, ABC is one of the first networks to use Kinect for Xbox 360 to enhance a high level of consumer engagement. The highly anticipated two-hour series premiere of "The River" airs TUESDAY, FEBRUARY 7 (9:00-11:00 p.m., ET), which only leaves a couple of days for audiences to explore the set of "The River" through the new interactive and innovative experience on Xbox LIVE. "The River" experience on Xbox Live allows viewers to go behind the scenes and uncover clues related to the disappearance of Dr. Emmet Cole, and to unlock a full-length HD trailer for the series before its premiere.

About The River:

Famed explorer Dr. Emmet Cole (Bruce Greenwood) went looking for magic deep in the uncharted Amazon and never returned. The shocking truth about his disappearance is out there, waiting to be discovered. To the millions of kids who grew up watching his show, Dr. Cole was a hero. To his own son, Lincoln (Joe Anderson), he was more of an enigma. Now, six months after he vanished, Lincoln is finally ready to bury the past when Dr. Cole's emergency beacon suddenly goes off. At the urging of his mother, Tess (Leslie Hope), Lincoln reluctantly joins her on a search for his father. To fund the rescue, they agree to let Dr. Cole's cagey ex-producer, Clark (Paul Blackthorne), film the mission documentary-style. The mixed crew of old friends and new acquaintances includes the alluring and resourceful Lena (Eloise Mumford), loyal mechanic Emilio (Daniel Zacapa) and lethal bodyguard Captain Kurt Brynildson (Thomas Kretschmann).





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· RIVER, THE (ABC)





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