[02/10/12 - 09:07 AM]
The Biggest Loser Resort - Niagara to Open May, 2012
Said destination will join the company's other two locations in Malibu, California and Ivins, Utah.

[via press release from NBC]


The Biggest Loser Resort Brings Its Award-winning Immersive Weight-Loss Program to Western New York Inspired by Hit NBC Series "The Biggest Loser"

UNIVERSAL CITY, Calif. -- February 10, 2012 - NBCUniversal Television Consumer Products Group and Fitness Ridge Worldwide, the parent entity of The Biggest Loser Resort, today announced that it will open its third destination resort location this spring in western New York. The Biggest Loser Resort - Niagara will open in May, 2012 in Java, N.Y., and will offer the same award-winning, results-oriented program that guests have come to expect and enjoy at the company's other two locations in Malibu, Calif., and Ivins, Utah. The announcement was made today by Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products Group and Larry Bond, CEO of Fitness Ridge Worldwide.

In connection with the announcement, Fitness Ridge Worldwide is partnering with The Snyder Corp. to bring the next Biggest Loser Resort to the Beaver Hollow Conference Center as part of a multi-million dollar expansion program at that facility.

The Biggest Loser Resorts are licensed through NBCUniversal Television Consumer Products and Reveille LLC.

The Biggest Loser Resorts cater to individuals of all ages and fitness levels and focus on exercise, healthy nutrition and education - inspired by what contestants experience on NBC's hit weight-loss series "The Biggest Loser" during their time on the show. Spas of America recently recognized The Biggest Loser Resort in Utah as the #1 spa in the United States. Spa magazine also recognized the resort as the "Best Weight Loss Spa" in North America and, in addition, the location has been a five-time SpaFinder winner and globally acknowledged for these achievements.

"The Biggest Loser" airs Tuesdays on NBC (8-9 p.m. ET).

"We are incredibly proud of what The Biggest Loser Resort has come to mean for so many individuals," said Niemi. "These award-winning 'Biggest Loser' branded resorts give people a great chance to focus on their personal health and wellness and provide the tools needed to really commit to a healthy lifestyle."

"Expanding to New York is a critical step for us and we are thrilled to partner with Snyder Corp., a company headed by one of the great American families of our time," said Bond. "The growth seen by our resorts has been explosive. We are proud that our program has been universally embraced as the best weight-loss spa in the business. This new location that is strategically located to access both the Northeast U.S. and Eastern Canadian markets will aid us in our quest to help society conquer weight-related challenges and chronic illnesses linked to obesity such as diabetes, high blood pressure, heart disease and certain cancers."

Sandra Snyder Schoellkopf, Executive VP/Marketing for Snyder Corporation said, "This is a win-win for Western New York both in expanding business and also in helping to improve health and wellness in our community. As a leading corporate conference center, now with The Biggest Loser Resorts we are able to accommodate employers with a world-renowned program that seamlessly integrates health and wellness into their business meetings. In doing so, companies will improve the health of their employees and their employees will enjoy a fun weight-loss experience provided by the experts at The Biggest Loser Resorts."

Monica Austin, Senior Vice President, Business and Brand Development, Reveille added, "Recognizing how much people juggle, The Biggest Loser Resorts have become a great vacation destination to focus on one's own health and well-being. By having more resort locations, we hope to make it easier for people to enjoy the experiences in gorgeous settings that might be closer to their homes."

The Biggest Loser Resort - Niagara is set on a pristine and scenic 300-acre private location and includes a conference center, spa and swimming pool and state-of-the-art fitness facilities. The program is renowned for its focus on emotional support and positive energy embodied in the evening bonfire gatherings for guests. The Biggest Loser Resorts offer a minimum one-week weight loss program that combines morning hikes and an array of daily fitness classes, including kickboxing, yoga, spinning, biking, water aerobics, Zumba dance and others -- all under the close supervision of certified personal trainers. In addition to expert fitness professionals, The Biggest Loser Resorts also feature on-site health practitioners, dietitians and seasoned nutrition experts, as well as executive chefs, who prepare calorie-conscious, nutritionally balanced yet delicious spa cuisine meals. The Resorts further offer award-winning, onsite spas with a robust menu of different massage options, aesthetics, acupuncture and other rejuvenating therapeutic treatments.

Advance reservations for The Biggest Loser-Niagara are currently being taken at 866/317-4448. For more information about The Biggest Loser Resorts please visit www.biggestloserresort.com

About The Biggest Loser Resort

Since 2009, The Biggest Loser Resort has provided programs that encourage and empower people to lose weight and achieve balance in their lives through a strategic combination of fitness, nutrition, education and relaxation. Compassionate, world-class trainers and nutritional staff have helped many resort guests build endurance, know their bodies' unique cues and triggers and transform their relationships with food in a safe, supportive environment. The Biggest Loser is a registered trademark and copyright of NBC Studios, Inc. & Reveille LLC. Licensed by NBCUniversal Television Consumer Products Group. 2012. All rights reserved.

About Snyder Corp.

Snyder Corp. is one of Western New York's largest privately owned companies. Founded in 1958 by Chairman, Paul L. Snyder, Snyder Corp. is nationally recognized for its excellence and innovation in the hospitality, travel and transportation industries.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Reveille

Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. Best known for its popular and award-winning hit series including "Masterchef," "The Biggest Loser," "The Office," "The Buried Life," "Ugly Betty," "The Tudors," "Tabatha's Salontakeover," "Shear Genius" and "Parental Control," the Company also focuses on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment. Reveille has partnerships with Break Media, Microsoft and Yahoo! to develop original online series for brands. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries.

  [february 2012]  


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