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[02/13/12 - 01:32 PM]
ABC Television Network Wins Top Honor as Highest-Rated Media Company in 2011 Advertiser Perceptions Poll
ABC also ranked No. 1 in the Brand Strength and Sales Knowledge in the Broadcast Television category.

[via press release from ABC]

ABC TELEVISION NETWORK WINS TOP HONOR AS HIGHEST-RATED MEDIA COMPANY IN 2011 ADVERTISER PERCEPTIONS POLL

Survey Also Found ABC No. 1 in Both Brand Strength and Sales Knowledge For Broadcast Television

Network Won More Categories Than Any Other Media Company

The ABC Television Network has won the top award as the Highest-Rated Media Company in the 2011 Advertiser Perceptions Intelligence Report, a far-reaching survey of leading advertisers in the United States. ABC also ranked No. 1 in the Brand Strength and Sales Knowledge in the Broadcast Television category, and won more categories overall than any other media company.

ABC was selected as the overall No. 1 media company, out of more than 25 media companies, and more than 500 media brands, measured across all media, including broadcast, cable, print, digital, mobile and other advertising networks. This prestigious award was determined based on responses from more than 2000 media decision makers about their perceptions of the media company that's highest rated across two waves (spring and fall 2011). The award recognizes the combination of the following metrics: "A good company with which to do business," its delivery of "ad results" and overall "customer service."

The Brand Strength metric was assessed based on the combination of audience composition, reach, image and advertising results. For Sales Knowledge, the recognition was based on the following attributes: "understands advertiser products and brands"; "knows the assets of their media property" and "knows the advertiser's market and competition."

Conducted by the firm Advertiser Perceptions, various media brands are recognized as "Highest Rated" based on advertisers' brand perceptions and overall satisfaction with those companies. Every spring and fall, Advertiser Perceptions surveys leading advertisers in the United States to gather their opinions and perceptions of the media brands they are considering for advertising. Through the Advertiser Intelligence Reports (AIR), these advertiser opinions provide the basis for "insight-metrics" used to measure media brand and media company performance. The media brands and company that rank highest for each "insight-metric," and that possess a minimum required level of advertiser consideration, are selected as the highest-rated media brands. The categories that were surveyed include Brand Strength, Sales Knowledge, Customer Service, Advertiser Satisfaction, and overall Media Company.





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[02/08/16 - 01:04 PM]
Global Best-Selling Crime Mystery Agatha Christie's "And Then There Were None" Premieres as a Two-Night Event on Lifetime Beginning March 13
Set in 1939 while Europe teeters on the brink of war, the two-night event follows ten strangers with dubious pasts who are lured to Soldier Island, an isolated rock near the Devon coast in southern England.

[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 11:45 AM]
NBA All-Star 2016 Celebrity Game Presented by Mountain Dew Exclusively on ESPN
Play-by-play commentator Mark Jones, analyst Jon Barry and sideline reporter Cassidy Hubbarth will return to provide commentary for the telecast.

[02/08/16 - 11:00 AM]
#CrushOnComedy This Valentine's Day with FOX Tuesday Night Candygram Wrappers!
Plus: check out FOX's Tuesday "Romance Roulette" videos!

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 10:40 AM]
ABC Orders Comedic Game Show "Big Fan" from Jimmy Kimmel
Andy Richter will host the series, based on the hilarious "Who Knows... ?" the celebrity vs. super-fan game segment that originally aired on "Jimmy Kimmel Live."

[02/08/16 - 10:28 AM]
ZZ Top Frontman Billy Gibbons to Star in New Discovery Pilot "Rockin' Roadsters"
Said installment premieres Monday, February 29 at 10:00/9:00c.

[02/08/16 - 10:19 AM]
New Series "VH1 Family Therapy with Dr. Jenn" Premieres Wednesday, March 16th at 9PM ET/PT
The series features five families at a crossroads in their relationship as they undergo three weeks of intensive family therapy.

[02/08/16 - 10:13 AM]
"Mavis!," The First Feature Documentary About Legendary Soul and Gospel Singer Mavis Staples, Debuts Feb. 29, Exclusively on HBO
Jessica Edwards directs the first feature documentary about this enduring performer.

[02/08/16 - 10:08 AM]
Idina Menzel to Perform on "The Wonderful World of Disney: Disneyland 60"
Menzel will perform in Disney California Adventure Park against the backdrop of "World of Color," the one-of-a-kind nighttime extravaganza.

[02/08/16 - 10:00 AM]
Syfy Renews Original Drama Series "The Magicians" for Second Season
During its first three episodes, "The Magicians" averaged 1.7 million viewers, 853K Adults 18-49 and 910K Adults 25-54 (based on L3 data).

[02/08/16 - 09:36 AM]
America's Favorite Family Returns to A&E with a Star-Studded New Season of "Wahlburgers" and a New Season of the Hit Reality Series "Donnie Loves Jenny"
Said offerings roll out on Wednesday, March 9 and Wednesday, March 16, respectively.

[02/08/16 - 08:41 AM]
Bravo Media's "The Real Housewives of New Jersey" Returns Later This Year
Teresa Giudice, Melissa Gorga and Jaqueline Laurita are among the returning cast members.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.

[02/08/16 - 08:27 AM]
NBC Ranks #2 for the Night Among the Big 4 Networks in Adults 18-49 and Total
NBC spins the numbers for Sunday, February 7.