or


[02/13/12 - 01:32 PM]
ABC Television Network Wins Top Honor as Highest-Rated Media Company in 2011 Advertiser Perceptions Poll
ABC also ranked No. 1 in the Brand Strength and Sales Knowledge in the Broadcast Television category.

[via press release from ABC]

ABC TELEVISION NETWORK WINS TOP HONOR AS HIGHEST-RATED MEDIA COMPANY IN 2011 ADVERTISER PERCEPTIONS POLL

Survey Also Found ABC No. 1 in Both Brand Strength and Sales Knowledge For Broadcast Television

Network Won More Categories Than Any Other Media Company

The ABC Television Network has won the top award as the Highest-Rated Media Company in the 2011 Advertiser Perceptions Intelligence Report, a far-reaching survey of leading advertisers in the United States. ABC also ranked No. 1 in the Brand Strength and Sales Knowledge in the Broadcast Television category, and won more categories overall than any other media company.

ABC was selected as the overall No. 1 media company, out of more than 25 media companies, and more than 500 media brands, measured across all media, including broadcast, cable, print, digital, mobile and other advertising networks. This prestigious award was determined based on responses from more than 2000 media decision makers about their perceptions of the media company that's highest rated across two waves (spring and fall 2011). The award recognizes the combination of the following metrics: "A good company with which to do business," its delivery of "ad results" and overall "customer service."

The Brand Strength metric was assessed based on the combination of audience composition, reach, image and advertising results. For Sales Knowledge, the recognition was based on the following attributes: "understands advertiser products and brands"; "knows the assets of their media property" and "knows the advertiser's market and competition."

Conducted by the firm Advertiser Perceptions, various media brands are recognized as "Highest Rated" based on advertisers' brand perceptions and overall satisfaction with those companies. Every spring and fall, Advertiser Perceptions surveys leading advertisers in the United States to gather their opinions and perceptions of the media brands they are considering for advertising. Through the Advertiser Intelligence Reports (AIR), these advertiser opinions provide the basis for "insight-metrics" used to measure media brand and media company performance. The media brands and company that rank highest for each "insight-metric," and that possess a minimum required level of advertiser consideration, are selected as the highest-rated media brands. The categories that were surveyed include Brand Strength, Sales Knowledge, Customer Service, Advertiser Satisfaction, and overall Media Company.





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/26/17 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's NBA coverage leads the night among adults 18-49.

[02/26/17 - 08:34 AM]
"SNL" Encore Is #1 for the Night in 18-49 Metered Market Results
NBC spins the numbers for Saturday, February 25.

[02/25/17 - 09:06 PM]
Science Channel Crowns New MythBusters During Live Broadcast of "MythBusters: The Search"
"The competition was stiff and the myth-busting all season has been mind-blowing. In the end though, there could only be two winners," said Marc Etkind.

[02/25/17 - 08:43 AM]
ABC Wins Friday with "Shark Tank" as the #1 Show for the 6th Week Running
ABC spins the numbers for Friday, February 24.

[02/25/17 - 08:30 AM]
Friday's Broadcast Ratings: ABC Edges Out Competition in Adults 18-49
"Shark Tank" sparks another demo victory for the Alphabet.

[02/25/17 - 08:26 AM]
"Grimm" Matches Its 18-49 High Since the Show's Season Premiere
NBC spins the numbers for Friday, February 24.

[02/25/17 - 07:04 AM]
Video: BBC America Releases "Doctor Who" New Companion Trailer
Peter Capaldi (the Doctor) will be joined this season by Pearl Mackie (new companion Bill) and Matt Lucas (assistant Nardole), with guest appearances from David Suchet and Michelle Gomez.

[02/24/17 - 11:46 PM]
Development Update: Friday, February 24
Updates include: Freddie Highmore is ABC's "Good Doctor"; Cress Williams to play title role in The CW's "Black Lightning"; and Matt Czuchry cast in FOX's "The Resident."

[02/24/17 - 04:46 PM]
The Second Season of "Criminal Minds: Beyond Borders" Will Premiere Wednesday, March 8
The series will replace newcomer "Doubt" in the 10:00/9:00c hour.

[02/24/17 - 03:13 PM]
Jennifer Aniston, Jason Bateman, Warren Beatty, Sofia Boutella, Matt Damon and More Announced as Final Slate of 89th Oscars(R) Presenters
Also on tap: Faye Dunaway, Michael J. Fox, Ryan Gosling, Salma Hayek, Taraji P. Henson, Dev Patel, Seth Rogen, Octavia Spencer, Meryl Streep and Vince Vaughn.

[02/24/17 - 01:09 PM]
E! Exclusive Premiere of "Fifty Shades of Grey" to Air Sunday, March 5 at 7:30 PM ET/PT
The telecast will be followed by the debut of the network's second scripted series "The Arrangement."

[02/24/17 - 11:38 AM]
Platinum-Selling Artists Machine Gun Kelly and Camila Cabello to Perform at "Nickelodeon's 2017 Kids' Choice Awards"
Hosted by WWE Superstar John Cena, the show will air live on Saturday, March 11 from USC's Galen Center in Los Angeles.

[02/24/17 - 10:11 AM]
Animated Adult Television Series "Animals.," Created by Phil Matarese & Mike Luciano, from Duplass Brothers Productions, Returns for Its Second Season March 17, Exclusively on HBO
The series is also available on HBO NOW, HBO GO, HBO On Demand and affiliate portals.

[02/24/17 - 10:04 AM]
Video: The Story of "The Handmaid's Tale"
The 10-episode first season premieres Wednesday, April 26 on Hulu.

[02/24/17 - 09:30 AM]
Tracy Morgan Comes to Netflix with All-New Stand-Up Comedy Special Launching Tuesday, May 16th
Tracy Morgan's "Staying Alive" finds the comedy icon exploring his fresh take on life, career and mortality in the wake of surviving a devastating near-fatal traffic collision in 2014.