or


[02/14/12 - 11:14 AM]
Syfy Tempts Top Celebs and Influencers to Promote Second Season Premiere of Original Series "Being Human"
"This promotion was effective, buzzy and a hell of a lot of fun for a number of reasons," said Michael Engleman.

[via press release from Syfy]

SYFY TEMPTS TOP CELEBS AND INFLUENCERS TO PROMOTE SECOND SEASON PREMIERE OF ORIGINAL SERIES "BEING HUMAN"

"Temptation is a Beast" Campaign Entices For a Good Cause

NEW YORK, NY - February 14, 2011 - Syfy set the stage for the second season premiere of its original hit drama series Being Human with an influencer campaign designed to bring the show's tagline "Temptation is a Beast" to life. The campaign involved sending uniquely tailored "temptation packages" to a select group of recipients including actor Neil Patrick Harris, noted entertainment blogger Perez Hilton and Bravo's Andy Cohen.

The mysterious boxes were filled with desirable booty including premium libations and sweet snacks, gift certificates to coveted hot spots - even cat toys (for a particularly fond feline fan) - all specifically curated to entice the lucky recipient to abandon his or her New Year's resolution. The unique challenge posed to them: Open the care package and immediately indulge themselves in its offerings OR resist the temptation through the January 16th premiere of Being Human and to reap the reward AND help to improve the state of humanity in the process.

"This promotion was effective, buzzy and a hell of a lot of fun for a number of reasons," said Michael Engleman, Syfy's Executive Vice President, Marketing and Global Brand Strategy. "First off - we're true believers in the power of recommendations from friends or celebs, especially in today's hyperactive social space. And, secondly, it brought the core proposition of 'Being Human' - Temptation - to life in an innovative and irreverent way. And you can't beat the results - double-digit growth over the Season 1 debut. We're delighted by the experiment, hope do lots more, and so thankful for the people who played along."

In the end, some caved and several simply craved - posting photos to Twitter followers as proof that they stayed strong. Those who did tame the temptation beast reaped their rewards and, this week, a total of $10,000 will be donated to various charities on behalf of those who resisted the temptation.

Charities benefiting from the promotion as designated by the participants include GLSEN on behalf of Perez Hilton, Food on Foot on behalf of Neil Patrick Harris, Friends in Deed on behalf of Andy Cohen, Mercy for Animals on behalf of BuzzFeed's Jack Shepherd, and Sanctuary for Kids on behalf of Syfy executive and official Tweeter Craig Engler.

Being Human stars Sam Witwer, Meaghan Rath and Sam Huntington as vampire Aidan, ghost Sally and werewolf Josh who share the creature comforts of home in a Boston brownstone. Together the three roommates struggle to keep their supernatural secrets and resist individual temptations as they strive to live lives that are as near to normal as possible.

Syfy announced last week that the series has been renewed for a third season (13 episodes).

To learn more about "Being Human," go to www.syfy.com/beinghuman.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [february 2012]  
S
M
T
W
T
F
S
   


· BEING HUMAN (SYFY)





[02/22/17 - 02:28 PM]
Descend Into a Hidden World in Smithsonian Channel's "Americans Underground: Secret City of WWI"
Look for the one-hour special on Monday, March 13 at 8:00/7:00c.

[02/22/17 - 02:00 PM]
Sonar Entertainment Enters Into First-Look TV Deal with Jordan Peele's Monkeypaw Productions
Other Sonar overall producer deals include George Clooney and Grant Heslov's Smokehouse Pictures, and Robert Downey Jr. and Susan Downey's Team Downey.

[02/22/17 - 02:00 PM]
Eden Brolin Elevated to Series Regular for Season Two of Freeform's "Beyond"
"As soon as Eden appeared on 'Beyond,' we knew she was something special. We're thrilled that viewers will get to learn more about Charlie in season two," said Karey Burke.

[02/22/17 - 01:06 PM]
"VH1 Hip Hop Squares" Kicks Off Monday, March 13th at 10PM ET/PT
Hosted by comedian DeRay Davis, the season kicks off Monday, March 13 with two new episodes per night for a branded "VH1 Hip Hop Squares Week."

[02/22/17 - 12:45 PM]
FOX Orders a Second Season of "Star"
"Lee Daniels is a true visionary and he and Tom Donaghy have delivered a series with a unique and meaningful point of view," said David Madden.

[02/22/17 - 12:21 PM]
FOX Sports Set for 22nd Season of Major League Baseball Coverage
The national broadcast schedule includes a minimum of 72 game telecasts across FOX and FS1, highlighted by over 47 appearances by teams that participated in the 2016 postseason.

[02/22/17 - 11:30 AM]
IFC and Film Independent Renew Exclusive Agreement to Telecast the Film Independent Spirit Awards on IFC Through 2020
This year's event airs live on IFC on Saturday, February 25 at 2 pm PT/5 pm ET.

[02/22/17 - 11:21 AM]
Velocity's Collector Car Archeologist Wayne Carini Returns for an All New Season of "Chasing Classic Cars"
Look for season nine to kick off on Wednesday, March 15 at 9:00/8:00c.

[02/22/17 - 11:01 AM]
FX Sets Premiere for Third Year of "Fargo"
Production on the Emmy(R) Award and Golden Globe(R) Award winning limited series is currently underway in Calgary with stars Ewan McGregor (in dual roles), Carrie Coon, Mary Elizabeth Winstead and David Thewlis.

[02/22/17 - 10:48 AM]
Premiere Date Change: "Killing Richard Glossip" Now Premieres on ID on Monday, April 17th & Tuesday, April 18th at 9/8c
The special was previously scheduled for Sunday, March 5.

[02/22/17 - 10:15 AM]
"Lethal Weapon" Renewed for a Second Season on FOX
The series delivers a total Multi-Platform average audience of 11 million viewers and ranks among the Top 5 new series this season.

[02/22/17 - 09:31 AM]
Jamie Chung Joins Cast in Bryan Singer's Untitled Marvel Project for FOX
Chung will star in a series regular role as Clarice Fong, better known as Blink, a sarcastic and lively tomboy.

[02/22/17 - 09:23 AM]
Louis C.K. Filming Two New Stand-Up Specials Exclusively for Netflix
The first of the specials, titled 2017, was filmed in Washington DC, and will premiere April 4, everywhere Netflix is available.

[02/22/17 - 09:11 AM]
Hulu Acquires Subscription Streaming Rights to Emmy(R) Award-Winning Starz Original Series "Black Sails"
All past episodes of the series from previous seasons will become available to stream on Hulu starting today.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.