or


[02/14/12 - 11:14 AM]
Syfy Tempts Top Celebs and Influencers to Promote Second Season Premiere of Original Series "Being Human"
"This promotion was effective, buzzy and a hell of a lot of fun for a number of reasons," said Michael Engleman.

[via press release from Syfy]

SYFY TEMPTS TOP CELEBS AND INFLUENCERS TO PROMOTE SECOND SEASON PREMIERE OF ORIGINAL SERIES "BEING HUMAN"

"Temptation is a Beast" Campaign Entices For a Good Cause

NEW YORK, NY - February 14, 2011 - Syfy set the stage for the second season premiere of its original hit drama series Being Human with an influencer campaign designed to bring the show's tagline "Temptation is a Beast" to life. The campaign involved sending uniquely tailored "temptation packages" to a select group of recipients including actor Neil Patrick Harris, noted entertainment blogger Perez Hilton and Bravo's Andy Cohen.

The mysterious boxes were filled with desirable booty including premium libations and sweet snacks, gift certificates to coveted hot spots - even cat toys (for a particularly fond feline fan) - all specifically curated to entice the lucky recipient to abandon his or her New Year's resolution. The unique challenge posed to them: Open the care package and immediately indulge themselves in its offerings OR resist the temptation through the January 16th premiere of Being Human and to reap the reward AND help to improve the state of humanity in the process.

"This promotion was effective, buzzy and a hell of a lot of fun for a number of reasons," said Michael Engleman, Syfy's Executive Vice President, Marketing and Global Brand Strategy. "First off - we're true believers in the power of recommendations from friends or celebs, especially in today's hyperactive social space. And, secondly, it brought the core proposition of 'Being Human' - Temptation - to life in an innovative and irreverent way. And you can't beat the results - double-digit growth over the Season 1 debut. We're delighted by the experiment, hope do lots more, and so thankful for the people who played along."

In the end, some caved and several simply craved - posting photos to Twitter followers as proof that they stayed strong. Those who did tame the temptation beast reaped their rewards and, this week, a total of $10,000 will be donated to various charities on behalf of those who resisted the temptation.

Charities benefiting from the promotion as designated by the participants include GLSEN on behalf of Perez Hilton, Food on Foot on behalf of Neil Patrick Harris, Friends in Deed on behalf of Andy Cohen, Mercy for Animals on behalf of BuzzFeed's Jack Shepherd, and Sanctuary for Kids on behalf of Syfy executive and official Tweeter Craig Engler.

Being Human stars Sam Witwer, Meaghan Rath and Sam Huntington as vampire Aidan, ghost Sally and werewolf Josh who share the creature comforts of home in a Boston brownstone. Together the three roommates struggle to keep their supernatural secrets and resist individual temptations as they strive to live lives that are as near to normal as possible.

Syfy announced last week that the series has been renewed for a third season (13 episodes).

To learn more about "Being Human," go to www.syfy.com/beinghuman.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [february 2012]  
S
M
T
W
T
F
S
   


· BEING HUMAN (SYFY)





[06/28/17 - 10:54 AM]
"Top Gear America" Premieres Sunday, July 30, 8/7c on BBC America
William Fichtner, Antron Brown and Tom "Wookie" Ford topline the latest installment in the franchise.

[06/28/17 - 10:35 AM]
"Under the Influence" New Original Series - The Troubled Stories of Heath Ledger and River Phoenix Are the Focus of the Series Premiere on Friday, July 7, 2017 at 9pm ET/6pm PT
Future episodes include Lindsay Lohan and Britney Spears, Lauryn Hill and Amy Winehouse, Philip Seymour Hoffman and Cory Monteith, John Belushi and Chris Farley and George Michael and Prince.

[06/28/17 - 10:15 AM]
"Treehouse Masters" Returns to Animal Planet for an All-New Season on August 4 at 9PM/ET
This season, Pete Nelson and his crew will take on new build locations, including Norway for their first ever international treehouse build, and a very special treehouse for singer-songwriter Grace Vanderwaal.

[06/28/17 - 10:02 AM]
Amazon Prime Video to Be Exclusive Premium Subscription Home for the CBS Series "Salvation"
Unlimited streaming and downloading of all the series' episodes will be available to Prime members four days after their initial broadcast on CBS.

[06/28/17 - 10:00 AM]
FX Networks Sets Premiere Dates for "You're the Worst" and "Better Things"
The comedies are due back Wednesday, September 6 and Thursday, September 14 on FXX and FX, respectively.

[06/28/17 - 09:54 AM]
Video: Netflix Unveils Trailer and Art for "Daughters of Destiny"
The four-part original documentary series chronicles the lives of five girls from Indian families who are among the so-called "Dalit" caste and most impoverished communities in the world.

[06/28/17 - 09:47 AM]
Wes Bentley, Kelly Reilly, Luke Grimes and Cole Hauser Join the Cast of "Yellowstone"
The series is set to begin production this August in Utah and will premiere on Paramount Network in Summer 2018.

[06/28/17 - 09:30 AM]
GSN and Tornante-Sinclair Announce New Game Show "Snap Decision" Hosted by David Alan Grier
The project is a new comedy game show created by veteran producer Scott St. John that puts preconceptions, first impressions, and gut instinct to the ultimate test.

[06/28/17 - 09:30 AM]
Cory Hardrict Enlists in Crackle's New Original Drama "The Oath", Produced by Curtis "50 Cent" Jackson and His G-Unit Film and Television, Inc.
In "The Oath," Hardrict goes behind the badge as Officer Cole Hammond, a cop whose cool and composed demeanor conceals an underlying sense of paranoia.

[06/28/17 - 09:23 AM]
Velocity's "Iron Resurrection" Returns to Give New Life to Rusted Old Wrecks
Look for the first of 10 new episodes on Tuesday, July 11 at 10:00/9:00c.

[06/28/17 - 09:17 AM]
The Showtime(R) Stand-Alone Streaming Service Is Now Available on Xbox One
New subscribers will be offered a 7-day free trial.

[06/28/17 - 09:00 AM]
Travel Channel Reveals 10 Secret Swimming Holes to Dive Into in Summer 2017
Said list is timed with the new season of "Top Secret Swimming Holes," premiering Sunday, July 23.

[06/28/17 - 08:59 AM]
Jodie Comer Cast in Lead Role Opposite Sandra Oh in "Killing Eve" BBC America's Next Original Scripted Series
The series is a dramatic thriller revolving around a psychopathic assassin and the woman charged with hunting her down.

[06/28/17 - 08:16 AM]
CBS News to Launch "CBSN: On Assignment," A Primetime Summer Series Featuring Immersive Reports from Around The World
The series will air four consecutive Mondays and highlight CBSN's distinctive storytelling style, as reported by more than a dozen CBS News correspondents.

[06/28/17 - 07:45 AM]
Food Blogger Ali Khan Continues to Search for the Biggest Bang for His Buck on the Return of "Cheap Eats"
The series returns Wednesday, July 12 at 10:00/9:00c on Cooking Channel.