or


[02/14/12 - 11:14 AM]
Syfy Tempts Top Celebs and Influencers to Promote Second Season Premiere of Original Series "Being Human"
"This promotion was effective, buzzy and a hell of a lot of fun for a number of reasons," said Michael Engleman.

[via press release from Syfy]

SYFY TEMPTS TOP CELEBS AND INFLUENCERS TO PROMOTE SECOND SEASON PREMIERE OF ORIGINAL SERIES "BEING HUMAN"

"Temptation is a Beast" Campaign Entices For a Good Cause

NEW YORK, NY - February 14, 2011 - Syfy set the stage for the second season premiere of its original hit drama series Being Human with an influencer campaign designed to bring the show's tagline "Temptation is a Beast" to life. The campaign involved sending uniquely tailored "temptation packages" to a select group of recipients including actor Neil Patrick Harris, noted entertainment blogger Perez Hilton and Bravo's Andy Cohen.

The mysterious boxes were filled with desirable booty including premium libations and sweet snacks, gift certificates to coveted hot spots - even cat toys (for a particularly fond feline fan) - all specifically curated to entice the lucky recipient to abandon his or her New Year's resolution. The unique challenge posed to them: Open the care package and immediately indulge themselves in its offerings OR resist the temptation through the January 16th premiere of Being Human and to reap the reward AND help to improve the state of humanity in the process.

"This promotion was effective, buzzy and a hell of a lot of fun for a number of reasons," said Michael Engleman, Syfy's Executive Vice President, Marketing and Global Brand Strategy. "First off - we're true believers in the power of recommendations from friends or celebs, especially in today's hyperactive social space. And, secondly, it brought the core proposition of 'Being Human' - Temptation - to life in an innovative and irreverent way. And you can't beat the results - double-digit growth over the Season 1 debut. We're delighted by the experiment, hope do lots more, and so thankful for the people who played along."

In the end, some caved and several simply craved - posting photos to Twitter followers as proof that they stayed strong. Those who did tame the temptation beast reaped their rewards and, this week, a total of $10,000 will be donated to various charities on behalf of those who resisted the temptation.

Charities benefiting from the promotion as designated by the participants include GLSEN on behalf of Perez Hilton, Food on Foot on behalf of Neil Patrick Harris, Friends in Deed on behalf of Andy Cohen, Mercy for Animals on behalf of BuzzFeed's Jack Shepherd, and Sanctuary for Kids on behalf of Syfy executive and official Tweeter Craig Engler.

Being Human stars Sam Witwer, Meaghan Rath and Sam Huntington as vampire Aidan, ghost Sally and werewolf Josh who share the creature comforts of home in a Boston brownstone. Together the three roommates struggle to keep their supernatural secrets and resist individual temptations as they strive to live lives that are as near to normal as possible.

Syfy announced last week that the series has been renewed for a third season (13 episodes).

To learn more about "Being Human," go to www.syfy.com/beinghuman.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [february 2012]  
S
M
T
W
T
F
S
   


· BEING HUMAN (SYFY)





[04/28/16 - 10:13 AM]
MTV's Hit Matchmaking Series "Are You the One?" Returns on an All-New Night Monday, June 13 at 10:00 P.M. ET/PT
Building on "AYTO's" successful formula, season four will feature a game-changing twist that for the first time will truly test the theory, "If your perfect match was standing right in front of you, would you even know it?"

[04/28/16 - 10:04 AM]
"Live from Daryl's House" and "Later... With Jools Holland" New Seasons to Premiere on MTV Live Thursday, May 5
TV Live, MTV's 24-hour high-definition music channel, was rebranded from Palladia in February.

[04/28/16 - 10:01 AM]
Travel Channel Hits Highest-Rated April in Three Years Among P25-54
Travel Channel spins the numbers for the month of April.

[04/28/16 - 09:37 AM]
New Series "Mygrations" Premieres Monday, May 23, at 9/8c on National Geographic Channel
Each spring, in a desperate bid for survival, 1.3 million wildebeests race hundreds of miles north from the dry southern Serengeti plains to the lush grasses of the Maasai Mara in Kenya.

[04/28/16 - 09:36 AM]
"Match Game" Returns to Primetime With Host Alec Baldwin on ABC
The 10-episode series will air 10:00-11:00 p.m. EDT as part of ABC's Sunday Fun & Games block, alongside "Celebrity Family Feud," with Steve Harvey, and "The 100,000 Pyramid," with Michael Strahan, beginning on Sunday, June 26.

[04/28/16 - 09:34 AM]
NBC's Hit Series "Little Big Shots" Closes Out Its First Season with Two Final Episodes May 1 & 8; Casting for Season 2 Has Begun
Ellen DeGeneres and Steve Harvey executive produce the popular, family-friendly series, with Harvey also serving as host.

[04/28/16 - 09:04 AM]
Andy Richter Hosts the Ultimate "Celebrity Food Fight" When Stars Compete in Comedic Culinary Games
Look for double episodes premiering on Sunday, May 29 at 10:00/9:00c and 10:30/9:30c on Food Network.

[04/28/16 - 09:02 AM]
Summer Tourmates Nick Jonas and Demi Lovato to Perform on the "2016 Billboard Music Awards"
These artists join previously announced hosts Ludacris and Ciara, and performers Justin Bieber, DNCE, The Go-Go's, Shawn Mendes and P!nk.

[04/28/16 - 08:59 AM]
"Disney Channel Presents The 2016 Radio Disney Music Awards" to Air Sunday, May 1
A special surprise by Justin Bieber performing in a class at a Tulsa, Oklahoma high school will also be presented exclusively during the televised special.

[04/28/16 - 08:48 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Onto Demo Crown
The network's juggernaut leads the night in total viewers and adults 18-49.

[04/28/16 - 08:17 AM]
HGTV Delivers Highest-Rated and Most-Watched April Ever
HGTV spins the numbers for the month of April.

[04/28/16 - 08:01 AM]
Soak Up the Fun and "Dive Into Summer" with Travel Channel's All-New Water-Themed Premieres Beginning Sunday, June 19
A special episode of "Xtreme Waterparks," along with new series "Top Secret Swimming Holes" and "7 Water Wonders" tees up the primetime fun on Sunday, June 19.

[04/28/16 - 07:23 AM]
All-New Series, "Peanuts," Premieres on Monday, May 9 on Boomerang
New episodes premiere daily at 11:30 a.m. ET/8:30 a.m. PT.

[04/28/16 - 07:05 AM]
The Scott Brothers Face-Off in New Season of HGTV's "Brother vs. Brother"
The six-episode series will follow the popular twins as they compete to buy, renovate and sell a Vegas home - each with $500,000 to spend.

[04/28/16 - 07:04 AM]
iHeartMedia and AT&T Bring Fans Nationwide the 2016 "iHeartCountry Festival," Hosted by Bobby Bones and Brooklyn Decker
The special will air on the AT&T Audience Network on May 13 at 9:00/8:00c.